CONSUMERISM

By Sharmain Brown

November 17, 2009

CONSUMERSCONSUMERISM

WHO IS A CONSUMER

A consumer is someone who purchases goods and services,

to meet his or her needs or desires.

That includes all of us

CONSUMERISM

CONSUMERS

To survive we need to consume.

CONSUMERISM

PRIMARY GOODS

SECONDARY GOODS

We consume GOODS and

SERVICES

PRIMARY GOODS

These are raw materials and or ingredients such as eggs, wheat or

machinery parts.

CONSUMERISM

SECONDARY GOODS

Items made from primary goods, such as bread,clothing, books or television.

SERVICES These are things such as electricity, and gas that power our heating, our cookers

and telephone.

CONSUMERISM

We consume non-essential service from other people, such as beauty

treatment, financial advice, hair cut or tutoring.

EXAMPLE

Things we require for an acceptable quality of life are called our

CONSUMERISM

NEEDS.

Food ClothesShelter

WANTS

Things we can do without such as games, computers, television,

telephone and I-pods are called

CONSUMERISM

WHAT IS THE DIFFERENCE BETWEEN GOODS AND SERVICES?

List some different types of goods and services that

people consume?.

CONSUMERISM

May be a hotel that buys products such as towels, bedding and food on a large scale. (buys in bulk directly from the

manufacturer)

CONSUMERISM

INDIVIDUAL GROUPS

INSTITUTIONS

May buy a chocolate bar from a shop or a private lesson from a teacher.

May be a family eating an evening meal or a cricket team that buys new equipment.

Types of Consume

rs

CONSUMER IS KING?

What does this means?

CONSUMERISM

FACTORS INFLUENCING CONSUMERS

Available resources of consumer Prices of goods and services being sold Cultural practices, eg. Bun and cheese

at Easter Amount of credit the consumer is

allowed Consumer needs and wants Advertisements

CONSUMERISM

ADVERTISEMENTS

More often referred to as adverts or ads and they are a part of our world.

We are bombarded with ads on television, radio, billboards, newspapers,

magazines, and flyers.

Why people advertise and how much do advertisements affects us?

CONSUMERISM

WHAT PRODUCTS DO THESE SYMBOLS RELATE TO?

CONSUMERISM

TYPES OF ADVERTISEMENTS C

ONSUMERISM

Informative Persuasive

Humorous

Tells us about products, financial products, events and computers.

They promote products that we do not need but may

want, eg. I -pods, fast foods.

Some adverts use humor to appeal to us.

AIM OF ADVERTISING

The aim of advertising is always the same, to persuade us to buy a particular product or service.

adverts appeal to our desires to satisfy basic urges, for excitement or to improve our image, our looks and our life.

CONSUMERISM

HOW ADVERTS PERSUADE US.

1. Suggesting that our lives will improve if we buy a product or service.

Imply that by using a particular hair product one will be come beautiful and successful. Or the latest mobile will make one popular.

CONSUMERISM

HOW ADVERTS PERSUADE US.

2. By convincing us that we have a need and that a product or service can meet this need.

For Parents, adverts can make them feel guilty if they do not buy a particular product for their child.

CONSUMERISM

3. By suggesting that everyone else has this item and that we are missing out or falling behind by not having it too.

4. By making us feel important or special. Eg. an ad might tells us that we

deserve something or that our opinion is important.

CONSUMERISM

HOW ADVERTS PERSUADE US.

CONSUMERISM

THE GOOD AND BAD OF ADVERTISING

ADVERTISING ADVANTAGES

Advertising informs us what products and services are available so that we can make informed choices.

Increases consumer spending which helps Jamaica's economy and creates jobs.

Encourages competition between different companies and brands, helping control prices.

CONSUMERISM

Adverting cost increases the cost of a product or service.

Advertising persuades us to buy things we do not need and cannot afford, which leads to financial difficulties.

Adverts can create dissatisfaction. People want more products and services rather than being happy with what they have.

Also when someone buys a product, it may not make them feel the way they expected to feel.

CONSUMERISM

ADVERTISING DISADVANTAGES

Which tactics this advertisement uses to convince consumers to buy.

Does it appeal to basic desires, convince readers of a need or flatter the reader?

CONSUMERISMHow does this advertisement persuade you to

buy the product?

Which tactics this advertisement uses to convince consumers to buy.

Does it appeal to basic desires, convince readers of a need or flatter the reader?

CONSUMERISMHow does this advertisement persuade you to

buy the product?

HOME WORK1. Create an advertisement for a local product?

2. Decide which product you will promote and what tactics you will use to persuade potential buyers?

3. Name your product. Decide whether your advert will be for TV, print, or the internet.

4. Design and write your advert, using images and illustrations.

5. Test your adverts on friends and family. Ask them if they would buy the product based on your advert?

CONSUMERISM

THE END!!!

CONSUMERISM

INFORMATIVE ADVERTISEMENT

CONSUMERISM

PERSUASIVE ADVERTISEMENT

CONSUMERISM

HUMOUR ADVERTISEMENT