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Increasing Annual Supply Sales of Contact Lenses

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What To Measure

• Number of Contact Lens Exams• Number of Contact RX’s Written• Number of RX’s Filled• Number of Annual Supplies Purchased

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Objective

• We want to track our patients that wear contact lenses in order to determine how many take their RX with them and do not buy from our practices. We will then use these numbers to figure the percentage that walk and how we can increase this number. If your patients are walking, let’s discover why.

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Top Reasons Why Your Patients Walk

• Cost

• Convenience

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Cost

• Make a spread sheet with the cost per box prior to any rebates or office savings

• List any office savings• List any rebates that apply• Show final cost per box• Compare with online company pricing

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Convenience

• Keep Stock on hand of common parameters• Offer online ordering from your website• Offer direct shipping• Offer easy payment options such as Care

Credit

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Words to Live By

• The Doctor has approved you for an annual supply.

• We have these lenses in stock for you today.• Would you like those sent to your home or

office?• By purchasing your annual supply today, you

have saved $XX.00

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Follow Up

• Schedule any follow up visits while they are still in the office.

• Call patients that have taken home a trial set of contacts to see how they are doing.

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Conclusion

• You can only grow what you track & measure• Be prepared• Follow through• More than ever patients are shopping online

in the convenience of their homes at all hours of the day & night, be there for your patients so they can choose your practice.