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Cadbury and Sustainable Cocoa Development David Preece, Cocoa Technical Manager

Cadbury - David Preece

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Page 1: Cadbury - David Preece

Cadbury and Sustainable Cocoa Development

David Preece, Cocoa Technical Manager

Page 2: Cadbury - David Preece

Confidential – proprietary material of Cadbury Ltd2

The Cadbury Cocoa Partnership

£45 million investment

Over 10 years

Ghana, India, SE Asia, Caribbean

Secure the economic, social and environmental sustainability of around a million cocoa farmers

Page 3: Cadbury - David Preece

Confidential – proprietary material of Cadbury Ltd3

Impact of current programmes in Ghana – wells, libraries, farmer newspapers, research website

Involvement in Cocoa industry activities - ICI; STCP; CRA; GCGRA

Address concerns held by consumers and civil society

Business ethics & standards –Cadbury Ethical Sourcing Policy, and the work of others such as the Fairtrade Foundation and ETI

100 years of values in our business, cocoa is our future and the future of farmers

Inspiration

Scale and long term commitment

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Confidential – proprietary material of Cadbury Ltd4

Why work at this level

ValuesCommunity

Social imperative to invest in communities who supply the ingredients we depend upon

ValueSupport the future supply of cocoa

Support the quality of cocoa and the standards of farming

+

No longer only optional for business

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Ghana – Vision into Action

Thriving rural communitiesVision

Livelihoods from cocoa

Livelihoods from other means

Community development

Institutionalengagement

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Confidential – proprietary material of Cadbury Ltd6

Ghana – Vision into Action

Thriving rural communities

Cocoa communities empowered

Vision

GoverningObjective

Livelihoods from cocoa

Livelihoods from other means

Community development

Institutionalengagement

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Confidential – proprietary material of Cadbury Ltd7

Ghana – Vision into Action

Strategic Themes

Thriving rural communities

Cocoa communities empowered

Vision

GoverningObjective

Livelihoods from cocoa

Livelihoods from other means

Community development

Institutionalengagement

Page 8: Cadbury - David Preece

Confidential – proprietary material of Cadbury Ltd8

Ghana – Vision into Action

Strategic Themes

Thriving rural communities

Cocoa communities empowered

Vision

Cross Cutting Themes

GoverningObjective

Livelihoods from cocoa

Livelihoods from other means

Community development

Institutionalengagement

HealthHuman RightsBio-diversity &

Environmental sustainability

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Confidential – proprietary material of Cadbury Ltd9

Page 10: Cadbury - David Preece

Confidential – proprietary material of Cadbury Ltd10

International Structure

CadburyCEORegional presidentsCommercial directorSustainability director

Partner OrganisationsAndrew Bovarnick – Technical Advisor for Biodiversity Economics, UNDP-GEFPeter McAllister – Executive Director, International Cocoa InitiativeAidan McQuade – Director, Anti-Slavery International

Cadbury Cocoa Partnership: International Board Members

International Board established & supported by a Technical Working Group

Page 11: Cadbury - David Preece

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Ghana structure

Shigeki Komatsubara, Deputy Resident Representative, UNDP Ghana

Cadbury Ghana

COCOBOD

Ministry of Finance

CARE

VSO

World Vision

Cocoa, Coffee & Shea Nut Farmers Association

Kuapa Kokoo

General Agricultural Workers Union

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Confidential – proprietary material of Cadbury Ltd12

The Cadbury Cocoa Partnership

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“We have decided to make a long term additional investment in cocoa sustainability. We believe this investment is vital for our future and will have far reaching impact on our business as well as cocoa

growing communities we work with.”Todd Stitzer, Chief Executive Officer

Our Commitment

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“we hope to show just how effectively sustainable

cocoa production can be in generating improved opportunities for local

farmers, conserving the environment and building a brighter future for younger

generations.”

Working in partnership

Daouda Touré, UNDP's Resident Representative in Ghana

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“We’re delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers “Harriet Lamb, Chief Executive of the Fairtrade Foundation.

And FairtradeWorking with the farmers has enabled Cadbury Dairy Milk in the UK and Ireland to achieve Fairtrade status

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