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Tutorial on Creating Notice, Brochure, and Newsletter
By Derek Mengwasser
Notice
Content that a good effective notice must include are: Name of institution, organization, or
office issuing it.
Date of issuing a particular notice.
The heading ‘Notice’ to make it very clear.
Notice
Content that a good effective notice must include are: A suitable description/eye-catching caption or
heading to hold immediate attention of the reader.
Purpose for which it has been written like calling a meeting, drawing attention, making an appeal or informing general public about some issue of concern.
Details of schedule (date, time, duration, etc.) in case the notice is about an event to be organized in the near future.
Examples of Notices
Notice circulated for some kind of official/non-official meeting should have: Date Time Venue Agenda/Purpose Who is to attend Specific instructions Contact person/addressee
Examples of Notices
Notice issued for informing about some event: Name Objective/Purpose/Occasion Date Time/Duration Place/Venue Essential qualifications/Eligibility/Conditions Contact address Specific instructions
Examples of Notices
Notice for lost and found of articles or other valuables: Article lost/found Date Time (approx) Place Identification marks (color, size, contents,
material) Contents Whom to contact, when, and where
Examples of Notices
Notice issued for masses/general public for change of name Drawing attention Existing name Address New name Reason of change
Examples of Notices
Notice informing about tours/fairs/exhibitions/camps to be organized in the near future: Name and nature Occasion Venue Objective – information, awareness,
appeal, invitation, etc. Dates/Timing
Examples of Notices
Notice informing about tours/fairs/exhibitions/camps to be organized in the near future: Expenditure/Entry fee etc. Beginning/Conclusion Place (for tours) Duration : From……To….. Contact information Specific instructions
Notice
Important information to remember: Notices can use capital
letters for details such as names of organizations, captions, and important detail within the message itself.
Date of notice can be placed at the top right or left, or bottom right or left hand corner.
Notice
Important information to remember: The entire content of the notice is
centered within a ‘box’. The individual’s responsible for issuing
the notice indicates the name below the signature in parenthesis, followed by their designation’s.
Complete sentences need not always be used in all types of notices. Abbreviations and symbols can also be used.
Notice
Important information to remember: Usually future time
references predominate over other tense forms.
There is a penalty for exceeding the prescribed word limit.
Brochure
Do you need a brochure?
It is a professional, effective, and inexpensive way to provide information to your target audience.
Designed for people to walk by and pick up.
Can be used for a variety of things from tourist attractions to programs or a class being offered.
Brochure
Getting started.
It is helpful first to brainstorm ideas.
Get a plan and a feel for what you want in your brochure.
Brochure
Target Your Audience Is your audience specialized or familiar
with your subject, or are they a general audience not in the field or trade?
How will the audience use your brochure? Will it be to promote a one-time event brochure or will it be a “how to” brochure that will make people keep it?
Brochure
Target Your Audience How will your
brochure be used along with other marketing tools?
How can the audience take the action you want them to take?
Brochure
Be Brief! Think of the brochure as an appetizer.
Share important and interesting key points that gives the reader just a taste.
Include five or fewer key points. Use pictures, charts, and drawings over
words when possible. Use bullets to break text into small,
easy-to-scan chunks.
Brochure
Create Interest Create interest by
trying to appeal to the audience’s emotions and needs.
Organization Use subheadings,
bullets, and text boxes to break up and organize information.
Brochure
Check the Facts
Information in your brochure will be released to the public.
Check with other people or other forms of resources to make sure your information is correct and up to date.
Brochure
Long – Term Effectiveness Make brochure worth keeping. Give audience a reason to hang on to it. A brochure that explains “how to”
something will be kept longer. A brochure that showcases your offer, or
describes your business with contact information and directions will be kept longer because of its vital information.
Brochure
Layout Determine the purpose of your brochure.▪ Are you trying to persuade the audience or
inform the audience? Stand out from your competition.▪ What do you offer that other companies,
services or experiences do not? Determine the call to action.▪ Tell the reader to take some action like going
onto the next step of making reservations or signing up.
Brochure
Creating your brochure. Should be clear,
attractive, and brief.
Grab the reader’s attention. On the rack among other
brochures, make sure your brochure stands out by catchy phrases or images on the top one third of your brochure.
Brochure
Include the 5 W’s and 1 H. Who is the business or sponsor?
What is the service or event?
When is the event?▪ Give the date, time of the event, or business
operating hours.
Brochure
Include 5 W’s and 1 H. Where is it located?▪ If possible provide a map with major
highways to help readers know where the event or business is located
Why should anyone attend, use your service, visit your business or store, or take this kind of action?
How should they go about contacting you?▪ Provide contact information on your brochure,
so that the reader knows where to get hold of you at and how they can get a hold of you for more questions.
Brochure
The entire look is important. The design
including color, fonts, graphics, and layout impacts attractiveness and attractiveness will increase the chance of your brochure being picked up.
Brochure
Size and Format Size depends on your budget and determined by the
amount of information you need to include. Examples are:▪ Simple rack card that is printed front and back but has no
folds.▪ Brochure with four panels or six panels.▪ Very detailed brochure with eight panels or more.
Keep in mind that making your brochure longer is not always good idea.
Making it longer increases cost by increasing paper size and the process of folding brochure either by machine or hand folding.
8.5 * 11 paper works well with most typical folds.
Brochure
Back Panel Easy to find place for contact
information.
Good spot also to place a map of your business, attraction, or service you are providing.
Mailing information can be placed back here as well allowing the brochure to be mailed without an envelope.
Brochure
Graphic Design Effective graphic design helps grab attention. Consider some of these design elements:▪ Emphasis▪ Repetition▪ Alignment▪ Proximity▪ Levels of information▪ Typography▪ White space▪ Balance
Brochure
Brochure Rack Test In a crowded rack, will your brochure
stand out?
Making the front panel eye catching will help your brochure stand out among others.
Place name of your business or event on the top one third of the panel.
Brochure
Don’t forget final check. Check spelling and
grammar.▪ Proofread a few times
yourself and have others proofread.
Watch for widows and orphans.▪ Widow is the last line of
paragraph that appears as first line of new page.
▪ Orphan is a paragraph that starts at the end of the page and contains just one line.
Brochure
Don’t forget final check. Include cost, such as
admission price, when possible.
Double check the 5 W’s and 1 H.
Check for:▪ Your company name and
logo.▪ Contact information including
address, phone number, email and website address.
▪ Explain how to use your service or take action.
Newsletter
Commit to consistency Consistency is the key to newsletter success. Best achieved by limiting the number of
pages. A single-page, two-sided newsletter that
appears every month is preferred. Your goal is to build awareness and maintain
mindshare among clients and prospects. Avoid overly-ambitious newsletter programs
that require more time and money than you can comfortably invest.
Newsletter
Choose a distinctive, benefit-oriented title Newsletter success begins with the
nameplate, the stylized treatment of your newsletter’s title that appears on the front page of each issue.
Your newsletter’s title should serve as an icon, or visual symbol, signaling the content of your newsletter.
Newsletter
Choose a distinctive, benefit-oriented title A title consisting of a few short words is
better than one containing several long words.
Avoid “brag and boast” titles, titles that do not offer readers a benefit.
Avoid cluttered nameplates. Newsletter nameplate emerges as a
distinct visual element, separate from the headlines and text that follows.
Newsletter
Choose the right margins and column layout. White space is the least
expensive way you can make your newsletter more attractive and easier to read.
Always provide sufficient “breathing room” at tops and bottoms of your pages.
Consider leaving some columns blank.
Newsletter
Make headlines easy to locate and read. Headlines are crucial to the success of your
newsletter.
Make headlines as short and “telegraphic” as possible.
Use white space to make your headlines more effective and easier to read.
Be consistent.
Newsletter
Insert frequent subheads Subheads add visual interest to your
articles and makes them easier to read by breaking long expanses of text into manageable, bite sized chunks.
Readers likely to skim subheads until they find a topic that is interesting to them.
Subheads must contrast with the text they introduce.
Newsletter
Make body copy as easy to read as possible. Body copy should be as transparent as possible.
Use a typeface that doesn’t draw undue attention to itself.
Consider setting body copy text flush-left/ragged-right.▪ Allows readers to establish a rhythm, making their job
easier.
Newsletter
Choose the right punctuation and spacing. Pay attention to details like punctuation and
spacing. Clients judge professionalism by the way you
handle these two small things. Use proper apostrophe symbol and open and
closed quotation marks. Double check for accuracy. Use non-breaking spaces to avoid splitting
proper nouns, cities and states and dates across two lines.
Newsletter
Align visuals with column boundaries. Avoid photographs
that straddle two columns or extend into adjacent columns.
Aligning photographs with column boundaries emphasizes the structure of your newsletter and makes it easier to read.
Newsletter
Provide meaningful and readable captions. Captions are the third
most noticed part of your newsletter.
Captions not only identify the contents and importance of each photograph, table or chart, but also explains their relationship to the adjacent text.
Newsletter
Use color with restraint. Exercise restraint when adding a second
color. Concentrate color in a few key locations. Avoid using a different color for each
issue. Consider saving money by pre-printing
second color highlights and accents. Printing your newsletter on colored
newsletter papers.
Newsletter
Detail your newsletter Go through newsletter line by line
checking for simple errors. Widows and orphans refer to lines, or
sentence fragments, isolated at the tops or bottom of pages or columns.
Try to insert non-breaking spaces to prevent first and last names from appearing on two lines.
Newsletter
Simplify your design. Strive for simplicity. Avoid temptation to use to much bold or
italics within your body copy. Eliminate unnecessary boxes, borders, or
rulers. Clutter detracts from your message.
Reference page
Faraday. (2000). Visual Paths Learning. Retrieved from http://spinner.cofc.edu/~learning/visualhier.html?referrer=webcluster&
Notice writing examples. (2011, October 28). Retrieved from http://targetstudy.com/languages/english/notice-writing.html
Parker, R. C. (2000). Create the perfect business or organization newsletter: Twelve steps to success. Retrieved from http://www.newentrepreneur.com/Resources/Articles/12_Step_Newsletter/12_step_newsletter.html
Pennisi, L. A. (2011). University of Lincoln Nebraska. In Retrieved from http://www.ianrpubs.unl.edu/live/g2028/build/g2028.pdf
