4 4 4

4 4 4

PMEGP Workshop Interaction Meets with PIs

ESDPs Executed Job Mela C hristmas Star...

Overview of Exposure Visits

and more...

Inside ....

(An Organisation of the Ministry of MSME, Govt. of India)

An in-house monthly magazine published from National Institute for Micro, Small and Medium Enterprises (ni-msme) An in-house monthly magazine published from National Institute for Micro, Small and Medium Enterprises (ni-msme)

VOLUME 13

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ISSUE 12December 2014Price ` 2/-

I S S N 0 9 7 2 - 8 5 2 X

On-site Skill Development

i - m s m e h a d o g a n i s e d t w o

certificate distribution fucntions, ni n P u d u c h e r r y a n d C u d d a l o r e

respectively on 24th December 2014.

ESDPs in Cosmetology and Beautician, AC

Refrigerator and Water Cooler Repair,

Mobile Repair, Artificial Jewellry,

Computer Accounting with Tally and DTP

were conducted at the Pondicherry

Multipurpose Social Service Society

[PMSSS] Skill Development Training

Centres in Puducherry, Karaikkal in the

UT of Puducherry; Viluppuram and

Cuddalore districts in state of Tamil Nadu.

Certificate is a mechanism that providence evidence to your claim of possessing some talent,

comepetence, skill, scholarship, ability or some moral attribute such as loyalty, fealty, integrity, honesty and so on.

Though our acquaintance with it today is in the form of a printed paper issued by an institution, the concept of

certificate/certification was in vogue in the very ancient times, albeit in oral/spoken form,

and was highly revered upon the renown of the certifier.

ni-msme family welcomes

on his assumption as

Hon’ble Minister of State

Ministry of MSME, Govt. of India

Shri Giriraj Singh

We wish him all the very best

Contd...2

December 2014

8 7 2

ni-msme Bulletin

At Puducherry

At Cuddalore

Mr. R. Radha Krishnan, Hon’ble Member of Parliament, Lok Sabha, Puducherry was the Chief Guest of the function organised in the forenoon. He presided over the fucntion and distributed the certificates to the passing out trainees.

Very Rev. Fr. A. Arulanandham, Vicar General, Arch Diocese of Puducherry and Cuddalore, Dr. G.U.K. Rao, Director, SED, ni-msme, Hyderabad; Mr. J. Koteswara Rao, Programme Director, SED, ni-msme, Hyderabad; Mr. S. Parthasarathy, Deputy General Manager/Zonal Manager, Puducherry; Mr. T. Parameshwaran, Lead District Bank Manager, Puducherry; and Mrs. Uma Gurumurthy, District Development Manager, NABARD, Puducherry offered felicitations for conducting the programmes at PMSSS.

The function started with Thamizhthai Vazhthu, and Rev. Fr. V. Albert Thambidurai, Executive Director, PMSSS welcoming the Chief Guest and the dignitaries. The beneficiaries shared their impressions of the contents and method of delivery, their training and work experience, and thanked the MoMSME and ni-msme for this support in their development.

Mr. Muthukrishnan, who took training in Multimedia and Animation is working as a trainer in the Computer Training Centre, stated that he gained more knowledge in Animation through this training, and this opportunity should be given to many poor youth who are really in need of such training. He said that he is going to open a school and train more youth in animation. He expressed his sincere thanks to ni-msme for this opportunity.

In these ESDPs intended to benefit 10th and 12th passed out youth from socially and economically weaker sections, 300 students were trained in Puducherry, Karaikkal and Viluppuram districts. The trained youth and women were given placements in various sectors of industry. The women who were trained by ni-msme became entrepreneurs in different trades. The trainees attended the function along with their parents. Mr. M. Rock Pushparaj, General manager, PMSSS thanked the Chief Guest and the dignitaries for their valuable presence during the function. The function was concluded with rendition of the National Anthem.

The certificate distribution function was organised in Cuddalore and Vadalur in the afternoon of the 24th. In the trades of Cosmetology and Beautician, AC Refrigerator and Water Cooler Repair, Mobile Repair, Artificial Jewellery, Computer Accounting with Tally, and DTP 270 candidates were trained.

An exhibition was organised by the Artificial Jewellery beneficiaries in Cuddalore O.T. Dr. G.U.K. Rao inaugurated the exhibition and interacted with the beneficiaries. He made a tour of the PMSSS training centre with Mr. Koteswara Rao, Programme Director.

The certificate awarding function started with Thamizhthai Vazhthu, welcome dance (Bharatha Naatyam). The dignitories were welcomed by Rev. Fr. V. Albert Thambidurai, welcomed the Chief Guest and the dignitaries. The students of Cosmetology

and Beautician and Artificial Jewellery had shared their training and working experience.

Dr.G.U.K. Rao presided over the function and distributed the certificates to the course completed students. Mr. Koteswara Rao, Programme Director offered felicitations during the function. The certificates were distributed to 270 students. Mr.A.George Stephen Raj, Manager, ICT and Skill Development thanked the dignitaries for their valuable presence during the function. The trainees attended the function with their parents. The function concluded with rendering of the National Anthem.

From page 1...

As December glides towards closure, the moment of review comes nearer. It is now time to recall the targets that we had set, the plans that we had made at the beginning of the year. In 2014, we have been principally endeavouring to reach out in new directions, come up with new initiatives, apart from the broad targets of growth, where the number of trainees this year has crossed all previous records.

The ESDPs, sponsored by our Ministry under the ATI scheme, flourished very well everywhere especially in IT and ITES, and food processing sectors. The Institute has conducted, in the nine months since April, about 600 Skill Development Programmes in which around 17,500 unemployed youths were trained in 42 different trades by ni-msme along with 32 Partner Institutions. For the first time in the history of the Institute, we held a series of job fairs/talent melas to match the right set of skills with the right employer. This year we made a beginning in a new sector, with specialised ESDPs for construction and building workers for the A.P. Building and Other Construction Workers Welfare Board.

Other new directions include Development of Master Trainers in Entrepreneurship, Development of Rural Clusters, Business Development Plans for MSEs, training initiatives in agripreneurship and skill upgradation. Study of Pochampally Handloom Park, and evaluation and re-engineering of RICs/DICs and DI of Odisha state. Talking of DICs’ re-engineering, DIC revitalisation programmes are on the anvil for other states too.

We have tried to give more focus to serving the states: the long series of induction training for IPOs/IEOs for the states of Bihar, Orissa, Kerala and Meghalaya has a structure entirely different from the usual training programmes, and is practically-oriented. The series will continue.

There were the interventions in leadership training for young managers, crisis management, post-training services to business membership organisations, strategic approaches for MSMEs and so on. The programme on regional perspectives for the developing and the developed countries is an intervention amenating from an entirely new vision and new approach.

The intervention in patent drafting and interpretation is a clear indicator of the growing awareness/enthusiasm among the MSEs regarding the IPR. Apart from the new trail of programmes in CSR for NMDC, we had also under taken a study on HR climate and employee satisfaction for them. The programmes on e-marketing and cluster branding are first attempts to orient the MSEs towards the profitable application of these concepts in their business development. Also, we have been focusing more on on-site interventions, to suit the convenience of the clients.

Our faculty had participated in the Global Economic Summit 2014. The international conference on stress management, the workshop in waste management and recycling, the international workshop on natural dyes, and the workshop on heritage arts and the art exhibition-cum-training intervention reveal our enthusiasm to touch new horizons. We shall continue the practice of foraying into new areas in the ensuing year.

Apart from observing all the nationally important occasions such as Ekta Diwas and Vigilance Week, we have joined in the Prime Minister’s new initiative, the Swachch Bharat Abhiyan, by cleaning up the campus, as also the various schools and departments through lean approach.

All this success is mainly due to the guidance and support of our Ministry of MSME. We, the ni-msme family, express our heart-felt gratitude to the Hon’ble Minister, the Secretary, the AS & DC, JS and other officials of the Ministry, and to the MEA for their support with respect to international programmes. We hope to receive their continued support in the coming times too. The achievement is also owing to the unstinted cooperation of the faculty and staff of the Institute. I look to them to keep up the commitment and team spirit, and work together to take the Institute forward towards new milestones.

Wish you all a very happy, prosperous and eventful 2015.

M. Chandrasekhar Reddy

Eventful Year 2014From the Director General’s Desk

December 2014

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ni-msme Bulletin

December 2014

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ni-msme Bulletin

School of Enterprise Development (SED)

PMEGP Workshop

Induction Training of Meghalaya IPOs Concludes

he SED of ni-msme had organised a two-day workshop on Prime Minister’s Employment T

Generation Programme (PMEGP) during 23 – 24 December 2014. Delegates from Maharashtra, Kerala, Madhya Pradesh and Andhra Pradesh took part in the workshop. Mr. N.R. Prasad Reddy of SED was the Workshop Director.

The workshop was inaugurated on 23rd December. Mr. Prasad Reddy gave an overview of the workshop along with topics for deliberation and objectives.

Dr. G.U.K. Rao, Director, SED formally inaugurated the workshop. In his inaugural address, he gave vital information on the PMEGP scheme currently taking place in various states. He stressed the need for nurturing the spirit of self-employment among the educated unemployed youth. He further spoke about the recent physical monitoring and verification activities ni-msme had carried out.

The workshop covered various important sections of PMEGP. Starting with an informative session on PMEGP, an overview of various interactive sessions including Experiences of PMEGP in the state of Telangana and the financing pattern through banks to the PMEGP beneficiaries was provided. A dedicated group discussion on four different themes was organised in order to invite multiple ideas.

The valedictory function was organised on 24th December presided over by Mr. M. Chandrasekhar Reddy, Director General of ni-msme. Earlier, Mrs. N. Srilakshmi spoke about ni-msme and about similar programmes ni-msme had already conducted. The Director General had also distributed certificates to the participating officers. Mr. Vivek Kumar, SED of ni-msme proposed the vote of thanks.

he two-week (24th November to 5th December 2014) Induction Training Programme for Newly Recruited Industrial Promotion Officers of the Government of Meghalaya concluded on 5th December. Organised by the SED of ni-msme, T

sponsored by the Department of Commerce and Industries, Government of Meghalaya, the programme was attended by 31 officers. Dr. G.U.K. Rao, Director, SED directed the programme, while Mr. Vivek Kumar of SED was the programme coordinator.

Prior to the valediction, a formal presentation was organised, in wich each team member, along with the respective group leader, gave a detailed presentation. Every officer had contributed significantly to the preparation and presentation of the assignment. The presentation session was closely monitored by the Programme Director who also gave valuable inputs to the participants.

The programme was also put through evaluation by ni-msme’s structured questionnaire. Apart from giving valuable suggestion on various attributes, the participants had rated the whole programme very high and suggested that similar training programmes should be organised at frequent intervals.

Mr. M. Chandrasekhar Reddy, Director General, ni-msme delivered the valedictory address and urged the participants to put into practice what they have learnt during the training and improve their professionalism. The participants had shared their impressions of the programme during the valedictory. Certificates were distributed to all the participants by the Director General. The event concluded with vote of thanks proposed by Mr. Vivek Kumar of SED.

December 2014

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ni-msme Bulletin

At Madurai

At Dindigul

On-site ESDPs, organised by the Institute under the ATI programme through two partner institutions – VAPS and CED – had concluded in Madurai on the 12th and 13th of December 2014 respectively.

VAPS had conducted training in two trades: fashion designing and cosmetology, and beautician. All together, 60 persons had taken the training in the two trades. Mr. V. Pandi, Manager (AF & PCS), Canara Bank, Madurai was the Chief Guest of the valediction. Mr. M. Selvaraj, Divisional Director, KVIC was among the dignitaries who attended the event. Speaking on the occasion, the Chief Guest had assured the participants that the necessary loan and other services will be provided to them as per the guidelines og PMEGP.

Mr. S.A. Arul, Secretary, VAPS had explained about the conduct of the two programmes and introduced all the faculty. He had also appreciated the Institute’s efforts and diligence.

Some of the participants (10) had shared their views about the conduct of the programme. Everyone appreciated both the programmes and the faculty. Some of the participants seeking self-employment had already applied for loan and it is being processed.

The CED, Madurai had conducted a total of 19 programmes in I & II phases. At Madurai they conducted 6 programmes in the trades of Retail Management, Beautician, Fashion Designing, Tour operators, etc. A total of 60 candidates had attended the training. A formal valediction was held on the 13th. Mr. P.K. Mohandas, Regional Manager, State Bank of India, Madurai; Mr. S. Santhakumar, General Manager, DIC, Madurai district; and Mr. Vasi Rajan, Sr. Officer, KVIC; Dr. R. Jayaraman, member secretary, CED were the dignitaries invited to the function. Mr. Mohandas, Mr. Santhakumar, Dr. Jayaraman and Mr. Vasi Rajan had assured the participants about providing loans and other necessary help, on the merit of their proposals.

Both at the VAPS and the CED, Mr. T. Venkateswara Reddy of the SED of ni-msme had attended the valedictory function, and interacted with the participants. They were impressed by the programme and were enthusiastic about starting up. He had announced the introduction of biometric attendance and skype in the forthcoming batches, which delighted them very much.

A formal valedictory for the ESDPs conducted through Bhoopathy Educational Social Trust (BEST), Virudhunagar was arranged at the Algappa Univeristy Study Centre, Dundigal. Mr. J. Koteswara Rao, Associate Faculty Member, SED of ni-msme, Hyderabad was the Chief Guest, while Mr.N.M.B Kaja Mohideen, Managing Director Nitham Mills, Dindigul was the Guest Honour. Mr. K. Prabhakaran, Divisional Manager, New India Assurance Co. Ltd.-cum-Trustee of BEST had also participated in the function.

Speaking on the occasion, the Chief Guest had focused on the implementation of MSME schemes at various levels, the monitoring and co-ordination system, and pointed out that agriculture and food processing deserve high consideration. He enumerated the GoI initiatives in the sector including agri-tech infrastructure fund, agri business infrastructure, aggregation of farmers into farmers groups, assistance for promoting primary/minimal processing units under MIDH, for processing of horticultural produce and value addition and so on. He conveyed best wishes to BEST for executing training programmes at grass-root level especially in remote areas like Dundigal.

Mr. Mohideen, in his address, had elucidated the importance of the role of small enterprises in the Indian economy and motivated the unemployed youth towards self-

employment. He had outlined the different schemes implemented by the DIC in the state of Tamil Nadu.

Members of the women SHG had displayed different varieties of artificial jewellery, fashion design items, ready-to-eat snacks, ready-to-cook items, and a wide range of masala powders, etc. The participants had expressed satisfaction with the programme. The event concluded with Rtn. Vadivel, Consultant of BEST proposing the vote of thanks.

ESDPs Executed

December 2014

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ni-msme Bulletin

Visiting to Training Centres

r. N.R. Prasad Reddy of SED had visited the various training centres of ASSIST during 12-13 December M

2014.

At the ASSIST centre, which Mr. Reddy had visited on the 12th, he had interacted with Mr. J.Ranga Rao, Director, ASSIST about the current batch of programmes.

This centre had completed in two phases, seven programmes, and two were running. Training in mobile repairing was going on at the time of the visit and Mr. Reddy visited the class and interacted with the trainees. They spoke well about the teaching and practical aspects of the programme. Mr. Reddy held a session on EDP and institutional support for the benefit of the participants.

Mr. Sameer, Coordinator accompanied Mr. Reddy on the campus tour and narrated about the activities of the organisation. The centre has seven class rooms and one computer lab.

The Rajupalem centre had executed three programmes in the trades of Electrical gadget repair, Motor winding and pumpset repair, and Fashion designing.

The follow-up meet was arranged on 12th December 2014 at the Rajupalem centre. Coordinator Mrs. Suvarnna Rani outlined the activities of the centre and spoke about the three programmes organised at that centre. About 70 members had participated

in the three programmes, and attended the follow-up meet.

Nearly 40% of the trainees were engaged in self-employment activities, nearly 15% are engaged in the wage employment, while 15% were doing apprenticeship in some electrical servicing shops and tailoring shops; the remaining 30% were waiting to get placed. The infrastructure was good with five class-rooms and a computer lab with modern amenities, and residential facilities including boarding.

At the Vetapalem centre, the programme on fashion designing for SC women was completed, and cosmetology and beautician was underway. Mr. Brahmaiah, coordinator described the activities of the centre.

During Mr. Reddy’s interaction with the trainees, they had appreciated the teaching and the practical sessions. The centre has fine infrastructure; the members of the faculties had over 15 years of experience about the trades. Mr. Reddy distributed completion certificates to the fashion designing participants.

At the Piduguralla training centre, which Mr. Reddy had visited on the 13th, the infrastructure was very good. It had five class-rooms and one computer lab. Residential facility was also there, exclusively for women. The entire infrastructure - building, hostels and dining hall - was provided by the Hong Kong Government.

All the amenities like boarding, lodging and training are free of cost. The expenditure is born by the ASSIST funds. Mr. G.Subba Reddy, Coordinator accompanied Mr. Reddy on the campus tour of Piduguralla centre.

At the time of the visit, the centre was conducting two programmes: Fashion designing and MS Office, on their own initiative. All the participants had expressed appreciation the programmes. All the faculty had more than 15 years of experience in their streams of knowledge.

ASSIST centre

Rajupalem centre

Vetapalem centre

Piduguralla

i-msme had held a formal valediction to the programme on Training of Trainers in Entrepreneurship Development, at the Dayanad Sagar College of Engineering, Bengaluru on 24th December 2014. n

A total of 30 pariticipants had attended the programme directed by Prof. S. Glory Swarupa of SEE. Dr. Upendra Kumar Maurya, Associate Faculty Member, SEE had attended the valedictory function and distributed the certificates to the participants. The participants shared their experiences and thanked ni-msme and the Ministry of MSME for conducting the programme. One of the participants also discussed about the potential of youth specific Khadi clothing business and reflected how it was helpful for her. Dr. K.G. Hemalatha, Head of the Demartment of MBA, VTU was also present during the programme.

The programme concluded with vote of thanks proposed by Mr. Ganesh, one of the participants.

8 7 7

Trainer’s Training Concludes

Interaction Meets with PIs

rs. S. Glory Swarupa of the SEE of ni-msme had

made visits to Puducherry and Kerala, in both of Mwhich places she had participated in a wide range of activities.

Mrs. Swarupa had interacted with the participants of

the DST sponsored WEDP at Orleanpet. She had

expatiated on how to identify business idea, approach

banks for financial assistance and get the technology under progress. Further she gave advice and clarified the doubts, and provided data on contacting the

officials of organisations/institutions for further

assistance.

Another interaction session was with the participants of ESDP in Designing & Manufacturing of Artificial Jewellery, sponsored

by MoMSME under the ATI scheme, conducted by VAPS at Puducherry. Many of the trainees are making and selling art jewellery to the students and the local community. She supplied them with the required information to make the activity into a micro enterprise.

During the visit to Pondicherry multipurpose Social Services Society (PMSSS), one of the agencies conducting ESDPs under the

Apex category, Mrs. Swarupa had discussions with Fr. Albert, Director; Mr. Stephen, Sr. Coordinator (ICT); Mrs. Jyothi, Training

Manager; and Mr. Robin, Coordinator. Also, she had addressed the participants of two batches of ESDP in Multimedia & Web

Designing, being conducted at their campus. Through the address, she had explained the importance of the ESDPs and potential in the market. The address session was well attended. She also went round their campus to see the infrastructure and facilities.

Mrs. Swarupa had also made a visit to the PMSSS Livelihood Centre at Periyakalapet to meet and interact with the woman participants of the ESDP in Beautician & Cosmetology. Though the programme was completed one week ago, all the trainees

were present at the meeting. The participants are very happy with the skills they had learnt as also with the business related

knowledge, and are confident of starting self-employment activity within 6 months.

In Puducherry

December 2014 ni-msme Bulletin

School of Entrepreneurship and Extension (SEE)

Contd...8

December 2014

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ni-msme Bulletin

While there, Mrs. Swarupa had also visited the project location of Mrs. Vijaya Lakshmi, one of the participants of WEDP. She did all the preparatory work of getting the spawn, beds, working shed for the cultivation & production of mushrooms, and gave the entrepreneur the necessary information and contact details for further support.

During her stay in Kerala, Mrs. Swarupa had visited the Flory & Agriculture Trust of Kerala, one of the Partner Institutions, at Palakkad. She advised them on the documents to be submitted at the review meeting and equipment to be installed for future programmes. She had convened a meeting with the officials and coordinators, and had seen the infrastructure. Later, she held an interactive meet with the participants of eight ESDPs in different trades.

During the visit to JSS, Malappuram, one of the agencies conducting apex programmes of 2014-15, she had discussions with Mr. Umer Koya, Director. Besides, she had interacted with the participants of the completed programmes as well as the ongoing programmes. She also made a visit to the training centre of JSS located at Kotakkal. Two ESDPs in two-wheeler repair & maintenance, and one in motor rewinding were in progress. She encouraged the trainees by explaining the objectives and importance of the scheme, and the demand for the skills beingiparted to them.

At the Vidya Bharathi Group of Institutions, Cochin, she had a meeting with Mr. Paul, Associate Director and Dr.Vinisha Bose, Head, Centre for Entrepreneurship Development. She interacted with the trainees of ESDP in Glass painting & Screen Painting.

At the meeting with the participants of the ESDP in Catering being conducted at Falcon training centre, she tasted the bakery items prepared by the trainees after the practical session. She had pointed out to them the opportunities in food sector, and had a meeting with Mr. Mohammed Kutty, Chief Patron.

Visiting one of the KITCO training centres located at Thirunavaya along with Mr. Unnikrishnan, Associate Consultant, she had interacted with the participants of the ESDP in Fashion Designing which was in progress, and had seen the sample prepared by them. She gave them tips and suggestions for achieving better finish and for enterprising activities.

At Sreemoolanagaram, Mrs. Swarupa had attended the valediction of the ESDP in Fashion Designing. Mrs.Mini Joseph, President, Kudumbasree; Mr. K.C. Martin, President, local Panchayat; Mr. Mohammad, Panchayat member; Mr. Shamshuddin, Panchayat member; Mrs. Usha Kumari, Panchayat member; Mr. Kuriachhan, Training Coordinator, KITCO and Mr. Unnikrishnan, Associate Consultant, KITCO were present at the event. All the dignitaries had encouraged the participants to make use of the training inputs and work hard to start a small scale self-employment activity. Programme completion certificates were awarded to all the trainees.

In Kerala

From page 7...

Corrigendum

In the Bulletins of October and November 2014, there has been an error with respective issue (on the front page). In the

place of issue 9 & Issue 10 they may be read as issue 10 & issue a 11. We regret the inconvenience.

December 2014 ni-msme Bulletin

8 7 9

Technology - Based Entrepreneurship Development

Valediction of Training of Trainers

he SEE of ni-msme had conducted a six-week programme on Technology-based Entrepreneurship Development during 17th November – 27th T

December 2014 at Hyderabad, sponsored by the DST, Govt. of India. The technology-based EDP has been designed with the aim of motivating the young people with science and technology background towards entrepreneurial career. The primary focus is on the training and development needs of the S&T entrepreneurs in a specific technology area developed by the CSIR labs, R&D institutions, universities, etc.

The participants were required to have science and technology background, and were selected after assessing their potential of becoming a successful entrepreneur through personal interviews. A total of 24 members registered for

participation in the training programme. The batch was predominantly composed of start-up entrepreneurs engaged in millet/sorghum business. The participants were given theoretical inputs as well as practical exposure. Subject specialists from institutions like IIMR, PJTSAU, NIN, ICRISAT, CFTRI, EEI and private sector organisations were invited to present the theoretical aspects. The topics focused on crop improvement scenario of millets, nutritional benefits of millet value added products, branding, labeling and packaging, micro entrepreneurship, regulatory aspects of food industry, alternate uses of millets and scope for entrepreneurship, post harvest technologies of sorghum/millets, stored grain pests management, sorghum genetic resource management, marketing survey orientation, agricultural finance, personality development skills, development of business plans and so forth.

Hands-on training was facilitated in indigenous grain (millets) processing technologies developed by the Indian Institute of Millet Research (IIMR), Rajendra Nagar that are available for commercial exploitation. Demonstration of processing machines (de-huller, de-stoner, hot extruder, cold extruder, homogeniser, cookie machine, planetary mixer and puff gun, etc.), and preparation of various kinds of sorghum recipes like jowar idly, dosa, roti, cookies, etc., were incorporated in the practical lessons.

Visits were arranged to ICRISAT, Patancheru; RTP, NIRD; Food Technology Incubation Centre established at Agriculture University; and millet processing lab at PJTSAU, as part of the practical component. The participants had also conducted market research survey to know the market potentiality of millet products. They were sensitised by specialists in banking on financial support from various agencies for their business development.

In the concluding session the participants gave positive feedback about the programme. They voiced that the training was very useful and the inputs provided have improved their knowledge and skills. Many of them were encouraged to take up enterprising activities in millet based food products in view of the demand for them and the potential in the present scenario of increasing health problems. All of them had expressed gratitude to ni-msme, IIMR and DST for giving the opportunity to attend the programme and learn many important aspects related to business. The six-week training programme was a great success on the whole.

he SEE of ni-msme had conducted a ToTED at Christ College from 3-15 November 2014. In total, 30 members of faculty had attended the T

programme from the engineering and management departments, and from NGOs.

A formal valediction was organised on 2nd December 2014 in the presence of Mrs. Glory Swarupa, Faculty of SEE of ni-msme, Hyderabad; Mr. P. Sekizhan, Executive Officer, Khadi & Village Industries Board, Puducherry; Mr. D. Amuthakumar, Technical Officer, District Industries Centre; Dr. Soundararajan, Dean, Dept. of Business Management; Dr. Nakkeeran, Dean, Christ College; and Mr. S.A. Arul, Secretary, VAPS were present at the function.

Dr. Soundararajan welcomed the gathering and the distinguished guests. The trainees of the ToT programme evinced the view that the ToT is very useful to people from all walks of life including faculties and NGO officials. Mr. Sekizhan had advised them to develop skills that are useful for establishing micro enterprises.

Mr. D. Amuthakumar had congratulated all the participants on their successful completion of the traiing. He told them that they can also get associated with the DIC for any promotional and entrepreneurship development activities.

Mrs. Glory Swarupa in her valedictory address highlighted the role of ni-msme in promoting entrepreneurship in the country. The Government of India is also insisting on and giving importance to ntrepreneurship development. She congratulated all the participants for completing the training successfully.

The event concluded with Mr. Satish Kumar, Assistant Professor, Christ College, Puducherry proposing the vote of thanks.

December 2014

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ni-msme Bulletin

Branding of Cluster Products

he SEE of ni-msme had conducted a one-week training programme on Marketing and Branding of Clusters for KVIC T

Officers during 15-19 December 2014, at the Institute campus. In all, 18 officers of the KVIC had attended the training.

Mr. M. Chandrasekhar Reddy, Director General of ni-msme had inaugurated the programme formally on the 15th. Prof. P. Udaya Shanker, Director, SEM; Programme Director Dr. Upendra Kumar Maurya, SEE; other faculty members, in addition to the KVIC officers, were present during the inauguration.

The input coverage included Fundamentals of marketing and branding, Relevance of marketing and branding for KVIC clusters, KVIC clusters and SFURTI, Understanding the challenges in marketing and branding of KVIC products, Case study in marketing and branding approach for KVIC products, Cluster brand protection, Positioning and brand mantra for KVIC products (advertising & publicity strategy for KVIC products), and so on. Field visit to outlets of KVIC & Coir Board, PVT Market textile units, and a modern shopping mall was arranged to facilitate exposure to practical situations. Experience in implementation of SFURTI, cluster interventions for market promotion, cluster brand and e-commerce and social media marketing were also discussed, as also other practical aspects like packaging and exports.

During the discussions it came to light that the KVIC needs to focus more on the youth segment and kids segment as these two segments comprise 65% of the country’s population. It was also reflected that the aspects related to retail sales management, i.e., handling a customer, managing the store space and display, attractive and meaningful packaging need more focus specifically for KVIC owned and operated outlets for better branding of KVIC.

The programme concluded on the 19th, after experience sharing by participants, with the Director General’s valedictory message, after programme coordinator Prof. S. Glory Swarupa of SEE had proposed the vote of thanks.

Job Mela

n 26th December 2014, BCT had organised a Job Mela at Haripuram. Four companies - Brandix Apparel Indian Pvt. Ltd., O

both II and III units; Ocean India Pvt. Ltd., and Subhagruha Projects India Pvt. Ltd. - had participated in the Mela, as also three bank officials who counselled the trainees.

Mrs. Lalam Bhavani, Chairperson, Zilla Praja Parishad, Visakhapatnam was the Chief Guest of the event and inaugurated the Mela. A total of 685 candidates had attended the Mela, of whom 342 were selected by the four companies. Of the selected, 125 were

interested in self-employment and interacted with the bank officials for financial support.

Orientation for ISOhe Institute is taking steps to become an ISO-certified institution. In this connection, Dr. J.K. Srivastava, Chief T

Executive, and Mr. Jayaseelan Ganesan, Senior Assessor of Evirotech Quality Management, New Delhi, visited the campus on 16th and 17th December 2014 for a discussion and a workshop on ISO certification for the institute.

They had met the Directors of all the Schools and gathered information, and conducted a workshop on ISO awareness on 17th Dec 2014 for all the staff and faculty members. The process of ISO certification is underway, and is being coordinated by Mr. Jayakar Rao Gutty, Faculty Member, SEM.

Overview of Exposure Visits

December 2014 ni-msme Bulletin

Editorial TeamEditor: Mr. M. Chandrasekhar ReddyEditorial Coordinator & Layout by: Ms. P. Anjali Prasanna

ni-msme, Yousufguda, Hyderabad - 500 045, India Tel: 91-40-23608544, Fax : +91-40-23608547 E-mail : editor@nimsme.org, Website : www.nimsme.org

uring the third and fourth weeks of December 2014, the delegates from different countries attending the international training programmes of phase-III were off on study tour to different places outside the state. D

The study tour for Training Methods and Skills for Managers was to Bengaluru and Mysore from 15-12-2014 to 27-12-2014, Programme Director Dr. Upendra Kumar Maurya accompanied them.

In Mysore, the group visited Abdul Nazir Institute of Rural Development, Central Sericulture Research Institute, Postal Training Institute and JSS Krishi Vikas Kenda. In Bengaluru, the visits were to IIM-B, Tally Solutions Pvt Ltd, MSME-DI and AWAKE. An attempt was made to ensure diversity - rural development and extension services (JSS KVK and SIRD) on the one hand and world class management development institutions (IIMB) on the other. Diversity of central and state governments, private organisations and NGOs was also ensured so that the participants would gain insights into the varying nature of training and other related activities across the institutions. Attempt was also made to expose them to different cultural, historical and heritage aspects of the two cities. This would help the participants to carry a better idea about India with them. The participants said that the visit was useful and they would like to implement some points of what they had learnt in their work situations back home.

The SMEFAS delegates had visited the and had discussions with the senior officials of: Canara Bank, Head Office, SIDBI, NABARD, KSSIDC, Bangalore Stock Exchange, SEBI, Commissioner of Industries and Commerce, Canbank Venture Capital, SSI units at Peenya Industrial Estate - Grow Well CNC, Dolar Engineering Industry Pvt. Ltd., Mahe Industries and UR Condiments.

During the stay in Mysore, visits were arranged to the DIC, Mysore Industries Association, units at Hebbal Industrial Estate - Ugama Enterprises and KT Precast, where they had discussions with senior officials. All the participants had actively participated in the discussions with the officials concerned and also appreciated the scheduled visits.

The ISSD delegates were facilitated with visits to various institutions, organisations and industries in Bengaluru and Mysore. As per the background and experience of the participants, the field visits were arranged to understand the role of the Ministry of MSME and other organisations in promotion and development of MSME sector in the country, implementation and impact of various Government schemes and programmes, support being provided to the industry associations, start-ups, institutions and NGOs, etc. Some of the important visits included Federation of Karnataka Chamber of Commerce, DIC, Multi Disciplinary Training Centre of KVIC, World Trade Center, KASSIA,

Consortium of Electronic Industries of Karnataka, National Productivity Council, eHealth Technology Business Incubator (Blue Sky Angels) at Bengaluru, Mysore wood-craft cluster (marketing & service extension centre), Mysore-Chamarajanagar District Co-operative Milk Producers’ Society, Sri Jaychamarajendra College of Engineering (SJCE-STEP), Skanray Technologies Pvt. Ltd. at Mysore and lacquerware craft complex at Channapatna.

The interactions with entrepreneurs and members of the industry association helped the participants to broaden their perspectives and improved their knowledge in the areas of promoting innovation and SME development. The participants got opportunity to observe some of the innovative products at the incubation centres, and the innovative enterprises and activities of industry associations were appreciated by the participants. During the field visits the participants enquired about schemes and programmes of Government of India in the area of techno-prenuership, cluster development, skill development, public private partnership and business incubation for start-ups. The interaction with Government officials like DIC and NPC helped the participants to understand the classroom inputs in a better way.

TMSM

SMEFAS

ISSD

8 11 7

Contd...12

Printed, published and edited by Mr. M.Chandrasekhar Reddy, Director General on behalf of National Institute for Mirco, Small and Medium Enterprises (ni-msme) (An Organisation of the Ministry of MSME, Govt. of India). Published from ni-msme, Yousufguda, Hyderabad 500 045 and printed at A.S. Graphics, 7-1-282/C/10, Beside Yellamma Temple, Balkampet, Hyderabad 500 038.

In a communique M/o MSME informed about the Udyami Helpline(a call centre for MSMEs) set up since 21 Aug 2010 Accessible on a national

toll-free number 1800-180-6763 on all days from 6 AM to 10 PM.

Toll - Free Udyami Helpline

or international delegates, it was a time of enjoyment with

difference. Even as they were coming out of travelling mood, Fthe delightful festival of Merry Christmas knocked on the door: it

was the 25th of December and they celebrated the event in a

spirit of gaiety and joy.

Dr. N. Srilakshmi, Registrar, Mr. P. Udaya Shanker, Director, SEM

and Mr. K.S. Krishna Mohan, Caretaking In-charge joined them in

the festivities along with national delegates. The delegates had

cut the Chrismas cake and shared it with those around, and had

spent the evening in dancing and singing.

Christmas Star Shines in CampusPostal Regn. No. HD/1049/2012-14 RNI. No. APENG/2002/7034Date of Publication : 15 January 2015

EWE

TQM

The group was taken on study tour to Bengaluru and Mysore.

They visited organisations, banks, associations involved in

promoting woman entrepreneurship and woman

enterprises, and interacted with officials and entrepreneurs

there.

The participants had stated that the study tour was an

enriching experience and helped them understand the class-

room inputs better by seeing and sharing the real-life

experiences of the entrepreneurs. They also expressed that

the knowledge acquired will be of utmost use to them in their

work situations back home, and has empowered them to

impart this knowledge to others in their respective countries.

The TQM group was accompanied by programme

director Dr. N. Srilakshmi in their visit to Bengaluru and

Mysore. Visits were facilitated to Infosys, Mysore sandal

soap factory, Mysore silk factory, CSTRI, Joy Ice-creams,

JSS Medical Centre, KEONICS, Deptt. of Food Security,

Govt. of Karnataka at Vidhan Soudha, IIM-B and NAAC.

The delegates had interface with the executives there

with thought provoking questions which were answered

patiently by the host organisations. The interactions and

exposure provided them with useful insights into and

understanding of the quality and management practices

at various levels in different sectors.

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