Business Studies in Healthcare Management - hs-neu-ulm.de · • Posting leasing contracts • Write off on receivables • Postings in human resources • Accruals entries • Posting

MODULE MANUAL

Business Studies in Healthcare Management

(Study & Examination Regulations of 1 March 2015)

Neu-Ulm University of Applied Sciences

Module manual Business Studies in Healthcare Management

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Contents

Basic study programme General business studies 5 Introduction to economics 7 Accounting I – Financial accounting 8 Law I – Commercial law 10 Mathematics and statistics I 11 Business English 13 Business studies in healthcare management I 15 Health economics 17 Mathematics and statistics II 18 Accounting II – Cost accounting and performance measurement 19 Law II – Medical law II 20 Academic work and application-oriented methods of empirical social research 21 Team development/Conflict resolution 22 Business studies in healthcare management II 24 Personnel management and organisation 26 Controlling 28 Business studies in healthcare management III 30 Introduction to medicine, nursing and therapy 32 Internship semester 33 Teaching during internship 34

Main study programme

Information management 36 Process management 38 Controlling (financial and investment appraisal) 40 Seminar/transfer project I 42 Marketing/sales 44 Finance (financial reporting and taxes) 46 Transfer project II 48 Seminar II 49 Leading and managing people 50 Bachelor thesis and seminar 51


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Advanced subjects Business English II 53 Strategic controlling 54 Personnel management tools 55 Quality and risk management 56 Operations research in healthcare management 57 International health management 59 Clinical application systems (incl. hospital information systems) 61 Telemedicine and eHealth 62 Labour law 63 Strategic management 64 Personnel planning and deployment 66 Gerontology 68 Auditing 70 Innovation management in healthcare 71 Procurement and logistics management in healthcare 73 Medicine controlling 75 Current developments in healthcare management 77 Note: All compulsory subjects are only taught in the Business Studies in Healthcare Management degree programme. Advanced subjects may be chosen from the Information Management in Healthcare degree programme as elective courses (subject to availability of places). Dieses Dokument dient lediglich als Information über die Inhalte des zugehörigen deutschsprachigen Dokumentes. Rechtsverbindlich ist allein die Ausfertigung in deutscher Sprache.

This document only serves the purpose of providing information on the contents of the corresponding document in German. The official document in German is the version that is legally binding.


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Module

ECTS Credit hours in the subject semester

Coursework Examination

Type 1 2 3 4 5 6 7

General business studies SU/Ü 5 4 P (1K)

Introduction to economics SU/Ü 5 4 P (1K) Accounting I – Financial accounting SU/Ü 5 4 P (1K) Law I – Commercial law SU/Ü 5 4 P (1K) Mathematics SU/Ü 5 4 P (1K) Business English SU/Ü 5 4 P (1RE/K) Business studies in healthcare management I

SU/Ü 5 4 P (1K)

Health economics SU/Ü 5 4 P (1K) Accounting II – Cost accounting and performance measurement

SU/Ü 5 4 P (1K)

Statistics SU/Ü 5 4 P (1K)

Law II – Medical law SU/Ü 5 4 P (1K) Academic work SU/Ü 2 2

P (1RE/1StA) Application-oriented methods of empirical social research

SU/Ü 3 2

Business studies in healthcare management II

SU/Ü 5 4 P (1K)

Personnel management and organisation SU/Ü 5 4 P (1K) Controlling SU/Ü 5 4 P (1K) Business studies in healthcare management III

SU/Ü 5 4 P (1K)

Team development/Conflict resolution SU/Ü 5 4 P (1RE/1StA) Introduction to medicine, nursing and therapy

SU/Ü 5 4 P (1K)

Internship semester PS 26 Teaching during internship S 4 4 S (BE) Process management SU/Ü 5 4 P (1K) Information management SU/Ü 5 4 P (1K) Controlling (financial and investment appraisal)

SU/Ü 5 4 P (1K)

Major subject 1 SU/Ü 5 3 P (1RE/1StA/K) Major subject 2 SU/Ü 5 3 P (1RE/1StA/K) Seminar/Transfer project I S 5 2 P (1RE/1StA) Finance (financial reporting and taxes) SU/Ü 5 4 P (1K) Marketing/Sales SU/Ü 5 4 P (1K) Major subject 3 SU/Ü 5 3 P (1RE/1StA/K) Major subject 4 SU/Ü 5 3 P (1RE/1StA/K) Seminar II S 5 2 P (1RE/1StA) Transfer project II S 5 2 P (1RE/1StA) Major subject 5 SU/Ü 5 3 P (1RE/1StA/K) Elective course SU/Ü 5 3 P (1RE/1StA/K) Leading and managing people SU/Ü 5 4 P (1K) Bachelor thesis seminar S 3 2 P (1RE) Bachelor thesis 12 P (BA) Totals 210 24 24 24 4 20 18 12

Abbreviations: SU/Ü = Tuition in seminars / tutorials P (1K) =Assessment (1 written examination) S (BE) = Independent study (report) P (1RE/1StA/K) = Assessment (1 seminar paper / 1 piece of coursework / written examination) PS = Internship semester


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Advanced subjects No. Name No. Name (Usually in the summer semester) (Usually in the winter semester) 1 Strategic controlling 10 Strategic management 2 Personnel management tools 11 Personnel planning and deployment 3 Quality and risk management 12 Gerontology 4 Labour law 13 Auditing 5 Operations research 14 Innovation management 6 International health management 15 Procurement and logistics

management 7 Clinical application systems (incl.

hospital information systems) 16 Medical controlling

8 Telemedicine and eHealth 17 Current developments in healthcare management

9 Business English II 18 Business English II


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Module code ABWL

ECTS 5

Language German

Semester 1

Compulsory subject

Advanced subject

Summer semester Winter semester

Module title General business studies

Responsible Professor Dr. Silvia Straub

Module level and relevance to the aims of the degree programme The general objective of this course is to provide students an application-oriented introduction to General Business Studies. The knowledge acquired in this module is essential for students taking the Business Studies in Healthcare Management degree programme.

Learning outcomes By the end of this module, successful students should have acquired the following set of skills and be able to: Knowledge and understanding of the discipline

• Describe and apply the economic principle • Describe business management functions • Describe and apply knowledge of legal forms and location factors • Arrange the organisation of a business enterprise

Methodological skills • Use a case study to develop, discuss and present solutions to business administration problems • Critique and discuss the academic literature • Use simple decision support methods

Social and personal skills • Construct cogent arguments and interact in small groups

Course content • Business studies as an academic discipline • Needs, demand and economic goods • The economic principle, goods, economic activity • The ‘enterprise’ system as part of the economic system • The business performance process and participating functions • Companies' legal forms and supervisory bodies • Criteria for choice of legal form and available private legal forms • Location factors and selection of an optimum site • Business combinations • Management functions: corporate objectives, planning, decision-making, delegation of responsibilities,

implementation, oversight • Organisation

Reading list • Wöhe, G. (2008) Einführung in die allgemeine Betriebswirtschaftslehre, Munich, Vahlen. • Jung, H. (2010) Allgemeine Betriebswirtschaftslehre, Munich, Oldenbourg. • Vahs, Schäfer-Kunz (2007) Einführung in die allgemeine Betriebswirtschaftslehre, 5th Edition, Schäffer-

Poeschel. • Thommen, J.-P., Achleitner, A.-K. (2009) Allgemeine Betriebswirtschaftslehre, Wiesbaden, Gabler.

Modes of teaching and learning Tuition in seminars; tutorials (4 credit hours)

Teaching and learning methods

Lectures and integrated tutorials; writing and presentation of a case study in small groups; independent study of the academic literature.

Assessment Written examination (90 min.) Prerequisites None

Previous modules None

More advanced modules Business studies in the health and social sector

Credit points 5 ECTS Attendance time Independent study Practicals Total hours


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Total effort hours for student 60 hrs 90 hrs 0 hrs 150 hrs

Document version 0.1 Written by Silvia Straub, January 2015


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Module code VWL

ECTS 5

Language German

Semester 1

Compulsory subject

Elective course


Module title Introduction to economics Responsible Professor Dr. Patrick Da-Cruz Module level and relevance to the aims of the degree programme The general objective of this course is to provide students a grounding in the central concepts of the discipline and the key microeconomic and macroeconomic relationships. Learning outcomes By the end of this module, successful students should be able to do the following: Knowledge and understanding of the discipline

• Understand key economic concepts and interactions in the economy as a whole • Explain cause and effect relationships between economic variables • Describe and evaluate state interventions in market mechanisms

Methodological skills • Use simple economic models. • Critique and discuss the academic literature

Social and personal skills • Construct cogent arguments and interact in small groups

Course content • Fundamental economic phenomena • Introduction to microeconomics • Introduction to macroeconomics • Introduction to economic policy • Economic evaluation • General economics versus health economics

Reading list Woll, A. (2007) Volkswirtschaftslehre, 15th edition, Munich. Bofinger, P. (2010) Grundzüge der Volkswirtschaftslehre, 3rd edition, Munich. Mussel, G. / Pätzold, J. (2008) Grundfragen der Wirtschaftspolitik, 7th edition, Munich. Güntzel, J. (2007) Volkswirtschaft, Sternenfels. Fleßa, Steffen (2007) Gesundheitsökonomik – Eine Einführung in das wirtschaftliche Denken für Mediziner, Berlin, Springer. (Further reading will be recommended during the course)

Modes of teaching and learning

V+Ü (4 credit hours)


Lectures and integrated tutorials; independent study of the academic literature

Assessment Written examination (90 min.)

Prerequisites None

Previous modules None More advanced modules Business studies I to III, health economics Credit points 5 ECTS Attendance time Independent

study Practicals Total hours

Total effort hours for student

60 hrs 90 hrs 0 hrs 150 hrs

Document version 0.1 Written by Focke, January 2015


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Module code Accounting I

ECTS 5

Language German

Semester 1

Compulsory subject Advanced subject


Module title Accounting I – Financial accounting

Responsible Professor Dr. Manja Rausendorf-Marzina

Module level and relevance to the aims of the degree programme This module is designed to familiarise students with the methods of double-entry bookkeeping and the accounting principles of the German Commercial Code (HGB). In addition, students will learn about the special and supplementary accounting rules promulgated of the German Hospital Accounting Regulation (KHBV) and German Nursing Institution Accounting Regulation (PBV) and will be familiarised with the accounting techniques for subsidised fixed assets.


• Apply double-entry financial accounting methods; preparing the balance sheet and profit and loss account from asset, private and revenue/expense bookkeeping accounts; specific accounting issues arising from dual hospital funding

Methodological skills • Post values systematically and in a structured fashion from the inventory through the opening balance,

posting of transactions to the annual accounts. • Consider the impact of specific transactions on overall financial outcomes.

Social and personal skills • Learn to work in a clearly ordered and structured way • Reflect on economic interactions • Critically appraise financial accounting

Course content • Introduction to financial accounting • Stock taking and balance sheet • The double-entry bookkeeping method; allocation to asset accounts, revenue/expense accounts, private

accounts • Mixed accounts • Posting value-added tax • Posting purchases and sales • Changes in inventory • Posting assets, receipts, incidental acquisition costs, depreciation and amortisation, issues • Posting leasing contracts • Write off on receivables • Postings in human resources • Accruals entries • Posting provisions • Specific accounting issues arising from the German Hospital Accounting Regulation (KHBV) and German

Nursing Institution Accounting Regulation (PBV)

Reading list • Baetge, Jörg / Kirsch, Hans-Jürgen / Thiele, Stefan (2012) Bilanzen, 12th edition, Düsseldorf. • Coenenberg, Adolf G. (2012) Jahresabschluss und Jahresabschlussanalyse, 22nd edition, Stuttgart. • Hentze, Joachim / Kehres, Erich (2007) Buchführung und Jahresabschluss im Krankenhaus, Stuttgart. • Wöhe, Günther / Kußmaul, Heinz (2012) Grundzüge der Buchführung und Bilanztechnik, Munich


Teaching and learning methods Lectures and integrated tutorials using the Moodle learning platform



More advanced modules Finances (accounting and taxes)


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Document version 0.1 Written by M. Rausendorf-Marzina, January 2015


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Module code Law I

ECTS 5

Language German

Semester 1

Compulsory subject

Advanced subject


Module title Law I – Commercial law

Responsible Professor Dr. Harald Mehlich

Module level and relevance to the aims of the degree programme A thorough grounding in commercial law is essential for an understanding of complex economic processes, such as those in a hospital. This module and the ones which follow present the fundamentals of commercial law and thereby arouse the awareness which students require in order to recognise legal issues, avoid legal hazards and identify the first steps towards resolving problems.


• Independently evaluate simple legal issues arising from the General Part of the German Civil Code (BGB AT), law of obligations, business law, corporate law and competition law.

Methodological skills • Recognise the commercial law risks associated with specific legal issues and matters • Understand available legal options and their limits

Social and personal skills • Critically appraise claims brought by third parties

Course content • German Civil Code, General Part (BGB AT) • Law of obligations, general part • Law of obligations, special part (including contract of sale, rental agreement, contract of employment,

contract for work and treatment contract) • Introduction to commercial and corporate law • Introduction to competition law • Introduction to intellectual property law

Reading list • German Civil Code (BGB). • German Commercial Code (HGB). • Lecturer's PowerPoint presentation


Teaching and learning methods Lectures and integrated tutorials



More advanced modules Law II



Document version 0.1 Written by Rossmann/Fissl January 2015


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Module code MaSt I

ECTS 5

Language German

Semester 1

Compulsory subject

Elective course


Module title Mathematics and statistics I

Responsible Professor Dr. Alexander M. Würfel

Module level and relevance to the aims of the degree programme Economic and business activity itself (e.g. accounting, cost accounting, planning and optimisation tasks) as well as descriptions of economic interactions require an understanding of and the active use of mathematics. As an empirical science, business studies require the ability to understand, appraise and make use of statistical analyses.


• Understand fundamental problems in the fields of analysis and linear algebra and be able to arrive at corresponding solutions

• Explain the basic principles of combinatorics and probability theory • Explain the basic principles of descriptive and inferential statistics

Methodological skills • Differentiate functions with one or several variables • Integrate the functions of a variable • Sketch curves of real-valued functions • Solve systems of linear equations • Solve problems in combinatorics and probability theory • Descriptively evaluate data sets and calculate differential statistics

Social and personal skills • Critically appraise published statistical analyses

Course content These abilities and skills will be acquired by studying the following topics:

• Fundamentals and linear algebra • . Systems of linear equations, vectors and matrices • . Sequences and series • . Differential calculus • . Differential calculus for functions of several variables • . Integral calculus • . Introduction to combinatorics • . Introduction to probability theory • . Descriptive statistics • . Inferential statistics

◦ Estimators and confidence intervals ◦ Introduction to the theory of statistical testing

Reading list Reading will be recommended during class Modes of teaching and learning

V+Ü (2+2 credit hours)


Lectures and integrated tutorials; case studies

Assessment Written examination (90 min.) Prerequisites None Previous modules None More advanced modules General business studies, Business studies I to III, Cost accounting and

performance, Controlling, Mathematics/Statistics II Credit points 5 ECTS Attendance

time Independent





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Document version 0.1 Written by Stefan Hantel, January 2015


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Module code Engl

ECTS 5

Language English

Semester 1

Compulsory subject

Advanced subject


Module title Business English

Responsible Angela Pitt (Language Centre)

Module level and relevance to the aims of the degree programme To raise students’ ability in English to level B1 / B2

Learning outcomes By the end of this module, successful students should have acquired the following set of skills and be able to: Language skills

• Deal with longer (500 words) academic texts, taking account of the register and suitability of language • Use a range of numbers and statistical terminology, presenting these to a small audience in a structured

fashion • Give appraisal, praising, criticising, offering advice • Use a range of telephone call conventions • Write and understand brief emails suitable for the health management context • Arrange appointments and meetings, preparing agenda and minutes for the latter

Learning strategies • Organize the recording of key terminology for later retrieval • Monitor and appreciate their own and others’ progress in learning • Monitor their own learning preferences (e.g. alone or in groups) • Appreciate the value of peer teaching

Social skills • Appreciate the importance of teamwork, understand own team role preferences and those of others, assess

and give constructive criticism • Understand the importance of small talk and be able to use a range of topics to maintain a limited period of

conversation • Use the conventions of brainstorming

Course content • Hospital departments • Organisation structures • Motivation • Patient data • Accounts • Customer service • Business ethics • Recruitment • Insurance • Communication • Quality

Reading list • This will be provided by the lecturer and made available to students on the Moodle platform



Seminar-style lecture and integrated tutorials as individual or group tasks using the Moodle learning platform.

Assessment Seminar paper and written examination (90 min.) Prerequisites None


More advanced modules Business English II



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Document version 0.1 Written by Pitt, January 2015


15

Module code BWL I

ECTS 5

Language German

Semester 2

Compulsory subject

Advanced subject


Module title Business studies in healthcare management I

Responsible Professor Dr. Sylvia Schafmeister

Module level and relevance to the aims of the degree programme The purpose of the lectures is to provide students an in-depth understanding of the specifics of hospital management.


• Grasp the specific features of hospital management in contrast to other areas of the health sector • Understand the normative, strategic and operative aspects of business management and their mutual

dependencies and evaluate these for the hospital • Understand business management decisions for the hospital in relation to the operator's value system and

objectives • Understand hospital planning and dual hospital funding and evaluate the consequences for hospital

management • Describe hospitals' key sources of revenue and settle inpatient and outpatient services

Methodological skills • Identify and appraise areas of hospital management subject to business management decision making • Draw on the most important legal sources which apply to hospital planning and financing in each of

Germany's federal states • Search hospital finance and billing databases (INEK, DIMDI) and use them to bill hospital charges

Social and personal skills • Critically reflect on all aspects of the professional mission of hospitals and prepare decisions

Course content • Business management for hospitals – in theory and practice • Characteristics of the service provision process in hospitals and the most important stakeholders • Operative management level, in particular:

o Hospital planning and the dual-funding model o Hospital budgets and negotiations

• Strategic management level: hospitals' current market strategies • Normative management level:

o Hospitals' target and value systems in accordance with their legal form and operator structures o Corporate and operational co-determination in hospital management decision making

Reading list • Haubrock, Manfred/Schär, Walter (eds) (2009) Betriebswirtschaft und Management in der

Gesundheitswirtschaft, 5th edition, Bern. • Fleßa, Steffen (2010) Grundzüge der Krankenhausbetriebslehre. 2nd edition, Munich. • Franke, Detlef H. (2007) Krankenhaus-Management im Umbruch, Stuttgart.



Seminar-style lecture and integrated tutorials as individual or group tasks using the Moodle learning platform.


Previous modules General business studies

More advanced modules None




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Document version 0.1 Written by Sylvia Schafmeister, January 2015


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Module code GOE

ECTS 5

Language German

Semester 2

Compulsory subject

Advanced subject


Module title Health economics

Responsible Professor Dr. Axel Focke

Module level and relevance to the aims of the degree programme The general objective of the course is to provide students a grounding in market structures and current healthcare policies.


• Understand, place in context and evaluate health policy decisions • Describe market forces in the healthcare industry • Classify health systems according to their key features

Methodological skills • Develop, discuss and present solutions to problems in health economics in a case study • Present arguments for real or hypothetical proposals for reform from the perspective of different

organisations • Critique and discuss the academic literature

Social and personal skills • Evaluate aspects of the healthcare industry from an ethical perspective

Course content • General economics versus health economics • Critique of the notion of perfect markets and economic man in the healthcare industry • Market versus state • Health systems • Healthcare as a social service • G-BA (Federal Joint Committee) and IQWIG (Institute for Quality and Efficiency in Health Care) • Statutory health insurance funds: History, organisational role • Health funds • Private health insurance companies • Right to statutorily insured medical treatment • The healthcare sectors: out-patient, rehab, nursing, etc.

Reading list (P) Fleßa, Steffen (2007) Gesundheitsökonomik - Eine Einführung in das wirtschaftliche Denken für Mediziner, Berlin, Springer. (E) Hajen, Leonard; Paetow, Holger; Schumacher, Harald (2013) Gesundheitsökonomie - Strukturen - Methoden - Praxis, Stuttgart, Kohlhammer (E) Breyer, Friedrich, Zweifel, Peter, Kifmann, Mathias (2005) Gesundheitsökonomik, Berlin, Springer Information about further reading will be provided during the course.



Lectures and integrated tutorials; independent study of the academic literature


Previous modules General business studies, Economics

More advanced modules Business studies I to III



Document version 0.1 Written by Axel Focke, January 2015


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Module code MaSt II

ECTS 5

Language German

Semester 2

Compulsory subject

Elective course


Module title Mathematics and statistics II


Module level and relevance to the aims of the degree programme The module builds on knowledge acquired by students in the Mathematics/Statistics I module. Controlling and data processing (i.e. big data) involve specific demands which require knowledge of multivariate analysis methods. The course will also teach mathematical models used in strategic decision making (including optimisation problems, simplex algorithms).

Learning outcomes By the end of this module, successful students should have acquired the following set of skills: Knowledge and understanding of the discipline

• Understanding of complex problems in the fields of analysis and linear algebra and ability to arrive at corresponding solutions

• From the t-test to linear models (regression, variance analyses) • Analysis of binary and categorical data (from frequencies through to logistical regression) • Multivariate analysis methods • Calculating with eigenvalues, matrices and determinants • Linear optimisation

Methodological skills • Mathematical formulation and solution of optimisation problems • Analysis and evaluation of data records

Social and personal skills • Critical appraisal of published statistical analyses


• Equation systems and matrices • Data preparation • Data analysis and evaluation • Multivariate analysis methods (incl. case study)

Reading list Reading will be recommended during class Modes of teaching and learning

V+Ü (2+2 credit hours)


Lectures and integrated tutorials; case studies

Assessment Written examination (90 min.) Prerequisites Familiarity with upper secondary school mathematics

Previous modules Mathematics/Statistics I More advanced modules Business studies I to III, Cost accounting and performance measurement,

Controlling Credit points 5 ECTS Attendance

time Independent




Document version 0.1 Written by Stefan Hantel, January 2015


19

Module code ReWe II

ECTS 5

Language German

Semester 2

Compulsory subject

Advanced subject


Module title Accounting II – Cost accounting and performance measurement

Responsible Professor Dr. Rainer Burk

Module level and relevance to the aims of the degree programme Knowledge of cost accounting and performance measurement instruments is essential in the management of all healthcare institutions. In order to meet the aims of the degree programme all Business Studies in Healthcare Management students therefore require knowledge of cost accounting and performance measurement. With reference to the special features of hospital and nursing home funding, this course also considers the influences of such funding for cost accounting and performance measurement.


• Explain the contents of cost and performance measurement and understand recent developments, such as target cost scenarios and variable costing

Methodological skills • Apply internal activity allocation methods, various costing types, plan/actual analyses and contribution

margin accounting methods • Transfer industrial methods to healthcare, e.g. applying them to methods of calculating DRG remuneration

in hospitals Social and personal skills

• Outline the challenges and importance of costs in the healthcare industry in relation to competing healthcare quality objectives.

Course content • Cost elements in healthcare • Cost centre accounting with internal activities, e.g. x-ray and lab services • Cost object controlling with hospital module calculations and calculation of nursing charges • Comparison of absorption costing and variable costing • Means of analysing deviations between plan and actual values • Target cost scenario and activity-based costing and their significance in the healthcare industry

Reading list • Däumler / Grabe, published by NWB. • Hentze / Kehres, Kosten- und Leistungsrechnung in Krankenhäuser, Kohlhammer. • Keun / Prott, Einführung in die Krankenhaus-Kostenrechnung, Gabler. • Schellberg, Kostenmanagement in Sozialunternehmen, Ziel.




Previous modules Accounting I – Financial accounting

More advanced modules Controlling, financial and investment appraisal



Document version 0.1 Written by Rainer Burk, January 2015


20

Module code Law II

ECTS 5

Language German

Semester 2

Compulsory subject

Advanced subject


Module title Law II – Medical law


Module level and relevance to the aims of the degree programme The aim of this module is to acquire the fundamental legal knowledge which is required in the different sectors in which medical professionals work. In particular this includes acquiring an understanding of the law applicable to medical professions, the law covering contracted medical practitioners, liability, hospital law and data privacy and protection in the healthcare industry.

Learning outcomes By the end of this module, successful students should have acquired the following set of skills:

• In-depth knowledge of the law applicable to professional practice of medicine: physicians, dentists, hospitals and liability

Course content • Introduction to medical law • Introduction to the medical law applicable to the right to statutorily insured medical treatment • Introduction to the medical law applicable to the right to privately insured medical treatment • The law applicable to health professionals/auxiliaries • Data privacy and protection in healthcare management • Dental malpractice law • Hospital liability insurance law • Liability law applicable to non-physician healthcare professions • Documentation • Drugs and medical products law • Advertising law in medicine (and, where applicable, trademark law)

Reading list • Andreas Teubner (2013) Die juristische Fallbearbeitung – ein Leitfaden für Gesundheitsberufe, Apollon

University Press, 1st edition. • Constanze Janda (2012) Medizinrecht, 2nd edition.

Modes of teaching and learning Seminar-style lecture and tutorials (4 credit hours)


Lectures and integrated tutorials; writing and presentation of case studies in small groups, independent study of the academic literature, web-based e-learning.


Previous modules Law I




Document version 0.1 Written by Thomas Ratajczak, January 2015


21

Module code WissEmpSoz

ECTS 5

Language German

Semester 2

Compulsory subject

Advanced subject


Module title Academic work and application-oriented methods of empirical social research


Module level and relevance to the aims of the degree programme The general objective of this course is to familiarise students with basic academic working methods. Students should also acquire a broad overview of the most important methods of empirical social research used in the healthcare industry. This knowledge is fundamental for management activities in the health and nursing field.

Learning outcomes By the end of this seminar, successful students should have acquired the following set of skills: Knowledge and understanding of the discipline

• Undertake focused research to find specific information and be able to critically appraise research findings • Extract and précis the contents of academic articles • Comply with formal guidelines on citations, formatting, etc. • Acquire a grounding in empirical and theoretical understanding of standard methods of empirical social

research. Special attention will be paid to the specific challenges confronting the healthcare and nursing sectors.

Methodological skills • Systematic arrangement and formatting of texts and reports using standard software • Giving structured and visually pleasing presentations and using a rhetorically appropriate style • Applying social science methods to investigate specific questions and interpreting outcomes

Social and personal skills • Cooperative work on tasks in groups • Speaking and presenting arguments before a group • Accepting and giving constructive criticism

Course content • Introduction to literature searches (including internet and database searches) • Producing abstracts of academic articles • Establishing terminological definitions • Creating and giving brief presentations • Elementary document creation (including literature management, simple picture editing, elementary work

with spreadsheets) • Grounding in the foundations and methods of empirical social research • Qualitative and quantitative processes of empirical social research • Independent development of a research design for a selected area of practice

Reading list • Peter Atteslander (2008) Methoden der empirischen Sozialforschung, 12th edition, Erich Schmidt, Berlin. • Ch. Stickel-Wolf, J. Wolf (2010) Wissenschaftliches Arbeiten und Lerntechniken, Gabler.

Modes of teaching and learning Tuition in seminars and tutorials (2+2 credit hours)


Tuition in seminars and independent writing and presentation of case studies in small groups with integrated tutorials as individual or group tasks using the Moodle learning platform

Assessment Coursework and seminar paper Prerequisites None


More advanced modules Team & conflict; Bachelor thesis, Seminar, Transfer project



Document version 0.1 Written by Harald Mehlich, January 2015


22

Module code Team

ECTS 5

Language German

Semester 3

Compulsory subject

Advanced subject


Module title: Team development/Conflict resolution

Responsible Professor Dr. Patrick Da-Cruz

Module level and relevance to the aims of the degree programme Students will acquire conceptual and methodological knowledge for team development and conflict resolution in health institutions.


• Practice basic team management skills and try out particular methods for successful group formation, steering and leadership

• Make active use of their knowledge for team management purposes in various situations and apply their know-how to modify behaviour in specific team contexts / situations

• Analyse the origins of conflicts, recognise conflict parties and their arguments, recognise motivations and deal appropriately with conflict situations.

Methodological skills • Analyse and design organisational and team development processes • Work in teams • Lead teams • Communicate effectively and handle conflicts

Social and personal skills • Reflect on their own practice: this will help them to understand their own role in dynamic social situations

better and to develop empathy. • Recognise their own role in conflict dynamics • Change their perspective as a prerequisite for constructive conflict management • Develop and present jointly developed solutions in small groups

Course content • Introduction • Team processes and roles in teams • Leadership of teams • Team communication and moderation • Conflict management • Negotiating • Creativity techniques

Reading list • Drauschke, P. (2013) Führen im Wandel, Heidelberg. • Haeske, Udo (2008) Team- und Konfliktmanagement, Berlin. • Hungenberg, H. (2010) Problemlösung und Kommunikation im Management, 3rd edition, Munich. • Kirchner, H. (2002) Beschwerdemanagement im Pflegeteam, Stuttgart/Berlin/Köln.


Teaching and learning methods Seminar-style lecture and integrated tutorials, case studies, role plays/simulations

Assessment Seminar paper and coursework Prerequisites None

Previous modules Academic work and empirical social research





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Document version 0.1 Written by Da-Cruz, January 2015


24

Module code BWL II

ECTS 5

Language German

Semester 3

Compulsory subject

Advanced subject


Module title Business studies in healthcare management II

Responsible Professor Dr. Alexander Würfel

Module level and relevance to the aims of the degree programme There are specific frameworks and rules for the business management of rehab facilities, social institutions and nursing homes. Free competition is limited by highly restrictive legal constraints. In this context institutions must meet specific requirements in terms of operative and strategic business management. The aim of the module is to illustrate to students the specific rules for these institutions on the basis of real life examples. The differences between this field and hospitals will be made apparent. The course should be seen in the context of Business studies I (hospital) and Business studies III (cost object and pharmaceuticals). The first of these covers what is usually the preceding level of service. The latter covers the cost object side and therefore the institutions' direct market partners.


• Knowledge of the key legal and economic framework conditions in the field of rehabilitation, social and nursing institutions

• Implementation of controlling and funding in the stated institutions • Knowledge of specific tensions in the fields of market, personnel and funding • Knowledge of development perspectives, trends and opportunities in the field of rehabilitation, social and

nursing institutions Methodological skills

• Basic knowledge of rehab law and nursing law (German Social Code) and the consequences for the business management of institutions

• Calculation and evaluation of remuneration rates, workforce requirements planning and funding models in the context of specific market requirements and legal framework conditions

Social and personal skills • Working in a clearly ordered and structured way • Reflecting on interrelated social policy and health economics issues • Critical appraisal of funding models

Course content • Legal framework for rehab facilities, social institutions and nursing homes (German Social Code (SGB) V,

VI, IX and XI) • Rehabilitation funding models (daily remuneration rates, flat rates per case model) • Trends and developments in rehabilitation & nursing • Quality management and quality assurance (including relatives management)

Reading list • Müller, Herbert (2011) Arbeitsorganisation in der Altenpflege. Ein Beitrag zur Qualitätsentwicklung und

Qualitätssicherung. 4th edition, updated and expanded, Hannover, Schlütersche Verlagsgesellschaft. • Lingenfelser, Stefanie (2011) Freie Wohlfahrtspflege in Deutschland, sozialwirtschaftliches Handeln

zwischen ethischen und ökonomischen Anforderungen, Marburg, Metropolis-Verl. • Brinkmann, Volker (2010) Sozialwirtschaft, Grundlagen, Modelle, Finanzierung, Wiesbaden,

Betriebswirtschaftlicher Verlag Gabler.




Previous modules General business studies and Business studies I, Health Economics

More advanced modules Business studies III, Major subject gerontology


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Document version 0.1 Written by Alexander Würfel, January 2015


26

Module code PerMa

ECTS 5

Language German

Semester 3

Compulsory subject

Advanced subject


Module title Personnel management and organisation


Module level and relevance to the aims of the degree programme The purpose of the module is to provide students a grounding in personnel management tasks and subprocesses and to provide an introduction to organisation design in a healthcare operation.


• Identify the factors which influence personnel management and incorporate them in their own decisions • Understand mission statements and organisational culture as setting the framework for personnel

management • Understand staff conduct with the help of theories of motivation and identify the relevant personnel

management measures • Define employee requirements and capabilities profiles • Implement personnel recruitment and personnel loyalty and development measures • Reflect on and appraise the practicability of various personnel selection instruments and assessment errors • Define personnel costs and settle pay-related taxes • Describe and apply organisation design dimensions • Reflect on various organisational structures in a healthcare operation in relation to business success

Methodological skills • Reflect on aspects of theories of motivation and apply these to specific cases • Apply selected personnel management instruments • Describe organisational structures and process organisations

Social and personal skills • Critically reflect on own personnel management in the context of staff, team and mission statement

Course content • Personnel recruitment, selection and development • Occupational health management • Staff motivation and management • Personnel controlling • Organisation of tasks and processes • Basic elements of organisation • Effectiveness and efficiency of the organisation

Reading list • Naegler, Heinz (2008) Personalmanagement im Krankenhaus. Grundlagen und Praxis, Berlin. • Stock-Homburg, Ruth (2010) Personalmanagement, 2nd edition, Wiesbaden. • Klimmer, Matthias (2007) Unternehmensorganisation, Herne. • Zapp, Wilfried (2002) Prozessgestaltung in Krankenhäusern, Heidelberg.


Teaching and learning methods Interactive classes, immersion in contents through tutorials and case-study tasks


Previous modules General business studies, Business studies I, Law I, Law II

More advanced modules Leading and managing people, major subjects in the field of human resources/organisation




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28

Module code CO

ECTS 5

Language German

Semester 3

Compulsory subject

Advanced subject


Module title Controlling


Module level and relevance to the aims of the degree programme The general object of this course is to provide students application-oriented knowledge of controlling in healthcare management. This knowledge is fundamental for the Business Studies in Healthcare Management degree programme and links to various business studies functions.


• Describe the necessity for and the contents of controlling • Describe and use the fundamental instruments of strategic and operative controlling • Describe and apply simple calculations • Describe and apply controlling KPIs • Describe and apply procedures and contents of investment accounting • Describe and practice project management

Methodological skills • Practice using the various instruments using examples and developing, discussing and presenting these

using case studies • Analyse and discuss the academic literature

Social and personal skills

• Learn clear and structured ways of working and analytical thinking and work in small groups

Course content • Definition and contents of controlling, significance in practice, functions and objectives of strategic and

operative controlling • Controlling instruments (including portfolios, break-even analyses, ABC analyses, calculations, investment

accounting, project management, etc.) • Controlling and provision of information • Fundamentals of controlling KPIs and reporting • Controlling interfaces with other departments • Practice examples and case studies on various controlling instruments

Reading list (latest editions in each case): • Hentze/Huch/Kehres (eds.) Krankenhaus-Controlling. • Horváth, Peter Controlling. • Schirmer, H. Krankenhaus Controlling. • Straub, S. Controlling und Businessplan. • Weber, Jürgen and Schäffer, Utz Einführung in das Controlling.



Lectures and integrated tutorials; writing and presentation of case studies in small groups; independent study of the academic literature.


Previous modules Accounting I and II

More advanced modules Major subjects in Finances/Controlling, Strategic Controlling




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30

Module code BWL III

ECTS 5

Language German

Semester 3

Compulsory subject

Advanced subject


Module title Business studies in healthcare management III


Module level and relevance to the aims of the degree programme Students will gain in-depth knowledge of aspects of company management specific to companies producing pharmaceuticals and medical products, health insurance firms, wholesale and retail businesses (chemists) and medical surgeries.


• Understand the external framework within which the above organisations operate and evaluate the consequences for management

• Grasp the specific features of the company management of the above organisations in contrast to other areas of the health sector

• Apply business management instruments in each of the segments • Understand the strategic and operative aspects of business management and their mutual dependencies

and evaluate these for the above organisations • Understand the business management decisions made for the above organisations

Methodological skills • Identify and appraise areas subject to business management decision making • Develop and implement solutions to problems systematically and independently

Social and personal skills • Critically reflect on all aspects of the areas of professional practice referred to above and lay the

groundwork for decisions • Interact in small groups and jointly develop and present solutions

Course content • Management of companies producing pharmaceuticals and medical products • Management of health insurance funds • Management of wholesalers and retailers (chemists) • Management of medical surgeries

Reading list • Schöffski. O. et al. (2009), Pharmabetriebslehre, 2nd ed., Berlin/Heidelberg. • Busse, R./Schreyögg, J./Stargardt (eds) Management im Gesundheitswesen, 3rd ed., Berlin/Heidelberg. • Meckel, A.-M. (2010) Strategisches Management bei gesetzlichen Krankenkassen, Gabler. • Fischer et al., 'Krankenkassenmanagement unter den besonderen Wettbewerbsbedingungen der GKV', in

Thielscher, H. (ed.), Medizinökonomie Vol. 2, pp. 169-195. • Frodl. A. (2004) Management von Arztpraxen, Wiesbaden.


Teaching and learning methods Seminar-style lecture and integrated tutorials


Previous modules General business studies, Business studies I and II, Health economics





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32

Module code MED

ECTS 5

Language German

Semester 3

Compulsory subject

Advanced subject


Module title Introduction to medicine, nursing and therapy


Module level and relevance to the aims of the degree programme An understanding of basic medical, therapeutic and nursing terminology is essential to anyone interested in working in the broad and diverse field of health management. This module teaches this basic knowledge.

Learning outcomes Knowledge and understanding of the discipline

• Understanding of key aspects of medicine and therapy, anatomy, physiology, application of medical terminology. Understanding the pathology of significant diseases.

• Familiarity with the significance and contents of nursing care (general nursing, treatment care, general care) and understanding of key nursing theories

• Applying health promotion and prevention terminology At the end of the module students will be able to understand preventive medicine as an issue in the design of healthcare systems. In this context students will be familiar with the mental, physical, psychological and social conditions of health and illness. Methodological skills

• Understanding the context of medical treatment and of different interests in terms of medicine, nursing and management. Students will recognise that costs and quality need not inevitably be regarded as opposing objectives in healthcare. Students will develop a feeling for multifaceted and complex problems at the healthcare system level and will learn to work with these constructively.

Social and personal skills • Being qualified to take part in discussion of medical issues from the perspective of an economist.


• Basic concepts in medicine/anatomy, physiology of important clinical conditions. Medical terminology. Pathology of important diseases, aetiology, diagnosis, therapy.

• Classification system for describing functional health status. Fundamental nursing principles. The concept and contents of nursing (general nursing, treatment care, general care), content of the theories of nursing.

• Selected issues, such as fundamental ethical principles in medicine and nursing. • Physical, psychological and social conditions of health and disease – epidemiology – health system

research, health reporting and registers – prevention and promotion in public health. Reading list (latest editions in each case): (E) Grün A.H./ Viebahn R. Medizin für Nichtmediziner, (E) Tulchinsky, T.H./Varavikova, E.A. The New Public Health (E) Schwarzt, W. Das Public Health Buch: Gesundheit und Gesundheitswesen, (E) Gerhardus, A. et al. Evidence-based Public Health, (E) Fawcett J. Konzeptuelle Modelle in der Pflege im Überblick, (E) GKV and MDS (2009) Richtlinien des GKV Spitzenverbandes zur Begutachtung von Pflegebedürftigkeit, nach dem XI SGB, (E) Schuntermann M.F. International Classification of Functioning, Disability and Health (ICF), World Health Organization (WHO), (E) Herold, G. Innere Medizin. Further reading will be recommended during the course.


Teaching and learning methods Lectures and integrated tutorials; case studies








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Module code Practical experience

ECTS 26

Language -

Semester 4

Compulsory subject

Advanced subject


Module title Internship semester Responsible Professor Dr. Patrick Da-Cruz

Module level and relevance to the aims of the degree programme This module gives students an opportunity to apply the knowledge and skills gained in their academic studies. Students prepare a project and undertake management tasks in healthcare institutions.

Learning outcomes Knowledge and understanding of the discipline: Students will learn to transfer and apply the theoretical knowledge gained during their academic studies to specific practical issues. Methodological skills: Students will learn to transfer and apply the business management and health science tools encountered in their academic studies to specific workplace issues. Social skills: Students will become familiar with the special features of health institutions and will function as an integrated element of an organisation. They will learn to understand the day-to-day situations in health institutions and, in certain cases, will be able to contribute to problem-solving. Personal skills: With the help of a reflective self-evaluation of the placement students will be able to critically evaluate their practical experience to date. Students will write a field report in which they will be able to write up their impressions of the complex field of activity in a structured presentation.

Course content Not specific to a particular organisation

Reading list -


-


Independent study

Assessment Report, presentation Prerequisites None


Credit points 26 ECTS Attendance time

Independent study

Practicals Total hours


800 hrs (in the

business enterprise)

Document version 0.1 Written by Tamara Waldmann, January 2015


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Module code Practical experience

ECTS 4

Language German

Semester 4

Compulsory subject

Advanced subject


Module title Teaching during internship


Module level and relevance to the aims of the degree programme The internship undertaken by students during their fourth subject semester is supported by ongoing teaching. The purpose of the course is to work through the knowledge gained during the internship semester and to enable students to exchange views and experiences. The course provides an opportunity for students to consider their own professional futures and, in particular, to transfer work experience. The course consists of an introductory block and a final block. This enables students to acquire some experience before starting or applying for an internship, and also enables them to transfer their work experience at the end of their placement. The purpose of the internship is to integrate theoretical knowledge in a hands-on healthcare setting. Students will have the opportunity to acquire specialist, methodological and social skills and will also be able to apply and develop their existing skills and knowledge. The actual skills and knowledge required on each placement will ultimately depend on students' future career aspirations and interests.


• Hands-on application and exploratory use of theoretical knowledge Methodological skills

• Project management • Critical reflection on practical experience • Preparation and structured presentation of a complex theme

Social and personal skills • Rational debate in small groups • Use of role-play to explore alternative points of view

Course content • Preparation for placement and debriefing • Presentation of placement content • Current topics (e.g. application training, rhetoric, business planning, …)

Reading list • Stickel-Wolf, Wolf (2009) Wissenschaftliches Arbeiten und Lerntechniken, Wiesbaden, Gabler.

Modes of teaching and learning Seminar (4 credit hours)

Teaching and learning methods Independent work, teamwork, lectures, seminars, excursion

Assessment Report Prerequisites None





Document version 0.1 Written by Würfel, January 2015


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Main study programme


36

Module code IM

ECTS 5

Language German

Semester 5

Compulsory subject

Advanced subject


Module title Information management


Module level and relevance to the aims of the degree programme Trained health managers should be competent users of the fundamental features of information technology. Information management with data analysis and modelling has been identified as an especially important area of knowledge for this group.


• Explain what is meant by information management • Identify the various ways of storing data • Understand what is meant by information as a factor of production • Understand the meaning of process segmentation • Recognise the problem of data segmentation in distributed settings and state solutions • Distinguish between structured and unstructured data • Analyse real data

Methodological skills • Create data dictionaries • Design and implement tabular lists of datasets • Design database models • Create entity relationship models • Implement an ER model in relational structures • Implement prototype databases and query them (MS Access) • Produce simple SQL queries

Social and personal skills • Analyse, model and implement (including queries) real data in small groups using practical examples from a

medical setting

Course content • Understanding the meaning of information management and its role in medicine • Data storage • Data segmentation • Structured and unstructured data • Analysis, design and implementation of databases • Relational databases • MS Access as an example of an RDMS • The database language SQL

Reading list • Krcmar H Informationsmanagement, Springer Verlag. • Heinrich LJ, Stelzer D Informationsmanagement: Grundlagen, Aufgaben, Methoden, Oldenbourg Verlag. • Geisler F. Datenbanken – Grundlagen und Design, MITP.







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Document version 0.1 Written by Swoboda, January 2015


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Module code ProMa

ECTS 5

Language German

Semester 5

Compulsory subject

Advanced subject


Module title Process management


Module level and relevance to the aims of the degree programme With rising cost pressures process management will become an increasingly significant issue for healthcare institutions. Similar approaches have been in discussion in hospitals for some time, such as in the field of case management. However, process management in the health sector is subject to very specific constraints arising from the high degree of case individuality, the need to depart from and possibly return to particular paths and the general organisational framework within which medical, nursing and commercial managers must operate. The potentials, operationalisation and strategic significance of process management under these conditions will be made apparent to students in this course.


• The potential benefits and limits of process management in healthcare management • Process analysis, process optimisation and process controlling • Interaction of process and organisational structure • Potential areas of conflict arising from implementation

Methodological skills • Activity-based costing • Process documentation and modelling with BPMN 2.0

Social and personal skills • Working in a clearly ordered and structured way • Analytical thinking

Course content • Process management in practice (process and workflow organisation) • Presentation of successful process management methods (e.g. lean management, kaizen) • Process analysis, documentation and optimisation • Change management in a process management context • Opportunities and risks of process management in healthcare management (including in particular in

healthcare institutions)

Reading list • Best Eva / Weth Martin (2009) Geschäftsprozesse optimieren. Der Praxisleitfaden für erfolgreiche

Reorganisation, 3rd revised and extended edition, Gabler, Wiesbaden. • Dilcher Bettina / Hammerschlag Lutz (eds) (2013) Klinikalltag und Arbeitszufriedenheit. Die Verbindung von

Prozessoptimierung und strategischem Personalmanagement im Krankenhaus, 2nd edition, Springer Gabler, Wiesbaden.

• Fischermanns, Guido (2012) Praxishandbuch Prozessmanagement, ibo Series Volume 9, Verlag Dr. Götz Schmidt, Gießen.




Previous modules General business studies and Business studies I to III, Controlling





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40

Module code FiInCo

ECTS 5

Language German

Semester 5

Compulsory subject

Advanced subject


Module title Controlling (financial and investment appraisal)


Module level and relevance to the aims of the degree programme The key functions of controlling are: goal-oriented planning of future interventions by means of planning systems, coordination and plausible isolation of sub-plans and their budgeting. Securing the ongoing payment and production readiness of enterprises and avoiding bad investments are the key prerequisites of ensuring the long-term survival of a going concern business. The aim of the module is, in particular, to familiarise students with the design of planning systems and budgeting, determining capital requirements, planning and procurement as well as investment planning and calculation in order to be able to respond adequately to the above issues in practice. The associated key aspects of controlling will also be presented in this context. In addition students will be confronted with examples of ways in which financial organisations are structured.


• Carry out planning and budgeting • Identify capital requirements and procure capital, including internal and external financing, equity and debt

financing, use financing instruments • Assess investments in terms of benefits, apply static and dynamic investment appraisal methods • Control for the following risks: bad debt losses, currency fluctuations, changes in interest rates, financial

investments Methodological skills

• Carry out plausibility checks on sub-plans and budgets in the framework of business planning • Select and use financing instruments to achieve specific objectives in specific situations • Assess and objectively weigh up investment alternatives • Recognise and critically appraise opportunities and risks relating to investments and financing

Social and personal skills • Reflect on financial interactions • Critically assess financing instruments and investment appraisal methods

Course content • Business planning and budgeting using sub-plans, investment, maintenance, liquidity, human resources

planning and elementary investment and financial management • Determination of capital requirements and planning taking account of the specifics of dual hospital funding • Investment planning and appraisal using static and dynamic calculation methods • Funds procurement, internal and external financing, equity and debt financing, new financial instruments,

grants and subsidies • Controlling bad debt losses, currency fluctuations, changes in interest rates and financial investment risks • Presentation of structures of financial organisations

Reading list • Bleis, Christian (2012) Grundlagen Investition und Finanzierung, 3rd edition, Munich. • Ermschel, Ulrich, Möbius, Christian, Wengert, Holger Michael (2013) Investition und Finanzierung, Berlin. • Perridon / Steiner / Rathgeber Finanzwirtschaft der Unternehmung, 16th edition, Munich.




Previous modules Finance and accounting, Cost accounting performance measurement

More advanced modules Auditing, Finances (financial reporting and taxes)



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42

Module code Transfer project I

ECTS 5

Language German

Semester 5

Compulsory subject

Advanced subject


Module title Seminar/Transfer project I


Module level and relevance to the aims of the degree programme Implementation: transfer project:

• Students have the opportunity to apply the knowledge and skills they gained in their academic studies to specific practical and task-related challenges in the framework of a transfer project with an external organisation.

Implementation: seminar: • Within the framework of a theoretically focused seminar, students will work in a specific subject area. In this

course, students will learn to analyse complex interactions from a number of different perspectives and stakeholder points of view. The health system is highly differentiated; it includes a diverse array of strategic operative action paths and motivations among stakeholders. It is therefore important for students to acquire these important skills (helicopter view / interconnected thinking).

Learning outcomes By the end of this module, successful students should have acquired the following set of skills:

Transfer project Knowledge and understanding of the discipline

• Project management • Application of theoretical knowledge in

practice Methodological skills

• Targeted searches for business analysis information

• Analysis of processes and structures • Change management

Social and personal skills • Teamwork • Cooperation with practice partners

Seminar Knowledge and understanding of the discipline

• Working through complex interactions • Interconnected thinking and analysis

Methodological skills • Systematic designing and formatting of text and

reports using standard software • Making of structured and visually pleasing

presentations and use of a rhetorically appropriate style

Social and personal skills • Cooperative work on tasks in groups • Speaking and presenting arguments to a group • Accepting and giving constructive criticism

Course content • Project management • Project-related, i.e.

◦ Process analysis and design ◦ Cost accounting and performance measurement ◦ Team and conflict management ◦ Strategic marketing management

• Producing abstracts of academic articles • Establishing terminological definitions • Creating and giving brief presentations

Reading list • Project- or topic-related


Teaching and learning methods Seminar with individual or group tasks using the Moodle learning platform


Previous modules Project-dependent

More advanced modules


Total effort hours for 30 hrs 120 hrs 0 hrs 150 hrs


43

student



44

Module code Mark

ECTS 5

Language German

Semester 6



Module title Marketing/Sales


Module level and relevance to the aims of the degree programme Marketing is an increasingly important discipline, including in healthcare institutions. While marketing has always been of great importance in the pharmaceutical industry and on the cost object side for health insurance funds, it has been less important in the past as a business management discipline for hospitals, social institutions or rehab clinics, for example. This situation has changed significantly in recent years. With the introduction of diagnosis-related groups (DRG) in hospitals, increasing cost pressures and demographic trends (shortage of skilled labour), marketing has become an important discipline. Students will gain a deeper understanding of the narrow statutory frameworks, ethical and moral areas of conflict and the opportunities available to specific actors in the health sector.


• Knowledge of marketing basics • Specific features of service marketing • Application relevance for institutions in the healthcare industry • Ethical/moral issues, costs and legal constraints and their impact on the use of marketing in healthcare

management Methodological skills

• Implementation of marketing management processes • Situation analysis in marketing • Information gathering and generation (market research) • Definition of the marketing mix in healthcare management

Social and personal skills • Working in a clearly ordered and structured way • Weighing up the potentials and limits of marketing in healthcare management • Thinking in marketing dimensions

Course content • The marketing management process and strategic marketing management • The marketing mix in the consumer goods and service sectors • Special features of service marketing in relation to healthcare management • Introduction to market and marketing research • The legal framework for marketing in healthcare • Marketing with social media and Web 2.0

Reading list • Bruhn, M., Meffert, H. (2012) Handbuch Dienstleistungsmarketing, Planung, Umsetzung, Kontrolle,

Wiesbaden, Springer Gabler. • Felser, G. (2007) Werbe- und Konsumentenpsychologie, 3rd edition, Springer, Heidelberg. • Lüthy, A., Buchmann, U. (2009) Marketing als Strategie im Krankenhaus. Patienten- und

Kundenorientierung erfolgreich umsetzen. Kohlhammer, Stuttgart.



Assessment Written examination (90 min.) Prerequisites Group work/seminar paper

Previous modules General business studies and Business studies I to III





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46

Module code Financial

ECTS 5

Language German

Semester 6

Compulsory subject

Advanced subject


Module title Finances (accounting and taxes)


Module level and relevance to the aims of the degree programme The annual financial statements are not only the outcome of financial activities during a period, they are also the starting and end point of accounting for planning and control. The aim of this module is to present accounting and valuation methods in commercial and tax law, to make purposive and creative use of these methods, to outline the differences between commercial and tax balance sheets and to appreciate the impact of cause-effect chains on outcomes. In this context the most important types of tax will be presented. Relevant key performance indicators and related systems for the analysis of annual financial statements for various institutions in the healthcare industry will be described and possible modification requirements will be explained.


• Goal-focused accounting and valuation according to German commercial law (HGB) and tax law • Preparation of annual financial statements and all annexes to the balance sheet and profit and loss account • Introduction to tax law • Goal-focused selection, modification and use of key performance indicators in healthcare management

Methodological skills • Results-oriented selection and use of accounting and valuation options • Reading, understanding, critically appraising annual financial statements and recognising and articulating

future business opportunities and risks Social and personal skills

• Working in a clearly ordered and structured way • Reflecting on the impact of options on net assets, financial position and profitability


• Accounting and valuation under German commercial law (HGB) and tax law ◦ Costs of production, depreciation of fixed assets and reinstatement of original values ◦ Valuation of inventories, receivables and foreign currencies ◦ Deferred taxes ◦ Provisions and determination of earnings on an accrual basis

• Preparation of the annual financial statements, including schedules of assets, receivables, equity, provisions and liabilities and funding documentation under the German Nursing Institution Accounting Regulation (PBV)

• KPIs for analysis of the annual financial statements and possible need for modification in relation to the specific features of healthcare institutions

• Introduction to tax law, including in particular income tax (EStG), corporation tax (KStG), trade tax (GeWSt), VAT (UStG) and the tax code (AO)

• Non-profit institutions and taxes

Reading list • Baetge / Kirsch / Thiele (2012) Bilanzen, 12th revised edition, Düsseldorf. • Coenenberg, Adolf G. (2012) Jahresabschluss und Jahresabschlussanalyse, Stuttgart. • Graumann / Schmidt- Graumann, Anke (2011) Rechnungslegung und Finanzierung der Krankenhäuser,

Bonn. • Küting / Weber (2012) Die Bilanzanalyse, 9th edition, Stuttgart. • Further reading will be recommended during the course.


Lecture (4 credit hours)


Lectures and integrated tutorials using the Moodle learning platform



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Previous modules Finance and accounting More advanced modules Auditing Credit points 5 ECTS Attendance

time Independent






48

Module code Transfer project II

ECTS 5

Language German

Semester 6

Compulsory subject

Advanced subject


Module title Transfer project II


Module level and relevance to the aims of the degree programme Students have the opportunity to apply the knowledge and skills they gained in their academic studies to specific practical and task-related challenges in the framework of a transfer project with an external organisation.


• Project management • Application of theoretical knowledge in practice

Methodological skills • Targeted searches for business analysis information • Analysis of processes and structures • Change management

Social and personal skills • Teamwork • Cooperation with practice partners

Course content • Project management • Project-related, e.g.

◦ Process analysis and design ◦ Cost accounting and performance measurement ◦ Team and conflict management ◦ Strategic marketing management

Reading list • Project-related




Previous modules Project-dependent






49

Module code Seminar

ECTS 5

Language German

Semester 6

Compulsory subject

Advanced subject


Module title Seminar II


Module level and relevance to the aims of the degree programme Within the framework of a theoretically focused seminar, students will concentrate on one specific subject area. In this course, students will learn to analyse complex interactions from a number of different points of view and stakeholder perspectives. The health system is highly differentiated; it includes a diverse array of strategic operative action paths and motivations among stakeholders. It is therefore important for students to acquire these important skills (helicopter view / interconnected thinking).


• Working through complex interactions • Interconnected thinking and analysis

Methodological skills • Systematic designing and formatting of text and reports using standard software • Making of structured and visually pleasing presentations and use of a rhetorically appropriate style • Writing an academic piece of work

Social and personal skills • Cooperative work on tasks in groups • Speaking and presenting arguments to a group • Accepting and giving constructive criticism

Course content • Tackling practical tasks relating to business management in healthcare • Application of content learned during theoretical semesters

Reading list • Topic-related




Previous modules Topic dependent






50

Module code PF

ECTS 5

Language German

Semester 7

Compulsory subject

Elective course


Module title Leading and managing people Responsible Professor Dr. Sylvia Schafmeister

Module level and relevance to the aims of the degree programme The purpose of the module is to provide students a grounding in various management approaches and to enable them to reflect on management relationships in a healthcare operation in the context of business and organisational policy and objectives.

Learning outcomes By the end of this module, successful students should have acquired the following set of skills and be able to: Knowledge and understanding of the discipline • Critically reflect on different theoretical management concepts • Understand and place in context leading and managing people in the framework of task settings, organisation

design and corporate culture • Understand, place in context and evaluate practical management concepts • Understand and place in context different management tools • Recognise and evaluate the relationship between leading and managing people on the one hand and change

management on the other

Methodological skills • Reflect on the processes of leading and management people

Social and personal skills • Reflect on leadership and power relationships in a health operation • Reflect on their own potential leadership behaviour

Course content • Theories of leadership and management outcomes • Management relations • Practical leadership and management concepts • Leadership and management skills and tools

Reading list • Bröckermann, R. (2011) Führungskompetenz, Stuttgart. • Hentze, J. et al. (2005) Personalführungslehre, 4th edition, Bern. • Lieber, B. (2011) Personalführung, 2nd edition, Konstanz, Munich. • Rosenstiehl v., L/Regnet, E./Domsch, M. (2009) Führung von Mitarbeitern, 6th edition, Stuttgart. • Further reading provided in lecture notes.

Modes of teaching and learning Lecture (4 credit hours)



Previous modules Human resources and organisation






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Module code BAS

ECTS 15

Language German

Semester 7

Compulsory subject

Elective course


Module title Bachelor thesis and seminar


Module level and relevance to the aims of the degree programme In the Bachelor thesis students will take on an issue relevant to organisation in the healthcare industry or a research and cooperation project which they will work on independently, applying knowledge acquired in the internship and theoretical semesters. The Bachelor thesis will be defended in a presentation given in a Bachelor seminar. This will enable students to demonstrate how they have been able to implement their theoretical knowledge in an operational or research setting. Successful completion of the internship semester and of the Bachelor thesis will demonstrate students' professional qualifications.

Learning outcomes By the end of this module, successful students should be able to do the following: Knowledge and understanding of the discipline • Recognise, understand and document interrelating theoretical and business factors in day-to-day operations • Successfully tackle a large-scale task in day-to-day business operations and/or implement current research in

the field of business administration in a healthcare business setting Methodological skills • Write an academic piece of work • Give a clearly structured visual presentation and speak freely within a set time Social and personal skills • Show appreciation for the experiences and capabilities of other staff members or members of a research

group • Evaluate their own performance and the added value it provides • Discuss and objectively answer the questions of other interested parties

Course content • Tackling practical tasks relating to business management in healthcare • Application of content learned during theoretical semesters

Reading list • (E) Rossig, W., Prätsch, J. (2008) Wissenschaftliche Arbeiten: Leitfaden für Haus-, Seminararbeiten, Bachelor-

und Masterthesis, Diplom- und Magisterarbeiten, Dissertationen; BerlinDruck, Berlin. • (E) Niederhauser, J. Duden. Die schriftliche Arbeit - kurz gefasst: Eine Anleitung zum Schreiben von

Belegarbeiten in Schule und Studium. Literatursuche, Materialsammlung und Manuskriptgestaltung mit vielen Beispielen, Bibliographisches Institut, Mannheim.


S


Project, seminar

Assessment Coursework, seminar paper Prerequisites Previous modules None More advanced modules None Credit points 15 ECTS Attendance

time Independent






52

Advanced subjects


53

Module code Engl II

ECTS 5

Language English

Semester HS

Compulsory subject

Advanced subject


Module title Business English II

Responsible Angela Pitt (Language Centre)

Module level and relevance to the aims of the degree programme To raise students’ ability in English to level B2 (independent user). The final exam at B2 level will test this

Learning outcomes By the end of this module, successful students should have acquired the following set of skills and be able to: Language skills

• Deal with complex academic texts, taking account of the register and suitability of language • Answer questions on texts, summarising and paraphrasing the text content • Produce an essay using an objective and appropriate style • Write a business report, using the structure conventions appropriately • Make a presentation effectively and speak freely • Produce and understand business emails • Take part in meetings, understanding the conventions of turn‐taking, persuading and negotiating

Learning strategies • Organise the recording of key terminology for later retrieval • Monitor and appreciate own and others’ progress in learning • Monitor own learning preferences (e.g. alone or in groups) • Appreciate the value of peer teaching • Use and contribute to an e‐learning platform

Social skills • Appreciate the importance of teamwork, understand own team role preferences and those of others,

assess and give constructive criticism • Understand the importance of diplomacy in language • Understand rudimentary moves in conflict management • Appreciate the use of mentoring and coaching

Course content Working across cultures, marketing, managing human resources, managing materials, teambuilding Managing resources, the marketing mix, organisational cultures, quality, decision making Strategic planning, project management

Reading list • This will be provided by the lecturer and made available to students on the Moodle platform • Students should use a reputable dictionary, e.g. Oxford Advanced Learner’s Dictionary, PONS

Deutsch‐Englisch, Englisch‐Deutsch, www.dict.cc • For grammar revision and practice: Grammar in Use by Raymund Murphy (Cambridge

University Press), www.englishpage.com • Students should read widely and often in English, e.g. www.bbc.co.uk/business,

www.bbc.co.uk/health


Teaching and learning methods Seminar-style lecture and integrated tutorials as individual or group tasks using the Moodle learning platform.

Assessment Seminar paper and written examination (90 min.) Prerequisites None

Previous modules Business English I




Document version 0.1 Written by Pitt, January 2015


54

Module code STCO

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Strategic controlling Responsible Professor Dr. Silvia Straub

Module level and relevance to the aims of the degree programme The general objective of this course is for students to learn about strategic controlling in order to support management at the strategic level in specific phases of the strategic management process for healthcare institutions.

Learning outcomes By the end of this module, successful students should be able to do the following: Knowledge and understanding of the discipline

• Identify strategically relevant topics in healthcare organisations and deal systematically with these issues, adopting a problem focus and reflecting critically on strategic controlling instruments

Methodological skills • Apply relevant strategic controlling instruments

Social and personal skills • Reflect on the tensions arising in strategic controlling between staff expectations, medical exigencies and

business interests in the healthcare industry

Course content These abilities and skills will be acquired by tackling relevant topics geared, as far as possible, to healthcare issues

• Application of planning, analysis and documentation techniques relating to the management of strategic controlling issues

• Using strategic controlling instruments • Topics considered will include starting up businesses/business plan, balanced scorecard etc. at each phase of

the strategic management process o Strategic target planning o Strategic analysis and forecasts, development of alternative strategies o Strategy evaluation and selection o Strategy implementation o Strategic control

Reading list (latest editions in each case): (E) Bea, F. X.: strategisches Management, (E) Berk Corporate Finance, (E) Burger/Ulbrich/Ahlemeyer Beteiligungscontrolling, (E) Grand/Nippa Strategisches Management, (E) Jansen Mergers & Acquisitions: Unternehmensakquisition und -kooperation, (E) Müller-Stevens/Lechner Strategisches Management, (E) Porter, M. et al. Wettbewerbsstrategie: Methoden zur Analyse von Branchen und Konkurrenten, (E) Straub, S. Controlling und Businessplan, (E) Welge/Al-Laham Strategisches Management, Fachzeitschriften: Controlling, das Krankenhaus, Krankenhausumschau, Führen und Wirtschaften. Further reading will be recommended during the course


S (3 credit hours)


Seminar with individual or group tasks using the Moodle learning platform

Assessment Proof of academic achievement K/StA/Re

Prerequisites None

Previous modules Controlling



Independent study




Document version 0.1 Written by S. Straub, January 2015


55

Module code PM

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Personnel management tools


Module level and relevance to the aims of the degree programme The purpose of the module is to provide students with in-depth knowledge of personnel management tools and to enable them to use these in line with business and human resource objectives


• Critically reflect on various personnel management roles in a healthcare operation • Identify human resources topics in healthcare organisations and deal systematically with these issues,

adopting a problem focus and reflecting critically on personnel management Methodological skills

• Apply planning, analysis and documentation techniques relating to the management of personnel management issues

• Perform administrative personnel processes Social and personal skills

• Reflect on own professional human resources role • Reflect on the tensions arising in personnel management between staff expectations and business interests

Course content • The personnel management role • Human resources marketing, recruitment and selection instruments • Remuneration and performance management instruments • Personal development and competence management instruments • Employee retention and turnover instruments

Reading list • Breisig, Th. (2005) Personalbeurteilung. 3rd edition, Frankfurt a.M. • Bröckermann, R./Müller-Vorbrüggen, M. (2010) Handbuch Personalentwicklung. 3rd edition, Stuttgart. • Eisele, D./Doyé, Th. (2010) Praxisorientierte Personalwirtschaftslehre. 7th edition, Stuttgart. • Eyer, E./Haussmann, Th.(2011) Zielvereinbarung und variable Vergütung. 5th edition, Wiesbaden. • Huber, Andreas (2008) Personalmanagement. Munich. • Naegler, Heinz (2008) Personalmanagement im Krankenhaus. Berlin. • Stock-Homburg, R. (2010) Personalmanagement. 2nd edition, Wiesbaden. • Weiand, A. (2011) Personalentwicklung für die Praxis. Stuttgart.

Modes of teaching and learning Tuition in seminars (3 credit hours)


Lectures and discussions; immersion in contents through tutorials and case-study tasks; discussion in small groups and presentations of application-related tasks


Previous modules General usiness studies, Business studies I to II, Human resources and organisation






56

Module code QM

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Quality and risk management


Module level and relevance to the aims of the degree programme Quality management and assurance are of great relevance in the healthcare industry. The health reforms of recent years in particular have reinforced requirements and obligations in these fields. Examples include quality reports in the hospital sector (including medical KPIs), the requirements for certification of rehab centres, quality management for pharmaceuticals or nursing care gradings in nursing homes. The purpose of the module is to teach students the basic concepts of quality measurement, the special requirements which apply in the healthcare industry and operationalisation in specific sectors. The course will also address risk management. This is becoming increasingly important and required by both legislators and the insurance industry.


• Quality dimensions and quality measurements – possibilities, opportunities and limits • Quality management in healthcare • Distinguishing quality management and quality assurance • Quality assurance procedures in healthcare institutions • Risk assessment, measurement and controlling methods • How risk management systems work

Methodological skills • Knowledge of basic quality measurement procedures • Using risk management instruments

Social and personal skills • Learning to work in a clearly ordered and structured way • Analytical thinking

Course content • Quality dimensions and measurement • Quality assurance procedures in hospitals, rehab and nursing • Quality management procedures (e.g. DIN ISO, KTQ) • Statutory requirements and duties in the field of quality assurance (e.g. certification requirements, rehab

quality management)

Reading list • Kahla-Witzsch, Heike Anette, Platzer, Olga (2007) Risikomanagement für die Pflege, ein praktischer

Leitfaden. Kohlhammer, Stuttgart. • Ertl-Wagner, Birgit, Steinburger, Sabine, Wagner, Bernd C. (2013) Qualitätsmanagement und Zertifizierung

– praktische Umsetzung in Krankenhäusern, Reha-Kliniken, stationären Pflegeeinrichtungen, 2nd edition, Springer, Heidelberg.




Previous modules General business studies and Business studies I to III






57

Module code OR

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Operations Research in the Health Industry Responsible Professor Dr. Axel Focke Module level and relevance to the aims of the degree programme Many management problems are so complex that they are not amenable to intuitive solutions. In practice many problems are also adequately solved in qualitative terms, but seldom in adequate quantitative terms. Operations research enables quantitative problems be structured and quantified by means of simulations and optimisations. Students will be introduced to this topic and will be able to develop a feeling for the types of problems which can be solved using OR methods. Learning outcomes By the end of this module, successful students should have acquired the following: Knowledge and understanding of the discipline • General ability to structure problems • Knowledge of various OR algorithms • Application of algorithms to practical problems Methodological skills • Recognising which influencing factors lead to which solution algorithms • Recognising which problems can nonetheless the solved better intuitively • Using the simplex algorithm as a central element of operations research

Social and personal skills • Ability to communicate the advantages and possible uses of OR • Overcoming doubts about the use of mathematically based methods • Mediating between the different interest groups involved in projects

Course content • The history of operations research • Definitions and unique features of operations research • Problems, models and algorithms • Types of models in operations research • Project process in operations research • Implementation and IT • Optimisations

o Linear optimisation o Goal programming o Non-linear optimisation o Stochastic optimisation o Combinatory optimisation o Network analysis o Metaheuristics o Data envelopment analyses

• Simulations o Monte Carlo simulation o Markov chains o Discrete event simulation o System dynamics o Software agents o Queueing

Reading list Hillier F.S., Lieberman, G.J. (2002) Operations Research – Einführung, 5th edition, Oldenbourg-Verlag. Nickel, S., Stein, O., Waldmann, K.H. (2014) Operations Research, Springer-Gabler-Verlag Zimmermann, H.J. (2008) Operations-Research – Methoden und Modelle, Vieweg-Verlag. Modes of teaching and learning

V (3 credit hours)


Lectures and integrated tutorials

Assessment 90-minute examination

Prerequisites 15-minute seminar paper

Previous modules None More advanced modules None


58

Credit points 5ECTS Attendance time Independent study






59

Module code IntGM

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title International health management


Module level and relevance to the aims of the degree programme Students will learn the methods, processes and instruments of international management in the context of healthcare.

Learning outcomes By the end of this module, successful students will have acquired the following set of skills and be able to: Knowledge and understanding of the discipline • Explain and assess the structures and typical features of selected health systems • Understand the external and internal framework of the above function and evaluate its consequences for

international health management • Grasp the special features of the function and differentiate them from other business management functions • Apply business management instruments in international health management • Understand the strategic and operative aspects of business management and their mutual dependencies and

evaluate these for international health management Methodological skills • Identify and appraise areas subject to business management decision making • Develop and implement solutions to problems systematically and independently Social and personal skills • Critically reflect on all aspects of the areas of professional practice referred to above and lay the groundwork

for decisions • Interact in small groups and jointly develop and present solutions

Course content • International health systems • International market and site decisions • International market entry and market development decisions • International decision-making regarding functional areas • International organisational decisions • Intercultural corporate management

Reading list Büter, C. (2010) Internationale Unternehmensführung, Munich. Fleßa, S. (2012) Internationales Gesundheitsmanagement, Munich. Kutschker, M./Schmid, S. (2011) Internationales Management, Munich. Meckl, R. (2014) Internationales Management, Munich. Schöllkopf, M. (2010) Das Gesundheitswesen im internationalen Vergleich, Berlin. Plus additional and recent literature in lecture notes and lectures


Tuition in seminars (3 credit hours)


Seminar-style lecture and integrated tutorials

Assessment Study assignment Prerequisites None Previous modules General economics, health economics More advanced modules None Credit points 5 ECTS Attendance

time Independent



60





61

Module code KlinAWS

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Clinical application systems (incl. hospital information systems) Responsible Professor Dr. Walter Swoboda Module level and relevance to the aims of the degree programme The general objective of this course is to provide students an application-oriented introduction to key clinical application systems in the healthcare industry. This knowledge is necessary to understand the way in which computer-aided processes work in the healthcare industry. Learning outcomes By the end of this module, successful students should have acquired the following skills and be able to: Knowledge and understanding of the discipline • Understand the basic features of IT technology • Describe the importance and objectives of information management in healthcare • Describe key computer-aided processes • Identify and describe key outpatient and inpatient services • Identify and describe key systems for administrative and supporting healthcare institutions • Understand and manage interoperability and its various impacts Methodological skills • Make basic use of certain methods of strategic, administrative and operative information management, e.g.:

o Strategic IT management o Administrative data and process management o Operative data centre management,

• Apply certain system networking methods • Formulate medical information management objectives and measures in a specific setting

Social and personal skills • Present an in-depth discussion of course topics in a seminar paper • Construct cogent arguments in small groups Course content • Information management • Clinical systems: KIS, KAS, RIS, PACS, PDMS, LIS, APIS, etc. • Clinical administrative systems: Patient management, medicine controlling, etc. • Associated parts of ERP systems, such as settlement, logistics, financial accounting, controlling • System architectures • Networking: HL-7, DIACOS, xDT • Interoperability: Mapping, communication servers, archetypes and nomenclatures Reading list Krcmar, H. Informationsmanagement, Springer Verlag. Heinrich, L.J., Stelzer, D. Informationsmanagement: Grundlagen, Aufgaben, Methoden, Oldenbourg Verlag. Haas, P. Medizinische Informatik. Lehmann, T., Köhler, O. et al.: Handbuch der Medizinischen Informatik. Modes of teaching and learning

V (3 credit hours)




Prerequisites Seminar paper

Previous modules Information management More advanced modules None Credit points ECTS Attendance time Independent






62

Module code eHealth

ECTS 5

Language German

Semester HS



Module title Telemedicine and eHealth Responsible Professor Dr. Harald Mehlich Module level and relevance to the aims of the degree programme The general objective of this course is to provide students an application-oriented introduction to eHealth. This knowledge is necessary to understand the use of IT in cross-sector operations and in the networking of processes and actors in the healthcare industry. Learning outcomes By the end of this module, successful students should have acquired the following set of skills and be able to: Knowledge and understanding of the discipline • Understand eHealth fundamentals • Describe the importance and objectives of eHealth • Describe key eHealth concepts • Know and understand examples of key eHealth applications Methodological skills • Develop eHealth strategies for specific healthcare institutions • Apply expertise to practical tasks, discuss and develop own solutions

Social and personal skills • Present an in-depth discussion of course topics in a seminar paper • Construct cogent arguments in small groups

Course content • eHealth concepts; differentiation: eBusiness / eGovernment • Actors and strategies • eHealth priority topics

o Interoperability, standards, networking, data storage o Electronic health insurance card o Telemedicine o Ubiquitous computing in hospitals o eHealth and data privacy

Reading list WI-Heft Wirtschaftsinformatik. Schwerpunktheft Gesundheitsinformatik. 3/2005. Haas, P. Gesundheitstelematik. Haas, P. / Meier, A. /Sauerburger, H. (eds): eHealth. Praxis der Wirtschaftsinformatik, HMD 251. Modes of teaching and learning

V (3 credit hours)





Previous modules Information management More advanced modules Credit points ECTS Attendance time Independe

nt study Practicals Total hours



Document version 0.1 Written by Mehlich, January 2015


63

Module code ArbRech

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Labour law


Module level and relevance to the aims of the degree programme The purpose of the module is to provide students an in-depth understanding of labour law as the foundation of personnel management.


• Identification of labour law issues and placement in the proper context • Application of basic labour law to human resource issues • In-depth knowledge of specialist legal materials

Methodological skills • Bringing the facts of a case under a particular law • Interpretation techniques

Social and personal skills • Conflict resolution on the basis of management law • Legal intervention techniques

Course content • Individual labour law, including in particular contracts of employment and employment terms, collective

bargaining agreements, hiring and firing, employee liability, disciplinary law, law pertaining to severely disable employees, working time law

• Collective labour law, in particular codetermination law, works councils and staff representation in the public sector

• Conflict management under labour law, including labour tribunals and arbitration

Reading list • Applicable laws and legal standards, e.g. German Civil Code (BGB), labour laws • Own lecture notes, approximately 100 pages (compendium of legal judgements with further explanations

and commentary) • Commentaries on the German Social Code (SGB) and German Civil Code (BGB)

Modes of teaching and learning Tuition in seminars (3 credit hours)

Teaching and learning methods Interactive classes, immersion in contents through tutorials and case-study tasks


Previous modules Law I and II






64

Module code stratMgmt

ECTS 5

Language German

Semester HS



Module title Strategic management Responsible Professor Dr. Silvia Straub

Module level and relevance to the aims of the degree programme The general objective of this course is for students to learn about specific phases of the strategic management process for healthcare institutions.

Learning outcomes By the end of this module, successful students should be able to: Knowledge and understanding of the discipline

• Evaluate current aspects of strategic health management and apply these in practice Methodological skills

• Apply relevant strategic management instruments Social and personal skills

• Reflect on the tensions arising in strategic management between staff expectations, medical exigencies and business interests in the healthcare industry

Course content These abilities and skills will be acquired by dealing with relevant topics which, as far as possible, will be geared to healthcare issues and will build on the introduction to controlling module.

• Using strategic controlling instruments at each phase of the strategic management process o Strategic target planning o Strategic analysis and forecasts, development of alternative strategies o Strategy evaluation and selection o Strategy implementation o Strategic control

Within the framework of strategic management, current issues such as the following will be considered: • Starting up businesses and business plans, mergers and acquisitions, corporate finance, due diligence,

company evaluation and investments • Strategic organisation, networking, cooperation agreements, strategic alliances • Balanced scorecard - Management tool for transmitting corporate strategy and other relevant strategic

instruments such as target costing and benchmarking • Referrals management

Reading list (latest editions in each case): (E) Bea, F. X. strategisches Management, (E) Berk Corporate Finance, (E) Burger/Ulbrich/Ahlemeyer Beteiligungscontrolling, (E) Grand/Nippa Strategisches Management, (E) Jansen Mergers & Acquisitions: Unternehmensakquisition und -kooperation, (E) Müller-Stevens, G. Strategisches Management: Wie strategische Initiativen zum Wandel führen, (E) Porter, M. et al: Wettbewerbsstrategie: Methoden zur Analyse von Branchen und Konkurrenten, (E) Straub, S. Controlling und Businessplan, (E) Welge, M. K. Strategisches Management, academic journals: Controlling, das Krankenhaus, Krankenhausumschau, Führen und Wirtschaften. Further reading will be recommended during the course Modes of teaching and learning

S (3 credit hours)


Seminar with individual or group tasks using the Moodle learning platform

Assessment Proof of academic achievement K/StA/Re

Prerequisites None

Previous modules Controlling More advanced modules

None


Independent study





65

Document version 0.1 Written by S. Straub, January 2015


66

Module code PP/PE

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Personnel planning and deployment


Module level and relevance to the aims of the degree programme The purpose of the module is to enable students to plan personnel deployments efficiently and to draw on various methods of workforce requirements planning to evaluate on a regular basis requirements for human resources and to manage this using selected personnel controlling instruments.

Learning outcomes By the end of this module, successful students should have acquired the following set of skills: Knowledge and understanding of the discipline • Arranging flexible and efficient personal deployments • Developing working time systems to meet requirements • Using various instruments to plan workforce requirements and identify personnel costs • Implementing personnel planning as part of business planning • Implementing personnel controlling Methodological skills • Implementing planning, analysis and documentation techniques in personnel planning and controlling Social and personal skills • Reflecting on personnel planning and controlling; dealing with potential conflicts involving the expectations of

staff and patients/clients on the one hand and business interests on the other

Course content • Personnel strategy formation and personnel planning process • Planning workforce headcounts and requirements • Workforce requirements analyses and personnel assessment • Personnel deployment planning and working time management • Improving the flexibility of personnel deployment and headcounts • Reporting and personnel controlling

Instruction materials / reading list: • Kelm, R. (2012) Arbeitszeit- und Dienstplangestaltung in der Pflege. 4th edition, Stuttgart. • Kolb, M. (2010) Personalmanagement. 2nd edition, Wiesbaden. • Lisgen, G./Schübbe, F. (2007) Personalcontrolling. 2nd edition, Munich. • Naegler, Heinz (2008) Personalmanagement im Krankenhaus. Berlin. • Schlottfeldt, Ch./Herrmann, L. (2008) Arbeitszeitgestaltung in Krankenhäusern und Pflegeeinrichtungen.

Berlin. • Schulte, Ch. (2010) Personalcontrolling mit Kennzahlen. 3rd edition, Munich. • Stock-Homburg, R. (2010) Personalmanagement. 2nd edition, Wiesbaden.

Further reading provided in lecture notes. Modes of teaching and learning



• Lectures with discussions • Immersion in contents through tutorials and case-study tasks • Discussions and presentations of application-related tasks in small groups

Assessment Examination Prerequisites None Previous modules General business studies, Business studies I to II, Human resources and

organisation, Labour law More advanced modules None


67


Independent study






68

Module code Geronto

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Gerontology


Module level and relevance to the aims of the degree programme Gerontological themes play an important role in healthcare management for two reasons. Healthcare institutions are directly confronted with a complex of ‘ageing’ issues through their patients. This is clearly the case in the nursing field. Older and elderly people are also the primary clientele for hospitals, rehab, health insurance and the pharmaceuticals industry. In all of these, gerontological themes are thus of economic importance. This general relevance is reinforced by demography and the development towards ageing workforces.


• Knowledge in the research field of gerontology • Familiarity with aspects of the discipline of gerontology (e.g. gerontosociology, gerontopsychiatry) • Knowledge of the social policy and legal framework

Methodological skills • Ability to think in interdisciplinary terms

Social and personal skills • Working through topic areas and integration in an interdisciplinary research field


• Biogerontology (biological theory of ageing) • Geriatric medicine and geriatrics (medical perspective) • Gerontopsychiatry • Gerontopsychology (including disengagement theory, stigmatisation) • Socioeconomic aspects of ageing • Residential arrangements in old age (from senior citizens' homes to shared households) • Technology and the elderly (e.g. AAL) • Ageing and the world of work (e.g. ageing workforces) • Social policy and security law (German Social Code, SGB XI) and legal framework conditions (law on

nursing and housing quality)

Reading list Hans-Werner Wahl / Clemens Tesch-Römer / Jochen Philipp Ziegelmann (eds.) (2012) Angewandte Gerontologie, Interventionen für ein gutes Altern in 100 Schlüsselbegriffen, Stuttgart Kohlhammer. Wahl, H.-W. & Heyl, V. (2004) Gerontologie: Einführung und Geschichte. Stuttgart: Kohlhammer. Wahl, H.-W. & Kruse, A. (eds.) (2014) Lebensläufe im Wandel. Entwicklung über die Lebensspanne aus Sicht verschiedener Disziplinen. Stuttgart: Kohlhammer. Prahl, Hans-Werner/Schroeter, Klaus R. (1996) Soziologie des Alterns: eine Einführung, UTB, Frankfurt. Backes, Gertrud M.; Clemens, Wolfgang (2003) Lebensphase Alter. Eine Einführung in die sozialwissenschaftliche Alternsforschung. 2nd, expanded edition, Weinheim/Munich, Juventa. Paul B. Baltes, Jürgen Mittelstrass (eds.) (1992) Zukunft des Alterns und gesellschaftliche Entwicklung. Berlin, Walter de Gruyter, Berlin. Modes of teaching and learning

V+Ü (3 credit hours)


Seminar with lectures and practice transfer

Assessment Seminar paper and coursework

Prerequisites None

Previous modules Business studies II, Health economics More advanced modules None Credit points 5 ECTS Attendance

time Independen

t study Practicals Total hours

Total effort hours for 45 hrs 105 hrs 0 hrs 150 hrs


69

student Document version 0.1 Written by Würfel, January 2015


70

Module code WP

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Auditing


Module level and relevance to the aims of the degree programme More and more healthcare institutions are private legal entities – limited liability companies or stock corporations, for example – and (under section 316 of the German Commercial Code, HGB) must consequently have their annual financial statements and management report audited by an independent public auditor. Auditing requirements for public companies are also often set down in the statutes. This module is designed to prepare students for the preparation of the year-end audit, the selection and appointment of the auditor and the documents which must be made available. The module will also present the range of tasks undertaken by the annual auditor for healthcare institutions.


• Selection and appointment of the auditor • Knowledge of the audit process and audit procedures • Writing the audit report and certificate • Making the required documents available to the auditor

Methodological skills • Engaging in discussions with auditors • Reading, understanding and critically appraising audit reports

Social and personal skills • Learning to work in a clearly ordered and structured way • Reflecting on business management interactions.


• Companies' auditing duties, selection and appointment of the auditor • Checklist of documents which must be prepared for the auditor • Audit process and conduct, including in particular checking the internal control system, reviewing balance

sheet and profit and loss account items, the notes and management report with regard to the special regulations of the German Hospital Accounting Regulation (KHBV) and German Nursing Institution Accounting Regulation (PBV).

• Contents of the audit report

Reading list • Adler / Düring / Walter / Schmaltz (2007) Rechnungslegung und Prüfung der Unternehmen, Kommentar

zum HGB, AktG, GmbHG, PublG 6th revised edition, Stuttgart. • Baetge / Kirsch / Thiele (2012) Bilanzen, 12th revised edition, Düsseldorf. • Coenenberg, A. G. (2012) Jahresabschluss und Jahresabschluss-analyse, 22nd revised edition, Stuttgart. • Marten / Quick /Ruhnke (2011) Wirtschaftsprüfung, Stuttgart.


Lecture (3 credit hours)



Assessment Written examination (90 min.) Prerequisites None Previous modules Finance and accounting, Finance (financial reporting and taxes) More advanced modules Credit points 5 ECTS Attendance

time Independent






71

Module code Inno

ECTS 5

Language German

Semester HS



Module title Innovation management in healthcare Responsible Professor Dr. Axel Focke Module level and relevance to the aims of the degree programme Innovation management is a cross-cutting topic which is closely related to a number of a different operational functions. On the one hand, process innovations are required in all areas of a company. In addition, production innovation requires consistent and close cooperation, e.g. with production, financing and marketing functions. However, rather than exerting excessive influence on these functions, the focus is merely to facilitate the innovation process in these areas. For this purpose innovation management requires independent tools which it can be very useful for students to be acquainted with. Learning outcomes Knowledge and understanding of the discipline • Understanding the value of innovations, research and development • Recognising the organisation's innovative potential • Familiarity with a specific innovation management tool Methodological skills • Use case studies to apply the innovation management tool • Ability to convey the necessity of innovation • Cost and risk assessments for innovations

Social and personal skills • Ability to convey the need for innovation and to counter reluctance to countenance any changes at all • Ability to mediate between the different interest groups involved in projects • Acquisition of social skills through teamwork in small groups and presentation of own project work

Teaching content The course will introduce students to the content and significance of innovation management in the operational production process. For this purpose basic terminology and classification schemes for innovations will be explained and typical issues in the innovation process discussed. The course will, for example, consider technological dynamics with technology lifecycle models, the identification of relevant technologies and the analysis of suitable innovation strategies. Other teaching contents include product and process planning from the generation and selection of ideas through to project programme planning and product and process realisation. Finally, discussion will extend to the market launch of innovations, economic factors influencing positive outcomes for innovations and selected topics in innovation management, such as organisational aspects in research and development (different types of organisation, cooperative ventures, personnel management, and information and communication), intellectual property rights and licenses, comparative international research and development, funding (including from the European Union) and the internationalisation of research and development. Reading list • Hauschildt, J. (2007) Innovationsmanagement, 4th edition, Vahlen, Munich. • Specht, G., Beckmann, Ch., Amelingmeyer, J. (2002) F&E-Management: Kompetenz im Innovationsmanagement,

2nd edition, Schäffer-Poeschel, Stuttgart. • Strebel, H. (2007), Innovations- und Technologiemanagement, WUV, Vienna. • Stummer, C., Günther, M., Köck, A. (2010) Grundzüge des Innovations- und Technologiemanagements, 3rd

edition, Facultas, Vienna. Modes of teaching and learning

V (3 credit hours)



Assessment 90-minute examination

Prerequisites 20-minute seminar paper

Previous modules None More advanced modules None Credit points 5ECTS Attendance time Independen





72



73

Module code LogMan

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Procurement and logistics management in healthcare


Module level and relevance to the aims of the degree programme Students will learn to understand and apply the methods, processes and instruments of procurement and logistics management in the context of healthcare.

Learning outcomes By the end of this module, successful students should have acquired the following set of skills and be able to: Knowledge and understanding of the discipline • Understand the external and internal framework of the above functions and evaluate the consequences for

procurement and logistics management • Grasp the special features of these functions and differentiate them from other business management

functions • Apply business management instruments in each of the functions • Understand the strategic and operative aspects of business management and their mutual dependencies and

evaluate these for the above functions Methodological skills • Identify and appraise areas subject to business management decision making • Develop and implement solutions to problems systematically and independently Social and personal skills • Critically reflect on all aspects of the areas of professional practice referred to above and lay the groundwork

for decisions • Interact in small groups and jointly develop and present solutions

Course content • Framework conditions • Definition, objectives, tasks and objects • Material requirements planning/stocking • Material procurement • Material flow management • Methods and instruments • Procurement and logistics organisation • Interfaces to risk and quality management • Procurement and logistics controlling

• Reading list • Burns, L. R. (2002) The health care value chain: producers, purchasers and providers, San Francisco. • Kriegel, J. (2012) Krankenhauslogistik: Innovative Strategien für die Ressourcenbereitstellung und

Prozessoptimierung im Krankenhauswesen, Wiesbaden. • Pieper, U. (ed.) (2010) Logistik in Gesundheitseinrichtungen, Cologne. • Schmidt, R./Schmidt, A. (eds.) (2012) Beschaffung in Gesundheitseinrichtungen. Sachstand, Konzepte,

Strategien, Heidelberg. • Schneller /Smeltzer (2006) Strategic management of the health care supply chain, San Francisco. • Plus additional and recent literature in lecture notes and lectures Modes of teaching and learning



Seminar-style lecture and integrated tutorials

Assessment Study assignment Prerequisites None Previous modules None More advanced modules None Credit points 5 ECTS Attendance

time Independent



74





75

Module code MedCo

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject

Summer semester

Winter semester Module title Medicine controlling Responsible Professor Dr. Walter Swoboda Module level and relevance to the aims of the degree programme The objective of this course is to teach students the basics of and methods and technical support for medicine controlling and quality management. The hospital is used as the model. Where there are differences other medical institutions are also considered. Learning outcomes By the end of this module, successful students should have acquired the following set of skills and be able to: Knowledge and understanding of the discipline • Evaluate various medical codes and classifications • Grasp the main billing process and the factors which influence it • Understand the DRG catalogue as a business management classification • Evaluate various computer support options • Understand the difference between correct and incorrect coding (upcoding) • Explain the purpose of quality assurance in medicine • Apply several quality assurance models • Identify and apply various facets of data quality Methodological skills • Apply various medical codes and classifications • Be able to use clinical coding and grouping software • Answer catalogues of questions for quality management • Draw up data quality measures

Social and personal skills • Code and evaluate specific cases in small groups • Put quality models into practice

Course content • Terminology and classification • Diagnosis, procedures and process coding • Dagger and asterisk system, further additions • Software, coding aids and catalogues • Grouper • Quality management • Data quality criteria in the HIMIA

Reading list • Goldschmidt, Kalbitzer, Eckardt (2005) Praxishandbuch Medizincontrolling. Economica. • KTQ Manual / KTQ Catalogue (2009) KTQ-Verlag.


V (3 credit hours)


Lectures and integrated tutorials; writing and presentation of case studies in small groups; independent study of the academic literature.



Previous modules Medicine, care and therapy, information management More advanced modules None Credit points ECTS Attendance time Independent



76





77

Module code aktGM

ECTS 5

Language German

Semester HS

Compulsory subject

Advanced subject


Module title Current developments in healthcare management


Module level and relevance to the aims of the degree programme Much of the healthcare industry is highly regulated. Nonetheless, changes to existing framework conditions (particularly in the legal field), developments in technical structures or changes in society result in immense changes in parts of healthcare systems or indeed of entire systems. While other compulsory and major subjects primarily convey basic knowledge about business management processes and methods, this module considers current healthcare issues. The course will focus on and consider selected aspects of healthcare operations.


• Respond to, describe and put into practice current aspects of healthcare management addressed in the professional press

• Grasp processes of change, locate framework conditions and identify fields of action Methodological skills

• Practise interconnected thinking • Interpolate changes • Research and critically appraise specialist information on current aspects of health management • Extract and précis the contents of academic articles

Social and personal skills • Learn to work in a clearly ordered and structured way • Bring together different levels of knowledge

Course content The module is designed to describe healthcare developments and to analyse their impact on the affected actors. The primary orientation is to regard closed topic areas as such. The selection of topics will be oriented according to special healthcare contents and needs and primarily builds on the compulsory modules in this degree programme.

Reading list Focused on specific topics





Assessment Coursework and seminar paper

Prerequisites None

Previous modules Focused on specific topics More advanced modules Credit points 5 ECTS Attendance

time Independen





Documents

Business Studies in Healthcare Management - hs-neu-ulm.de · • Posting leasing contracts • Write off on receivables • Postings in human resources • Accruals entries • Posting