Research In Motion (RIM)By: Devon StrangComp 1631 Winter 2011

The Company Behind The Blackberry Solution

•Founded in 1984 by current president and Co-CEO Mike Lazaridis.•Designer & Manufacturer of all Blackberry Products.•Headquarters located in Waterloo, Ontario, Canada.• Offices in North America, Asia-Pacific, &

Europe.

Products•Smartphones: Torch:

Style:

Curve:

Pearl: Bold:

Tour:

Storm:

•First Blackberry Smartphone launched in 1999.•Used by more than 55 million people worldwide.

Products Cont.Blackberry Playbook:

-First professional tablet.

-slim 7 inch touch screen

-Half the size of apple’s Ipad.

-Two Camera’s, Front & Back.-Through a wireless link, can be used as a larger screen for Blackberry Smartphones.

Products Cont.Blackberry Presenter:-deliver presentations using you Blackberry Smartphone.-Simply plug into projector or screen and press “present” on your phone using the software provided.

Others:-Blackberry Enterprise server.-Blackberry Web Desktop Manager-Blackberry Mobile Voice System.

Exclusive Services•Blackberry PIN: An eight character hexadecimal identification number assigned to each device.• Each identification number is unique • Users can “PIN” directly from device to device through

the RIM server.• Causes problems in many countries on account to

strong encryption along with access to the servers being outside government jurisdictions.• Many countries have attempted to ban the use of

Blackberry devices on account to this.

PIN represented as a barcode.

Exclusive Services Cont..BBM

Blackberry Messenger:•Instant messaging featuring:• Unlimited character length• Display Pictures• Real-time confirmations when

messages are delivered and read.•Sends messages via Blackberry PIN

Exclusive Services Cont..BLACKBERRY APP WORLD•Access to millions of applications.•Sign In using a Blackberry ID, which you create on first time entering.• Keep Apps when

switching Smartphones!• Easily view your account.• ID can also be used as a

mobile e-mail account.

Blackberry 6

•RIM is also responsible for the creation of their Smartphone operating systems.•As of May 2010, RIM held 10.4% of Smartphone OS market.

•New OS •Available on Bold 9780, Style 9670, and Torch 9800 models.•Features include: faster, richer web browsing, engaging multimedia, universal search, intuitive fluid design, simple setup, & social feeds and views

Before the Blackberry•RIM first began working in the wireless e-mail and paging industry.•Inter@ctive pager 950 was the first wireless device launched• Introduced in 1995• began shipping in 1998• Competed with the

Motorola Skytel

•Since 1998 RIM products such as the Blackberry have been earned the title “Crackberry”• Many people feel

they cannot live without them

JAMES LAURENCE “JIM” BALSILLIE•Co-CEO and director•Age 49•Worth an estimated $2.3 billion US in 2010

Responsible for: Driving corporate strategy, business development, marketing, sales, & finance

•In 2007 he resigned as chairman due to past stock option accounting errors reported by the company valued at over US$250 million

MIHALIS “MIKE” LAZARIDIS•Founder•Co-CEO and President•Age 49•Worth an estimated $2.9 billion CDN in 2009

Responsible for: Product strategy, research and development, product development, and manufacturing

•Former chancellor of the university of Waterloo•A current officer of the order of Canada

RIM and The University of Waterloo •Mike Lazaridis attended the university• Has personally donated

over $100 million to institution

•RIM hires hundreds of co-op students from the university each year•A large proportion of its current employees are university alumni

Employment• RIM employs over 14, 000 individuals worldwide•They provide equal opportunities for all candidates and ask all individuals submitting resumes to omit any information identifying your age, race, gender, disabilities, religion, etc..•In 2008 was named one of Canada’s top 100 employers by Mediacorp Canada Inc.

Fun FactsNamed worlds fastest growing company by Fortune Magazine with a growth rate of 84% in profits despite the recession.

Barrack Obama is noted for his love of his Blackberry. He is the first president to use mobilee-mail.

84%

References1. RIM. Research In Motion Limited, 2011.

http://www.rim.com. 31 January. 2011.

2. “Research In Motion”. Wikipedia: the free encyclopedia. N.p, n.d. http://www.wikipedia.org. 1 February.

2011.

3. “Jim Balsillie”. Wikipedia: the free encyclopedia. N.p, n.d. http://www.wikipedia.org. 1 February. 2011.

4. “Mike Lazaridis”. Wikipedia: the free encyclopedia. N.p, n.d. http://www.wikipedia.org. 1 February. 2011.