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CAAWS
Canadian Association for the Advancement of Women and Sport and
Physical Activity
Encouraging girls and women to get off the bleachers, and onto the fields and playing
courts, into the pools, the locker rooms and boardrooms of Canada
Stats & Facts
51% of Canadian youth aged 12-19 are physically inactive.
79% may not be active enough to meet international guidelines for optimal growth and development.
Girls are significantly less active than boys – 63% of girls compared to 44% of boys.
2002/2003 Canadian Community Health Survey*Based on daily kilocalories per kilogram energy expenditures
WHO CARES?
What are the benefits of Healthy Living
for Aboriginal Girls & Young women??
SOUNDS EASY, BUT…
What barriers exist for Aboriginal girls & young
women?
On the Move
A national initiative designed to increase opportunities for inactive girls and young women (ages 9-18)
to participate in sport and physical activity
On the Move Concept
Conceptual, not prescriptive Participant-driven Programming for who is not there Not based on supply on demand
On the Move Objectives
1. To increase awareness of the benefits of regular physical activity
2. To provide enjoyable and lasting positive sport and physical activity experiences
3. To increase the types of physical activity programs available
4. To increase physical activity skill level and self-esteem
5. To provide opportunities for females to participate in program planning and decision-making
On the MoveSuccess Factors
Fun! Variety of Social and Physical Activities Females Only Role Model Leader Input from Girls and Young Women Safe & Supportive Environment Skill Based Learning Food Choice of Clothing and Music
Team Spirit
Project Purpose
To increase community sport programs for Aboriginal girls and young women
To increase Aboriginal girls’ and young women’s participation AFTER the Team Spirit program
In partnership with the Aboriginal Sport Circle Funded by Sport Canada 2004/2005-2007/2008 Funding from McConnell Foundation 2008/2009
Community Program Funding $3,000 for a 10 week program Female-only, sport skill development, Sport
Canada sports, certified instructor Female Aboriginal Leaders Consultations & Workshops Ongoing Support & Communication Partnership Development National Advocacy & Communication
Team Spirit
1. Aboriginal Friendship Centres of Calgary, AB
2. Ahkwesahsne Mohawk Board of Ed, Akwesasne ON
3. Boys and Girls Clubs of Winnipeg, MB
4. Chesterfield Inlet, NU
5. Eel Ground School, NB
6. Eskasoni Culture Recreation and Youth, NS
7. Nawash Board of Ed/Niish Nobbie Nordics, Wiarton ON
8. Oskayak H.S. & U of Saskatchewan, Saskatoon SK
9. Sechelt First Nation/Pender Harbour, BC
Community Programs
Program Benefits
Participants Increased confidence & self-esteem Physical benefits of physical activity Social benefits of participation with peers in a fun environment Increased school attendance New personal goals & aspirations
Program Benefits
Program Leaders Professional development Increased awareness of the girls’ experiences Being a positive role model/mentor
Encouraging them to participate Supporting connections between participants
and community sport opportunities
Program Benefits
Project/National Level Access to new communities Increased awareness about the experiences of
Aboriginal girls and young women Increased awareness about the challenges
limiting the provision of physical activity programs
Program Challenges
Participant recruitment & commitment Selling participants on sport – convincing them
to try new things Parental support Transportation Access to facilities Access to qualified instructors Time & capacity
Project Lessons
Generous funding is a matter of perspective Building capacity requires having a backup for
the backup’s backup Ownership & Accountability
Be strategic about partnerships Integrating “Aboriginal culture” requires a holistic
approach
Addressing the Barriers
Continuum of program expectations Loose definition of “certified” Provision of reporting templates Flexible budgets Awareness raising & networking
Program Lessons
Making it FUN Relationship building - trust & familiarity Participant recruitment Exposure to a variety of experiences
“right” to participate; awareness Integration of non-sport components Partnerships to expand opportunities Start Young Be Flexible
Aboriginal Girls On the Move
Project Purpose: To increase opportunities for inactive girls and
young women to lead healthy, active lives Variety of physical activities and sport Educational sessions about the importance of
healthy living, e.g. SE, healthy eating, bullying, etc.
Aboriginal GirlsOn the Move
Six Communities Selected for Funding Cormorant Lake, MB Deschambault Lake, SK Exshaw/Morley, AB Lennox Island, PEI Seabird Island Band, Agassiz, BC Walpole Island/Chatham-Kent, ON
NOTE: 66 applications received!
