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Cable Wi-Fi Vincent Linder Network Infrastructure Solutions Sales Manager EMEA Spielberg 8 march 2012

BUSINESS UNIT NAME - cabletech.at · Motorola’s Cable Wi-Fi Network Products are Proven and Trusted . Outdoor . Indoor and Outdoor APs Optimized for Cable Operators . ... Maltese

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Cable Wi-Fi

Vincent Linder Network Infrastructure Solutions Sales Manager EMEA Spielberg 8 march 2012

BAN Academy 2012 - Internal Confidential

MOTOROLA: NEW STRUCTURE

Dr. Sanjay Jha CEO

Motorola Mobility

Home

3,9B$ (2009)

Mobile Devices 7,15B$(2009)

Greg Brown CEO

Motorola Solutions

Networks 4,1B$ (2009)

Enterprise Mobility Solutions

7,0B$ (2009)

Separation on Jan 4th 2011

MD&H = Consumer, Carrier, Cable, Retail, Experiences

EMS/N = Public & Private Networks, Enterprise,

Rugged Devices

BAN Academy 2012 - Internal Confidential

MOTOROLA MOBILITY: PRODUCT PORTFOLIO

MOBILE DEVICES

Smartphones and feature phones

Tablets and converged devices

Bluetooth and wireless accessories

Tablets solution for Enterprise

HOME Digital set-top boxes

Video and IP TV distribution systems

Broadband access infrastructure

Converged Experiences

BAN Academy 2012 - Internal Confidential

MOTOROLA MOBILITY- HOME S

ourc

e: M

otor

ola

Med

ia E

ngag

emen

t Bar

omet

er 2

009

Home Devices STB (IP, Cable,

HMT, Hybrid Cable)

Wireless Video Bridge

NG RGW

Network Infrastructure

Video Infrastructure

Systems Cable IP Access

/ CMTS BAN/HFC Cable Wifi

POL

Converged Experiences

Medios Software Suites DRM

4Home Social TV

Edge Manager

• An important step in our evolution

• Anticipated transaction completed by early 2012 – MMI and Google will appoint integration planning teams led by

senior management from both companies

• Google and MMI continue to operate as independent companies until transaction has been completed – No change in our day-to-day operations – Stay focused on business execution

• Post merger, MMI to be run as separate business within Google

+ Motorola Mobility, Inc.

Cable Wi-Fi Opportunity

© 2012 Motorola Mobility, Inc. - Internal Confidential

Cable Wi-Fi Service Provider Drivers Huge surge in mobile traffic

– 3G and 4G networks can not keep pace cost effectively as ARPU flattens but growth surges

– Data offload for cellular networks creates wholesale offload opportunities for cable operators

– The production cost of data in Wifi is only 10% of the cost for producing data in 3G

Proliferation of devices with Wi-Fi – Smartphones, tablets, laptops all shipping with Wi-Fi – Growing trend of Wi-Fi only devices – > 1 Billion Wi-Fi enabled devices will ship in 2012

Cable operators can extend services beyond residential home use

– Drive customer loyalty with multi-play services – Enable operator to remain with customer outside home – Allows enterprise Wi-Fi services

Cable Operators best positioned with HFC Networks

– Leveraging backhaul, mounting assets, and power – Can deploy APs in minutes

THE BUSINESS VALUE WI-FI IS BEING REALIZED BY OPERATORS AROUND THE WORLD

300 million connections on AT&T's U.S. Wi-Fi network in Q3 2011, exceeding 100 million connections made during the Q3 2010.

67% of KT's mobile data traffic – around 2,500 Terabytes/month – offloads to Wi-Fi

Deutsche Telekom would like to offload 20% of its outdoor cellular data traffic onto WiFi

Cablevision is the poster child for cableco Wi-Fi strategies

“We are looking at ways to converge data services. 3G networks are reaching a capacity crunch and Wi-Fi could offload traffic and offer a vastly superior overall throughput.“

Understanding Cable Wi-Fi

© 2012 Motorola Mobility, Inc. - Internal Confidential

Operator Cable Wi-Fi Solutions are Different from Enterprise Wi-Fi Solutions

Enterprise Wi-Fi Carrier Wi-Fi

Coverage Indoor, mainly Large Venues Co-located Cellular, Strand, SMB, Temporary Events, Large Venues

Security 802.1x, Encryption Gateway, UAM, SMS

Policy Management Simpler More Complex

Mobility Pedestrian, Small Area Wide Area, High Speed Mobile User, Mesh

Voice over Wi-Fi Enterprise FMC Integration into Carrier BSS/OSS

Management Enterprise Class EMS Carrier Grade

Scalability Thousands of Users Millions of Users

Back Office Integration Simple Complex, Custom

QoS Over the Air Only (11e) Complex, network wide

Targeting Wi-Fi Coverage Based on User Concentration, Applications, Indoor/Outdoors

Stadiums Special Events

High-traffic Commercial Areas

SMBs

Residential

Universities Colleges

Healthcare

Retail

Hotels Convention Centers

Areas of high VISITOR concentration – Indoor and Outdoor

A Single AP Supports Multiple Business Models

Value Added

• Cable Operators targeting retail stores or commercial venues with branded services

• Customized log-on screens for branding opportunities

Retail / Venues

• Wi-Fi services alleviate mobile data traffic congestion

• Virtual AP capabilities enable carrier-branded SSID, and carrier-specific policy management, AAA, QoS

Wholesale

Cable Wi-Fi

• Wireless service extended to existing Service Provider customers

• Churn reduction and stickiness

Pay for Use

• Non-subscribers gain access for nominal fee based on time period or usage

Cable Wi-Fi Solutions

© 2012 Motorola Mobility, Inc. - Internal Confidential

The Key Elements of Wi-Fi Solutions Cable Operators Need to Consider

Access and backhaul solutions Integrate w/

CATV core and back-office

Flexible, scalable mobility

Scalable management and BI

Integrate into cable architecture

Cable Operator

Wi-Fi

Co-located with Amplifiers or Optical Nodes, Strand Mounted, Vault, Pedestal, Pole Mounted

Policy Management, Network Management, NOC, Business Intelligence, IP Management, QoS Management, Configuration Tools, Security

DOCSIS, Fiber, Layer 2 Tunnels, Layer 3 Mobile IP, depending on core network

Common Platforms, Backhaul, Operational Tools

Able to manage 10s or 100,000s of nodes and provide BI to monitor business outcome and user satisfaction

Motorola’s Cable Wi-Fi Network Products are Proven and Trusted

Outdoor

Indoor and Outdoor APs Optimized for Cable Operators

CW20EO CW100SNE

OS Operating System

• Security • Policy Enforcement • Mobility • QoS

CWView Network Management System

• Large Networks • Provisioning and Control • Alarms, Performance • Troubleshooting • Runs on commercial servers

Outdoor Indoor

CW20E 100SP

Outdoor Picocell

C1 Controller • Manages APs • Supports Mobility across APs

Leverages Cable Plant for Power, Mounting and Backhaul Anywhere

Aerial 150m – 250m+

Pedestal

Street Level 100m – 200m

Cabinet

Underground 75m – 100m

Vault

Bollard

Facade

CABLE WI-FI SOLUTIONS THAT EASILY INTEGRATE INTO YOUR EXISTING CABLE PLANT AND DOCSIS® ENVIRONMENT

CW100SNE Strand Access Point

• Aerial, bollard, pedestal, cabinet & vault

• 802.11n on both 2.4 GHz and 5 GHz • 8 SSIDS per AP – enables multiple

business models • Supports wireless meshing for off

HFC network coverage • Standards-based beamforming +

internal array beam steering • GPS for automatic location of AP • DOCSIS/EURO 3.0 modem (8x4) • JDOCSIS (April 2012) • Plant powered 48-90 VAC

Cable Wi-Fi for Outdoor Large Venues

CW20EO Outdoor Access Point

Outdoor AP • Dual radio 802.11n • Standards-based

beamforming • 2x GbE ports with

VLAN/QoS aware switch • AC or POE powered • Pole or Wall Mount • Integrated or external

antennas • Sleek, compact design:

• 190 X 75 X 296 mm

Indoor Cable Wi-Fi Solutions with The Right Capabilities

Indoor AP + Gateway • Dual radio 802.11n • Standards-based beamforming • 5x GbE ports with VLAN/QoS

aware switch • USB connector, reset button,

WPS button • AC or POE powered • Wall or Ceiling Mount • Integrated antennas • Full Plug and Play

CW20E Access Point

CWC1: Controller Optimized for Carrier Wi-Fi Services

• Hosted at Carrier’s location • Manages subtended Access Points • Mobility between subtended Access

Points • Caches Credentials from the Policy

Manager • Data Collection and Management for

subtended Access Points • Proxy Mobile IP Northbound for Wide

Area Mobility • Tunnel Northbound L2VPN, GRE for

Wide Area Mobility • CAPWAP encrypted protocol to

Access Point

CWC1 Carrier Controller

The Motorola 100SP is a Strand Mounted Picocellular Solution Ideal for Situations Where 3G and 4G Backhaul Opportunities Exist

The Motorola 100SP Strand Picocell Compact wireless base station

• Addresses base station power, mounting and backhaul requirements • 802.11n on both 2.4 GHz and 5 GHz • DOCSIS/EuroDOCSIS 3.0 modem • Plant powered 48-90 VAC • Combines licensed and unlicensed bands: EV-DO Rev 0/Rev A/RevB,

HSPA/HSPA+, UMTS, GSM/EDGE • Evolution to LTE: 802.16e WiMAX, 802.11n Wi-Fi

MANAGING SYSTEM PERFORMANCE AND SUBSCRIBER LOCATION INFORMATION • Scales to carrier network sizes

– Scaling to 100,000 APs

• Auto-Provisioning

– Fast and easy to activate and modify by base station, series, or entire network

• Location Based Management

– The leveraging of NMS, GIS-mapping, GPS Information and Client Statistics

• Real-Time Business Intelligence

– Web-based monitoring and dashboard tools and apps provide real time network and subscriber stats

Location Based Management

Integration with the Cable Operator Network

Edge-Based Security Policy Enforcement Mobility QoS

Internet

Applications Policy Management

Existing or new RADIUS AAA

Existing or new DHCP / DNS

FTP Auto-config Server

Reporting Billing

to

NOC

Edge Router Conditional Access Gateway

Layer 2 Bridge

Tunnel Termination

CWView NMS CARRIER EDGE

CARRIER CORE

Direct Offload

Tunnels

OS

•Scales to 50K APs • BI dashboard •Automated provisioning

Motorola Access Points

Cable Wi-Fi Use Case Tier 1 US MSO Malta - Melita

© 2012 Motorola Mobility, Inc. - Internal Confidential

Tier 1 Cable Operator Case Study

• Optimum WiFi – “Nation's largest and most advanced Cable Wi-

Fi network” – Targeted where customers gather, shop, eat

and commute

• Cablevision, Comcast, Time Warner, Roaming Agreement

– Extends Wi-Fi coverage to more customers in more areas

Cablevision OPTIMUM™ WiFi

5 million minutes online every day

>30,000 APs throughout

Northeastern USA

15.0 Mbps downstream,

4 Mbps upstream

Melita Cable Wifi Business Case Overview

• Nationwide HFC network on island of Malta.

- 350k HHP - 150k DOCSIS & VoIP subs - 200k DTV subs

• 100% Motorola based HFC plant - Strand based network

• 3G Cellular Operator - Own Ericsson 3G Platform - 60k subscribers (handsets & dongles)

Node position proposal: subject to site survey

100m

CW100SNE on strand EuroDOCSIS Nodes TBC (no strand available) Could be CW20EO – will need backhaul to nearest CW100SNE (LOS)

Cable High Level WiFi – 3G Offload Network Architecture

L2 (VLAN per SSID)

10 x AP

CAPWAP Tunnels (HFC Network)

CWC1 Controller

CW100SNE

L3

Internet

HFC Network

Customer Cable DNS Server

CWView Client

CWView Server

DNS A-Record C1 Controller

Aptilo SIM Authentication Server (SAS)

NAT, DNS, DHCP

Customer HLR

SIGTRAN

Tunnelled Radius

Trial Overview • 10 x SNE100 Access Points • C1 Controller • BelView NMS • Aptilo backoffice • Customer HLR & DNS platforms • Trial area approx 0.5km2

• 25-50 Clients per AP, total trial area 500 MAX Clients • 10/2 Mbps DS/US config per AP Cable Modem • Trial system will support full service across multiple devices • System will support “Client Mobility” across AP within the trial network • Dual authentication profiles including

– EAP-SIM/AKA authentication – SMS MAC address authentication

Melita Cable Wifi Business Case Overview Wifi Opportunity • Primary business driver is to defer investment in 3G network expansion to support data capacity growth

- Typical “Data offload” model

• Melita Wifi deployment costs estimated at approx 3-5% of 3G expansion • Melita now exploring how to expand business case to include

- Tourist Roaming - Retail / Small Enterprise - Local government

*

“Melita’s initiative will allow people using smartphones and tablets in bars and cafes – particularly during the day – the quality service and signal strength generated by the fibre power network Melita rolled out last June. There is a pent-up demand for higher speeds in Malta and fibre power delivers speed and service. “This is a natural extension of the success Melita has enjoyed since we rolled out the network. In just five months, the customer base of our 10 megabit service grew from 10 to 25 per cent.”

Source – Melita CEO Andrei Torriani

Trial Feedback

Source – Melita CEO Andrei Torriani

In just two weeks, people visiting Paceville and using Melita’s free Wi-Fi accumulated some 2000 hours of internet browsing. The service was launched just before Christmas and enabled anyone using a Wi-Fi enabled smartphone or tablet computer to make use of free Wi-Fi offered as part of a technical trial launched by Melita. “The trial will gather data on equipment performance and other relevant technical parameters. Through this trial Melita will identify the technical enhancements and the customer experience improvements required ahead of commercial deployment” said Simon Montanaro, Chief Technology Officer at Melita. The service is available to everyone, and customers do not need to be Melita customers to access the Free Wi-Fi trials. Hundreds of customers connected in this two-week and in fact, some 86% of the users in the trial period where not Melita customers.

Maltese MSO Melita Launches Free Wi-Fi Trial Bringing Broadband-on-the-Go to the Community of Paceville

http://www.motorola.com/mediaexperiences2go/2012/02/maltese-mso-melita-launches-free-wi-fi-trial-bringing-broadband-on-the-go-to-the-community-of-paceville/

http://www.timesofmalta.com/articles/view/20120222/local/melita-extends-paceville-free-wi-fi.408010

Summary and Conclusions

The most proven Cable Wi-Fi solution with tens of thousands of access points (APs) deployed globally

Superior coverage with advanced outdoor access points, and indoor APs/gateways

Addressing new opportunities in picocellular with broadest range of mobile device support

Backed by Motorola’s HFC and DOCSIS innovation, industry leadership and support expertise

Austria point of sales and support : Normann Engeneering

BAN Academy 2012 - Internal Confidential