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C O N N E C T W I T H U S
(317) 507-2924 clearscholar.com
Butler Sees Industry Leading Results With ClearScholarThe ClearScholar app receives 8x’s the number of app sessions
than the previous app did and boasts 70% weekly active users
and over 95% student satisfaction.
CASE STU DY
2 • ClearScholar Makes An Impact At Butler University • clearscholar.com
In the first year of implementation, Butler University has seen success by
leveraging the ClearScholar platform.
At Butler, the app is known as The Butler App and succeeded by an early focus
on strong adoption (app downloads). Once adoption goals were accomplished,
the utilization of the app has been driven by functional product features, an
overall strategic mobile-first IT approach and active app administrators creating
relevant content. With this combination of student adoption, utilization and
institutional support, The Butler App has revolutionized how Butler students
receive communications and has laid the groundwork for a deeper connection
between students and the institution.
ClearScholar Makes An Impact At Butler University
78%78% of target students downloaded the app
Driving app downloads was a collaborative effort between the Client
Services team at ClearScholar and Butler’s Marketing, Student Affairs
and Information Technology departments. By driving excitement of the
app through an exclusive pilot group of students during the fall semester
and having a waiting list of students interested in joining the pilot group,
there was a strong amount of word-of-mouth excitement created. Once
the app was released to the full student body, signs were posted at
key locations where the digital student ID component of the app could
be utilized. On top of these activities, emails were sent to students to
drive downloads. These emails often promoted a variety of contests and
use cases for how the app would help students in their everyday lives.
Additionally, a grassroots approach was leveraged to create additional
awareness of the app, including a presence at key campus events and
providing students with promotional items and a variety of giveaways to
create excitement.
of Students
3 • ClearScholar Makes An Impact At Butler University • clearscholar.com
“Within Butler’s Division of Student Affairs and our Student Government Association,
the ClearScholar Butler App administrators have found such an easy way to
advertise events, promote new services, as well as share immediate notifications to
our campus community. We have easily adapted and adopted the use of this new
communication tool.”
— Meg Haggerty, Associate Director, Office of the Vice President for Student Affairs
70% of students utilize the app at least once per week
ClearScholar drives 8x’s more app sessions than the previous app. Utilization of
the app was a key component of early success metrics. Like many institutions,
Butler University had deployed a mobile app in the past. This app had low
utilization and few students regularly used the app, which ultimately limited
the ability for this tool to be effectively leveraged. The factors that have driven
student utilization are outlined below:
Administrator Activity
The ClearScholar platform effectively leveraged existing content and integrated
with several RSS feeds to ensure the platform was always rich with content.
Additionally, custom curated and created content by the administrators within
the ClearScholar platform has been a key to success for Butler.
Over 90% of administrators that were trained by the ClearScholar
Client Success team have posted custom content into the app.
On average, administrators were trained and ready to post content in
under 30 minutes.
On average, over 40 pieces of custom app-specific content were
created each month. This is in addition to thousands of additional news
and event content items that were pulled from existing RSS feeds.
70%of Students
4 • ClearScholar Makes An Impact At Butler University • clearscholar.com
Product Functionality
Having student-centric tools within the ClearScholar platform was an
intentional step in developing the product and gives students many
reasons to access the app. These functional tools lead to more views
of the personalized newsfeed which is where the platform’s ability to
leverage data science and personalization is fully realized.
Information Technology Vision
The ability for the Information Technology team to quickly adopt and
align to a vision of ClearScholar being a mobile onramp has allowed
their team to focus less on supporting and deploying multiple apps
and has positioned ClearScholar to be the mobile solution for
Butler University.
The Butler App provides access to a variety of campus
resources including:
Aramark (Dining): Students can see dining menus, dining
hours, dining balances and more.
Salesforce Service Cloud (IT Knowledge Base & Case
Creation): Students have the ability to quickly access a
mobile friendly IT knowledgebase, and if they are unable
to get their question answered quickly, they can submit a
case. There are plans to roll this out to support additional
departments (beyond IT) in Fall 2017.
A robust “More Tab” giving students access to a variety
of campus resources, including, but not limited to
their learning management system (Moodle), student
information system (Peoplesoft), and Tutoring Resources.
TO P I N A PP ACTI VIT I ES :
Newsfeed Views
Mobile Student ID
View Dining Menus
Classes Tab
Events Tab
5 • ClearScholar Makes An Impact At Butler University • clearscholar.com
95% of student users like the ClearScholar App Student adoption, approval and utilization are vital components of
the long term success and ability for the platform to make even a
greater impact on resource utilization in the years to come.
“I have discovered events
that I otherwise would not have
known about or gone to by using
The Butler App.”
— Butler Junior
“The Butler App has so many amazing
features. It’s become a meaningful part
of my life on campus.”
— Butler Sophomore
“The Butler App is a great new resource.
I use the digital student ID everyday to
pay for coffee and the app keeps me up
to date on what is happening
on campus.”
— Butler Grad Student
60%60 percent of student
users felt safer by having
the ClearScholar app
95%95 percent of student
users found the mobile
student ID to be useful
50%Over 50 percent of
student users found out
about an event through
the app
STU D E NT S U RVEY RES U LTS
“The app is very useful!
I especially like that it tells me
how many meal swipes and flex
dollars I have left.”
— Butler Sophomore
“This app has made it much easier
to manage my campus life and
be aware of what is going on.”
— Butler Freshman
95%of Students
6 • ClearScholar Makes An Impact At Butler University • clearscholar.com
Institutional Goals Are Being Met
“While we have been a mobile-first university for some time, we now are excited
to focus on The Butler App as the defacto mobile solution for various university
needs. The adoption and utilization rates we have seen with The Butler App are
outstanding. We have seen more utilization in two months than we saw in two
years with our previous mobile app, and now have the means to turn student
data into actions that help us better engage with our student body.”
— Pete Williams, CIO, Butler University
“Innovation has become an important differentiator among universities, as we
work to create learning experiences that enhance student engagement and
success. Our active role in the development of ClearScholar is another example
of Butler’s commitment to leadership in innovation and the student experience.”
— James Danko, President, Butler University
C O N N E C T W I T H U S
(317) 507-2924 clearscholar.com
About ClearScholar
ClearScholar is a student safety and engagement platform that connects students
and institutions to build, retain and grow lifelong relationships. ClearScholar delivers
a personalized, mobile student experience that includes a mobile student ID and
curated events, news and activities that align with their specific interests and needs.
Administrators have access to a platform to encourage student engagement and drive
student outcomes as well as enhance campus security. Visit clearscholar.com or follow
@ClearScholar for more information.
About Butler University
Butler University is a private, co-educational university of 4,400 students located in
Indianapolis, Indiana. Butler offers an array of professional and pre-professional programs
through six degree-granting colleges: Liberal Arts and Sciences, College of Business,
Communication, Education, Fine Arts, and Pharmacy and
Health Sciences.
The 290-acre campus, just seven miles from the heart of downtown Indianapolis, is
a serenely beautiful area with 20 buildings, athletic fields, a formal botanical garden
and nature preserve. Butler’s urban location gives students a wide range of internship
opportunities and easy access to cultural, recreational and
athletic events.
Founded in 1855 by abolitionist Ovid Butler, the university was the first in Indiana and the
third in the U.S. to admit women on an equal basis with men, as well as one of the first
universities to admit African-American students.
Contact Information–ClearScholar 54 Monument Circle, Suite 200Indianapolis, Indiana 46204P: 317.507.2924
[email protected] clearscholar.com
