Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Your Marketing Insights
Calendar 2019 UK
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
01.
SPORT EVENTWimbledon starts
02.
03.
04.
SPORT EVENTGoodwood starts
05.
06.
INSIGHTPeak in searches for Pimms
SPORT EVENTTour de France startsIsland Games start
07.
INSIGHTPeak in Gay Pride termsEVENTLondon Pride ParadeSPORT EVENTGoodwood endsFIFA Women’s World Cup
ends
08.
INSIGHTPeak in searches for bikini
09.
10.
11.
EVENTWorld Population Day
12.
SPORT EVENTBritish Grand Prix beginsNetball World Cup starts
Island Games endMUSIC EVENTTRSNMT Festival Begins
13.
14.
INSIGHTWimbledon searches peakSPORT EVENTBritish Grand Prix ends
Wimbledon endsICC Cricket World Cup
ends
MUSIC EVENTTRSNMT Festival Ends
15.
INSIGHTPeak in Searches for cheap
holidays
16.
INSIGHTPeak in Kindle searches
17.
18.
SPORT EVENTBritish Golf Open starts
19.
INSIGHTPeak in Searches for New jobs
20.
SPORT EVENTBritish Golf Open ends
21.
SPORT EVENTNetball World Cup endsINSIGHTGolfing search terms peak
22.
INSIGHTUplift in back to school search terms
23.
24.
25.
26.
27.
28.
INSIGHTOutdoor activity & camping searches peakSPORT EVENTTour de France ends
29.
30.
EVENTWorld Day Against Human Trafficking
31.
01.
02.
03.
04.
JULY 2019
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
27.
28.
29.
30.
31.
01.
SPORT EVENTUEFA Champions League Final
02.
03.
04.
05.
06.
MARKETING EVENTConversion Elite
07.
SPORT EVENTFIFA Women’s World Cup
begins
08.
EVENTQueen’s BirthdayWorld Gin DayWorld Oceans DaySPORT EVENTBelmont Stakes
09.
INSIGHTSearches for ‘six pack’ or
‘ab workouts’ peak
10.
EVENTDiabetes Awareness Week
11.
12.
13.
14.
SPORT EVENTEuropean Games beginMUSIC EVENTIsle of White Festival begins
15.
AWARDSMTV Movie & Television AwardsINSIGHTPeak in Royal Ascot searches
16.
MUSIC EVENTIsle of White Festival endsEVENTFather’s Day
INSIGHTUK domestic holiday searches start to peak
17.
18.
SPORT EVENTRoyal Ascot beginsMARKETING EVENTeTail Europe
INSIGHTBikini searches peak Ice lolly searches peak
19.
20.
21.
SEASON CHANGESummer Solstice
22.
SPORT EVENTRoyal Ascot ends
23.
24.
25.
26.
MUSIC EVENTGlastonbury Festival begins
27.
28.
INSIGHTSearches for rooftop bars peak
29.
INSIGHTOutdoor activity & camping searches peak
30.
SPORT EVENTEuropean Games endMUSIC EVENTGlastonbury Festival ends
LGBT PRIDE MONTH - NATIONAL SAFETY MONTH - MEN’S HEALTH MONTH
January 2019 New Year’s resolutions begin with an influx of people searching for gym memberships, diets, saving money, loans, and mortgages.
People are also planning their holidays in advance and looking for offers by searching for long-haul destinations and city breaks.
Take a look at our Green Living Report and learn how to target consumers who lead healthy and active lifestyles.
Marketing Calendar | 3
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
31. 01.
HOLIDAYNew Year’s DaySchool Christmas holidays end
SPORT EVENTRose BowlAFC Asia Cup begins
02.
INSIGHTLarge uplift in insurance searches
Significant increase in loan searches
03.
INSIGHTGym membership searches peak
04. 05.
EVENTLondon Fashion Week Men’s starts
06.
AWARDSGolden Globe Awards
EVENTNational Shortbread Day
07.
EVENTLondon Fashion Week Men’s ends
INSIGHTPeak in searches for city breaks
08.
INSIGHTDiet searches peak
09.
SPORT EVENTWorld Handball Championships begin
INSIGHTFlights to long haul destinations peakMortgage searches rise
10. 11.
EVENTLondon Short Film Festival starts
12.
EVENTKiss a Ginger Day
INSIGHTFlu searches peak
SPORT EVENTAfrican Cup of Nations begins
13.
14.
AWARDSCritics’ Choice Awards
15.
INSIGHTGrowing searches for savings accounts
16. 17. 18. 19.
INSIGHTPeak in pregnancy-related searches
20.
INSIGHTSearches for prom dresses peak
EVENTLondon Short Film Festival ends
21. 22. 23. 24.
SPORT EVENTWinter X Games begin
25. 26.
EVENTNational Story Week begins
27.
EVENTInternational Chocolate Cake Day
SPORT EVENTWorld Handball Championships end
Winter X Games end
28.
INSIGHTSearches for Nutella peak the week before World Nutella Day
29.
INSIGHTGrowing searches for valentine’s day gifts
30. 31. 01. 02. 03.
JANUARY 2019
VEGANUARY - NEW YEAR’S RESOLUTIONS - NATIONAL BLOOD DONOR MONTH - NATIONAL HOBBY MONTH
February 2019 Following last month’s searches for mortgages and loans, searches for new cars and properties peak during February.
Consumers search for Valentine’s Day gifts towards the end of January, however, flowers peaked two days before. Could flowers be a ‘last minute’ gift option?
Not only do searches for “pancake” rise the week before Pancake Day, so do searches for “nutella.”
With interests in travel also peaking over January and February, take a look at our Peak Travel Report.
Marketing Calendar | 5
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
28. 29. 30. 31. 01.
SPORT EVENTSix Nations Rugby starts
02.
INSIGHTSuper Bowl brings peak to Doritos searches
EVENTNational Story Week ends
03.
SPORT EVENTSuper Bowl LIIIAfrica Cup of Nations ends
INSIGHTPancake Day searches grow
04.
EVENTWorld Cancer Day
05.
HOLIDAYLunar New Year (Year of the pig)
EVENTWorld Nutella Day
SPORT EVENTAFC Asia Cup ends
06. 07. 08. 09.
EVENTNational Pizza Day
AWARDSBAFTA TV Awards
10.
AWARDS61st Grammy Awards
11. 12.
INSIGHTFlowers searches peak before Valentine’s Day
13. 14.
HOLIDAYValentine’s Day
15.
EVENTLondon Fashion Week begins
16.
SPORT EVENTSix Nations Rugby ends
17.
18.
HOLIDAYFebruary half-term begins
19.
INSIGHTPeak in propertysearches this week
EVENTLondon Fashion Week ends
20.
AWARDSBRITS Awards
21.
INSIGHTPeak for new car searches this week
22. 23.
HOLIDAYFebruary half-term ends
INSIGHTSearches for Oscars grow
24.
AWARDS92nd Oscars
25. 26. 27. 28. 01. 02. 03.
FEBRUARY 2019
NATIONAL WEDDINGS MONTH - NATIONAL CANCER PREVENTION MONTH - LGBT HISTORY MONTH
March 2019 With March being the National Veggie Month, searches around different vegetables surge throughout the month.
March also hosts a number of key events - from International Women’s Day, the Special Olympics, to Mother’s Day. Searches around these events begin to rise the week before.
Learn how to identify and engage your most valuable customers by reading our Super Customers Report.
Marketing Calendar | 7
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
25. 26. 27. 28. 01.
EVENTSt. David’s Day
02. 03.
INSIGHTDog product search terms peak week before the Crufts International Dog Show
04.
EVENTBritish Pie Week
INSIGHTInternational Women’s Day searches peak this week
05.
INSIGHTCheltenham-related searches rise this week
EVENTPancake Day
06. 07.
SPORT EVENTCrufts International Dog Show starts
EVENTWorld Book Day
08.
EVENTInternational Women’sDay
Captain Marvel is released
09. 10.
SPORT EVENTCrufts International Dog Show ends
11. 12.
SPORT EVENTCheltenham Gold Cup begins
13.
INSIGHTCheltenham-related searches peak
14.
SPORT EVENTSpecial Olympics: World Summer Games begin
15.
EVENTComic Relief
SPORT EVENTCheltenham Gold Cup ends
16. 17.
HOLIDAYSt. Patrick’s Day
INSIGHTGuiness search terms peak
18. 19. 20. 21.
SPORT EVENTSpecial Olympics: World Summer Games end
22. 23.
AWARDSKid’s Choice Awards
24.
25.
INSIGHTVegetable-related search terms highest this week
EVENTInternational Waffle Day
26. 27.
MARKETING EVENTB2B Marketing Expo begins
28.
MARKETING EVENTB2B Marketing Expo ends
29.
EVENTBrexit
INSIGHTPeak interest in floral deliveries before Mother’s Day
30. 31.
SEASON CHANGEDaylight Savings Time begins
EVENTMother’s Day
MARCH 2019
NATIONAL NUTRITION MONTH - NATIONAL VEGGIE MONTH
April 2019Searches for running shoes and accessories spike ahead of the London Marathon and the summer months.
April sees a steady rise of gardening-related search terms, whilst being host to the National Gardening Week, and Lawn and Garden Month.
Take a look at our Home and Garden Report to learn about the top search and product trends of the Easter holidays YoY.
Marketing Calendar | 9
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
01.
HOLIDAYApril Fool’s Day
02.
EVENTWorld Autism Awareness Day
03.
MARKETING EVENTInternet Retailing Expo begins
04.
MARKETING EVENTInternet Retailing Expo ends
05. 06.
SPORT EVENTThe Grand National
INSIGHTRise in visits to the betting industry for the Grand National
07.
EVENTWorld Health Day
08.
HOLIDAYEaster school holidays begin
09. 10.
INSIGHTEaster Egg searchesrise
11.
MARKETING EVENTBrighton SEO begins
12.
MARKETING EVENTBrighton SEO ends
13. 14.
INSIGHTRise in searches for personal savings accounts & ISAs
15. 16. 17. 18. 19.
HOLIDAYEaster Friday
SPORT EVENTBritish Superbike Championship begins
20.
INSIGHTEaster Egg searches peak
21.
EVENTSummer sales beginEaster Sunday
SPORT EVENTBritish Superbike Championship ends
22.
HOLIDAYEaster Monday EVENTNational Earth Day
23.
INSIGHTSearches for running shoes & accessories spike
EVENTShakespeare DaySt. George’s Day
24. 25. 26.
HOLIDAYEaster school holidays end
27. 28.
EVENTLondon Marathon
29.
EVENTNational Gardening Week
UK Coffee Week
30. 01. 02. 03. 04. 05.
APRIL 2019
STRESS AWARENESS MONTH - WORLD AUTISM MONTH - NATIONAL PET MONTH - LAWN & GARDEN MONTH
May 2019 With the summer approaching and two spring Bank Holidays, the trending searches this month are BBQs, outdoor activities and camping.
Major events such as the Cricket World Cup, London Motor and Tech Show, Europa League Final, Monaco GP, and the French Open kickstart the summer sporting season this month.
To learn more about the automotive industry, read our Auto Industry Report.
Marketing Calendar | 11
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
29. 30. 01.
HOLIDAYLabour Day
EVENTMay Day
AWARDSBillboard Music Awards
02. 03. 04. 05.
INSIGHTPeak in wedding-related searches
EVENTCinco de Mayo
06.
HOLIDAYBank HolidayRamadan Begins
AWARDSThe Met Gala
07. 08. 09. 10. 11.
EVENTWorld Fairtrade Day
12.
SPORT EVENTPremier League ends
13.
EVENTNational Vegetarian Week
14. 15. 16.
EVENTLondon Motor & Tech Show begins
17. 18.
SPORT EVENTFA Cup Final
EVENTWorld Whiskey Day
19.
EVENTLondon Motor & Tech Show ends
20. 21.
MARKETING EVENTProgrammatic Pioneers Summit begins
22.
MARKETING EVENTProgrammatic Pioneers Summit ends
23.
SPORT EVENTMonaco Grand Prix begins
24.
MUSIC EVENTWe Are FSTVL begins
25.
INSIGHTBBQ-related searches start to rise
26.
SPORT EVENTMonaco Grand Prix ends
French Open begins
MUSIC EVENTWe are FSTVL ends
27.
HOLIDAYMay half-term beginsSpring Bank Holiday
28.
INSIGHTPeak in searches for outdoor acitvities & camping
29.
SPORT EVENTEuropa League Final
30.
SPORT EVENTICC Cricket World Cup begins
31.
HOLIDAYMay Half-Term ends
01. 02.
MAY 2019
NATIONAL WALKING MONTH - ACTION ON STROKE MONTH
June 2019The summer holidays are here! With temperatures rising, so are the number of people searching for holidays, outdoor activities, rooftop bars, and ab workouts.
Main summer sporting events kick off this month with the UEFA Champions League and the Royal Ascot.
With Father’s Day this month, there is a huge increase in searches for experience days as gifts. See our Experience Economy Report to find out more.
Marketing Calendar | 13
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
27. 28. 29. 30. 31. 01.
SPORT EVENTUEFA Champions League Final
02.
03. 04. 05. 06.
MARKETING EVENTConversion Elite
07.
SPORT EVENTFIFA Women’s World Cup begins
08.
EVENTQueen’s BirthdayWorld Gin DayWorld Oceans Day
SPORT EVENTBelmont Stakes
09.
INSIGHTSearches for ‘six pack’ or ‘ab workouts’ peak
10.
EVENTNational Diabetes Week
11. 12. 13.
MUSIC EVENTIsle of White Festival begins
14. 15.
AWARDSMTV Movie & Television Awards
INSIGHTPeak in Royal Ascot searches
16.
MUSIC EVENTIsle of White Festival ends
EVENTFather’s Day
INSIGHTUK domestic holiday searches start to peak
17. 18.
SPORT EVENTRoyal Ascot begins
MARKETING EVENTeTail Europe
INSIGHTBikini searches peak Ice lolly searches peak
19. 20. 21.
SEASON CHANGESummer Solstice
SPORT EVENTEuropean Games begin
22.
SPORT EVENTRoyal Ascot ends
23.
24. 25. 26.
MUSIC EVENTGlastonbury Festival begins
27. 28.
INSIGHTSearches for rooftop bars peak
29.
INSIGHTOutdoor activity & camping searches peak
EVENTArmed Forces Day
30.
SPORT EVENTEuropean Games end
MUSIC EVENTGlastonbury Festival ends
JUNE 2019
LGBT PRIDE MONTH - NATIONAL SAFETY MONTH - MEN’S HEALTH MONTH
July 2019With Wimbledon, Goodwood, British Grand Prix, British Golf Open and Tour De France, it is clear that July is a month for sporting events.
Summer’s seasonal searches increase for cheap holidays, outdoor activities, bikinis and beverages.
Take a look at our Fashion Report to learn more about summer fashion trends.
Marketing Calendar | 15
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
01.
SPORT EVENTWimbledon starts
02. 03. 04.
SPORT EVENTGoodwood starts
HOLIDAYAmerican Independence Day
05. 06.
INSIGHTPeak in searches for Pimms
SPORT EVENTTour de France startsIsland Games start
EVENTLondon Pride Parade
07.
INSIGHTPeak in Gay Pride terms
SPORT EVENTGoodwood endsFIFA Women’s World Cup ends
08.
INSIGHTPeak in searches for bikini
09. 10. 11.
EVENTWorld Population Day
12.
SPORT EVENTBritish Grand Prix beginsNetball World Cup startsIsland Games end
MUSIC EVENTTRSNMT Festival Begins
13. 14.
INSIGHTWimbledon searches peak
SPORT EVENTBritish Grand Prix endsWimbledon endsICC Cricket World Cup ends
MUSIC EVENTTRSNMT Festival Ends
15.
INSIGHTPeak in Searches for cheap holidays
16.
INSIGHTPeak in Kindle searches
17. 18.
SPORT EVENTBritish Golf Open starts
19.
INSIGHTPeak in Searches for new jobs
20. 21.
SPORT EVENTNetball World Cup endsBritish Golf Open ends
INSIGHTGolfing search terms peak
22.
INSIGHTUplift in back to school search terms
23. 24. 25. 26. 27. 28.
INSIGHTOutdoor activity & camping searches peak
SPORT EVENTTour de France ends
29. 30.
EVENTWorld Day Against Human Trafficking
31. 01. 02. 03. 04.
JULY 2019
INDEPENDENT RETAILER MONTH - NATIONAL OSTEOPEROSIS MONTH
August 2019With the festival season in full swing, peaks for festival-related search terms rise during the last week of August. Families are also looking to make the most of the last few weeks of summer with holidays and family fun.
Students are preparing for the upcoming school and university year. Searches for back to school items, student loans and bank accounts are all on the rise before peaking next month.
To learn more about the latest Travel Industry trends, read our latest Travel Trends Report.
Marketing Calendar | 17
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
29. 30. 31. 01.
SPORT EVENTThe Ashes beginSummer X Games begin
INSIGHTLarge increase inBack to School accessories searches this week
02.
INSIGHTLast minute holiday searches peak this week
MUSIC EVENTEdinburgh Fringe Festival starts
03.
INSIGHTRegistration plate searches peak this week
04.
SPORT EVENTSummer X Games end
05. 06. 07.
MUSIC EVENTBoomtown starts
08. 09. 10.
INSIGHTPeak in Premier League searchesPeak in Fanatasy League searches
11.
12.
INSIGHTPeak in back to school clothing searches this weekMUSIC EVENTBoomtown ends
EVENTInternational Youth Day
13.
EVENTWorld Left Handers Day
14. 15.
EVENTA Levels Results Day
16. 17.
INSIGHTPeak in travel money searches
18.
19.
AWARDSMTV Music Video Awards
20. 21. 22.
MUSIC EVENTCreamfields starts
EVENTGCSE Results Day
23.
SPORT EVENTBritish Moto GP starts
MUSIC EVENTReading & Leeds Festival starts
24.
MUSIC EVENTNotting Hill Carnival starts
25.
SPORT EVENTBritish Moto GP ends
MUSIC EVENTCreamfields endsReading & Leeds Festival ends
26.
INSIGHTPeak in festival search terms this week
MUSIC EVENTNotting Hill Carnival endsEdinburgh Fringe Festival ends
27.
INSIGHTSearches for student bank accounts peak this week
MARKETING EVENTTuring Fest begins
28.
MARKETING EVENTTuring Fest ends
29.
INSIGHTStudents searchingfor laptops peak
30.
SPORT EVENTFIA Silverstone World Endurance Championship starts
31.
SPORT EVENTFIBA Basketball World Cup starts
01.
AUGUST 2019
SCHOOL’S OUT - FAMILY FUN MONTH
September 2019 With schools and universities starting, attention turns to the back-to-school shoppers and student finance seekers.
Events, such as Oktoberfest, London Fashion Week, the Rugby World Cup, and the latest FIFA title release will be the hot topics this month.
Discover who back to school shoppers are by downloading our Back to School Report.
Marketing Calendar | 19
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
26. 27. 28. 29. 30. 31. 01.
SPORT EVENTFIA Silverstone World Endurance Championship ends
02.
INSIGHTSearches in back to school and uniforms peak this week
03. 04. 05. 06. 07. 08.
09.
EVENTSchool terms commence
10.
EVENTWorld Suicide Prevention DayGlee Expo starts
11. 12.
EVENTGlee Expo ends
13.
SPORT EVENTGoodwood Revival starts
14.
EVENTLondon Fashion Week September begins
15.
SPORT EVENTGoodwood Revival endsFIBA Basketball World Cup ends
16.
INSIGHTPeak in Searches for student finance this week
SPORT EVENTThe Ashes ends
17. 18.
EVENTLondon Fashion Week September ends
19. 20.
SPORT EVENTRugby World Cup begins
21.
INSIGHTSeaches for Oktoberfest peak
EVENTOktoberfest starts
22.
AWARDSEmmy Awards
23.
SEASON CHANGESeptember Equinox
24.
INSIGHTFIFA-related searches peak before FIFA game release this week
25.
MARKETING EVENTad:tech begins
26.
MARKETING EVENTad:tech ends
27. 28.
EVENTMacmillan Coffee Morning
29.
30.
HOLIDAYJewish New YearIslamic New Year
SPORT EVENTFIA World Endurance Championship starts
01. 02. 03. 04. 05. 06.
SEPTEMBER 2019
NATIONAL ORGANIC MONTH - CHILDHOOD CANCER AWARENESS MONTH - HUNGER ACTION MONTH
October 2019Interest around the scariest event of the year rises in October, with costumes and pumpkin searches peaking a few days before Halloween.
Consumers are starting to have the winter blues and are searching for mid-term holidays this month. People are also planning in advance for the upcoming months with searches for New Year’s and Black Friday increasing.
With interest peaking for tech devices over October, take a look at out Telco Report to see how networks and retailers can use search andaudience data to increase converting traffic.
Marketing Calendar | 21
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
30. 01.
INSIGHTSearches for Black Friday increase
SPORT EVENTFIA World Endurance Championship ends
02. 03. 04.
EVENTWorld Animal Day
05. 06.
EVENTOktoberfest ends
07. 08. 09.
MARKETING EVENTFestival of Marketing starts
10.
EVENTMental Health Awareness Day
MARKETING EVENTFestival of Marketing ends
11.
INSIGHTIncrease in searchesabout New Year’s Eve
12. 13.
INSIGHTPeak in searches for Fresher’s FluSearches for Black History Month peak
14.
EVENTGreen Great Britain week
15. 16. 17. 18.
EVENTThe Baby Show Olympia starts
19. 20.
INSIGHTHalf-term holiday destinations searches peak
EVENTThe Baby Show Olympia ends
21.
HOLIDAYAutumn Half-Term ends
22. 23. 24. 25. 26. 27.
SEASON CHANGEDaylight Savings Time ends
INSIGHTSearches for Halloween outfits or fancy dress peak
HOLIDAYDiwali
28.
INSIGHTBaking-related searches peak This week
29. 30.
INSIGHTPeak in searches for pumpkins
31.
EVENTHalloween
01. 02. 03.
OCTOBER 2019
BREAST CANCER AWARENESS MONTH - NATIONAL CHOLESTEROL MONTH - BLACK HISTORY MONTH
November 2019Searches for gifts and clothing increase, possibly in preparation for the Black Friday and Cyber Monday deals. Interest in financial-related topics such as interest rates and the autumn budget peak towards the end of the month.
Click and collect searches start rising this month and will grow until the 24th of December.
For more key stats on, Black Friday, and Cyber Monday read the 2018 Cyber Week Report Here.
Marketing Calendar | 23
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
28. 29. 30. 31. 01.
EVENTWorld Vegan DayAll Saints Day
HOLIDAYAutumn half-term ends
INSIGHTMovember searches peak
02.
SPORT EVENTRugby World Cup ends
INSIGHTSearches for interest rates peak
03.
04.
INSIGHTPeak in searches for fireworks
05.
INSIGHTGift searches grow
EVENTGuy Fawkes
SPORT EVENTMelbourne Cup
06. 07.
INSIGHTSmall Peak in searches for coats
08. 09. 10.
AWARDSPeople’s Choice Awards
INSIGHTChristmas ad searches peak
11.
EVENT
Remembrance Day Anti-Bullying WeekSingles Day
12.
INSIGHTSearches for click & collect keep rising until 24th December
EVENTCall of Duty: Black Ops 4 releases
13. 14.
EVENTWorld Diabetes Day
15. 16.
INSIGHTIncreasing interest in Black Friday searches
17.
INSIGHTPeak in searches for Children in Need
18.
SPORT EVENTDavis Cup begins
19.
INSIGHTRise in activity to rewards & directories sites
20. 21. 22. 23.
INSIGHTSearches for Autumn Budget peak
24.
SPORT EVENTDavis Cup ends
25.
INSIGHTJackets & coats searches peak this week
26.
SPORT EVENTUK Snooker Championship begins
27. 28. 29.
EVENTBlack Friday
30.
EVENTSt. Andrews Day
01.
NOVEMBER 2019
NATIONAL DIABETES MONTH - MOVEMBER - WORLD VEGAN MONTH - ADOPTION AWARENESS MONTH
December 2019Christmas is here!
Next day delivery searches surges, probably from last minute shoppers. Concerts, train tickets and gin-related advent calendars have also risen in popularity.
The highest conversion rates for top retailers are also seen midway through the month.
For more Insights on the Black Friday, Cyber Week and Christmas Peak Periods, check out our 2019 Christmas Unwrapped Webinar.
Marketing Calendar | 25
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
25. 26. 27. 28. 29. 30. 01.
EVENTWorld Aids Day
INSIGHTGin, Lego & Lindt advent calendar searches peak
02.
EVENTCyber Monday
INSIGHTJewellery searches peak this week
03.
INSIGHTChristmas tree searches peak
04.
INSIGHTPeak in searches for dresses
05. 06. 07.
INSIGHTPeak in searches around Christmas markets
08.
SPORT EVENTUK Snooker Championship ends
09.
INSIGHTBaileys searches riseHow-to make cocktails searches rise
10.
EVENTNational Human Rights Day
11.
INSIGHTPeak in searches forwrapping paperTrain ticket site visits peak before Christmas
12. 13. 14.
INSIGHTHighest conversion rates across top retailers this weekend
15.
16.
INSIGHTPersonalised cards industry visits peak
17. 18. 19.
EVENTStar Wars Episode IX releases
20.
INSIGHTSearches increase for events, gigs & train tickets
21.
EVENTSuper Saturday
INSIGHTPeak in champagne searches
22.
INSIGHTDelivery searches significantly drop
23.
EVENTLast day For 1-Day delivery
24.
HOLIDAYChristmas Eve
25.
HOLIDAYChristmas Day
26.
SPORT EVENTKing George VI Chase
HOLIDAYBoxing Day
27. 28. 29.
30. 31.
HOLIDAYNew Year’s Eve
01. 02. 03. 04. 05.
DECEMBER 2019
SAFE TOYS & CELEBRATIONS MONTH - NATIONAL IMPAIRED DRIVING PREVENTION MONTH
www.hitwise.com