Rhetorical AnalysisBy: Megan Osuna

The assignment:Analyzing an advertisement based on:

AudiencePurposeStyleCompositionand Quality of Argument

The Advertisement“Veggie Love”-PETA’s banned Super Bowl adhttp://youtu.be/-wDE9XpmDHE

What I think:After viewing this advertisement, I am torn

between whether I think that it is a positive or negative form of rhetoric.There are both good things and terrible things

about this commercial.

The Good, the Bad, and the UglyThe Good:

It is an excellent attention grabber. The use of colors, music, and attractive women

force people to pay attention to the commercial-by which PETA is getting their message out about being a vegetarian.

• The Bad:• The only audience that might appreciate this

advertisement, are males.• May anger a lot of women and vegetarians.• They don’t have facts!

Continued…The Ugly:

This commercial diminishes women It shows that “sex sells” and shows women in only a

sexual light Doesn’t show factual representation of all

vegetarians The message- “Vegetarians have better sex” isn’t a

factual statementDoesn’t appeal to every male either

Some men might take offense This commercial won’t encourage men to become a

vegetarian

Overall:As I stated before, PETA definitely did a good

job at having an attention grabberBut, in all the wrong ways. This is definitely a

form of negative rhetoric. If they put it in a more positive light-they might

have received better reactions from numerous types of audiences.