BusinessWithSilverlight-B01 Riddell

8/14/2019 BusinessWithSilverlight-B01 Riddell

http://slidepdf.com/reader/full/businesswithsilverlight-b01-riddell 1/34

The Business of The Business of Microsoft SilverlightMicrosoft SilverlightDanny Riddell

PresidentMetaliq



About MetaliqAbout Metaliq

Founded in 2004Interactive Application Development

Flash, Silverlight 1.0, 2

Project Highlights

Top Banana – Silverlight, MIX KeynoteAOL Webmail & Controls



The Business of SilverlightThe Business of Silverlight

Platform discussionSilverlight’s workflow

Silverlight showcase

Designer/developer considerations

Building a Silverlight teamPitching Silverlight



SilverlightSilverlight

Silverlight 1.0Fully launched player

JavaScript

Strong video capabilities

Control development tricky





Why there is good potentialWhy there is good potentialfor the platform to succeedfor the platform to succeed

Internal

C# dev community

Tutorials and books

AS 3 and C# are similar

Multiple dev languages

Strong des/dev workflow

Affordable Suite of tools ($599)



Why there is good potentialWhy there is good potentialfor the platform to succeedfor the platform to succeed

External

WMV video libraries

Microsoft internet properties

Player download/installation

Room for multiple platforms

Competition is good



Platform considerationsPlatform considerations

Player penetration1.5 million/day

Final feature set

Differentiation

Designer toolsNew tools to learn



Expression StudioExpression Studio



ExpressionExpression DesignDesign

Vector design program

Good starting point for designs

“Flat/static” design comps

Export to XAML



ExpressionExpression BlendBlend

Animations

Transitions

XAML clean up / prep



ExpressionExpression Encoder/Media EncoderEncoder/Media Encoder

Media vs. Media Encoder

Light video editing

Video export

Video overlays



Includes Visual Studio 2005 Standard EIncludes Visual Studio 2005 Standard E

http://www.microsoft.com/vstudio





Designer and DeveloperDesigner and Developerworkflowworkflow

Typical interactive workflow

Silverlight interactive workflowStreamlined

Tighter des/dev integration with XAML



How to ramp up an agencyHow to ramp up an agencyto be ready for Silverlightto be ready for Silverlight

General

Understand the workflow

Understand where platform differs

Understand the business reasonInternal concerns

Designer/developer integration

Learning new skills/apps



Staffing ConsiderationsStaffing Considerations

Flash Dev/Des:Interactive style

AS3 is very similar to C#

AS3 - basics of C# in hours.

AS2 transition a bit lengthierFlex/MXML & SL/XAML - parallel




Flash Dev/Des (cont.):Can do Flash work

Often less experienced engineers

Used to working with designers

Storyboard analogous to TimelineCan use some of their current tools




C# / .NETOften longer dev cycle

Know the language

New to “flair” of interactive

Often understand backendStrong Control developers

Often more architecting experience

Able to do other C#/.NET work

Ajax Developers

Silverlight 1.0



What should C# / .NET applicationWhat should C# / .NET applicationdevelopers know about moving todevelopers know about moving toSilverlight?Silverlight?

More interface capabilitiesLighter feature set (WPF)

C# in a browser, worth it

Learning what is not there

Learn animation/timelineLearn mouse event driven interactivity

Beta, layout/controls relatively new



What FlashWhat Flashdevelopers/designersdevelopers/designers

should know aboutshould know aboutSilverlight?Silverlight?

Design workflow same in 1.0 and 2

Visual Studio mature

Stricter than AS2

Multiple timelinesDifferent MovieClip paradigm

Des/dev workflow

New platform, new workaroundsCode reuse often easier

Competition beneficial



Pitching Silverlight: ThingsPitching Silverlight: Thingsyou need to knowyou need to know

Timeline vs. release cycle

Existing video network

Early adopters?

Audience ok with player download?Familiarity with .NET/C#

Enterprise class stability, scalability

1.0 vs. 2Maintainability of code

Control development needed



MICROSOFTMICROSOFT: HALO 3 VIDEO: HALO 3 VIDEO

PLAYER (HD)PLAYER (HD)

MICROSOFTMICROSOFT: HALO 3 VIDEO: HALO 3 VIDEOPLAYER (SD)PLAYER (SD)

HALO: HD PlayerHALO: HD Player

http://halo.msn.com/videosHD.aspx














http://halo.msn.com/videos.aspx

http://halo.msn.com/videos.aspx



COMVU: LiveCastCOMVU: LiveCast

COMVU: LIVECASTCOMVU: LIVECAST

MICROSOFT E i M di W b

http://intel2.comvu.com/beta/





MICROSOFT: WEB GALLERIES EXPRESSIONMICROSOFT: WEB GALLERIES EXPRESSION

MICROSOFT: Expression Media WebMICROSOFT: Expression Media Web

MICROSOFT/MRM D f All Ch llMICROSOFT/MRM D f All Ch ll



MICROSOFT: DAC SILVERLIGHTMICROSOFT: DAC SILVERLIGHT

MICROSOFT/MRM: Defy All ChallengesMICROSOFT/MRM: Defy All Challenges

AKAMAIAKAMAI M di F kM di F k

http://www.metaliq.com/dac/beta11/testpage.html





AKAMAI: MEDIA PLAYERAKAMAI: MEDIA PLAYERFRAMEWORK FRAMEWORK

AKAMAIAKAMAI: Media Framework : Media Framework

MICROSOFT T BMICROSOFT T B

http://www.metaliq.com/akamai/testpage.html







MICROSOFT: TOP BANANAMICROSOFT: TOP BANANA

MICROSOFT: Top BananaMICROSOFT: Top Banana

SILVERLIGHT STREAMING RETAIL SITESILVERLIGHT STREAMING RETAIL SITE

http://c/Users/Danny/Documents/The_Business_of_Silverlight/TopBanana/TopBanana/default.html





MICROSOFT: RETAIL SITEMICROSOFT: RETAIL SITE

SILVERLIGHT STREAMING: RETAIL SITESILVERLIGHT STREAMING: RETAIL SITE

MICROSOFT Sil erlight Control SkinsMICROSOFT: Silverlight Control Skins

http://www.metaliq.com/retailTest/retailSiteKit_0304_/Default.html





MICROSOFT: SILVERLIGHTMICROSOFT: SILVERLIGHTCONTROL SKINSCONTROL SKINS

MICROSOFT: Silverlight Control SkinsMICROSOFT: Silverlight Control Skins

ZUNE: Social CardZUNE: Social Card



MICROSOFT: ZUNE CARD (FL)MICROSOFT: ZUNE CARD (FL)

MICROSOFT: ZUNE CARD (SL)MICROSOFT: ZUNE CARD (SL)

ZUNE: Social CardZUNE: Social Card

MICROSOFT: Rough Cut EditorMICROSOFT: Rough Cut Editor

http://www.metaliq.com/zune/updatedrc/


http://www.metaliq.com/zune/silverlight/






MICROSOFT: ROUGHCUT EDITORMICROSOFT: ROUGHCUT EDITOR

MICROSOFT: Rough Cut EditorMICROSOFT: Rough Cut Editor

MICROSOFT/BURTON: Snowboard AppMICROSOFT/BURTON: Snowboard App

http://www.metaliq.com/rce/rev114





MICROSOFT: WPF SNOWBOARDMICROSOFT: WPF SNOWBOARDAPPLICATIONAPPLICATION

MICROSOFT/BURTON: Snowboard AppMICROSOFT/BURTON: Snowboard App



RECAP/CLOSINGRECAP/CLOSING

