By: Paul Johnson

Intro.

History The location of the sign The logo design What the logo means Change in logo Conclusion

History of Pontiac If you don’t already know Pontiac is a type

of automobile. The company that produced Pontiac was

General Motors. They produced the first cars in 1926. In 1906 the Pontiac Spring and Wagon

Works was the first time Pontiac the name was used. For a name of the Business.

When the car first came out they wanted to call it Indian or Poncho (slang terms for the car) instead of Pontiac

History Continued Pontiac came out with a six cylinder car

in 1927. The first all new Pontiac’s were

introduced in 1949. The Pontiac’s cars are sold in United

States, Canada, and Mexico. A Native American Headdress was used

as the logo. The new logo was introduced in 1958.

Pontiac’s Location

The location of the Pontiac Symbol is in the parking lots and streets of ISU. It is on a many car parked all over the campus streets of ISU.

The location is a pretty good place to get customers to come to your business.

This is a good place to have logos or signs to attract younger customers to your business.

The Logo’s Design

The shape of the logo is an upside down triangle, so the top point of the triangle is pointing towards the ground.

The other two points are pointing up towards the sky.

The base of the triangle caves in a little.

Logo’s Design Continued

The logo color’s are red on the inside of the triangle with silver and gray outline.

There is a cross towards the top of the logo which is a silver color.

Means of the logo

Pontiac is the name of an Indian Chief that fought in a war.

That could mean that Pontiac the cars could be classified as a warrior.

Another reason could be is that the logo is designed as a arrowhead so it could be a weapon for war.

Means of the Logo Continued The cross on the top part of the logo

could represent a symbol of Christ. The cross could also represent the

death of Chief Pontiac. The logo could also mean speed for how

it is shaped.

Means of the Logo

The red in the logo represent the blood of someone who fought in battle.

The arrowhead is a sign of strength, and power.

The silver and gray represent the armor or shield of the warrior protection.

Means of the Logo Continued The logo could mean more sporting

performance car. The logo attracts the youth to the cars

because of the sporty look. “Pontiac says that the design represents

and arrowhead.

Changed Logos

The old logo has been around for quit some time now it is time for a change.

The new logo is designed like an arrow or still an arrowhead.

The new logo is all silver with lines going across the inside of the logo.

Conclusion

From the history of Pontiac to the new design this company has attracted a lot of customers.

The design of the logo is unique from the upside down triangle with the cave in on the base of the triangle.

The color of the logo is red which stand out from other colors. The silver and gray outline.

Conclusion Continued

The means of the logo could be a lot of things.

From a warrior, speed, weapon for war, some time of religion for battle, or represent some that died at war. (for the cross.)

To the new logo that was designed today.

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