Corporate Social Responsibility

Arpan Mehra (309)MBA (Tech.) – Manufacturing

Mukesh Patel School of Technology Management And Engg.NMIMS Mumbai

Table of contents

Company overview

CSR activities at Cadbury India

Commitment to the Environment

Growing Community Value

Importance of CSR at Cadbury

Company Overview

Cadbury is a leading global confectionery company with an

outstanding portfolio of chocolate, gum and candy brands. We

employ around 50,000 people and have direct operations in over 60

countries, selling our products in almost every country around the

world.

In India, Cadbury began its operations in 1948 by importing

chocolates. After 60 years of existence, it today has five company-

owned manufacturing facilities at Thane, Induri (Pune) and

Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and

4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The

corporate office is in Mumbai.

CSR activities at Cadbury India

Commitment to the Environment

Migratory birds stop over at their Bangalore factory

Pioneering cocoa cultivation in India

Bangalore factory: the sun shines at night…

Acknowledged as 'Preserver of Environment‘

Use of solar panels to light the streets outside the factory during

the night

The emissions targeted by the Cadbury Guide to Low

Carbon Dairy Farming CO2, methane and nitrous oxide,

which contribute 23 %, 25 % and 52 % of emissions from the

average dairy farm, respectively.

Growing Community Value  Non-formal school set up by Cadbury for children of migrant workers in

Baddi (HP) in association with an NGO called SAHYOG

Cadbury is in a tie-up with Bharti-Walmart to support education needs of

underprivileged children 

Sarvam Program

Working in partnership with a local charity on a five-year project, Cadbury is

contributing to the redevelopment of two villages in the costal region of Pondicherry

Cadbury India has partnered with Vatsalya Foundation, an NGO working

with underprivileged street children in Mumbai.

Cadbury India supports the building of a Neo-natal ward

Supported to build this ward at the Thane Municipal Hospital

Gurikha Project

Gurikha is a village adopted by Cadbury India

The Cadbury approach to CSR includes

Sustainability is fully integrated into the Cadbury business

strategy

Clear roadmaps and goals established in the form of

Sustainability Commitments

Creation of new significant, leading edge programmes in

‘Purple Goes Green’ and the ‘Cadbury Cocoa Partnership’

Specific training in sustainable business practices for

colleagues and key suppliers

Importance of CSR at Cadbury

“Corporate Responsibility is one of the things that makes

Cadbury special. It’s been integral to our business for nearly

200 years since the Cadbury family first sought to be a ‘force

for good in troubled times’. That sense of ambition remains at

Cadbury today.”

- Todd Stitzer

CEO Cadbury

Cadbury’s CSR Vision and Strategy

Cadbury is committed to growing responsibly. We believe responsible

business comes from listening and learning, and having in place a

clear CSR vision and strategy.

Vision – ‘Working together to create brands people love.’

We see CSR as a positive contributor to our competitive strategy.

Increasingly we think of it as more about doing responsible things

profitably than just doing the profitable things responsibly.

CSR strategy – Five Pillars of CSR: marketing, food and consumer

trends; ethical sourcing and procurement; environment; quality, health

and safety; human rights and employment standards; and community

investment.

DearCadbury.com Cadbury launched a corporate social responsibility Web site

called DearCadbury.com, which provides consumers information

on ethical sourcing, responsible consumption and the

environment.

The site features Cadbury’s 2007/08 Corporate Responsibility and

Sustainability report, which revealed that the company has

reduced carbon emissions almost 4 % to date; Cadbury is aiming

for a 10 % reduction by 2010. As part of Cadbury’s “Purple Goes

Green” program, the company committed to a 50 % absolute

reduction in carbon emissions by 2020.

Cadbury also reported that it has met its 2007 goal of reducing

water use by 10 %.

Review of Cadbury’s CSR activities

Cadbury uses benchmarking to give an external perspective on their performance.

Cadbury has been included in BITC’s (Business in the Community) and DJSI (Dow

Jones Sustainability Index) World’s top rankings (scored 93% in the BITC Corporate

Responsibility Index 2007, and 75% in the DJSI Index). They are also included in both

FTSE4Good and in the Carbon Disclosure Project Climate Change Leadership Index

The Dow Jones Sustainability Index – in 2008 Cadbury received a score of 75% the

highest ever score for the company and against an industry average of 48%

The Carbon Disclosure Project – in 2008 Cadbury performance was rated as ‘best in

class’ and the company has been reporting since launch of the project in 2003

FTSE4Good – Cadbury has been submitting data to the index since its launch in 2001

What we can conclude… Cadbury publishes a CSR report every two years, highlighting all of its CSR activities.

Total involvement of top management shows how serious the company is about its CSR

activities

The launch of dearcadbury.com signifies that Cadbury has dedicated a whole new website

to its CSR

Dearcadbury.com is an interactive asset that reaches beyond responsible investors and

analysts. Dearcadbury.com is about sharing views and contributing to the public debate on

ethical sourcing, responsible consumption and the environment

This shows genuine efforts on the part of Cadbury to make CSR initiatives an integral part of

their day to day working

The initiative ‘Purple goes Green’ sets stringent targets for the company to be

achieved by 2020 (aiming at Carbon cuts and water conservation)

References

http://www.cadbury.com

http://www.dearcadbury.com

http://www.environmentalleader.com

http://www.cadburyindia.com