FEMALE SPORTS REPORTERS

By: Megan Cordell

Situation Analysis

There is a lack of respect for females in the sports world

Women sports reporters don’t get the same opportunities as men because it has always been a field dominated by men

Mission Statement: To allow women and men to have equality in the sports reporting field

Campaign Goal

Allow women to be equal in the field of sports broadcasting

For women to be allowed to report whatever they chose

Avoid them getting harassed for the job they are trying to do

Audiences and Key Messages

Primary Audience: US legislation

Key Message to US legislation: Pass a law to allow women and men to be on an even playing field

Secondary Audience: Citizens of the US, especially

women

Women know as much sports facts as men Bringing equality to the field will make for better

broadcasts

Objectives

Increase the number of female sports reporters by 20% in the next ten years

Increase the number of female play-by-play announcers by 5% in the next ten years

Strategies

Raise awareness to the legislature about the inequality and ask for their help to correct this

Increase the amount of women sports broadcasters enrolled in colleges

Increase the knowledge of the common public about the unfair working conditions that women have to work in

Tactics

Hold more sports broadcasting classes at universities all over the US

Make all sportscasters take a sports knowledge quiz before they are hired

Newsletter Op-Ed in the Sports Section of the New

York Times Hold seminars for women to relay the

issues and bring more positive attention to the job

Results

Because of my campaign, congress passed a law making it illegal for reporters to interview players and coaches in the locker room

Press Release- news conference about the new law

Players and coaches can be interviewed before and after they enter the locker room

After the playoffs and championship games, there will be a designated room to celebrate that will allow the media

Questions?