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Welcome!
Scarborough Borough Council Tourism Services work in partnership
with Welcome to Yorkshire to raise the profile of our incredible
Yorkshire Coast and the North York Moors. As well as liaising with
Visit England to endorse our region on a national scale, we work
locally with Ryedale District Council and the North York Moors
National Park. Utilising the full range of tools at our disposal we pro-
mote many events, attractions and businesses in our wonderful coun-
ty to an international audience.
Scarborough Tourism Services manages the Discover Yorkshire
Coast brand and website to deliver a range of local marketing cam-
paigns, support and develop numerous events and festivals, co-
ordinate and facilitate filming and conference enquiries and provide
editorial to a whole range of media publications.
We hope that this newsletter will enlighten you on some of the work
that we undertake and the opportunities that are open to you as a
business.
Summary of the Newsletter
As summer is now in full swing – although we may not like it, it’s time
to start thinking ahead to autumn/winter and even time to start
planning for 2019!!!
Our 2018 campaigns have all been a huge success and we have many
exciting opportunities to get involved with ready for 2019! Available
at great prices, book now for next year’s print run!
We want to know what you have got planned so make sure to keep us
up-to-date with anything new that you want to promote!
Take a look at some of the exciting events we’ve had this year and
celebrate their success!
Introduction 1
Summary 1
Campaign Work 2
Press Activity 3
Events 4
Exhibitions 5
Business Tourism 5
Accessibility 5
DBID 6
Website Stats 6
Member Info 7
Contact us 7
Inside this issue:
Business update from Scarborough Borough Council’s
Tourism Team
What has your membership
delivered for you this year?
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Follow our
Seafest page
on Social Media!
See the success
of 2018 and
keep up-to-date
for 2019!
Follow our
Cook250 page
on Social Media
to see how
fantastic the
festival was!
With the weather on our side Cook250 was a HUGE success!
The event cooked up a storm with the media as the Cook Museum
did more interviews in the last 6 months than they have in 3 years!
Visitor numbers also more than doubled compared to that of last
year!
The festival was also covered by many nationals
including:
Morning Star
The Times
The Observer
Daily Mail
The People
The welcoming of the HM Bark Endeavour, exhibitions at the library
and spectacular firework display also added to the weekend’s great
success.
Scarborough Seafest
Celebrating its 20th year, Seafest marked the beginning of the
summer!
The perfect event for both visitors and local businesses! 81% of
attendees said they would visit Scarborough again as a result of
their Seafest experience!
The most popular way people heard about the event was via
Social Media! Make sure you follow our Social Media pages online
to keep up-to-date on what’s happening!
20,000
estimated
attendance
across the whole
weekend!
Generating
£550K
of printed media
with an overall reach
of in excess of
13million!
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NA
TIO
NA
L A
RM
ED
FO
RC
ES D
AY
Scarborough Armed Forces Day 2018
Scarborough Armed Forces Day cele-
brated its 10th anniversary this June—
yet again another fantastic year!
The event attracted a lot of out-of-
town visitors with over 50% booking
accommodation for at least 1 night!
Again Social Media came out on top when
asking the public where they had heard about the
event!
29,190
estimated
attendance!
With an economical
impact of over
£2million!
ANNOUNCEMENT
We are proud to announce that Scarborough has been
chosen to host the National Armed Forces Day in
2020!
The event is set to bring an estimated 200,000
visitors to Scarborough!
Follow our Armed Forces Day pages
on Social Media to keep up-to-date!
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Don’t miss
out—make
sure you let
us know your
availability!
Don’t miss
out and make
sure you
update your
business’s
accessibility
Want to be
involved in
our next
Exhibition?
Get in touch
with us today!
Yorkshire Show—Exhibition
A great chance for Discover Yorkshire Coast to
spread the word!
Campaigns such as the Holiday Guide, Cuisine
Guide and Attractions & Events were distributed
throughout the week to help promote YOUR
businesses!
With a special focus on the year of Cook250, local Whitby business
came along to show their support.
There were some great demonstrations from W.Hamond—
The Original Whitby Jet Shop and The Bark Endeavour Whitby! The
‘Face in the Hole Boards’ were sponsored by Whitby Seafoods and
Whitby Gin kindly donated prizes for our competition!
Business Tourism
We are currently working on allocation requests for
‘The Society for Radiological Protection’ conference in
Scarborough —if you have not yet responded please do so.
We are also working on a number of small and large
conference for the end of 2018 and 2019.
Accessibility
Here at Discover Yorkshire Coast we understand the importance of
making everything accessible.
To make sure our users find what they are looking for we have added
a new accessibility section to our website to make sure the needs and
requirements of our visitors are met.
135,000
estimated
attendance across
the 4 days!
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Not a
Welcome to
Yorkshire
Member?
Contact us
today to find
out more!
Get Involved in our Events!
As a member of Welcome to Yorkshire, there
are many free events including networking,
courses and workshops that you can take
advantage of as well as some great
familiarisation trips to the best Yorkshire
Attractions!
To see all the events and register, click here.
A Flavour of Yorkshire
Welcome to Yorkshire brought Michelin Start Chef James
Mackenzie and business owner Richard Holmes to speak at
a foodie themed members event held at Scarborough
Market Vaults in July. Food producers were invited to
showcase their products to other members and also sell to
the public—the event was a great success!
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Email us
your
event details
today!
Show and Tell!
Have you got plans – we want to know about it!
Our PR Agencies, Visit England, Welcome to Yorkshire and other
media companies want to know what’s going on in our area!
Our key themes that we want to promote are:
What’s happening autumn/winter 2018
Anniversaries
What’s new 2019
Do you have a connection to Queen Victoria
So if you’re celebrating an anniversary, a new product, an event,
or have any connection to Queen Victoria we want to know
about it!
Don’t Miss Out On Upcoming Events!
Make sure you keep up-to-date with all the upcoming
events to help promote your business!
Events to keep on your radar:
Scarborough Cricket Festival
Scarborough Open Golf Week
Scarborough Goldwing Light Parade
Whitby Goth Festival
FREE WIDGETS!
Create a better user experience with our widgets!
Event Widgets: great for accommodations to showcase
what’s on for your potential guests
Accommodation Widgets: make sure people know that
there are places to come and stay while they visit your
attraction/event!
Make sure to
keep your
accommodation
listings up-to-date
for these events!
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Open Air Theatre
This year has been a record breaking year for Scarborough Open Air Theatre.
Changes to the venue took place in January 2018 when the lake directly in front of the stage
was removed and replaced with a permanent decking. This increased the venue capacity to over
8,000 giving the ability to attract bigger acts.
This year’s line-up has been bigger and better than ever with a record breaking 16 acts, 17 if
you include James Arthur twice, with record breaking crowds of over 90,000 the venue has
attracted concert goers from all over the country.
The venue is now well established within the music industry and the caliber of acts this season
shows the growing popularity of the venue among the stars.
In addition the Free Summer Shows and Wrestling have run again this year to growing
audiences.
Peasholm Park
The Park opened this year with the newly built boat deck and Buttercup Kiosk. The
improvements to the Kiosk involved removing the old dated building and replacing it with a
new fresh building in keeping with the Oriental theme of the much loved Park.
In addition this year we have been trialing new summer shows and more free entertainment
with parades and treasure hunts which have been a huge success.
There are more exciting developments planned for the park over the coming years.
Venue Updates!
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Share your
feedback
today and
complete the
survey!
DBID
The Yorkshire Coast Business Improvement District team
have been busy consulting with businesses across the
Yorkshire Coast to identify projects and initiatives that
businesses feel would improve their trading conditions
and increase footfall in their area.
All of the feedback received through surveys, workshops
and 1-2-1 meetings have been summarised in the August
Newsletter which can be viewed now online.
If you still haven’t shared your feedback, please speak to a
member of the DBID team or complete the online survey
which can be found by the end of August.
Our digital presence is
growing year on year—as
we can see from the
below statistics we’ve had
some great results!
173% increase in accommodation bookings
269% increase in the total accommodation
booking costs
37% increase in new website users
16.5% increase in social media followers on our
DYC pages alone
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Looking to promote your business? Then you
need to be in one of our guides. Our
recent visitor research highlights that print is
still a key tool used when deciding to book a holiday. So if
your looking to promote your restaurant,
accommodation or attraction/event, we have the guide that
is perfect for you! All guides include:
12 month shelf-life
Distribution throughout local, regional and national
Tourist Information Points
Advertisement through targeting media campaigns
(newsprint, magazines & digital)
Campaign for Success!
Attractions and Events Guide 2019
Make sure your attraction or event is the
talk of the Yorkshire Coast & North York
Moors with our Attractions and Events
Guide 2019.
150,000 print run
Prices from £230 (+VAT)
Cuisine Guide 2019
If you sell food or drink—Cuisine on the Coast & North
York Moors is a MUST for you!
50,000 print run
Prices starting from as little as £75 (+VAT)
Holiday Guide 2019!
The 2019 Visitor Guide is on its way… make sure you
book your space today!
Print run 70,000
Accommodation advertising:
prices starting from £250(+VAT)
Non-accommodation advertising:
prices starting from £350 (+VAT)
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Click here
to access
your guest
link account
Click here
to add
your event!
Click here to
book your
tickets!
What Can You Do?!
Add your event!
Make sure you add
any of your
upcoming events
to our website!
Keep you event
up-to-date by
adding images and
up-to-date info.
Update Your Availability
Make sure you keep your accommodation availability
up-to-date using your guest link account!
12—Months is what we need, so make sure to check
yours!
Keep it current by adding new images or special offers.
White Rose Awards 2018
Don’t forget the White Rose Awards 2018
are coming up—Monday the 12th
of November!
Don’t miss out and make sure you grab your tickets!
Congratulations to all out finalists—check out the list
here!
Time to celebrate!
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01723 383636
Facebook.com/discoveryorkshirecoast
Twitter.com/discovercoast
Instagram.com/discover.yorkshire.coast
Googleplus.com/discoveryorkshirecoast
www.discoveryorkshirecoast.com
Welcome to Yorkshire Membership
Not a Welcome to Yorkshire Member?
Want to find out more about how it could benefit you and your
business?
Contact Sarah Barrowby today for more info!
Call: 07500 927 284
Email: [email protected]
