BusinessWeek Mindanao Oct 14-16

P10.00Issue No. 18, Volume III • October 14-16, 2011

Discover Oro via Zest AirZEST Air, Asia’s most refreshing Airline, recently had a successful inaugural flight of its Manila to Cagayan De Oro route. Pas-sengers had a great trip as they were flew in to the City of Golden Friendship through the airline’s modern and cozy Airbus 320 with a 162-180 seating capacity. Ex-perience the ultimate adrenaline rush in Cagayan de Oro as you try its famous white water rafting and zip lining adventures. Embrace the great outdoors as you enjoy various nature-trekking activi-ties in the Mapawa Nature Park, Macahambus Cave and Gorge, or the Malasag Nature Trail and Eco-tourism Village. Zest Air now flies daily to Cagayan De Oro and will soon fly to Zamboanga towards the end of the year.

Bigger marketDAVAO CITY -- Since many foreign buyers and investors are not inclined to visit Mindanao due to island’s poor peace-and-order image, the Mindanao Trade Expo Foundation, Inc. hopes to bring the island’s prospects to them through the Mindanao One to be held at the World Trade Center in Pasay City from Oct. 14-17. “This year, we will be spend-ing P17 million for the event,” foundation chairperson Ann T. Pamintuan said in a recent brief-ing here, adding that organizers expect 300 exhibitors in the event. She noted that participants earned a total of P66 million in on-site purchases last year, not including “sales under negotia-tion because those were lost to monitoring.”

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FARMERS/PAGE 10

WINNING PHOTO. BusinessWeek Mindanao contributor Mio Cade’s winning photo of a child scavenging in piles of rubbish garbage that earns him the grand prize in FIAP Silver Award for Children Of The World 2010/2011. Mr. Cade, the pen name of Malaysian-born Thomas Tham, has worked with various Singapore-based non-government organizations dedicated to advocate the welfare of exploited children in Southeast Asia.

P72b stimulus program to lift economyPRESIDENT Benigno Aquino III un-

veiled a P72-billion stimulus package to prime the economy, in an apparent

government effort to fulfill its promise to make up for the underspending of the past year that had been partly blamed for the lower-than-projected growth data. “I have authorized ad-ditional expenditures of 72 billion pesos between now and the end of the year. This spending will provide added stimulus to our economy,” Aquino said before members of the Foreign Correspon-dents Association of the Philippines (FOCAP) on Wednesday. “The stimulus (funds) will be spent on projects that will have a high macro economic impact and help the poor,” the president added. Aquino said included in the P72-billion package is the P6.5-billion support for local government units (LGUs) which he unveiled earlier to mark the 20th anniversary of the Local Government Code; and a P10-billion fund to relocate and resettle communities in identified danger areas that have been repeatedly affected by a string of ty-phoons and other disasters. Also in the “stimulus” package to be unleashed between now and the end

of the year are: P5.5 billion for various priority projects of the Department of Public Works and Highways; and P4.5 billion and P1.68 bil-lion for improvements for the MRT and LRT lines, respectively. Aquino said the items covered by the stimulus were selected mainly on the basis of their high macro-economic impact and their impact on poverty allevia-tion. “No additional money” will be used to finance the package outside of “savings” and those from “our regular borrowing programs” ac-cording to the President. In response to a question, he acknowledged that the program is meant to boost efforts to reach the country’s growth targets, over which economists in and out of government have expressed concern in light of the un-derspending of the past year, which compounded the impact of global risks on the domestic economy.

Vast coco areas in Davao prepared for investments

By CARMELITO Q FRANCISCOCorrespondent

DAVAO City -- The Philippine Coconut Authority (PCA) plans to spend some P15 million to rehabilitate about 173,000 hect-ares of coconut areas in the region in the next four years in a bid to lure investors. PCA Regional Manager Lornito U. Orillaneda said in a recent phone inter-view here that the four-year project aims to revive production, which has declined due to maturing trees and deteriorating soil condition. “We need to rehabilitate the farms to prepare them for new investments,” said Mr. Orillaneda, citing growing foreign interest in coconut-based drink due to their reported health benefits. The project will use coco peat -- waste generated from the production of coco

ILIGAN City– Thousands of disgruntled farmers will march for three days through Bukidnon and Misamis Oriental provinces to northern Mindanao’s regional capital, Cagayan de Oro City, to demand land, rights and justice. Organizations allied with the militant Kilusang Magbubukid ng Pilipinas (KMP) said they expect 10,000 participants in the march dubbed “Lakbayang

Mindanao farmers set long march for ‘land, rights, justice’

Mag-uuma alang sa Yuta, Katungod ug Katilingba-nong Hustisya (Peasants Protest March for Land, Rights and Social Justice),” which kicks off October 19. The Lakbayan seeks to highlight the issues of “landlessness and the ac-companying exploitative conditions of production” that the farmers continue to experience and “press for genuine agrarian reform,” the KMP said.

The KMP noted that in Northern Mindanao, “three out of every four peasants do not own the land they are tilling.” On the afternoon of Oc-tober 20, when the march enters Cagayan de Oro, the protesters will be welcomed with a “Concert for Land, Rights and Social Justice.” The next day, they will rally at the city’s Kiosko Kaga-wasan (Freedom Kiosk).

2 BusinessWeekmindanaoOctober 14-16, 2011 EconomyEconomy

COOP/PAGE 7

NCDC to host coop teamshop in PalawanBy JOE PALABAO Correspondent

tive Development Council (PCDC), the local gov-ernment of the Province of Palawan in coordination with the Cooperative De-velopment Authority (CDA) will be jointly hosting the

THE National Coopera-tive Development Council (NCDC) in partnership with the Provincial Coopera-

3rd Philippine Cooperative TEAMshop on November 11-13, 2011 at the Skylight Convention Center, Puerto Princesa City, Palawan. A signifi cant date to com-memorate the “11.11.11”

which happens once-in-a-lifetime over a period of 100 years, the cooperative sector is bracing itself for a greater role to play in the economy as well as social responsibility amidst the

economic crunch besetting many nations of the world. Th e theme, “Philippine Cooperatives: Building Strat-egies in Response to Global-ization” aims to address the

Dongkoy says more devts taking place in Cag. de OroBy LOREBETH C. REQUIROSO

Contributor

THE operation of the Palm Oil Plantation project in Ba-rangay Tignapoloan, this city, started recently, announced Mayor Vicente Emano as he expressed gladness over this development. “The said plantation in-volves an area of about 2,000 hectares owned by A. Brown Co,. and can offer jobs to not less than 200 of our poor farmers,” he said. It may be recalled that the Sangguniang Panglungsod (SP) headed by Vice Mayor Caesar Ian Acenas endorsed the issuance of a social ac-ceptability clearance to the proponent for the plantation project. Meanwhile, Mayor Emano said more investors are also getting into the hotel industry. “Construction of a new 10-storey hotel, Tune Hotel, will also about to start near the Coca-Cola Plant,” he added. It was learned that Asia Steel will also soon be opening its plant, here. Th e mayor said all these will boost the city’s economy and improve the lives of the city’s constituents. “I hope these businesses can give jobs to the poor constituents of the city,” he added.

Nat’l offices, establishment urged to observe Juan Time

By MELVIN T. ANGGOT and VIRGILIO C. GARCIA

Contributors

(PST). This is in consonance with the campaign of the Department of Science and Technology (DOST) called Juan Time with the objective that the entire nation will have a synchronized time and to erase the negative comment that Filipinos do not come on time in appointments/events also known as Filipino Time.

ILIGAN City -- Members of the Sangguniang Panlung-sod of Iligan supported the resolution endorsed by City Councilor Michelle Sweet urging all local and national offi ces to base their watches on Philippine Standard Time

Sweet also observed that radio stations have diff erent time and even in the diff erent departments at city hall and other establishments. PST is the offi cial time from the Philippine Atmo-spheric, Geophysical and Astronomical Services Ad-ministration (PAGASA) since 1978 in accordance with a law. (cio)

Oro’s ‘Pista sa Kaumahan’ kicks off Coop Month Fest

By CHERYL C. MONCAYContributor

The ‘Pinaka Contest’ shall include the pinaka-taas nga Sitao, pinaka- taas nga bulig sa Saging (Kadisnon), pinaka-taas nga talong, pinaka-dako nga kalabasa, pinaka-dako nga Nangka, pinaka-dako nga bulig sa butong, pinaka-taas nga ampalaya, and pinaka-gwapa nga kanding. The Pista sa Kaumahan will kick off on the 19th of October with a parade that will start at the Gaston Park. As arranged by the dif-ferent committees headed by Ms. Nena S. Salon, the parade shall comprise of the CDO Horsemen, ABC 4 Districts, City Officials, Department Heads, City Hall Working Committee, Farmers’ Sector, Coop Sec-tor, RIC, Fishery Sector, Livestock, and the Youth Sector. For more information and details on the various contests, please contact CSWD OIC Ms. Nena S. Salon at the City Hall.

THE city government is launching the “Pista Sa Kaumahan,” this coming Oct. 19-20, to mark the month of October as Co-operative Month. Anchored on the theme “Kalampusan Maangkon Kon Adunay Panaghiusa”, the 3-day event will be held at the City Hall Quad-rangle from 7:00 am to 5:00 pm.,where contests and games with cash awards await participants. These include the booth contest, Hawaiian Dance contest, dayang-dayang contest, ethnic dance con-test, ‘shall we dance’ contest, sack race, wheel borrow game, trip to Jerusalem, longest line, egg relay, pina-ka contest, poster making contest, mixed volleyball and tug of war, among others. Free horseback riding is also offered for those who seek this thrill ride.

3BusinessWeekmindanao October 14-16, 2011CompaniesCompanies

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Agusan del Sur to strengthen fresh water fish production

By DAVID M. SUYAOContributor

AGUSAN del Sur -- The provincial government of Agusan del Sur has released almost half a million pesos and will be spending more this year to strengthen fresh fish production. According to a report from Provincial Agriculture Office (PAO), the fund set aside for the Intensified and Sustainable Development of Aquaculture (ISDA) from the 20 percent pro-vincial development fund (PDF) is P786,000 for this year. “We are targeting to produce 2 million fingerlings for this year but because of unstable weather condition, we have only produced 613,000 fingerlings and distributed to 308 fish farmers province-wide. We also estab-lished eight fish cages and have already harvested some 550 kilos as trial production. We will turn over the cages to LOGUFAMCO for best maintenance and pro-duction,” PAO chief Armando Lagumbay said. According to Lagumbay, the PAO also established fishpond techno-demo worth P300,000, using delayed feeding strategy in Esperanza and Sta. Josefa. “To date, while the project is on-going, we have already spent P287,400. This project will reduce the cost of feeds for the tilapia, without affecting their growth,” Lagumbay added.

Agri office invests in high value crops development programBy DAVID M. SUYAO

Contributoragricultural office target-ed 1,462 hectares for this year with 1,047.6 hectares planted as of August 31. For areas already planted with durian, PAO targeted 1,218 hectares but maintaining 1,416.3 hectares, exceeding its target by 198.3 hectares. PAO had targeted to harvest some 500 hectares planted with durian for 2011 and to date, have harvested some 250 hectares but some hect-ares are ready for harvest to

AGUSAN el Sur -- The Agusan del Sur Provincial Agriculture Office (PAO) has identified durian, man-gosteen, rambutan, lansones and banana as high value crops which will be con-sidered for investment in the Program on Reform and Utilization of Trees in Agusan del Sur or PRUTAS. For durian alone, the

cover the deficit. For mangosteen, the target area for this year to be planted will reach up to 300 hectares but as of August 31, farmers have only planted 54 hectares, with a deficit of 256 hectares. For areas already planted, some 250 hectares are targeted areas for maintenance and to date, PAO have maintained 229.5 hectares. Some 30 hectares are targeted this year and to date, mangosteen farm-

ers have harvested only 7.5 hectares. For rambutan, PAO have targeted 442 hectares to be planted with rambutan and to date, only 51 hectares have been planted, a dif-ference of 391 hectares. “Next year, we will intensify our advocacy for farmers to plant rambutan so that we will hit our target, and I am sure, many farmers will benefit the program,” Lagumbay said.

PAO is disappointed over the lukewarm reception of farmers to plant lansones. Of the targeted 579 hectares to be planted this year, only 9.3 hectares were planted. However, the area planted with lansones and are pres-ently maintained by farm-ers already reached more than 500 hectares where 482 were targeted to be maintained for bearing, and farmers have already

CROPS/PAGE 10

4 BusinessWeekmindanaoOctober 14-16, 2011 CompaniesCompanies

CebuPac to use new A320 for flights to MdanaoFAST rising local-based airline Cebu Pacific Air (PSE:CEB) received its 35th aircraft as part of its expansion plans this year to accommodate the burgeoning air pas-sengers in the domestic market. This aircraft will be used to mount addi-tional flights to Cagay-an de Oro, Davao and Cebu starting today, October 14, a company statement said. John Gokongwei-led Cebu Pacific Air started in mid-1990s. Last year, Cebu Pacific made P6.9 billion as sales rose 25 percent to P29.1 billion. The firm operates the youngest aircraft fleet in the country, and is the only Phil-

ippine carrier that ac-quires all its aircraft brand-new. It said it is expect-ing 2 more brand-new Airbus A320 aircraft to arrive in late October and December 2011. By the end of 2011, CEB will operate a fleet of 37 aircraft, one of the most modern aircraft fleets in the world. In line with pro-viding more access to key leisure and busi-ness destinations in the Philippines, CEB will also launch on Octo-ber 14, 2011 its daily Airbus A319 service from Zamboanga to Tawi-Tawi and thrice weekly ATR service from Cagayan de Oro to Iloilo.--InterAksyon.com

Advertising expense jumps 15% higher

Total advertising spend-ing for television, radio and print in the nine-month pe-riod hit P190 billion versus the P165.1 billion recorded in the same period last year. Television continued to get the lion’s share of media spend at 77%, up from 74% in the same period last year. “The reason for growth is an increase in rate cards, advertising volume to in-creased buying of minutes and competition from the three television networks,” Nielsen director for client services Eric V. Barrera said

in a briefing yesterday. Radio meanwhile cor-nered 18%, down from last year’s 21% “mostly due to the absence of political ads which buoyed spending last year.” Print’s share of adver-tising sales for the period remained flat at 5%. In terms of advertising sales, television enjoyed a 19% rise to P146 billion from P122.8 billion. Television ad minutes grew to 459,707 from Janu-ary to September, up 13% from 405,998 in the same

period last year. Radio spending mean-while grew to P34.9 billion from P33.8 billion while print spending increased to P9 billion from P8.4 billion. Radio ad minutes fell 7% to 2,773 from 2,998 in the nine-month period. Mr. Barrera however said “there is still organic growth seen for radio.” Personal care and food brands remained the top advertisers during the pe-riod. Personal care brands spent P46.7 billion for ad-vertising, up 22% from P38.4 billion last year. Food brands paid P29 billion for advertising from P23.8 billion. Unilever Philippines,

Inc. and Procter & Gamble Phils., Inc. were the highest spenders for the period. However, product sec-tions like media and enter-tainment, home care and schools have significantly increased ad spending, the data showed. Media and entertain-ment allocated P8 billion to advertise, up 60% from P5 billion in the same period last year. Home care prod-ucts increased spending by 56%. Schools and institu-tions spent P3.7 billion from P2.6 billion in advertising. “[And] advertising of schools could be a factor of competition. This is also related to the intrinsic value placed on education,” said

ADVERTISING SPENDING from January to September rose 15.1% over year-ago levels with a bulk of the proceeds going

to television, data from research firm Nielsen released on Wednesday showed.

EXPENSE/PAGE 10

5BusinessWeekmindanao October 14-16, 2011CompaniesCompanies

BusinessWeek

Republic of the PhilippinesREGIONAL TRIAL COURT OF MISAMIS ORIENTAL

10th Judicial RegionBranch 20

Cagayan de Oro City

IN RE; PETITION FOR CORRECTIONOF ENTRIES IN THE CERTIFICATEOF LIVE, ETC.

ROGER LUMINGUIT TEJOR, JR., SPL. PROC. CASE NO. 2011-121 Petitioner,

-versus-

LOCAL CIVIL REGISTRAR OF CAGAYAN DE ORO CITY, Respondent.X--------------------------------------X

ORDER

Considering that the order of this court setting the initial hearing of this case has not yet been published, let the initial hearing of this case be had on November 7, 2011 at 8:30 A.M.

Let copy of this order be published once a week for three (3) con-secutive weeks in a newspaper of General Circulation in the Province of Misamis Oriental and the City of Cagayan de Oro after a raffle to be conducted by the office of the Executive Judge.

The Local Civil Registrar of El Salvador City or any person having or claiming any interest under the entry whose cancellation or correction is sought may, within fifteen (15) days from the notice of petition, or from the last date of publication of such notice, file his opposition thereto.

Furnish the Office of the Solicitor General and the City Prosecutor copy of this order and the petition for their information and guidance.

SO ORDERED.

Given in open court this 14th day of September, 2011 at Cagayan de Oro city.

(GSD.) BONIFACIO M. MACABAYA Presiding JudgeBWM October 14, 21 & 28, 2011

AGP Industrial Corp. is in talks to acquire or partner with various groups for nickel mining projects in the Philippines as it eyes mining as a major revenue contributor in the next five years. At the sidelines of its an-nual stockholders meeting on Friday, AGP Industrial chairman Antonio Gregorio III said the company expects to seal a transaction within the fourth quarter. “We are coming up with [deals] very soon. Some are operating mines and some not yet,” Gregorio said in

Smart files petition to bar Globe from leasing wavesSMART COMMUNICATIONS, Inc. has

formalized its plea for regulators to bar a broadcaster from leasing its frequencies

to rival Globe Telecom, Inc.

nevertheless agreed to lease out to Globe Telecom sub-sidiary Innove Communica-tions, Inc. in October 2009 the frequencies which were then used for broadband wireless access services. Globe Telecom should not be allowed to use the frequencies as these are technically no longer Alti-max Broadcasting’s, Smart Communications had ar-gued. The state agency should recall these frequencies and rebid them to interested firms instead, Smart Com-munications said. The regulator called for a hearing on Oct. 4 but delayed this to Oct. 19 as requested by Altimax Broadcasting and Globe

In a statement yesterday, Smart Communications said it filed a nine-page petition before the National Telecommunications Com-mission (NTC) on Friday, urging the state agency to “immediately order Al-timax Broadcasting Co., Inc. to cease and desist from illegally leasing out the frequencies.” “This is a matter of urgency. There are clear grounds for the commis-sion to act because Altimax and Globe have flagrantly violated applicable laws and rules of the NTC,” Ramon

R. Isberto, spokesman for Smart Communications, said in the statement. Smart Communications first filed a complaint be-fore the NTC regarding the frequencies in question in August. The telco had asked the state agency to recall the frequencies assigned to Altimax Broadcasting for a Multi-channel Multi-point Distribution System (MMDS) as the project has not been realized for allegedly more than 10 years. Altimax Broadcasting

Telecom. “[But] the more the NTC delays this matter, the more Altimax and Globe profit from a resource that is actually the property of the government and the Filipino people,” Mr. Isberto said in the statement.“For the sake of the pub-lic, the NTC should take prompt action,” he said. Last week, Ma. Yolanda C. Crisanto, Globe Tele-com’s head for corporate communications said her firm will be filing a re-sponse before the NTC regarding Smart Commu-nications’ complaint. Philippine Long Dis-tance Telephone Co. (PLDT) is the parent company of Smart Communications.

TELCOS Philippine Long Distance Telephone Co. (PLDT) and Globe Telecom Inc. have sealed another interconnection agreement. In a statement, Globe said Bulacan is the third area where it has com-pleted local interconnec-tion services with PLDT, after implementation in Davao City in July 2010 and Pampanga in August. Still, there are over 30 provinces and cities nationwide await-ing full interconnection between the two phone companies. Both firms are working on to seal similar agreements in seven more areas before the year ends. The interconnection between the two opera-tors in areas of common presence in Bulacan took place after commissioner Gamaliel Cordoba of the National Telecommunica-tions Commission (NTC) announced that the regu-latory body “expects local interconnection between

Globe and PLDT sign interconnection deal

Globe and PLDT to be fully activated in seven areas in the country.” With the full activation of local interconnection services between Globe and PLDT, residents of Angat, Balagtas, Baliuag, Bocaue, Bulacan, Bustos, Calumpit, Hagonoy, Malo-los, Marilao, Meycauayan, Obando, Pandi, Paombong, Plaridel, Pulilan, San Ilde-fonso, San Jose Del Monte, San Miguel, San Rafael and Sta. Maria can now enjoy calling each other without having to pay long distance charges.

AGP seeks partner for nickel mining projects

an interview although he declined to reveal details. He said AGP Industrial expects mining to account for up to 90 percent of rev-enues by 2016, with the remainder to come from real estate. AGP Industrial and Jerry Angping-led NiHAO Min-eral Resources International Inc. already signed last week an agreement with com-modities giant Glencore International AG to acquire, develop and operate mining assets in the Philippines, Indonesia as well other parts

AGP/PAGE 10

6 BusinessWeekmindanaoOctober 14-16, 2011

Wearing Masks

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ALLAN MEDIANTEEXECUTIVE EDITOR

RUDOLF A. KOTIK

FRANCHISINGFRANCHISING

OpinionOpinion

THINK a minute… Have you ever pretended to be something you’re not? Maybe you did it to impress or please somebody. But the longer we act like someone we’re not, the better we get at it. We can even get so good at it that we actually fool ourselves and forget who we really are! It’s sad that the more we hide our real self the more lonely and unsure of ourselves we become. What mask do you some-times wear? What kind of person do you pretend to be? Do you act strong and tough, so people won’t know that inside you sometimes feel weak, even afraid? Or do you wear the mask that

says you’re a good religious person, even though in your heart you know you’re dis-honest and sometimes lie or cheat other people of their money. Maybe you wear the funny joker and life-of-the-party mask. You feel like you always need to make a joke of everything so others will laugh and not know how lonely and unhappy you really are inside. There are many people who get drunk or take drugs because they’re tired of wearing their mask. And it’s only after some drugs or drinks that they feel free to take their mask off and stop acting like something they’re not. Some of them are actually desperate and

lonely. They’re looking for real love and acceptance, in spite of the bad things they’ve done and who they really are inside. But it doesn’t matter what you’ve done, you can never shock Jesus Christ. With Him you can be your real self. The person you really are under your mask. Real Christians will love and ac-cept you, even though they may not approve of every-thing you do. They won’t be shocked by anything you’ve done because some of them used to do those things too, before Jesus forgave them and gave them the power to change. So won’t you be honest with yourself and ask Jesus to forgive you for

your past wrongs. Jesus will accept you just the way you are, but He won’t leave you that way. He will also free and help you to start chang-ing to reach your potential and become the person He created you to be. Just Think a Minute…

Franchisors control on procurementFRANCHISORS controls the sources from which their Franchisees pur-chase operating assets (equipment, f ixtures, furnishings and signs) and goods and services required to operate the franchised business for one or more of four basic reasons: • to control the qual-ity and uniformity of the goods and services sold by the Franchisee, • to assure sources of high and uniform quality goods at prices that are competitive with or lower

than those available from other sources, • to protect confiden-tial information, • to be a profit center for Franchisor. These are legitimate reasons for controlling the sources of supply uti-lized by Franchisees, pro-vided that the restrictions do not cause the costs incurred by Franchisees to exceed what such costs would be for comparable products without such re-strictions. Ideally, and in many franchise networks, supply restrictions are

part of supply programs that lower costs to Fran-chisee. As a general proposi-tion, Franchisors should limit source restrictions to those products and ser-vices that are important to the development and operation of the fran-chised business and can-not be simply specified by brand, model and/or grade. The aggregate rev-enue received from a franchised business must be sufficient to support essential Franchisor ser-

vices that maintain the system, standards and keep the network com-petitive, and to produce a profit for the Franchi-sor. The aggregate of the revenue a Franchisor derives from a franchised business must allow the Franchisee to realize a sufficient rate of return on its investment. Several franchised networks have reduces or eliminated royalties and advertis-ing contributions. Such networks rely on sale of products to their Franchi-sees and the sale of ser-

vices at the Franchisee’s option. If Franchisees elect not to buy such services, the network’s competitiveness could be jeopardized. When a Franchisor re-lies primarily on product sales to its Franchisees, its revenue base may be less secure and competitors may target its franchised network, but it is less dependent on monitoring its Franchisees to insure proper royalty calculation and payment or may not charge any royalties at all. (Rudolf A. Kotik is

the Founder of RK Fran-chise Consultancy who developed more than 400 Franchises in the Philip-pines and can be reached through [email protected])

Cagayan de Oro City wel-comes the 20th Senior Of-ficials Meeting and the 16th Ministerial Meeting of the BIMP-EAGA. The East Asean Growth Area has been meeting regularly since its creation in March 1994 as a cooperation initia-tive of Brunei Darussalam, Indonesia, Malaysia and the Philippines.

BIMP-EAGA covers a land area of 1.6 million kilometers with a combined population of 58 million. The agrupation has been fine tuning trade and in-vestments relations relative to the movement of people, goods and services.

In a prepared press release of the Mindanao Development Council , this years’ Cagayan de Oro hosting is expected to accomplish concrete outcome of several ini-tiative undertaken by the stakeholders in achieving the BIMP-EAGA’s “twin strategic vision of being the food basket and premier eco-tourism destination of the Asean and the rest of Asia”.

The BIMP-EAGA sub

“Sharing Beyond Borders”

region has exceptional nat-ural resources in terms of rainforests and biodiversity of the marine systems. It is one of the attractions that Malaysia capitalizes to bring in 25 million of tourist last year. Aside from their gastronomic fare of food unequalled in Asia, Malaysia has the discipline and their governance have redounded to the develop-ment of their countryside where food and commerce are brought to the big cities through modern and effi-cient transport. Their fine resorts and beaches have catapulted their country to the leading tourist destina-tions in the world. Their success and experience is a learning lesson for the Southern Philippines which

has the same endowment of nature and weather.

How to fastract the vi-sion of these countries for more trade and tour-ism development? The Philippines’ government advocacy on open skies policy has to be reviewed in consonant with our re-lations to our East Asean neighboring countries. Modern airline connectivity with reciprocal rights must be pursued by the BIMP using Davao, Zamboanga, Puerto Princesa and soon the Laguindingan airport in Misamis Oriental. Con-necting these destinations to the sub region of Sabah, Sarawak and Labuan up to Bali in Indonesia would be a giant step to forge greater economic cooperation.

After all the BIMP – EAGA has a long history of trading stretching back to the silk route and spice trade between Europe and other parts of Asia.

The plenary session of the 20th Senior Officials Meeting will be held at Xavier Estates Sports and Country Club on Octo-ber 19-21, 2011 while the Business Meetings and Investments Conference will be held at Pryce Plaza on October 17-19, 2011. Other Ministerial gather-ings and bilateral coop-eration sessions will be advised and scheduled by the coordinating Mindanao Development Authority Chaired by former Con-gresswoman and Secretary Lualhati Antonino.

“twin strategic vision of being the food basket and premier eco-tourism destination of the Asean and the rest of Asia”

7BusinessWeekmindanao October 14-16, 2011

BusinessWeek

Views.OpinionViews.Opinion



Cagayan de Oro City

IN RE: PETITION FOR CHANGE OF NAME SPEC PROC. NO. 2011-159 OF MELIND SANTIAGO BASCO, OTHERWISE KNOWN AS MEL, MELDS AND IN-IN TO MELIND REYES BASCO

MELIND SANTIAGO BASCO, Petitioner,X----------------------------------------------/

ORDER

Petitioner, through counsel, filed a verified Petition for Change of Name in her Certificate of Live Birth from Melind Santiago Basco to Melind Reyes Basco.

Finding said petition sufficient in form and substance, the same is hereby given due course. The Petitioner is hereby directed to cause this Order to be published once a week for three (3) consecutive weeks in a duly accredited newspaper of general circulation in the City of Cagayan de Oro, Province of Misamis Oriental, at her own expense.

Let copies of this Order be posted in the Bulletin Board of the City Hall, Cagayan de Oro City, Bulletin Board of the Local Civil Registrar of Cagayan de Oro City, and the Bulletin Board of this Court.

This case is set for hearing on January 19, 2012, at 8:30 a.m at the Session Hall of this Court. The Civil Registrar and any person having or claiming any interest under the entries whose cancellation or correction is sought may, within fifteen (15) days from notice of the Petition, or from the last date of publication of such notice, file his/her opposition thereto.

Let a copy of this Order be furnished the Office of the Solicitor Gen-eral, Office of the Local Civil Registrar of Cebu City, the Petitioner and her counsel.

SO ORDERED.

Given this 29th day of September 2011 at Cagayan de Oro City.

(Sgd.) MARITES FILOMENA RANA-BERNALES Presiding JudgeBWM Oct. 7, 14 & 21, 2011

WHEN I entered fourth year high school, my par-ents, specially my mother, was highly agitated. She was worried about three things: 1) where will I go to college; 2) what course will I choose and 3) where will she get the money. I remember reviewing hard and taking the entrance exam to the Ateneo, UP, DLSU and UST. I proudly got accepted in all four. DLSU and Ateneo were low on my priority. As a probinsyana (I was born and raised in Bataan), I felt these two colleges were too sosyal (posh) for me. I wasn’t excited about going to UST. Somehow there was no chemistry between the campus and I when I went there to take the exam. So I was set on going to UP Diliman for Journalism. My mom being a die-hard Catholic chose Ateneo, and to Ateneo de Manila did I

Choosing college courses with your childrengo. My course was Legal Management (LM). It in-volved a lot of account-ing subjects. (No love lost between accounting and I.) There were some law subjects like Labor Law, Contracts, and Tax. The professors hardly taught us anything. They were always canceling classes because of one hearing or another, and truth be told, when I was in law school, LM offered no real advantage. When I passed the bar, many lawyers I worked with felt like their college course was the most useless course ever. I have to say, your undergraduate course doesn’t really matter much once you to law school because in law school, it’s mostly just hard work and praying to the heavens for good luck. Early on in college I thought of shifting to Com-munication Arts or English

Literature so that I’ll get to do nothing but read-ing and writing, which I loved (and felt good at. In law school, communication skills proved to be highly necessary.) But I got by and stuck to my college course out of obedience to my mother. On hindsight, she was right and I thank her for deciding these things for me. I don’t know if much has changed since my college days. For a teenager, going to college meant freedom, freedom from wearing a school uniform, freedom from an 8-5 class schedule a la high school, and for those like me who are given the opportunity to go to the big city, freedom from home. Choosing a college course and going through college was topsy-turvy. Going to college meant I’m gearing my life towards one direction, effectively excluding out every other option. It meant that even-

tually, I’ll have to earn my own keep and, hopefully, earn enough to give back to my parents. It meant the one thing that my Mama said no one can take away from me - education. That’s all true. Your child might be applying to go to college now, taking entrance exams here and there. You would want them to be secure and choose a career that will give them a title - a teacher, doctor, architect, engineer, or law-yer, perhaps. They might be inclined to go otherwise and choose to take anima-tion, graphic design, music, or a relatively unheard college course. Whatever course they choose and whichever university they will be accepted in, what matters most is that you as a parent should be both firm and supportive. Tuition money and mis-cellaneous expenses for college is no joke. Ateneo tuition is almost P70,000

per semester so that’s a hefty P140,000 a year! Factor in expenses for books, photo-copying, projects. Tough. My parents told me what it’s costing them to send me to college, which is why I applied for a scholarship, got it and maintained my grades. I knew my parents were working hard for me so it’s only fair that I work hard, too. At that time, teenage pregnancy were on the rise, and my parents made me aware of that. I kept that in mind. I chose to finish college on time. I was aware of the threat that if I didn’t take my studies seriously, my parents will stop paying for my education and I’ll have to fend for myself. It was a reasonable ultimatum that parents should make with their children - finish college in four years or else, you’ll have to make it on your own. This way, they’ll have a goal and they will feel that they have an active participation

in shaping their own future. Lastly, I realize that there are many more courses to choose from now. Steve Jobs isn’t even a college graduate, and he’s one of history’s most successful entrepreneurs. If your children have an uncanny way of learning things, by all means, support them. Children and technol-ogy today are different by leaps and bounds. They will always be. So long as they are studying something that they like and are very good at, they will succeed. Email [email protected] on Cooperative

Developments, Launching of the “UN Declaration of the In-ternational Year of Cooperatives 2012, Demands & Challenges of the International Year of Cooperatives, Global Trends and Model Innovation/Product Branding, Strategic Response to Global Climate Change, Th ree Point Agenda and the Strategic Roadmap. Prospects for Countryside Development (Agri/Agra Law, The Chal-lenges of Cooperativizing the Electric Power Industy and the Bidding for the 4th Philippine Cooperative Teamshop. Th e delegates will be treated to A Cultural Night and Fellowship to be hosted by the Governor of Palawan. A fruitful participation of the cooperative sector and valued cooperators from all over the country is expected by NCDC Chair Arthur A. Aller and Governor Abraham Kahlil B. Mitra-PCDC Chairman of the Province of Palawan.

Coop...from page 2dress the fast changing demands where global competitiveness and the growing concerns of the eff ects of climate change have become an imperative agenda for the cooperative sector to be aware, review, reassess and consolidate its resources to be able to respond to these new challenges. Along with the above enu-merated concerns, the local host aims to showcase as part of its tourism promotion, the culture hospitality and the great wonders of nature accorded by the Province of Palawan – a rare chance and a must for all the participants to see. The Teamshop will be opened with a Trade Fair showcasing cooperative prod-ucts. Sessions and Discussions will be based on the follow-ing important topics: State of the Cooperative Movement in the Philippines, Legislative


PARCEL 2COR. LATITUDE LONGITUDE1 8° 23’ 00” 124° 43’ 30”2 8° 23’ 30” 124° 43’ 30”3 8° 23’ 30” 124° 42’ 00”4 8° 24’ 00” 124° 42’ 00”5 8° 24’ 00” 124° 42’ 30”6 8° 24’ 30” 124° 42’ 30”7 8° 24’ 30” 124° 44’ 00”8 8° 24’ 00” 124° 44’ 00”9 8° 24’ 00” 124° 43’ 30”10 8° 23’ 30” 124° 43’ 30”11 8° 23’ 30” 124° 44’ 00”12 8° 23’ 00” 124° 44’ 00”

CAGAYAN DE ORO MAIN BRANCH

P & J Lim Bldg., Tiano Brothers – Kalambagohan Sts.,

Tel. # (08822) 727-829 * Telefax # (088) 856-1947

CAMIGUIN BRANCH B. Aranas St., Poblacion, Mambajao,

Camiguin Tel. # (088) 387-0491

CORRALES BRANCH Corrales Ave., Cagayan de Oro City

DIVISORIA BRANCH Att y. Erasmo B. Damasing Bldg., #61 Don A.

Velez St., Cagayan de Oro City Tel. # (088) 857-3631

LAPASAN BRANCH Lapasan Hi-way, Cagayan de Oro City

Tel. # (088) 231-6739a



Cagayan de Oro City

IN THE MATTER OF PETITION FOR SPL. PROC. CASE NO. 2011-125CORRECTION OF ENTRY: CHANGEOF SEX FROM MALE TO FEMALE

MERRY JHEVE C BENEDICTOS, Petitioner,

-versus-

CIVIL REGISTRAR OF CAGAYAN DE ORO Respondent.X----------------------------------------------X

ORDER

The instant Petition filed by Merry Jheve C. Benedictos (hereafter petitioner) seeks the correction of the entry in the Certificate of Live Birth of Petitioner’s gender from “MALE” to “FEMALE”.

Finding the instant Petition to be sufficient in form and substance, let the initial hearing of this case be set on November 28, 2011 at 8:30 in the morning before this Court. Let copy of this Order be published, at the expense of petitioner, once a week for three (3) successive weeks in a newspaper of general circulation in Cagayan de Oro City.

Respondent Local Civil Registrar of Cagayan de Oro City and any person having or claiming any interest on the entries whose corrections are sought, may, within fifteen (15) days from notice of this Order or from the last date of publication thereof, file their opposition/comment thereto and appear at the scheduled hearing.

Furnish copies of this Order, together with the Petition and its an-nexes, to the Office of the Civil Registrar of Cagayan de Oro City, the Office of the Solicitor General and the National Statistics Office, Manila

SO ORDERED.

September 28, 2011, Cagayan de Oro city. (SGD.) DENNIS Z. ALCANTAR Presiding JudgeBWM October 14, 21 & 28, 2011

Republic of the PhilippinesDepartment of Environment and Natural Resources

MINES AND GEOSCIENCES BUREAUOffice of the Regional Director

Region 10, Cagayan de Oro City

NOTICE OF APPLICATION OFMINING PHILIPPINES RESOURCES, INC.

(Name of Company/Individual)FOR EXPLORATION PERMIT

Notice is hereby given that pursuant to Section 21 of DENR Administrative Order (DAO) No. 96-40, Series of 1996, as amended, of the Revised Implementing Rules and Regulations of Republic Act No. 7942, otherwise known as the “Philippine Mining Act of 1995”, MININGPHILIPPINES RESOURCES, INC., with office address at Purok 5, Barangay Quezon, Gitagum, Misamis Oriental has filed an application/proposal for EXPLORATION PERMIT for the exploration, development, and utilization of certain gold, copper, and other base metal and particularly described as follows:

I. Registration No. : EXPA No. 000116-XII. Date of Registration : November 2, 2010III. Area Location : Brgy. Bugsok, Libona, BukidnonIV. TECHNICAL DESCRIPTION

PARCEL 1COR. LATITUDE LONGITUDE1 8 ̊̊° 25’ 00” 124° 42’ 00”2 8° 27’ 00” 124° 42’ 00”3 8° 27’ 00” 124° 41’ 30”4 8° 27’ 30” 124° 41’ 30”5 8° 27’ 30” 124° 44’ 00”6 8° 26’ 30” 124° 44’ 00”7 8° 26’ 30” 124° 43’ 30”8 8° 26’ 00” 124° 43’ 30”9 8° 26’ 00” 124° 44’ 00”10 8° 25’ 30” 124° 44’ 00”11 8° 25’ 30” 124° 43’ 30”12 8° 25’ 00” 124° 43’ 30”

V. Size of the Area : 2, 241.13 hectaresVI. Duration of the Permit : Two (2) yearsVII. Exceptions: The proposed Contract Area shall be subject to Section 19 of R.A. 7942 and Section 15 (“Areas closed to Mining Applications”) and Section 16 (“Ancestral Lands”), of DENR Administrative Order No. 96-40, Series of 1996. Among other things:

a) In military and other government reservations, except upon prior written clearance by the government concerned;b) Near or under public or private buildings, cemeteries, archeological and historic sites bridges, highways, waterways, railroads, reservoirs, dams and other infrastructure projects, public or private works including plantations or valuable crops, except upon written consent of the government agency or private entity concerned:c) In areas covered by valid and existing mining rights;d) In areas expressly prohibited by law;e) In areas covered by small-scale miners as defined by law unless with prior consent of the small-scale miners, in which case a royalty payment upon the utilization of minerals shall be agreed upon by the parties, said royalty forming a trust fund for the socioeco-nomic development of the community concerned; andf) Old growth or virgin Forests, proclaimed watershed forest reserves, wilderness area, mangrove forest, mossy forest, national parks, provincial/municipal forest parks, greenbelts, game refuge and bird sanctuaries as defined by law and in areas expressly prohibited under the National Integrated Protected Area System (NIPAS) under Republic Act No. 7586; Department Administrative Order No. 25, Series of 1992 and other laws.VIII. Extent of Operation to be undertaken:

1. Regional Geological Survey2. Detailed Geological Mapping3. Detailed Geo-chemical Survey4. Topographic Survey5. Subsurface Investigation

Any and all persons having adverse claims, protests and/or opposition to the above mentioned application(s) are hereby notified that their adverse claims should be filed within thirty (30) days from the last date of publication/posting directly with the MGB-10 Regional Office, Cagayan de Oro City, or through any concerned Community Environ-ment and Natural Resources Officer (CENRO) or Provincial Environment and Natural Resources Officer (PENRO) of the DENR for filing in the Regional Office for purposes of its resolution by the Panel of Arbitrators and/or the concerned appellate body (ies) pursuant to the provisions of Republic Act 7942 and its Revised Implementing Rules and Regulations. Adverse claims, protests or opposition should be accomplished in accordance with Sections 203 and 204 of DENR Administrative Order No. 96-40, Series of 1996 and a copy thereof shall be furnished to the applicant/contractor by the adverse claimant. For further particulars, apply or course your inquiries to the Regional Director, Mines and Geosciences Bureau, Regional Office No. 10, Macabalan, Cagayan de Oro City.

(SGD.) ALFREDO T. RELAMPAGOS OIC, Regional Director

BWM OCTOBER 14, 2011

Manobo community launches sago palm flour enterprise

By NORA MOLDEContributor

BUTUAN City -- The Manobo commu-nity of Agusan del Sur will launch the Manobo Community Sago Palm Flour

Enterprise in Barangay Sampaguita, Veruela on October 18. This is a clear sign that the continuing efforts of multisectoral groups here to empower the indigenous peoples (IPs)is bearing fruits.

The Manobo community under the Caraga Indig-enous Peoples Development Programme (IPDP-Caraga) of the International Labour Organization (ILO) devel-oped the Sago Palm Flour Production Enterprise with support from the Spanish Agency for International Development Cooperation (AECID). It is being imple-mented with the National Commission on Indigenous Peoples (NCIP) and the municipal government of Veruela, Agusan del Sur. Also, other stakeholders, including the provincial government of Agusan del Sur and the concerned na-tional government agencies, non-government organiza-tions, and the private sector are likewise providing sup-port to the project through an existing multi-sectoral convergence framework for the development and protec-tion of ancestral domains. pia-caraga

It also shows that this particular IP is now sustain-ably taking the lead in the development and protection of their ancestral domains, by developing an enterprise friendly to the environment. According to Veruela municipal mayor Salimar T. Mondejar, the launching marks the start of commer-cial production of palm sago flour by the Manobo people constituting the Veruela/Sta. Josefa Ancestral Domain Management Organization (VESTA ADMO). The sago palm flour enterprise was realized

through their business arm, the Kayumbyahan Sagu Manobo Corpora-tion (KASAMACOR). The sago flour is taken out of the natural and or-ganic raw materials found in their ancestral territory. The enterprise is also part of the continuing effort of the Manobo people to strengthen their individual and collective capacity for income and employment generation in the context of the sustainable develop-ment and protection of their ancestral domain, Mayor Mondejar added.

Haircutting seminar for returning HSWsBy NESTOR E. FLORES, JR.

Contributorhold Service Workers (HSW’s) in Bukidnon attended the Skills Training on Haircutting, held at the BHW-Multi Purpose Hall, here, last Sept. 26-27. The 2-day training was done under the Balik Pinay, Balik Hanapbuhay (BPBH) Livelihood Program of the National Reintegration Center Office (NRCO), Regional Di-rector Petrona M. Bergado of the Overseas Workers’ Welfare Administration (OWWA), region 10, said. Bergado said the BPBH Program is one of the in-come augmentation strategies of the Department of Labor and Employment (DOLE) to returning Overseas Filipino Workers (OFW’s) by providing them livelihood opportunities through skills training and starter-kits. The livelihood projects under the program are funded by NCRO through the its direct administration or through accredited OFW cooperatives, family circles and other as-sociations. The trainings were done un-der the supervision of OWWA Regional Offices in partnership with Technical Education and Skills Development Authority (TESDA) Regional Offices and other training institutions. Meanwhile, the training was made successful in collabora-tion with the local govern-ment unit of Valencia City and TESDA-Malaybalay City, who provided the Expert Haircutting Trainor Bryan Y. de la Salde to handle the training. Bergado said each partici-pant received a certificate for completing the 2-day skills training seminar and starters kits worth Php1,800, each. With Bergado during the closing program were City Mayor Leandro Catarata, Sang-guniang Panglungsod Kagawad Onel Roque, Valencia City-PESO Manager Eden Zamora, TESDA Provincial Director Catherine Galapon, DOLE Provincial Director Saturnino B. Escobido.

VALENCIA City -- Some 24 displaced and returning House-


9BusinessWeekmindanao October 14-16, 2011

The Girl Scout of the Philippines, Cagayan de Oro Chapter holds a GSP encampment on Sept. 24, 2011 at the Capitol ground. The Tablon Elementary School Girl Scout advisers that joined the encampment include Mrs. Florenda M. Bacarro, Mrs. Virginia D. Mendoza, Mrs. Rosemarie P. Buyante, and Mrs. Thelma D. Magsino.

DIVISION SELECTION MEET. The Department of Education Division of Cagayan de Oro holds its annual Division Selection Meet on September 17-18, 2011, at the Pelaez Sports Center. Tablon Elementary Schools athletes grab the following awards: 200 meter dash 1st place, 100 meter dash third place, Javelin throw Second place. The coaches are Mrs. Florenda M. Bacarro and Mr. Crispin P. Caare, with the School Principal Mr. Leonardo M. Campilan as the technical expert in Sepak Takraw. The said event is assisted and sponsored by the Brgy. Council headed by Hon. Romeo Roxas Bacarro, the Brgy. Chairman.

The main objective of this event is to enhance the girls’ leadership, promote Girls’ Rights, develop God-given talents and prepare the girls’ to be a respon-sible citizen someday with high sense of morality and dignity. This school year, GSP Divi-sion-Wide Encampment with the THEME: “Stop the Violence, Speak Out for Girls’ Rights” will start on September 16-18, 2011 Parents/ LGU’S and NGO’S are expected to support where their children are to be enrolled. They helped the Troop Leaders, Administrators to send their children-participant for GSP trainings and learn how

GSP division-wide encampmentTexts by By VIRGINIA D. MENDOZA, T.E.S GSP Coordinator

Photos by FLORENDA M. BACARRO

THE Department of Education, Cagayan de Oro Dity Division spearheaded by Tita Dr. Myrna S. Motoomull, CEO V, Misamis

Oriental GSP President assisted by Tita Dr. Weng Para-on, CDO GSP Commissioner for Program with the coordination of Tita Ma’am Cecille Babano, Camp Director and Tita Ma’am Lyra Vaguchay, Misamis Oriental Council Executive had required All District Supervi-sors, Elementary and Secondary Principals, Teachers, stakeholders, LGU’s and NGO’s both public and private schools; to participate in the GSP Division-Wide Encampment.

to encounter challenges and bring forth good leaders in their respective community. Most importantly, GSP School Coordinators, Troop Leaders, parents and participants of the school have discussed the im-portance of camp discipline and safety precautions before, during and after the encampment. Troop Leaders in the Division of Cagayan de Oro City were tasked to prepare and follow the Menu set by the Council; this is to show unison of food serve during the whole duration of the activity. Things to bring are given importance like tent, flashlight or candle, bed roll,

kitchen needs and many others. The GSP divisions Staff on the other hand, including the un-dersigned have shown expertise in their respective assignments and willing to serve the Council wholeheartedly with dedication and enthusiasm. Activities like Cultural presentation, palm and face painting were most liked by the participants. Weather, contributed cancellation of some outdoor activities but managed to push through the next day. In the end, Staff, Troop Lead-ers and the participants has showed their cooperation. Tablon Elementary School Delegation has sixteen active and enthu-

siastic girl participants. Punong Barangay Romeo Roxas Bacarro, at all times extended transporta-tion services; parents supported and donated snacks and shared food including those who were employed in the private company. Thus, harmonious relationship, love, peace and unity were the keywords existed on this years’ GSP program. “Train Today, Lead Tomorrow Program” contributed the girls’ better future. Through this program, GSP Troop Leaders and Administrators work hand in hand and served as models to the community to accomplished Deped Programs & Projects. advertorials



BusinessWeek

Economy...from page 1

Coco..from page 1

Farmers..from page 1

Besides the stimulus, Aqui-no said the country is embark-ing on an aggressive program to widen trade with China and other BRICS countries, with other members of ASEAN, in a bid to off set the weaker demand for Philippine exports from some of its top trade partners that are now struggling with their weak recovery, such as the United States and some European countries.—Inter-Aksyhon.com

Mr. Orillaneda said reha-bilitation of the farms will help sustain the supply of raw materials for targeted new investments. Although revived in-vestor interest in the co-conut industry is “good news,” Mindanao Business Council Chairman Vicente T. Lao said plans to re-vive production should be comprehensive enough to determine benefits across related sectors, particularly along “the supply chain.”

Cagayan de Oro. According to the KMP, apart from depriving farm-ers of their rightful share in production, landlessness has also exposed them to unjust terms of employment as they struggle for survival. Danilo Menente, chair of Kahugpungan sa mga Mag-uuma sa Bukidnon or Kasama-Bukidnon, said the expanding role of transna-tional corporations in Bukid-non’s plantation-dependent economy “is putting into serious risk the survival of small farmers and farm work-ers in the province.” KMP said of the province’ 315,164 hectares of alienable and disposable lands, 79,501 hectares have been planted to pineapple and 31,607 hectares to bananas, both of which are targeted for export markets. The companies operat-ing these plantations “con-spired with the traditional landlords” to evade agrarian reform, Menente stressed.

fiber -- to help preserve soil nutrients. PCA data show the re-gion has about 376,000 hect-ares of coconut farms, with 155,000 hectares located in Davao Oriental alone. Davao region produces three billion nuts annually. Last year, the region produced about 181,000 metric tons in coconut oil terms, worth about $146.67 million.

KMP said landlessness and poverty persist more than 20 years since the Com-prehensive Agrarian Reform Program (CARP) became law in 1998. The program has been extended twice already, most recently for another five years until 2009. In 2009, rural develop-ment activists managed to have the landlord-dominated Congress pass the CARP Ex-tension with Reforms (CARP-ER) but militant groups such as the KMP have dismissed this also as inadequate to achieve genuine land reform. Bukidnon farmers joining the protest march will come from as far as Quezon town, about 100 kilometers from Cagayan de Oro. Those from Misamis Oriental will come from as far as Gingoog City in the east and Lugait town in the southwest, both of which are about 50 kilometers from

He also said these planta-tions were established with “utter lack of consultation with the communities of farmers and indigenous peo-ples” affected and eventually displaced by these projects. Menente also pointed to the violence inflicted on farmers who try to claim their rights over land such as the controversy involving the land grant to Central Mindanao University and a ranch in Maramag town. Ireneo Udarbe, chair of the Misamis Oriental Farm-ers Association, said coconut farmers in their province remain poor despite the huge value of coconut exports the industry has produced. While it hosts an ex-panding throng of industrial locators, coconut still plays a vital role in Misamis Ori-ental’s economy with almost two-thirds of its agricultural lands devoted to the crop. Citing official data, KMP noted that the more than

in maintenance, covering 488.3 hectares being main-tained. For the establishment of PRUTAS plantation, the pro-vincial government have set aside some P500,000 for this year and another P500,000 for Banana plantation. For banana, PAO’s record shows that the target area for banana plantation this year reached 9,741 hectares but due to recent fl oods, only 316 hectares were planted. Farmers target to maintain some 8,118 hectares and have already maintained 8,024.6 hectares, while harvesting some 6,500 hectares. (pia-agusan del sur)

Crops...from page 3

1.) Every single/ accumulated purchase of P500 within the day, cash or credit from any partici-pating tenants (excluding food tenants) of Limketkai Mall, entitles the customer to join the raffle. However, for those who purchased more than P 500, a customer can still avail an extra coupon from the Customer Service Counter for bigger chances of winning.2.) Customer should ask for Receipt/Sales Invoice for the purchase made.3.) At the back of the Receipt/ Sales Invoice, the customer shall write their COMPLETE NAME, ADDRESS, CONTACT NUMBERS, and SIGNATURE and drop it in the tambiolo located beside the Customer Service Counter.4.) Only Official Receipt/ Sales Invoice issued during the day of the raffle draw shall be considered valid entries. Any alterations on the Official Receipt/ Sales Invoice shall automatically invalidate the entry.5.) 5) Hourly draws as follow: 5PM, 6PM and 7PM.P1,000 worth of Gift Certificates will be given away to lucky customers for the 3-day hourly draws.6.) Raffle draws will be held in the presence and supervision of a DTI Representative.7.) All non-winning entries for the first hourly draw will automatically qualify for the succeeding draws for the duration.8.) Winners will be notified through registered mail/ or phone call. Prizes not claimed within thirty (30) days from notification shall be forfeited accordingly.9.) All employees of Limketkai Mall, its ad agency and participating tenants are disqualified to join the promo. DTI-MOR-X-0178 SERIES OF 2011

43,000 farmers and workers in coconut plantations and industries “live miserably” even as coconut exports of the province in 2010 were valued at P17.5 billion. “Because we do not own the land we till, we were forced to enter into oppres-sive sharing systems with the landlords,” said Udarbe. In the coconut planta-tions and individual coconut farms, agricultural workers receive a measly P120 up to P150 for a day’s work, far beyond the P269 minimum wage set by the Regional Tripartite Wages and Pro-ductivity Board (RTWPB) for agricultural workers, noted the KMP. It added that the sharing practice whereby a farmer gets only one-third of income is still prevalent even as the law set land rent up to 25 percent of produce. This gives the farmer only P83 per day.—InterAksyhon.com

Expense...from page 4

Gerald G. Bautista, Nielsen managing director. Another product sec-tion, pharmaceuticals, was not even in the top 10 advertisers three years ago but is now the fourth highest in the list, Mr. Bautista noted further. Also yesterday, Nielsen reported that a separate survey found that overseas Filipino workers consider themselves more well off now than in 2007. Thrty-nine percent of OFW families now con-sider themselves part of the lower middle class versus 23% in 2007 when the study was first con-ducted. Nielsen said remit-tances helped improve the economic situation of the families.

AGP...from page 5

of the region. “Under the agreement, within two months we are supposed to identify possible projects. Th at is the timetable,” Gregorio said. Th e partners will form a joint venture corporation in Hong Kong. Glencore will be the exclusive marketer of nickel ore and all materials produced by the joint venture while NiHAO and AGP will be the Philippine partners. AGP Industrial recently acquired units at the Sun Plaza Central in Mandaluyong City using proceeds from a private placement transaction led by Sunplaza Development Corp., a company controlled by Angping. Sunplaza Devel-opment now owns 49 percent of AGP Industrial. The company, which is in the process of changing its corporate name, added 3.18 percent to P27.60 each on Friday’s trading. Its shares resumed trading in June aft er being dormant for almost a decade aft er the company com-pleted a quasi-reorganization program that wiped out most of its defi cits.


BillboardBillboard 11BusinessWeekmindanao

October 14-16, 2011

Pryce Plaza HotelCarmen Hill, CDO, Tel. No.722791 to93/858-4537

E-mail:reservati [email protected]

Hotel Koresco Pueblo de Oro Golf Course,CDO, fax. No. [088] 858-9748

tel. Nos. 858-9748 to 54, E-mail:[email protected]

Mallberry SuitesLimketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999

E-mail:[email protected]

Dynasty Court HotelTiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410


The Marigold HotelVelez cor. Luna Sts, CDO

Tel Nos. 856-4320, 726937

Marco ResortTel. No. 732182 / 855-220

VIP HotelA.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505

E-mail: [email protected]

Philtown HotelMakahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

De Luxe HotelCapt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea HotelJ.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City HotelA.Velez- Sts. CDO

Tel. No. 723551 / 723658 / 857-1900

Hotel ConchitaYacapin Ext. CDO, Tel. No. 727356 / 856-3856


Harbor Lights HotelGusa, CDO

Tel. No. 724878 / 855-6060

Country Village HotelCarmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds HotelCapt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036


Apple Tree Resort and HotelTaboc, Opol, Misamis Oriental,

Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Discovery HotelLimketkai Drive, CDO tel. No. 72-78-14, 72-73-20

Pearlmont InnLimketkai,Drive,CDO

Tel. No. 729111 / 856-2654 / 729455

Red Palm InnEVChaves Building, Capistrano corner Cruz Taal Sts.

Cagayan de Oro CityTel. No. 721197 and 8562671

Cell No. 0908-885-5643Email: [email protected]

Cagayan Riverview InnVamenta Boulevard, Carmen CDO, Tel. No. 729039/858-4247/

858-4245, E-mail:[email protected]

Chali Beach ResortCugman,CDO,Tel. No. 723929 / 855-2108


Nature PensionneToribio Chavez Sts., CDO

Tel. No. 723598 / 723718 / 857-2274

NEW DAWN PENSIONNEVelez-Macahambus Sts, CDO

Tel Nos. 8571776, 721776email : gchreservati [email protected]

Middleton ApartelleLirio St. Carmen, CDO

Tel. No. 723665 / 723580 / 858-4839

Sir George Pension HousePabayo-Gaerlan St. Cagayan de Oro Citytel. No. 856-1990, 856-2004, 856-4447

Miami INNVamenta Boulevard, Carmen , CDO

Tel No. 858-1901, 72-52-79

DINAH’S BEACH RESORTBrgy san Juan, Gingoog City Tel No. (088) 861-3044

Malasag Eco Tourism Villages

Cugman, CDOTel. No.855-6183 [088]309-3752

HOTELSRESTAURANTS

LOT FOR SALEBEACH HOUSE

Baloy, Cagayan de Oro CityBy appointment onlyTel. #: (088) 855 3898

FOR its 11th anniversary celebration, prepaid mobile brand Talk ‘N Text will hold its yearly event called ‘Anibersaya’ in Cagayan de Oro City, offering its loyal subscribers here a day of fun and entertainment via booth games, raffle, and a variety show top-billed by its endorser Jericho Rosales, and celebrities John Pratts and Tuesday Vargas. This will be held on October 15, 2011 at the Pelaez Sports Center.

Talk ‘N Text celebrates its 11th Anibersaya in CDO

Through the years, Talk ‘N Text has always come out with unique offers that stay true to its consumer base. “In its first year, Talk ‘N Text was able to reach one million subscribers right away. There was a seg-ment of the market that the brand was able to connect to and communicate well with – ‘You don’t need to over-spend, we’ll give you the service’,” shares Jane Basas, Head of Marketing for Talk ‘N Text. “It offered something so simple, yet relevant and affordable – talk and text, the name itself says it.” By 2008, there were 10 million TNT subscrib-

ers. And by the end of 2009, its subscriber base had ballooned to 17 mil-lion, making Talk ‘N Text the second biggest prepaid mobile brand, next only to Smart Buddy. “Talk ‘N Text is ‘Tipid’ because we have the most affordable rates. It’s also ‘Su-lit’ since it shares the Smart network which happens to have the largest coverage of signal, the biggest base of customers, the most ac-cess to innovation, the best equipment, and is the most reliable,” explains Basas. Subscribers have simi-larly enjoyed Tipid-Sulit offers. UnlitxtPlus 10, for instance, allows you to avail

of unlimited text messages in one day for only P10. Talk ‘N Text also launched Panalo Phone, the most af-fordable brand new phone at only P499. The long term com-mitment to provide the best value in products and services for the subscrib-ers is in the bloodline of Talk ‘N Text. “Everything starts and ends with the consumers,” affirms Basas. “We will continuously learn what they need, what they want, and devote resources within the company on how to be able to deliver the right products and services for them. Of course, in a Tipid-Sulit way.”

DA leads celebration of Consumer Welfare Month

By MELVIN T. ANGGOT and VIRGILIO C. GARCIA

Contributors

ILIGAN City City Agricul-ture Office of Iligan City will lead the Consumer Welfare Month celebra-tion. In a flag raising pro-gram at city hall, City Agriculturist Octavius Molo said the entire month of October will be fo-cused on programs like adequate food supply and provide consumers with safe, healthy and food at minimal cost. The Consumer Month is celebrated in October every year in consonance with Presidential Proc-lamation 1098 issued in 1997. Aside from the Agricul-turist Office, also involved in the celebration are the Local Price Coordinating Council like the office of Mayor Lawrence Ll. Cruz, City Information Office, Permits and License Divi-sion, City Administrator’s Office, Economic Enter-prise Development and Management Office, City Health Office, Bureau of Fire Protection, DENR, DILG, PIA and PNP. The celebration aims to urge consumers to be aware of the quality of food and to stand for their rights as consumer. This is also an occasion to present to the govern-ment programs that are in favor of consumers, create awareness of the advocacy of Consumer and Price Act and other consumer issues. To achieve the objec-tive, Local Prince Control Council (LPCC) will spon-sor activities like seminar on food safety, organic farming, advocacy fora on the rights and respon-sibility of consumers, and consumer tips over the radio, quiz bee and others. cio


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BusinessWeek Mindanao Oct 14-16