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BUY FROM PORTUGAL
C L U S T E R A G R I - F O O D
K E Y INDICATORS MAIN INDICATORS
TURNOVER (2017): €23.018B
No. COMPANIES (2017): 135,650
No. WORKERS (2017): 294,408
EXPORTS (2018): €6.558B
AARC 2018/2014 4.8%
% DOMESTIC EXPORTS
(2018): 11.3%
% EXPORTS
IN GDP (2014): 4%
EXPORT MARKETS
M A R K E T S EXPORTS (2018)
(MILLION €) % / TOTAL
T O T A L ( 1 8 5 M A R K E T S )
6,558 100%
S P A I N 2,260 34.5%
F R A N C E 587 9.0%
B R A Z I L 412 6.3%
A N G O L A 384 5.9%
I T A L Y 343 5.2%
U N I T E D
K I N G D O M 341 5.2%
N E T H E R L A N D S 258 3.9%
G E R M A N Y 223 3.4%
U S A 169 2.6%
P R O D U C T S EXPORTS (2018)
(MILLIONS €)
WINES AND BEVERAGES 1,106
FISH (EXCL. CANNED) 1,078
FRUIT 689
OLIVE OIL 579
CANNED FOOD, FRUIT
AND VEGETABLES 394
MEAT 285
CANNED FISH 240
PASTRIES 239
MILK AND DAIRY PRODUCTS 170
COFFEE 73
A G R I - F O O D
TOP PRODUCTS + EXPORTED
In 2018, the sector’s exports totalled 6.558 billion euros, representing 11.3% of total Portuguese exports of goods and a growth of 3.5% compared to the
previous year, demonstrating the dynamics of a sector that has been asserting itself in recent years.
A strong commitment to innovation and competitiveness has enabled the food deficit to be reduced by around 400 million over the 10-year period.
Portugal exported to 185 markets, with the 6 main markets accounting for around 66% of the sector’s total exports.
2 SO U R C ES: I N E ; C I P
COMPETIT IVE ADVANTAGES
A G R I C U LT U R E
A G R I - F O O D
F I S H E R I E S A G R I - F O O D I N D U S T R I E S
› Soil and climatic conditions
conducive to the production of
high-quality, differentiated fruit
and vegetables, which are part of
the Mediterranean diet, on the
rise in the EU
› Competitive production costs
› Excellent Foreign Investment
track record
› Growing technological
modernisation and scientific
research practice
Large national maritime area with the prospect of expanding the EEZ, which will become the largest in Europe
Activity with tradition in the Portuguese economy
Great diversity:
› Fish - Sardines, tuna, mackerel, sea bass;
› Cephalopods - Octopus, cuttlefish and squid;
› Bivalves - Oysters, mussels and clams;
› Crustaceans - Velvet crab, brown crab and European spider crab;
Existence of specific R&D centres dedicated to all these sectors
Production capacity based on modern technologies
› Production
› Processing
› Conservation
And corresponding increase in competitiveness in distant markets
Innovative image of the products:
› Better packaging design
› Eco-efficiency of the companies
Result: Safer and healthier food
› Good price/quality ratio of IAA processed products. E.g., wine, olive oil and others
3
3 WORLD TRENDS
A G R I - F O O D
Pleasure of savouring food
› The positive experience motivates new purchase
› There should be a perfect harmony between the appearance, smell, texture and taste of the food
Naturalness from a food safety point of view
› Origin, production control and traceability are crucial for the most demanding consumers
› Promotes the valorisation of small producers
Increase responsibility for the planet through:
› Friendly processes
› Ecodesign
› Animal welfare
› Elimination of undesirable ingredients (e.g., pesticides)
“TASTE VALUE” “TRUE FOOD” “EMPIRE OF SENSES”
X T C W O R L D I N N O VAT I O N 4
S TA R T- U P S A G R I - F O O D
Several start-ups have been driving the evolution of the agricultural sector through investment, innovation and solutions
AG R I M AR K E T P L A C E
( P O R T U G U E S E S TAR T- U P )
› Won the 2018 edition of the Food Accelerator Network Programme (FAN) of the European Institute of Innovation and Technology (EIT)
› Project: Global digital platform that directly connects farmers and producer organisations to their agro-industrial customers
› Goal: To promote transparency, fair trade and value redistribution in the agri-food chain
A F E W E X AM P L E S O F
E N T R E P R E N E U R S H I P AN D
I N N O VAT I O N
› Agrozapp (Óbidos) – 4.0 Platform for Agriculture based on Artificial Intelligence
› Aquagri (Oeiras) – Specialized in Irrigation Water Management Services and Equipment
› FarmCloud (Lisbon) – Collection of aviary data, providing visual information about the business’s sustainability
› Winegrid® (Ílhavo) – Solutions for remote and real-time monitoring of the various winemaking processes
A G R I - F O O D I N N O V A T I O N
5
A G R I - F O O D
W I N E I N D I C ATO R S
No. OF COMPANIES 2017 1,330
No. WORKERS 2017 9,852
TURNOVER 2017 €1.635B
TOTAL EXPORTS 2018 €804M
AARC 18/14 2.6% / year
Increase of €78M in only 5 years
VISIBILITY AND NOTORIETY
International Awards (e.g., Wine Enthusiast, Wine Spectator, International Wine Challenge, Concours Mondial de Bruxelles)
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› 804 million euros in revenue
› Increase of 10.7%, 78 million euros more than in 2014
PORTUGUESE WINE EXPORTS IN 2018
PORTUGAL IS THE 11TH GLOBAL PRODUCER AND THE 9TH LARGEST EXPORTER
› Producer of “different wines” but of high quality
› Prominent in markets such as the USA, UK, Germany, Netherlands and Belgium
PORTUGAL IS THE THIRD COUNTRY IN THE WORLD WITH THE LARGEST ASSORTMENT OF GRAPE VARIETIES (250)
› 31 Protected Designations of Origin (PDO)
› 14 of Geographical Indication (GI)
› These represent 89% of the production
› The great diversity of grape varieties ensures not only a rich heritage, but also a diversity that is unparalleled in the world
SO U R C ES: I N E ; C I P
A G R I - F O O D
O L I V E O I L I N D I C ATO R S
No. OF COMPANIES 2017 429
No. WORKERS 2017 1,445
TOTAL EXPORTS 2018 €578.5M
AARC 18/14 12.1 / year
VARIATION (18/17) 15.4%
€205.5M increase in only 5 years
THE MOST DYNAMIC OF THE ENTIRE CLUSTER
WORLD’S 3RD LARGEST EXPORTER
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› Driven by a massive investment that resulted in an enormous revitalisation
› Increase in the level of production, product quality, presentation and marketing
THE OLIVE OIL SECTOR HAS SHOWN HIGH GROWTH RATES THROUGHOUT THE VALUE CHAIN
THE ADVANTAGE OF OLIVE OIL CULTIVATION IN PORTUGAL OVER ITS COMPETITORS IS THE CLIMATE
› It enables it to be the first to place olive oil on the market because it has a climate that allows the olives to ripen earlier
PORTUGAL HAS 30 INDIGENOUS OLIVE TREE VARIETIES
› Main ones: Cobrançosa, Cordovil, Galega, and Verdeal
THE INSTALLATION OF NEW OLIVE GROVES AND THE MODERNISATION OF TRADITIONAL OLIVE GROVES ALLOW DIFFERENTIATION
› Quality and scale to compete in the global marketplace
INCREASING RECOGNITION OF THE QUALITY OF PORTUGUESE OLIVE OIL
› Distinguished with several international awards (e.g., Mario Solinas prize, World’s Best Olive Oils)
SO U R C ES: I N E ; C I P
F R U I T I N D I C ATO R S
No. OF COMPANIES 2017 15,980
No. WORKERS 2017 22,198
TOTAL EXPORTS 2018 €689M
AARC 18/14 12.5% / year
VARIATION 18/17 8.0%
Increase of €253M in only 5 years
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› The colour
› The flavour
› The texture
Making them attractive and safe for the health of the consumer
› In 2017, exports of berries amounted to 134 million euros, an increase of €103M in just 5 years (2013/2017)
› US company Driscoll’s, a world leader in the production of berries, has established a business partnership with INIAV in this field
TO P M A R K E T S ( 2 0 1 8 )
SPAIN €245M (36%)
FRANCE €73M (11%)
POLAND €64M (9%)
Three main markets represent 56% (€382M) of the sector’s exports
A G R I - F O O D
PORTUGAL IS COMMITTED TO QUALITY AND DIFFERENTIATION IN FRUIT PRODUCTION, PROVIDING GUARANTEES FOR SENSORY QUALITIES SUCH AS:
THE GROWTH OF SMALL FRUITS IS EXTREMELY IMPORTANT FROM AN ECONOMIC POINT OF VIEW
PORTUGAL’S POTENTIAL FOR THIS TYPE OF PRODUCTION HAS ATTRACTED LARGE COMPANIES
SO U R C ES: I N E ; C I P
F R U I T
In 2018, 10.8 thousand tonnes of Rocha pears and 2.7 thousand tonnes of berries were exported, an increase of 17% and 13%, respectively, vis-à-vis the previous year
Highlights include exports to the Lidl distribution chain, which, in 2018, reached 15 thousand tonnes, representing a growth of 13% compared to the previous year
Foreign consumers prefer pears, raspberries, oranges and apples
T O P P R O D U C T S
+ E X P O R T S
PRODUCTS EXPORTS (2017)
(MILLIONS €)
TOMATO
CONCENTRATE 212
WILD FRUITS 134
PEARS 94
ORANGES 84
CHESTNUTS 39
FRESH TOMATO 54
APPLES 31
KIWIS 19
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A G R I - F O O D
Between 2012 and 2017, Portugal went from a production of small fruits of 1,000 to 3,000 hectares, with blueberries representing 50% of production
SO U R C E: PO R T U G AL F R ESH
Exports of pears and oranges recorded an increase of €26M (+38%) and €37M (+79%) in 5 years (2013/2017), respectively
A G R I - F O O D
T O M A T O C O N C E N T R A T E I N D I C ATO R S
No. OF COMPANIES 2017 121
No. WORKERS 2017 2,675
TURNOVER 2017 €565M
TOTAL EXPORTS 2018 €207M
AARC 18/14 2.3% / year
BC balance = €190M in 2018
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P O R T U G A L I S T H E 5 T H L A R G E S T E X P O R T E R O F T O M AT O E S
The cultivation of tomatoes for the industry continues to grow and increase the weight of national exports
9 5 % O F T H E P R O D U C T I O N O F T O M AT O C O N C E N T R AT E P R O D U C E D I N P O R T U G A L I S E X P O R T E D
Sugal Group surpassed the 1.7 million tons of tomatoes harvested in the 2017 campaign, having consolidated its position as the second largest producer in the world
TO P M A R K E T S ( 2 0 1 8 )
UNITED KINGDOM €56M (27%)
JAPAN €27M (13%)
SPAIN €21M (10%)
GERMANY €16M (8%)
Three main markets represent 50% (€104M) of this product’s exports
SO U R C ES: I N E ; C I P
C O M P A N I E S T H A T M A K E A N I M P A C T
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A G R I - F O O D
C O M PA N I E S T H AT P R E F E R P O R T U G A L
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A G R I - F O O D
A S S O C I AT I O N S A N D O T H E R E N T I T I E S I N T H E S E C T O R
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