C NBC JR.

Nick CappucciChayenne EspinalJohn-Paul Phelan

Ross OgilvieBrandon Desouza

Vision Statement

• To be the most responsible and admirable camera company in the market. We plan on accomplishing this by having high standards for our products at reasonable costs, treating employees well, and taking advantage of sometimes expensive but responsible eco-friendly programs, all while striving to be a driving force in the global market.

Targets (for 3 years)

Performance Targets Year 13 Year 14 Year 15

EPS $2.70 $3.00 $3.30

ROE 12.0% 15.0% 18.0%

Stock Price $55.00 $60.00 $65.00

Credit Rating A A A+

Image Rating 85 87 90

Production Strategy

Obtain highest potential capacity

Compensate employees to avoid faulty products

Avoid holding temporary employees longer than necessary

Eliminate the need for outsourcing

Entry-Level Camera Strategy

Market penetration strategy

Hold a low cost to produce

Make available at most - if not all - retailers

Multi-Feature Camera Strategy

Differentiation strategy

Use price to convey quality

Make available at all possible retailers

Planned vs. Actual

Year 13 Year 14 Year 15

Plan Actual Plan Actual Plan Actual

Revenue

Entry Level Revenue

Multi Featured

Total

$202,630

$138,250 $340,880

$225,325

$155,250 $380,575

$245,325

$174,850 $419,850

Net Profits 14,369 18,297 30,774 52,310 45,805 57,928

EPS 2.70 2.01 3.00 5.98 3.30 6.94

ROE 12.0% 10% 15.0% 24% 18.0% 24%

Credit Rating A A A A A+ A

Image Rating 85 84 87 95 90 92

Stock Price $55.00 $43.21 $60.00 $63.26 $65.00 $92.63

  $291,074  $213,022  $504,096 

 $280,916

 $221,459  $502,357

$204,048 $157,280$361,328

Lessons Learned

The value of practicing efficient communication techniques between group members

Accepting and taking into consideration the ideas and opinions of others as valid contributions

Implementation of competitive strategies