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An overview of LinkedIn, Twitter and YouTube with examples of how they can be used in an academic environment.
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Brown Bag Session on Twitter, LinkedIn and YouTubeGenevieve HowardCAFNR CommunicationsAugust 19, 2010
Welcome!
What we will talk about todayTwitter• Overview• Is Twitter right for you?
LinkedIn• Overview• What can I do with LinkedIn?
YouTube• Overview• Who should use it?
What is Twitter?
• Twitter is a free service that people use to send 140-character messages called tweets.
• More than 100 million people use it.• People can subscribe to one another which is
called following.
Customized background
User name
User name
Most recent tweet
User name
Followers
User name
FollowersFollowing
How to talk Twitter • @ sign + user name = responding to someone. These
are publically visible. @cafnr • RT = retweet. This means you are resending someone
else’s message. RT @cafnr• # = hash tag. These add context to your tweets. #ag• D = direct message. You can send direct messages to
people who are following you. These are not publically visible. D cafnr
• Backchannel = Tweets during a live presentation
Following on Twitter
Is Twitter right for your group?• Yes, if you have something to
promote. Do you have information you want to spread widely?– Events– Reminders– News
Is Twitter right for you personally?• Yes, if you like this kind of online participation. Do you
want to follow trends and learn from others in your specialized area?
• Find people by looking at who your collegaues follow.• Who Should I Follow?• Wefollow• Listorious• Most people use an application to manage Twitter,
such as TweetDeck or Hootsuite.
Ideas for using Twitter academically• Post reminders on assignments.• Send links to relevant readings.• Promote upcoming events.• Ask for opinions, “What should we name our next
flavor of ice cream?”• Use in the classroom to share questions and
thoughts, an official backchannel.– Helps to have a person monitoring Twitter stream– Use a # hashtag
What is LinkedIn?• LinkedIn is a free, professional network.• More than 70 million members.• Personal profiles act as showcases of
your professional goals and achievements.
• Groups are professional communities based on common interest, affiliation and experience.
Creating a new profileLearn how to use LinkedIn
What can I do with LinkedIn?• Build your network.– Colleagues’ updates.
• Customize your URL.• Ask for or give advice in Answers.– Question on recommendation letter
• Learn about companies.– Verizon
• Join groups that reflect your interests.– Institute of Food Technologists
CAFNR Group
CAFNR Group
What is YouTube?• YouTube is the most popular video
sharing site in the world.• 24 hours of video uploaded each minute.• 2 billion views a day.
Source: website-monitoring.com, retrieved Aug. 17, 2010
Who should use YouTube?• Anyone who has interesting video
content.– Use the embed code to put on your own website. – Promote with Facebook, Twitter and LinkedIn.
• Example of news: Beginning Farmer• Example of promotion: Truman’s tour• Example of education: Khan Academy
Promote your brand• Truman tour opened with title screen– Truman’s tour
• Beginning Farmer closed with production screen and UM system logo – Beginning Farmer
• Use your video to promote your group’s identity. Incorporate your logo into content with appropriately branded clothing.
Length of video• Video length is usually best at less than
3 minutes.– Attention span– Possible cost and time in longer production– Break up longer video into segments
Thank you!• Questions?
Genevieve Howard [email protected]
• Join the CAFNR LinkedIn group http://linkd.in/avOE44• Be our fan on Facebook http://bit.ly/bSCgt8• Follow us @cafnr
![Create the Perfect LinkedIn, Blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, Tumblr Posts [Infographic]](https://img.dokumen.tips/doc/110x75/55a6c5f21a28ab8b428b48d6/create-the-perfect-linkedin-blog-youtube-facebook-twitter-pinterest-google-instagram-vine-tumblr-posts-infographic.jpg)
