1 © 2 0 1 6 B R A N D X L E R A T O R , L L C • A L L R I G H T S R E S E R V E D

Allan Haas

414.628.4128brandxlerator.com1950 west windsor circleglendale wi. 53209

b XL b r a n d X L e r a t o r

ONLINE BRANDWEBSITE & MARKETING

Allan Haas 414.628.4128 allan@brandxlerator.com

Navigation &Manditoeis

Contact InformationMapPhone, addressSign up form

Copy ContentMeta Descriptions

Website copy / stylePhoto descriptionsLinksBlog

Site Layout / StyleResponsive Design

Display Types:- Photo galleries- Video- Content containers

- Blog- e-Commerce- Form types- Member login- SM Links

Database- E-mail campaigns- Newsletters

Platform:- Business Catalyst

Website:- Copy editing- Hosting

Technology& Setup

UniqueFeatures

VisualDesign

OngoingMarketing

Online Authority

BlogLinksWebinarsIndustry ExpertVideos

Content Creation

Website copyPhoto descriptionsStoriesInterviewsReference articles

Social Media Posting

Linked InFaceBookInstagramTwitterPinterest

2 © 2 0 1 6 B R A N D X L E R A T O R , L L C • A L L R I G H T S R E S E R V E D

Allan Haas

414.628.4128brandxlerator.com1950 west windsor circleglendale wi. 53209

b XL b r a n d X L e r a t o r

The Eight Goals For Online Marketing Success

• Keyword research to find the high volume/low competition keywords for your business• Add multimedia content (video, audio, images, text) regularly to all your online properties • Search Engine Optimization of page copy (title tags, meta descriptions, keyword frequency, seo-friendly URLs)• Mobile site

• Prominent phone number• Online opt-in form with compelling offer (free report, subscribe to newsletter, coupon)• eCommerce store• Easy-to-find map and directions

• Add multimedia content (video, audio, images, text) regularly to all your online properties• Well thought-out navigation• Use video and audio, in addition to text and images

• Professional design and copy• Testimonials - ideally in video and audio formats• Client lists, awards, certifications, etc.

• Embed personality in your copy• Video, audio and images of you and your team• Blog and social media• Story-driven marketing

• Avoid piecemeal marketing• Ensure online marketing is not isolated from offline promotion• Ensure “Conversions” are qualified and nurtured using a CRM/automated marketing system

• Use a content management system (e.g., Business Catalyst)• Have a great technical support team monitoring the site

• Organization management should be enthusiastic about the site look and content

1. Traffic

2. Conversion

3. Pre-Frame

4. Credibility

5. Personality

6. Fully-Integrated

7. Well Maintained

8. Management Loved

If the outcome you are seeking with your online presence is increased sales, then your business’s online system must be designed and maintained to meet eight goals.

These goals are listed below along with ideas on how to meet them.