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by Joseph Nye Minister of Defense Ministry

by Joseph Nye Minister of Defense Ministry

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Page 1: by Joseph Nye Minister of Defense Ministry

by Joseph Nye

Minister of Defense Ministry

Page 2: by Joseph Nye Minister of Defense Ministry
Page 3: by Joseph Nye Minister of Defense Ministry

Soft

Power

Page 4: by Joseph Nye Minister of Defense Ministry

Soft

PowerBusiness/Inno

vation

Culture

Political Values

Foreign Policy

Education

Page 5: by Joseph Nye Minister of Defense Ministry

Public Diplomacy

Daily Communications

Strategic Communications

The Development of Lasting Relationships with Key Individuals

Page 6: by Joseph Nye Minister of Defense Ministry

Sending Nation

Receiving Nation

Sending Nation

Receiving Public

SenderReceiev

er

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Page 17: by Joseph Nye Minister of Defense Ministry
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Page 22: by Joseph Nye Minister of Defense Ministry

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