CASTILLO DE MONJARDIN

BRAND OVERVIEW

Navarra

Monjardin’s unique microclimate , estate grown fruit and winemaking skill of proprietor-winemaker Victor Villar yield wines of singularly intense aroma, full flavor and firm structure. Victor draws on the best practices of traditional winemaking methods with a twist of innovation.

Priorities: 1. La Cantera Garnacha2. Tintico Tempranillo3. El Cerezo Chardonnay4. Deyo Merlot

1. Founded in 1988 by husband-and-wife team Victor del Villar and Sonia Olano.

2. In the foothills of the Pyrenees on the French border, hence use of French varieties

3. La Cantera’s Garnacha vines planted in 19364. Target La Cantera Garnacha to large off-premise and

BTG at all on-premise (floor and pour)

Essence: Monjardin specializes in estate-bottled, single-vineyard wines made from Spanish or French grapes. The family is dedicated to making high quality wines which are enjoyable, complimentary to food and represent the terroir.

1. Emphasize quality-to-price ratio2. Estate-bottled, single-vineyard wines3. Monjardin’s categories are selling well in the US market,

from Tempranillo to unoaked Chardonnay to old-vine Garnacha.

4. Consumer and food friendly wines

Building the Brand:

Selling Points:

El Cerezo Unoaked Chardonnay

Tintico MerlotGarnacha

Available POS: Brochure, Sell Sheet, Shelf Talker

Secondary and Special Opportunity:

Distribution Channel On Premise: 50% Off Premise: 50%

On Premise: 30% Off Premise: 70%

On Premise: 30% Off Premise: 70%

On Premise: 50% Off Premise: 50%

Varietal Composition100% Chardonnay 70% Garnacha,

30% Cabernet100% Tempranillo 100% Merlot

Competitive Set

Vega Sindoa

Artazu GarnachaBodegas marco real Garnacha

Vega Sindoa Tempranillo

Bodegas magana MerlotBodegas Guelvenzu

PricingSRP: 11.99 Min. SRP: 10.99 BTG: 12 Wine List: 36.00

SRP: 8.99 Min. SRP: 7.99 BTG: 8.00 Wine List: 29.00

SRP: 8.99 Min. SRP: 7.99 BTG: 8.00 Wine List: 29.00

SRP: 17.99 Min. SRP: 16.99 BTG: 15.00 Wine List: 49.00

WL Categories WL Categories: Spain D.O. Navarra , Chardonnay List As: Chardonnay D.O. Navarra Spain

WL Categories: Spain D.O. Navarra 100% Garnacha List As: international reds Navarra D.O.

WL Categories: Spain Navarra D.O. TempranilloList As: Spain Navarra D.O.

WL Categories: Spain Navarra D.O. Merlot List As: International reds Merlot Navarra D.O.

Recent Press 2009 87 WA 4/2009 2008 85 WA Web 2012 2006 87 WA 2/2008 2004 90 WA 2/2008

Specifications

UPC/BTL:842857010029UPC/CS: 10842857010026Pack: 12 Dimensions: 13.2"Lx9.9"Wx11.6"H Weight: 32 lbs. CS/Pallet: 50 CS/Layer: 10

UPC/BTL:842857051046UPC/CS:10842857051043 Pack: 12 Dimensions: 13.2"Lx9.9"Wx11.6"H Weight: 32 lbs. CS/Pallet: 50 CS/Layer: 10

UPC/BTL:842857011262UPC/CS: 10842857020049 Pack: 12 Dimensions: 12.5"Lx9.3"Wx11.8"H Weight: 30 lbs. CS/Pallet: 60 CS/Layer: 12

UPC/BTL:842857041023UPC/CS:10842857041020 Pack: 12 Dimensions: 12.1"Lx9.1"Wx12.7"H Weight: 34 lbs. CS/Pallet: 60 CS/Layer: 12