NewsUltimate Fashion WearThe Fashion RunwayFair Trade EgyptSabry Marouf CoteriqueSeeghaZaam

FeaturesThe IT List: Colour Me PrettyInterview: Soha KhouryAurora of the DarkPower of DressCFR NostalgiaStreet Style

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Founder & EditorAbdallah Osama Rushdi

Executive EditorMahamad El Haddad

Design & Layout Heba Khattab

Contributors Deana ShaabanIslam Ahmed

Sales ExecutiveNur Amgad

Distribution ExecutiveMostafa Gad

Dear Reader,

Exactly one year ago I wrote my first and only letter from the editor as I launched the first issue of Cairo Fashion Report, and here I am today hopefully starting a tradition with the 1st year anniversary issue. As I look over all 12 issues of 2013 and thinking back to the journey I have had and the people I have met I feel very grateful for all the help and support I have received.

2013 has been a productive year, the CFR team has grown from being just one person to a full team and several contributors that help in making each issue as interesting as possible. Our issues have grown from being 16 pages to this current issue being 24 pages long. The Fashion industry has grown with more talents and concepts popping up all around and 2013 has seen several Fashion events that were interesting to say the least.

Now as we start 2014, I remain hopeful. Looking forward to meeting more talents and more fruitful collaborations in the future. Finally as I had said a year ago, I would like to personally invite all you readers to join us on this continued journey.

In this issue, get to know the latest news of Cairo fashion scene in the news section. Check out ‘Street Style’ and an interview with makeup artist Soha Khoury in the features section, this month’s editorial titled ‘Aurora of the Dark’ in addition to ‘Power of Dress’ by Deana Shaaban. Moreover, check out The IT List: Colour Me Pretty and Get the Look by Sarah Jessica Parker in the Shopping section. Last but not least get to know CFR team’s favourite pictures of Cairo Fashion Report’s past photo shoots in CFR Nostalgia.

CFR CoverDress from Nana’s Closet by Dina Said, Vintage jacket, gloves and choker stylists own, Earrings, necklace and ring by Frillu.

Photography & Creative DirectionBatool Al Daawi

StylingFarah El Sayed

ModelTara Emad

Make UpSoha Khoury

HairRafy & Mina from Mohamed El Sagheer salon

LocationAura

FOLLOW USfacebook.com/CairoFashionReport

@Cairofashionrep

@Cairofashionreport

Founder and Editor

Abdallah O. Rushdi

Contact Uscairofashionreport@gmail.com

You can find CFR @

10 Laurice Beauty Playground, Agrodolce, Blow! Creative Agency, Boho Gallery, Deana Shaaban Showroom, Hop & Shop, Italian Fashion Academy, La Coupe (All Branches), Mohamed El Sagheer (All Branches), Nana’s Closet by Dina Said Showroom, Pace e

Luce (All Branches), The Fashion Studio.

January Editorial “behind the scenes”

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Coterique is an ecommerce platform that curates, styles and sells high end fashion for the Middle East. Based in Cairo, Coterique stocks brands such as Celine, Givenchy & Msgm to name a few. Coterique gathered up an immense collection of items with new products added daily and have facilitated the shopping experience so that all you need to do is go on www.coterique.com to shop your favorite brands and have them delivered to you the next day with a 3-day window for returns or exchanges. What are you waiting for? Check out www.coterique.com; you will fall in love with fashion all over again.

Available @www.facebook.com/Coteriquewww.coterique.com

COTERIQUE... The Ultimate Online Shopping Experience!

ThE FashIOn RUnway FInalERed Square Agency for events and activations brought to you “The Fashion Runway”, the first fashion competition of its kind across the Middle East. Within fashion key players and celebrities, the competition started last October with the selection day, and after three months of hard work starting with the organizing company “Red Square” to the competitors and last but not least the Juries, the Fashion Runway’s finale took place on the 12th and 13th of December. The competition’s closing ceremony featured the Egyptian fashion designer Hany El Behairy, which took place at Sofitel Cairo El Gizera Hotel. The Juries included Ragaa el Gedawy, Hany el Behairy, Youssef Spahi, Mohamed Abdel Hamid, Eman Afifi, Moahmed tolba, Mohmed Elsagheer and the guest of honor super star Doraa. The Event also included a colorful fashion show by Jotun, the main sponsor of The Fashion Runway.

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Fair Trade Egypt (FTE) marks its historic 15th anniversary. Formerly called Egypt Crafts. FTE was born in 1998 through an initiative from NSCE (North South Consultant Exchange), a consultancy firm working in the field of sustainable development, and COSPE (Cooperzione per lo Sviluppo dei Paesi Emergenti), an Italian NGO working with the Italian Cooperation. Together, they decided to establish an equitable business model based on Fair Trade principles for the local artisans of Egypt. Fair Trade Egypt developed independently from these projects to become Egypt’s first Fair Trade producer network and retailer. Since its inception, FTE had a long-term goal to alleviate poverty in the marginalized areas of Egypt. FTE’s mission is to empower local communities by offering disadvantaged artisans marketing and support services while promoting the application of Fair Trade principles as a cultural, social and environmentally responsible business ideal. Currently FTE supports over 30 artisan groups, which translates into more than 2,600 individual artisans all over Egypt from Fayoum, Aswan, Qena, Assiut, Marsa Matrouh, Siwa, Sohag, North Sinai, Behera, Marsa Allam and Cairo. In marking Fair Trade Egypt’s anniversary, FTE’s General Manager and Board Director of the World Fair Trade Organization Ms. Mona El Sayed, organized an evening of celebration at their newly renovated showroom in Zamalek. A number of guests discussed and shared FTE’s milestones. Attendees also enjoyed an exclusive video narrating the process of production of some of the products that artisans produce from the moment of crafting it until the customer purchases the handmade craft at the store. In 2013 alone, Fair Trade Egypt has reached over 700 artisan beneficiaries of developmental activities which included literacy workshops, medical convoys and artisans’ equipment endorsement, which was possible through the cooperation of the Global Partners Project, NGO in Germany.

Available @Facebook: https://www.facebook.com/FairTradeEgypt Youtube: https://www.youtube.com/user/FTEgyptTwitter: @FTEgypt

Cairo based fashion jewelry brand SABRY MAROUF is pleased to announce the launch of a highly coveted, limited piece collection entitled ISIS during this season of Cairo’s Fashion Night on January 17th, 2014. Sabry and Marouf pay homage to their Ancient Egyptian heritage with a contemporary approach. The collection is the third chapter to their Armure series of high-fashion costume jewelry, what Sabry and Marouf refer to as “an ongoing creative excavation”. Keeping to its trilogy, ISIS is a synthesis between the past and future in which it attempts to subvert the stereotypical image of the mythical muse that is Isis. SABRY MAROUF takes pride in its Egyptian identity. The label’s work embodies concepts that are experimental and progressive with a distinctly heritage-oriented approach - merging fashion, art, philosophy, and culture.

Available @www.facebook.com/SabryMaroufwww.sabrymarouf.comTwitter @sabrymaroufInstagram @sabrymarouf

Fair Trade Egypt Turns 15!

saBRy MaROUF... ISIS Collection

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Ultimate Fashion Wear launched its FW13/14 collection. A collection that features a wide range of graphic hoodies and sweatshirts. Ultimate Fashion Wear produces ultimate fashion designs, proudly made in Egypt in the highest quality of fine cotton and fabrics, designed to suit the taste of modern day youth.

Available @www.facebook.com/fashionwearwww.ultimatefashionwear.comVirgin Megastorewww.jumia.comwww.nefsak.comwww.souq.comwww.enigmaShopping.comwww.cirqy.com

ZAAM’s motto is “who said you have to pay a lot to be chic?” The brand always makes sure to feature novel designs, original patterns and quality materials with attention to details all with affordable prices. ZAAM’s Winter’13 collection has a classic vintage theme that uses Copper as a main feature as well as goblin fabrics. The brand’s Winter’13 collection photo shoot included, Model: Tara Emad and Moe Hadary, Stylist: Mohamed Medany, Photographer: Sally Abou El Ezz and Art director: Radwa Ali.

Available @www.facebook.com/zaam.bagsandclutches

ULTIMATE FASHION WEAR FW13/14 Collection

ZaaM... Winter’13 Collection

Nothing says winter more than a dark pallet. Seegha’s FW13/14 collection embraces an unconventional style that expresses new forms of elegance, presenting it in all gold and black. The iconographic element in this collection is interpreted in the accessories mixture of glamour. Minimalism is a pursuit in Seegha’s style where simplicity and chic combine to give an elegant effect. Etched gold surfaces are used to help contemplate a kicky style. Seegha’s latest collection is sure to add a va-va-voom burst of glamour to your winter look.

Available @www.facebook.com/seeghajewelrywww.enigmashopping.com

sEEGha... FW13/14 Collection

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Feature

Black bow tie, white shirt with black buttons, black suit with golden and glitter shiny lines which reveal his classic and stylish personality.

Sky and Bassem El Remouzy were spotted with their fancy looks. The suit looks so elegant and the dress is fancy.

styleBy: Islam ahmedstreet

Fashion historians have always accepted that real style comes from the street. Street style is the most authentic, the most genuine way of revealing the ensembles that people really wear as opposed to what appears on the runway or in Haute Couture collections. Vichi Cairo street style is about spotting well dressed guys/girls anywhere around Cairo. So make sure to dress well because you might get spotted by us anywhere.

Email: Vichiagency@gmail.comInstgram: @vichi_fashionFacebook: https://www.facebook.com/pages/Vichi/123050501217097

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Cairo’s fashion godfather got spotted wearing a really elegant and chic backless dress. Perfect look for a fancy night out.

Here comes one of the most stylish guys in town spotted with an amazing floral jumper along with black jeans and boots. We really admire how ramy put this outfit perfectly Together.

Alia El Esseily always surprises us by how perfectly she dresses. She takes care of every single detail that’s why she always looks fabulous.

True meaning of fashion is represented in this look. We admire how this outfit is put together.

Very Edgy, trendy and stylish looks. In love with the shades.

Vichi caught Kishk dressed up in this elegant and classy look. Smart suit along with a black bow tie and pocket square which add sophistication and elegance to the suit.

Love the styling ... Perfect winter look by Vichi’s favorite fashionista Marie France.

Selfie of the Month

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Feature

CFR Nostalgia... the Goodold days

As Cairo Fashion Reports turns 1, we take a nostalgic trip down sweet memory lane and look back on all our past photo shoots; Cairo Fashion Report’s team presents to you their favourite shots of CFR’s fabulous photo shoots’ history.

aBdallah’s

Picks

mahamad’s

Picks

heBa’s

Picks

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IntervIew

KIss & maKeupI n t e r v i e w : S o h a K h o u r y

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How did you start as a makeup artist?At the beginning, I took many courses in fashion design, tattoo design, kids’ behaviour and makeup artistry. The latter took my attention the most, so I studied at Atelier Paris Academy and Makeup Forever.

What does being a makeup artist mean to you? And do you have any other passions?Through makeup, I am able to express beauty in addition to delivering messages through makeup artistry and introducing modern makeup in Egypt.Yes, am passionate about Kids’ behaviour and helped in some special needs Kids’ institutions.

What part of your job do you like best? And which part do you like least?The part I like the most is when my client feels more beautiful and confident about herself after applying makeup. While the part I dislike is when the client forces me to apply makeup that doesn’t match my taste/ modern makeup School.

What do you use as inspiration for your work?nothing but my taste, because at the end of the day that is what differentiates makeup artists from one another.

What is the one piece of beauty advice you swear by and suggest all women follow?Always go for simplicity but at the same time to know the difference between being simple and being boring.

For all the aspiring makeup artists out there, what steps you suggest they take in order to be successful in their career?It will seem a bit cliche but you have to fight forward to reach what you want. It took me 9 years to reach the level am in and the goal I want.

Are there any upcoming projects you would like to share with our readers?Yes, In April I will be out there in many different malls in a booth to give makeup tips and everyone is welcomed. The schedule will be posted on my Facebook page soon.

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aurora of the Dark

Photography & Creative DirectionBatool Al Daawi

StylingFarah El Sayed

ModelTara Emad

Make UpSoha Khoury

HairRafy & Mina from Mohamed El Sagheer salon

LocationAura

edItorIal

“aurora had But newly Chased the nIGht,

and purpled o’er the sKy wIth BlushInG lIGht”

john dryden

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Dress from Nana’s Closet by Dina Said, Earrings, necklace and rings by Frillu.

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Dress by Madame Khoury, Gloves stylists own, Necklaces, bracelets and ring by Frillu,

Shoes available at Agrodolce.

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Dress by Madame Khoury, Vintage top and shoes stylists own, Earrings and necklace

by Frillu.

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Top by Madame Khoury, Skirt available at 69, Earrings, bracelets and rings by Frillu

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Top from Nana’s Closet by Dina Said,, Dress, earrings and bracelet stylists own,

Ring by Frillu, Shoes available at Agrodolce.

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opInIon

Most of us under-estimate, or rather have not truly grasped the power of clothing on who we are as people, the impact it has on the building of our individual characters and then the effect it has on the people around us. Our clothing is, in fact, an extension of who we are, it is the most obvious form of self expression, and the first thing people tend to judge us

based on. So why is it that so many of us don’t allow our clothing to do justice to who we are? The answer is simple, it has more to do with fear than anything else. We are afraid of standing out, because what if we stand out and people receive it negatively? What will happen if we attempt to show the world who we truly are and the world rejects it? What then?

On our road to self-discovery, all of us wish to experiment with our clothing. Often times we are influenced by what other people deem as acceptable or appropriate. The problem with that idea is that we spend our self-discovery journey trying desperately to live up to other people’s expectations and not really trying to truly understand who we are. We wake up 10 years later, completely having lost ourselves, with no knowledge of who we are, nor our likes or dislikes and find ourselves completely disoriented. At which point, one will realize they still don’t have the approval of others nor themselves. That realization is then followed shortly after by regret and disappointment in our choices. It’s exhausting having to attempt to live up to other people’s expectations because, as I’m sure you all have realized, you never actually will.

So then what does one do? I think that one of the keys to understanding ourselves and finding out who it is we truly are and what we want to do with our lives is to really be true to ourselves. Heck, if we want to waltz around with a garbage bag then that’s what we should do. The journey is not stable and certainly never consistent, but that’s where the beauty lies. You may feel like dressing in a 60’s Audrey Hepburn type dress one day and the next in a bohemian rhapsody of loose

fabrics and colors, and that’s all ok. We aren’t meant to be consistent in our moods and feelings so then why expect that we should be that way with our clothing. Whatever you feel like doing at the moment, that is what you should do. We are allowed to be all those different things because, in fact, that is partially what defines us as human beings. In allowing ourselves to be all those different things, we then find out our likes and dislikes, tastes and preferences bringing us one step closer to internal harmony. Who we are on the inside should absolutely be reflected on the outside, in the way we dress.

So, all that is good and well, but where does one begin? I suppose the first step in making anything happen is just to do it. Wake up one day, stand in front of your closet and put on the one thing that speaks to you, the thing that makes you happiest, the one thing you would put on if you didn’t do so much thinking. The second step would be waking up the next morning and doing the same thing until dressing the way you feel becomes a part of who you are. The best way I know to make anything happen, is just to take that step and do it. Do it until you can’t do anything else but that. Until your honesty with your clothing spills over into every other aspect of your life so that you have no other choice than to be entirely true to who you really are.

Fashion is more than just throwing on what the media says is trendy or what other people claim will make you fit in. Fashion is about discovering our own identities through one of the most obvious forms of self-expression. Our characters aren’t all the same, we are all massively different in such beautiful ways. So why not let our clothing truly reflect who it is we are and why not let our clothing help guide us to who we are. The key is to remain true to yourself and to be conscious of how you are feeling and what your thoughts and needs are. Throw out all the rules you were taught, throw out the opinions of your surrounding environment, throw out everything you had thought to be right or wrong and start over. Be honest with yourself about who you truly want to be and then allow your clothing to reflect that. If you don’t know who you truly are at the moment, then allow your honesty in how you dress, guide you to finding yourself. Recognize, that it is that honesty that will empower you and give you the courage to be who you are and in turn will empower others around you to do the same.”

ofPowerDress

By deana shaaBan

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shoppInG

Day look

Sara Jessica Parker

MANGO - MATTE FRAME SUNGLASSES - EGP299

ZARA - OVERSIZE DOUBLE BREASTED

PRINT COAT - EGP999

MANGO - COMBINATION PRINT CHIFFON DRESS -

EGP599

ZARA - TWO-TONE HIGH HEEL COURT SHOE WITH ANKLE STRAP - EGP399

MANGO - CHECK TOTE BAG -

EGP599

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Night look

Sara Jessica Parker

ACCESSORIZE - BOW AND VENT SUEDE GLOVES - EGP200

ZARA - WOOLLEN WRAPAROUND COAT -

EGP999

ZARA - SUEDE LEATHER HIGH HEEL

ANKLE BOOT - EGP899

UTERQUE - METALIC CLUTCH - EGP915

ZARA - DRESS WITH HIP SEAM - EGP659

ZARA - MAXI PEARL CHAIN NECKLACE -

EGP229

H&M - PEARL STUDS SET - EGP29

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1- Marc Jacobs2- Coach3- Tom Ford in Pure Pink4- Coach

5- Brian Atwood 6- Dior Nail Glow in Cherie Bow7- Emilio Pucci

the it listColour Me PrettyColour is the new black! It is all about color this season; from clolour blocking to clashing hues. Whether it is a pop of colour to a solid outfit, or going rainbow all the way. So bring put your colouring box and colour you pretty!

shoppInG

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