By Kimberly Hash de Vries - Amazon S3 · I came back to producing video. Now, together with my husband, we are obsessed with interactive video, creative online marketing, and positive

By Kimberly Hash de Vries

An

INTRODUCTION

I Was Born To Be A Presenter And

Storyteller

7 Steps Report To Attract Your BEST Online Presenter

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For as long as I can remember, I have enjoyed doinglive presentations. I was the girl, who in the firstgrade, was so excited to give that oral report, thatnearly everyone else was dreading! I loved theopportunity of giving speeches and public speaking,and I jumped at the opportunity whenever I got thechance. Creating videos that grab the attention ofyour viewers is what I do best!

My passion for spoken and written communications,naturally led me to study Broadcasting at theUniversity level. In 2005, I graduated cum laude witha Bachelor of Arts degree from Weber StateUniversity where I specialized in Broadcasting andSales.

While working on my degree, I also worked as a livemodel and spokesperson for many 1st class brandsincluding Nokia, Ericsson, Pepsi, The NationalAssociation for Child Development, localrealtors.com,and many others.

INTRODUCTION

Continue…


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After spending some time in the television newsindustry, I realized that I enjoy focusing on morepositive messages. I changed scenes for a while andworked as a corporate account executive, but mypassion has always been in front of a camera and themicrophone, so like a fish needs the water, naturallyI came back to producing video. Now, together withmy husband, we are obsessed with interactive video,creative online marketing, and positive storytelling.Our goal is to teach you how you can use video toget discovered online, grab the attention of yourviewers, and convert them into returning, loyal, andlifelong customers.

AUDIENCE

Know Your Target


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Who is your target audience? This is the first step toattracting your best online presenter. You need toknow who you are targeting. Who is your ideal, ormost potential audience? This is a great time to getdetailed! Is your target market men or women, oreven children, or young adults? Are you targeting aspecific age range? Are they business professionals,students, or entrepreneurs? What’s their socio-economic status? Are they located in a specificgeographical area, or are you targeting a globalaudience?

The more you know about your target audience, thebetter you will attract your best presenter. In fact, youmay know exactly the type of presenter you’re lookingfor, once you’ve gotten clear about your targetdemographic. I suggest you create a character sketchof your ideal audience and be as detailed as possible.You may even consider your potential client’spersonality traits, and behaviors. Are they introvertsor extroverts? This will make a difference as youconsider what kind of presenter will be most effective.That leads me right into step #2.

STEP #

DESIRED QUALITIES

Be Clear About


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Once you are clear about your target audience, youmay already have clues as to what you want in apresenter. Some of the ingredients to pay specialattention to are:

• Gender: Think about which gender is best toaccomplish your goals. Think about appeal toyour target market. This may not be adetermining factor, however, take this intoconsideration as your look for presenters.

• Accent: Gear this toward your target market andyour primary aim. In a global marketplace, youneed to consider which type of accent you’relooking for. American neutral? Southern?European? Hispanic?

• Ethnicity: What appearance will appeal most toyour target market? This may or may not be ahuge determining factor, but should be taken intoconsideration as you look for the best presenter.

• Articulation: A highly important ingredient inyour choice must be how the presenterarticulates. Articulation is the formation of clearand distinct sounds in speech. Anyone can speakin front of a camera (although not everyonewants to), but not everyone can articulate like aprofessional.

STEP #

DESIRED QUALITIES

Be Clear About


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2STEP #

It takes a certain amount of expertise, skill, andtalent. Bottom line? It’s rare to find everythingyou’re looking for in one individual person. Whenyou find it, you’ve struck gold! Keep this in mindwhen you invest in your online presenter.

• Speech flow: Pay close attention here. Look atsamples and know what you want. Somepresenters have a slow flow, while others have afast paced flow. Watch out for the overall flow oftheir speech, and check to see if you are put atease while you watch them present. Is it choppyin any way? Does is flow naturally so as to not bedistracting? How is the presenter’s speakingpace? Do you have special requests about thetype of flow you want the presenter to use? Thisshould all be discussed with your presenter tomake sure he/she can deliver what you’re lookingfor.

• Overall presence: After you’ve seen some of thepresenter’s sample work, you should have a feelfor their overall presence. Look for a magneticpresence! One that will hook your target market!One that will KEEP your viewers attention!Follow your gut instincts. If it doesn’t feel right, itprobably isn’t. You should know within a fewseconds of watching a sample presentation if thispresenter is the best one for you.

NONVERBAL

Know Importance Of


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3STEP #

Be aware of the various non verbal queues to lookfor in a presenter.

A few to consider are:• facial expressions• body movements• posture• gestures

These are all a part of communication and need tobe taken into consideration even for onlinepresenters.

Communication


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4STEP #

The obvious desired end result is, of course, a boostin sales, conversions, or subscribers. What I mean bybeing clear about the end result is…

• you must be clear about what you want,• where your video will appear,• your preferred speech delivery style,• and your call to action.

Will you be putting the video on Facebook?YouTube? Your landing page? Your squeeze page?An email sales letter? When you find your bestpresenter, you’ll want to be sure you’re prepared.

What style do you prefer? Enthusiastic? Natural?Serious? What about your call to action? Do youhave one? Is it clear? A presenter can state your callto action better than any written text!

Keep that in mind, and let your presenter do thework for you!

END RESULT

Be Clear About The


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5STEP #INVEST

Be Willing To

“Online presenters aren’t cheap!”

Well, let me rephrase that…in today’s globaleconomy, you CAN find cheap presenters, however,be warned…the old adage, “you get what you payfor” is proven time and time again. Chances are, ifyou hire cheap work, you’ll get cheap results. I can’teven count the number of times I have had newcustomers approach me, who are now willing to paythe price for excellence, because they learned thislesson the hard way. The story is usually that theyhired a cheap presenter, and they got a cheapproduct. The lesson is: BE WILLING TO INVEST TOGET THE BEST!

The best presenters are hard to come by. Theypossess a critical combination of skills and abilities,along with a pleasant appearance, all in one package.

The professionals have “done their time” doing free,or cheap work when they first started. As youwouldn’t ask a doctor to discount his/her rates, keepin mind the level of education, talent, and expertiserequired for a professional presenter, and invest toget the best!


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6STEP #RESEARCH

Do Your

Now that you know what to look for in a presenter,it’s time to do your research! In other words, go towork to find your best presenter.

There are many avenues, websites, and appsavailable to find a presenter. A few examples ofplaces to find freelance presenters are, upwork.com,fiverr.com, and freelancer.com.

Be sure to see some examples of your potentialprospects, so you know what type of work you canexpect.


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7STEP #TAKE ACTION

If not today, then when?

A wise man once told me, how you do one thing ishow you do everything. I had to think about thatone for a while. Oh how true it is! If you know thatyour biggest dream killer is your tendency toprocrastinate, there has never been a better time tobreak that poisonous pattern! Implementation is thekey to success!

Do what you need to do to implement action now! Ifyou struggle making decisions, then either breakthrough it, or hire someone to make those decisionsfor you. Get the ball rolling by making contact withthe presenter you feel will best represent whatyou’re selling.


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#BIOKIMBERLY

Check Out These Links

Kimberly Hash de Vries is an award winning presenter, News Anchorand Reporter. She has made hundreds of call-to-action videos for herclients and has built an amazing system called the Video Tree System.

Go to: http://videotreesystem.com

She is also the author of the upcoming book “The Power Of Video,How To Capitalize On The Next Big Thing Since Social Media” andvarious video marketing reports.

Other Links:Website:http://www.kimberlyhashdevries.comFacebook:https://www.facebook.com/kdevriespresenter?fref=tsLinkedin:https://www.linkedin.com/profile/view?id=233608329

Video Tree SystemFacebook:https://www.facebook.com/pages/Video-Tree-System/120657831608432Product YouTube Page:https://www.youtube.com/channel/UCvpd-gEHEnO-y1dPjqF_cRQ

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By Kimberly Hash de Vries - Amazon S3 · I came back to producing video. Now, together with my husband, we are obsessed with interactive video, creative online marketing, and positive