BIZLOGSTYLE GUIDE

Maria Merchant

BIZLOGABOUTCakeStudio is an online cake – deliv-ery company based in India.

Actonate is the client software manufacturer company in the process of developing the website with a new look and feel.

Priority target audience is the Centennials who frequent the mo-bile website more than the desktop counterpart.

The website in terms of its graphic to be bold and yet enticing.

BIZLOG

#F4877C #F4685E #EDBC8C#EDE59E #ED994F #26455B

COLORThe Color theme has been chosen to be vibrant signified by the light reds. The reds have been complemented by accents of pastel yellows and oranges to add a zest of festivity and celebra-tion.

The first three colors palate are the primary colors that shall be applicable

to main elements such as navigation menu, background color and footer containers. While the decorative elements, bor-ders as well as icons will be designed using the first two Secondary colors.The dark turquoise-like blue shown in the far right shall be used for all text content.

Primary ColorsSecondary Colors

BIZLOGGrafolita Script 18 pt

ABCDEFGHIJKLMNOPQRST UVWXYZ

abcdefghijklmnopqrsvwxyz

0123456789

LOGOThe logo of the website has been developed keeping in mind the desti-nation and the festive context of the business.

The central circular disc in the peach to orange gradient with curved border lines is made to depict the form of a cake.

India is a land of festivals and the spiral in the center is a symbol of fire-crackers. A ribbon across the central cake is simile to the art of gifting.

A Script-font, Grafolita Medium, avail-able through Adobe Typekit has been used for the brand name of the com-pany.

BIZLOGLATO Semibold 20 PT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsvwxyz0123456789

LATO Regular 20 PT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ARIAL Regular 20 PT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

TYPEThe main typeface used for the software as well as the website would be the Lato font which is a web-based font. In all incidences for creating documents for this company, whenever LATO type is not available then ARIAL regular may be used.

Font size 12 is used for paragraphs that hold more than 2 sentences and Font size 20 is used wherever headers are required for labeling.

BIZLOGIMAGERYAll the banner images should highlight the products with soft lighting and informal arrangement.

Imagery that includes the selected color palate as accents are to be used for the website. Sketched and hand illustrated banner’s to showcase the ‘custimisable’ and ‘personal’ appeal.

BIZLOGIMAGERYThe product imageries should have all uniform ivory-white backgrounds.

All the images should have similar brightness and sharpness as of exam-ples shown under.

BIZLOGTHANK YOU!