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8/9/2019 BuzzCity -- Founders Institute Apr 2010 Roadmap
http://slidepdf.com/reader/full/buzzcity-founders-institute-apr-2010-roadmap 1/15
So you want to start a company?So you want to start a company?Feb/Mar 2010Feb/Mar 2010
KF LaiKF LaiCEO & CoCEO & Co--founder, BuzzCityfounder, BuzzCity
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Company MissionCompany Mission
Profitability is a necessary condition for existence and a
means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen,food, water, and blood for the body; they are not the point of
life, but without them, there is no life.
Example : Sony
1. To establish a place of work where engineerscan fell the joy of technological innovation, beaware of their mission to society, and work totheir heart¶s content.
2. To pursue dynamic activities in technology
and production for the reconstruction of Japan and the elevation of the nation¶s culture
3. To apply advanced technology to the life of the general public.
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Johnson & Johnson
We believe that our first responsibility is to the
doctors, nurses, hospitals, mothers and allothers who use our products «.
Our second responsibility is to those whowork with us «
Our third responsibility is to our management«
Our fourth responsibility is to the communitiesin which we live
Our fifth and last responsibility is to our stockholders «
Alibaba
Customers FirstEmployees SecondShareholders Third
Jack Ma, CEO & Founder
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At the Beginning At the Beginning
1999 : web site tracking service Raised S$3M in 1999 and U$5M in 2000.
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The China ExperienceThe China Experience
Associate Network ± rode theChina premium SMSbandwagon in 2002-2004.
Actions by local Chinese
partners, and tight regulationsby mobile carriers seriouslydampered the effort.
Acquired Chinese company in2004 and sold in 2006 for aprofit. Repartriate cash back to
Singapore.
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2007 onwards2007 onwards ± ± the maturing of mobile Internetthe maturing of mobile Internet
Tier 1 Mobility as extension to wire-line Internet.Knowledge workers with smart-phones, i.e.iPhone & Blackberry.
Tier 2 Mobile phone as primary (preferred or only)tool of accessing Internet. Blue-collars with mass
market phones.
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Mobile overtakes PC in Internet AccessMobile overtakes PC in Internet Access
1. In South Africa, Google receivesmore searches from mobile thenfrom PC Internet
2. In India, there are more than500M mobile phone users and
still growing. PC internetpenetration is less than 50M intotal.
3. Indonesia is the largest marketfor BuzzCity Ad Network, servingmore than 1 billion ads per month.
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Users surfs the mobile web
Text of Graphical Banners
Pay for clicks (CPC) or
Impressions (CPM)
No SPAM (SMS broadcast)
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What is BuzzCity NetworkWhat is BuzzCity Network
1. Aggregate 1,000¶s of mobileInternet sites
(Some sites owned by us, some not)
2. Categorize them into channels: Community
Entertainment
Information / Search
«.
Adult
3. Provide easy ways to target Countries
Carriers
Phone Types & Capabilities
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Online Interface ± Campaign Settings
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BuzzCity is a mobile media companyBuzzCity is a mobile media companyoffering brand owners and agenciesoffering brand owners and agencies
access to a global advertising networkaccess to a global advertising networkon the mobile interneton the mobile internet
The network is made up of publishers from acrossThe network is made up of publishers from acrossthe world andthe world and BuzzCity¶sBuzzCity¶s own mobile mediaown mobile media
propertiesproperties
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BuzzCity, a mobile media company
BuzzCity Ad Network
Advertisers
$1
$0.35
External SitesBuzzCity sites
Publishers
$0.65 (+ $0.35 = $1.00) $0.65 ($1.00 - $0.65 = $0.35)
adscpm | cpc
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BuzzCity Ad Network
Advertisers
Publishers
Network Effect of Ad Network Business
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Competitive LandscapeCompetitive Landscape---- Mobile AdvertisingMobile Advertising
Types of Ad Network
Bl ind
Admob, BuzzC ity, Inmobi
Premi um Bl ind
Mi ll ennial , Quattro, J umptap Prestige/ C arrier
Screentonic, Enpocket,C omverse, Amobee
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Largest Markets:South Africa, India, Indonesia, Malaysia, ThailandUK, US, AU/NZ, Middle East China Japan Korea