BUZZ MARKETING

PRESENTED BYSANDIPANI SINGH SAMANTA

TATA GROUP

WHAT IS BUZZ MARKETING?

• Buzz marketing is the interaction of consumers and users of a product or service serve to amplify the original marketing message.

• Buzz marketing creates sophisticated word of mouth campaign and also pull strategy for customer.

Traditional marketing vs buzz marketing

WHY DO WE BUZZ?

• In buzz marketing people love to talk about

product and brand.

• They are the free media.

• Now maximum leading company follows the

buzz marketing strategy.

• Consumers around the world still place their

highest levels of trust in other consumers.

How to create buzz

• Amplifying messagePeople are the medium

Provoke conversion

• Its a great story or big idea that others are willing to share.

• Its happen by: – Friend, family, office, neighborhood,

online community, beauty club, education group.

How to create buzz?

Lets start the buzz

WHY COMPANIES CHOOSE BUZZ MARKETING STRATEGY?

• Most traditional media is an inefficient cost.

• 90% proportion of people who can skip advertisement, in advertisement time they change one channel to other channel. Sometimesit’s creating ineffective communication about product

• Word of mouth is a wise investment.

• As per the report 70% of people affected by word of mouth conversations.

• 36% buy it/try it.• 26% consider it.• 8%avoid it.• Its also create competative

advantage.

• Apple’s only 1-2% of marketing budgets are currently spent directly on creating word of mouth.

• Companies can creates their own social networks:for ex-procter and gamble.

• Akash tablet.• Wal-mart• Controversial book

• 1. Buzz marketing is now and future.• 2. Buzz marketing is more customers centric

and more trusted.• 3. Buzz marketing simply provide

solutions,innovation,support and real world feedback and more closer to customer frontlines.

• 4.As compare mass media buzz marketing activities better measurement ability because of their digital nature and opportunities to relationship building with customer.

• 5.Internet users are mostly by word of mouth for purchasing decisions,followed by online.

Conclusion