Business schools and programs must have an outcomes

ACBSP Standard #4

Business schools and programs must have an outcomes assessment program with

documentation of the results and evidence that the results are being used for the

development and/or improvement of the institution’s academic programs. Each business

school or program is responsible for developing its own outcomes assessment program.

CRITERIA

Use following criteria to document the extent to which the business school or program

meets the standard for Measurement and Analysis of Student Learning and

Performance. Justify any omissions.

Criterion 4.1. The business unit shall have a learning outcomes assessment program.

Table 4.1 below lists the learning outcomes for each academic program along with their

respective measuring instruments, achievement targets, results and follow-up action plans in

response to the results. Except for the ETS Major Field Test administered to all business majors

in their capstone class, all direct assessment measures are embedded in relevant courses and,

where appropriate, graded via a departmental scoring rubric. Three year assessment data are

presented under criterion 4.2.

Additionally, the College of Business Administration also uses indirect measures

(Educational Benchmarking Institute Surveys) please refer to criterion 3.h. in Standard #3.

COBA Student: Learning and Performance Summary for Academic Year 2009 - 2010

Learning Goals Measuring

Instruments

Achievement Targets Results Action Plans

Accounting BBA

/ BS

Ethical Behavior

for Accountants

Standardized

Test

70% of students in ACC 423 will achieve at least

70% credit on sampled exam questions.

Partially

Met

Stephenville: More time and emphasis will be given to legal

liability chapter for students to gain a better understanding of

the material. The new professor will determine best way to

meet target. Departmentally approved embedded exam

questions will be used as assessment tool for all entities.

Killeen: 1) implement brief quizzes at the start of each class

during the section of the course covering the standards 2)

modify the first test to place more emphasis on the standards.

Generally

Accepted

Accounting

Principles

Standardized

Test and Project

Students in ACC 304 and 401 will be tested on

their knowledge of generally accepted accounting

principles. Proficiency will be demonstrated by

receiving at least 70% credit on sampled exam

questions. At least 70% of the accounting majors

in the course will achieve that level of

proficiency.

Students in ACC 401 will research questions and

cases related to generally accepted accounting

principles. Proficiency will be demonstrated by

achieving a rating of acceptable or higher on such

questions and cases. At least 70% of the students

in the course will demonstrate this proficiency.

Partially

Met

Stephenville: Solutions manual will be removed from

Accounting Lab. Killeen: A review of the older topics before

the comprehensive final exam will be done to try to improve

performance. The total point value of the research cases will be

increased from 50 to 100 points. At the beginning of the

semester one class week will be dedicated to explaining

research assignments. This explanation will include case

format, acceptable research sources, and research techniques.

A portfolio of completed research cases will be available for

students to review as examples.

Technological

Skills

Standardized

Test

Students in ACC 301 will use spreadsheet

technologies to solve accounting problems.

Proficiency will be demonstrated by receiving at

least 70% credit on sampled questions. At least

70% of accounting majors in the course will

demonstrate this level of proficiency.

Met No action required

Generally

Accepted

Auditing

Standards

Project 70% of students in ACC 424 will achieve at least

70% credit on sampled examination questions.

Students in ACC 424 will present case analyses

requiring them to simulate procedures used by

practicing auditors. The case analysis

measurement is the responsibility of the faculty

and evidence of the measurement will be

collected and reported each semester the course is

taught.

Partially

Met

Departmentally approved embedded exam questions will be

used as assessment tool for all entities and will be

communicated at the beginning of the semester.

Effective

Communication

Presentation and

Written

Assignment

70% of students in the class will achieve a rating

of acceptable or better, where the rating is based

on ability to orally communicate information.

Students in ACC 423 will prepare written

assignments related to course topics. The writing

measurement is the responsibility of the faculty

and evidence of the measurement will be

collected and reported each semester the course is

taught


Functional Areas

of Business

Comprehensive

Exam

Average score on the ETS Major Field Test for

Accounting majors will meet the national norms

in the areas above.


Application of

Tax Code

Standardized

Test

Students in ACC 405 will research tax questions

and cases. Proficiency will be demonstrated by

achieving a rating of acceptable or higher on such

questions and cases. At least 70% of the students

in the courses will demonstrate this proficiency.

Partially

Met

All faculty teaching ACC405 will be notified of research

requirement and will be instructed to incorporate research into

curriculum for 1/3 of the class in order to meet TSBPA

requirements.

Administrative

Systems with

Educator

Certification,

B.S.

Communication

Skills

Written Assign Seventy-five percent of the students will score

70% or higher on selected documents in Business

Correspondence (GB 312) per the departmental

scoring rubric. Seventy-five percent of the

students will score 70% or higher on the final

presentation in Business Correspondence (GB

312) per the departmental scoring rubric.

Not Met Due to the limited number of majors a single student's lack of

follow through can skew the figures which was the case in this

data. Faculty will continue to reinforce the importance of

submitting assignments.

Use of

Technology

Presentation

Written Assign

Seventy-five percent of the students will score

70% or higher on the final presentation in

Business Correspondence (GB 312) per the

departmental scoring rubric. Seventy-five

percent of students will demonstrate proficiency

in word processing by scoring by scoring 70% or

higher on selected assignments in ADMS 315 per

the scoring rubric developed by the ADMS

faculty.

Not Met Due to the limited number of majors, a single student's lack of


data. The faculty will continue to reinforce the importance of

submitting all assignments.

Administrative

Systems

Knowledge

Written Assign. Seventy-five percent of students will score 70%

or higher on a required case study over

administrative systems knowledge in ADMS 414

per the scoring rubric developed by the ADMS

faculty.


General Business

Knowledge


or higher on a selected case study over general

business knowledge in ADMS 414 per the

scoring rubric developed by the ADMS faculty.

Not Met No data was collected during 2009-2010. Data will be collected

during 2010-2011 according to sustainability map.

Administrative

Systems, B.B.A. /

BS

Communication

Skills

Written Assign Seventy-five percent of the students will score

70% or higher on the capstone course (GB 459)

case study per the departmental scoring rubric.




departmental scoring rubric.





Use of

Technology

Presentation

Written Assign

Seventy-five percent of students will demonstrate

proficiency in word processing by scoring by

scoring 70% or higher on selected assignments in

ADMS 315 per the scoring rubric developed by

the ADMS faculty.





Administrative

Systems

Knowledge


or higher on a required case study over

administrative systems knowledge in ADMS 414

per the scoring rubric developed by the ADMS

faculty.

Not Met Data not collected during 2009-2010. Data will be collected

during 2010-2011 according to the sustainability map.

General Business

Knowledge


or higher on a selected case study over general

business knowledge in ADMS 414 per the

scoring rubric developed by the ADMS faculty.

Not Met No Administrative Systems majors were enrolled in GB 459

during fall 2009-2010 when data was collected for 2009-2010.

Applied Science

BS

Communication

Skills

Presentation

Written Assign




departmental scoring rubric. Seventy-five

percent of the students will score 70% or higher

on selected documents in Business

Correspondence (GB 312) per the departmental

scoring rubric.

Partially

Met

The recommendation is that no changes be made to the

achievement target to allow faculty teaching the GB 312 at

those locations to provide additional guidance and directions in

the areas identified as deficient.

Technology

Skills

Standard. Test Seventy-five percent of students will demonstrate

proficiency in the use of spreadsheets by scoring

70% or higher on selected questions developed

by departmental faculty in CIS/ACC 301, a

course typically completed by APSC majors.

Partially

Met

The Waco students are performing adequately. Attempts will

be made to provide supplemental instruction services (SI) to

Stephenville and Killeen students.

General Business

Knowledge

Written Assign Seventy-five percent of students will score 70%

or higher on a selected case study in ADMS 414

or MGMT/MKTG/ADMS 484 (courses typically

completed by APSC students) per the scoring

rubric developed by the faculty.

Partially

Met

Develop a more defined rubric for the case study evaluation for

MGMT/MKTG/ADMS 484.

Business

Administration,

B.S.

Communication

Skills

Capstone Assign Seventy-five percent of students will score 70%

or more on the capstone presentation (GB 459)

per the departmental scoring rubric.


Technology

Skills

Academic Direct Seventy-five percent of students will demonstrate



by departmental faculty in CIS/ACC 301,

Not Met Supplemental instruction will be made available.

General Business

Skills

Standard. Test Fifty percent of students will score at or above

the national average on the business major field

test administered in all sections of GB 459 each

spring semester.

Not Met Faculty will continue to track results through the 2013-2014

academic year to determine trends and will review and evaluate

those trends to determine appropriate curriculum needs to

achieve the target.

Business

Occupations,

B.A.A.S.

Communication

Skills

Presentation

Written Assign

One hundred percent of students in Killeen.

Stephenville, and Waco scored 70% or higher.



case study per the departmental scoring rubric

Partially

Met

Achievement target will be increased to seventy-five percent of

students will score 75% or higher on the capstone course (GB

459) presentation

Technology

Skills





required course for all BUOC majors.

Partially

Met

Killeen faculty will be notified of Killeen students' technology

performance so appropriate action in their technology courses

can occur. The achievement target of 70% will remain until all

campuses/areas meet the target.

General Business

Skills




spring semester.

Partially

Met

Partially met as Waco and Killeen did not meet target.

Continue tracking results through 2013-2014 to determine

trends. Faculty will review and evaluate trends to determine

appropriate curriculum needs to achieve targets.

CIS with

Educator

Fundamental

business

Comprehensives 70% of students in CIS 450 will achieve at least Met No action required

Certification,

B.S.

knowledge 70 % credit on sampled examination questions.

CS Teacher

Certification

Knowledge

Licensure Exam 80% of the students taking the ExCET in CS will

achieve a passing score.

Not Met The CIS department needs to track program participants and

TExES - ExCET testing to improve the pass rate of program

participants.

Computer

Information

Systems, BBA

Fundamental

CIS and

networking

knowledge

Standard. Test 70% of students in CIS 450 will achieve at least



Fundamental

business

knowledge

Standard. Test 70% of students in CIS 450 will achieve at least


Not Met Due to low enrollment in BBA - CIS a determination was made

to wait until enough data was collected to make an informed

decision

Communication

skills

Project 80% of students in CIS 450 will achieve a grade

of at least 70% on both an oral presentation and a

written research project on an appropriate CIS

topic.

Not Met Re-evaluate measure as CIS 450 moves to an on-line format to

support BAAS in Technical Occupations.

Computer

Information

Systems, B.S.

Communication

skills

Presentation

Written Assign

80% of students in CIS 444, CIS 478, or CIS 480

will achieve a grade of at least 70% on both an

oral presentation and a written research project on

an appropriate CIS topic


Knowledge in

CIS Support

Program

Project 80% of students will score at least 70% on the

project rubric related to their specific CIS support

program.


Fundamental

business

knowledge

Standard. Test 70% of students in CIS 444, CIS 478, or CIS 480

will achieve at least 70 % credit on sampled

examination questions.

Partially

Met

The department needs to evaluate the business core questions

as they relate to the Killeen campus to ensure that questions are

valid and/or determine a reason that Killeen students

underperform the expected outcome.

Fundamental

CIS and

Standard. Test 70% of students in CIS 444, CIS 478, or CIS 480

will achieve at least 70% credit on sampled


networking

knowledge

examination questions.

Economics BBA

/ BS

Theories and

Institutions

Standard. Test Students from ECO 301 and 303 will be surveyed

and tested on their proficiency in solving

problems and proposing policy alternatives as

identified in each course`s master syllabus.

Proficiency will be demonstrated by students

attaining at least 70 percent competency.


Problem Solving

and Policy

Standard. Test Students from ECO 301 and 303 will be surveyed

and tested on their proficiencies in key economic

theories and institutions identified in each

course`s master syllabus. Proficiency will be

demonstrated by students attaining at least 70

percent competency.

Partially

Met

Instructors in ECO 301 and 303 will implement policies,

including additional class time, clarified presentation

techniques, and more extensive explanation of outside class

work in an effort to improve student proficiency in the Solow

growth model (ECO 301) and commercial banking (ECO 303).

Technology Written Assign. Students will score an average of at least 70

percent on an assignment testing their

competency in the use of Excel, Word, and Web

sites containing economic data.


Finance BBA /

BS

Basic financial

concepts and

problem solving

Capstone Assign Students will achieve eighty percent or better on

key departmental exams and the exit exam

administered in Finance 403.

Met In Spring 2009 students easily met the 80 percent requirement

for key departmental and exit exams administered in the

Finance 403. Therefore, the 80 percent success requirement

will be increased to 85 percent.

Technical skills Academic Direct At least seventy-five percent of students will

score seventy-five percent or better on

technically-related assignments and internet-

related data gathering and cases.

Met Since seventy-five percent of students met the achievement

target of 75 percent or better on their assignments/cases, we

will implement an elevated achievement target of 80 percent or

better on assignments/cases.

Effective

communication

skills

Presentation One-hundred percent of students will pass the

written and oral requirements of Finance 403

with a grade of at least 70 percent. Since Finance

403 is a University-prescribed Intensive Writing

Course, 100 percent of all students have to

achieve the 70 percent writing and oral

communications requirement in order to pass the

course

Partially

Met

All but one student, met the target score of 70% in the written

and oral requirements of Fin 403. The one student who did not

meet the requirements was found deficient due to academic

honesty issues. Therefore the goal was only partially met. The

faculty responsible for the course will follow up on the

student's performance and report on the performance to the

Department Head.

Ethical behavior Eighty percent of the students will pass with a

score of 80 percent or better

Partially

Met

The students were given specific questions on ethics, but it was

determined that the questions did not capture the intent of the

assessment. Therefore this was discarded. After reviewing this

item, the faculty and department head decided to develop

measures of assessment for ethical behavior and the legal

aspects of it in combination rather than isolation. Going

forward from 2010-2011, the faculty will assess the students on

their knowledge of legal and ethical standards with a separate

assessment mechanism.

Human Resource

Management

BBA

Effective

Communication

Skills

Written Assign

Presentation



case study per the departmental scoring rubric.


General Business

Knowledge

Standard Test Fifty percent of students will score at or above

the national mean on the business major field test

administered in all sections of GB 459 each

spring semester.

Not Met Continue tracking results through 2013-14 to determine trends.

Faculty will review and evaluate trends to determine

appropriate curriculum needs to achieve targets.

Use of

Technology





required course for all HRM majors.

Partially

Met

Supplemental Instruction made available for student is

ACC/CIS 301

Fundamental

Knowledge in

Human Resource

Management

Academic Direct Seventy-five percent of students will score 70%

or higher on selected questions developed by

departmental faculty on exams given in MGMT

403, 404, 405, 406 or GB 434.

Not Met Those students not achieving 70% or better will be identified

after the first examination. Those students will schedule a

meeting with the instructor to discuss methods of improving

performance. Meetings thereafter will be scheduled as needed.

Interdisciplinary

Business, B.B.A.

Communication

Skills

Written Assign

Capstone Assign



case study and presentation per the departmental

scoring rubric.


Technology

Skills





required course for all INTB majors.


General Business

Skills




spring semester.

Not Met Faculty will continue to track results through the 2013-2014

academic year to determine trends and will review and evaluate

those trends to determine appropriate curriculum needs to

achieve the target.

Management

BBA / BS

Communication Written Assign.

Presentation




scoring rubric.


Technology Performance Seventy-five percent of students will demonstrate



by departmental faculty in CIS/ACC 301.


Management

Skills




301, 302, 350 or 401, 407 or 421.

Not Met Original data were collectecd from a Principles-level

management course. Collect data from more advanced

management courses.

General Business

Knowledge/Skill




301, 302, 350 or 401, 407 or 421.

Not Met Original data were collectecd from a Principles-level

management course. Collect data from more advanced

management courses.

Marketing BBA

Effective

Communication

Skills

Academic Direct

Capstone Assign




scoring rubric.


Use of

Technology




by departmental faculty in CIS/ACC 301.


Marketing

Problems

Capstone Assign Seventy-five percent of students will score 70%

or higher on a required written analysis of a

Marketing problem in MKTG 416 per the scoring

rubric developed by MKTG faculty.

Partially

Met

According to plan, data were not collected during this cycle.

General Business

Knowledge


the national mean score on the business major

field test administered in all sections of GB 459

each spring semester.

Partially

Met

Continue with our existing action plan. Kileen faculty, in

particular, need to increase efforts to exceed the General

Business Knowledge goal.

Business

Administration

MBA

Depth of

Knowledge in

Literature

Written Assign,

Comprehensives,

Capstone Assign

80% of students will score 80% or higher on

literature research assignments. Eighty five

percent of the students taking the comprehensive

exam will pass.

Not Met Case studies will be assessed by faculty teaching GB 588 per

the established sustainability map

Critical Thinking Comprehensives 80% of students will by receive a "pass" on the

MBA Comprehensive Examination which

demonstrates the student's ability to engage in

critical thinking analysis and synthesis across the

various business disciplines.


Student

Engagement and

Research

Practice and/or

Training

Written Assign,

Comprehensives

80% of students will earn the grade of 90 or

higher on the completed research proposal or an

average grade of 90 on completed

reading/research oriented articles. Eighty five

percent of the students taking the comprehensive

exam will pass.


Human Resource

Management

MS

Depth of

knowledge in

literature

Capstone Assign Eighty percent of the students will demonstrate

an in depth knowledge and application of HRM

practices by receiving a score of 70% or better in

HRM 595 or a Pass on the Management Theory

and Concepts Comprehensive exam.


Problem solving

and critical

thinking

Written Assign.

Capstone Assign

Eighty percent of the students will demonstrate

an in depth knowledge and application of HRM

practices by receiving a score of 70% or better in

HRM 595 or a Pass on the Management Theory

and Concepts Application Comprehensive Exam.

80% of students will score 80% or higher on

selected case analyses assignments as given in

HRM 595.

Not Met Collect data during future period.

Research,

practice, and/or

training

Written Assign. 80% of students will obtain a B or better upon

completion of HRM 501, 516, or 595. 80% of

students will score 70% or higher on literature

research.

Not Met Data will be collected during a future period.

Management and

Leadership MS

Problem solving

and critical

thinking


an in depth knowledge and application of

management, leadership and ethical practices by

receiving a score of 70% or better in MGMT 509

or a Pass on the Management Theory and

Concepts Application Comprehensive exam.

Partially

Met

Collect data in Killeen as they take the Comp Exam. The Comp

Committee for Stephenville based programs will review the

Comp Exam for improvements.

Depth of

knowledge in

discipline

literature


an in depth knowledge and application of

management, leadership and ethical practices by

receiving a score of 70% or better in MGMT 509

or a Pass on the Management Theory and

Concepts Comprehensive exam.

Partially

Met

Collect date from students taking Comp Exam in Killeen. The

Comp Committee for Stephenville based programs will review

the Comp Exam for improvement.

Ongoing student

engagement in

research, practice

and/or training

experience.

Written Assign 80% of student will obtain a B or better upon

completion of MGMT 568. 80% of students

will score 70% or higher on literature research

assignments.

Not Met Data will be collected based on existing Sustainability Map.

Criterion 4.2. To identify trends, the business school or program should report, at a

minimum, three successive sets of periodic assessment results.

UNDERGRADUATE PROGRAMS

Accounting: BBA/BS

Outcome/Objective: Ethical Behavior for Accountants

Achievement Target: At least 70% of students in ACC 423(Ethics for Accountants) will

achieve at least 70% on related exam questions.

Stephenville Killeen Waco

'07/'08 87.50% 100%

'08/'09 95% 92.30%

'09/'10 64.30% 62.50% 73.70%

Outcome/Objective: Technological Skills

Achievement Target: At least 70% of accounting majors in ACC 301(Business Analysis

Using Spreadsheets) will demonstrate proficiency in the use of spreadsheet software

technology to solve accounting problems by scoring at least 70% on related exam

questions.

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Ethical Behavior for Accountants



'07/'08 77.80% 90.00% 100.00%

'08/'09 85% 96.60% 95.00%

'09/'10 92% 73% 80%

Outcome/Objective: Effective Communication

Achievement Target: At least 70% of students in ACC 423(Ethics for

Accountants)/424(Auditing Evidence and Reporting) will achieve a satisfactory or

higher, where the rating is based on the ability to orally communicate information.


'07/'08 85.70% 100%

'08/'09 95% 92.30%

'09/'10 100% 94.30% 95%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Technological Skills


Outcome/Objective: Written Communication

Achievement Target: At least 70% of students in ACC 423(Ethics for Accountants) will

demonstrate proficiency in written communication.


'07/'08 81.30% 100%

'08/'09 100% 92.30%

'09/'10 100% 94.30% 95%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Effective Communication


Outcome/Objective: Generally Accepted Auditing Standards

Achievement Target: At least 70% of students in ACC 424(Auditing Evidence and

Reporting) will score at least 70% on exam questions on generally accepted auditing

standards.


'07/'08 76.20% 87.50%

'08/'09 65% 90%

'09/'10 63.60% 85.10% 45.50%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Written Communication


Outcome/Objective: Generally Accepted Accounting Principles

Achievement Target: At least 70% of students in ACC 401(Financial Accounting) or

ACC 403(Advanced Accounting Principles) will score 70% or higher on exam questions

on generally accepted accounting principles.


'07/'08

'08/'09 94.40% 89.50% 100%

'09/'10 92.60% 50% 88.90%

0%

20%

40%

60%

80%

100%

'07/'08 '08/'09 '09/'10

Generally Accepted Auditing Standards


Administrative Systems: BBA/BS

Outcome/Objective: Effective Written Communication Skills

Achievement Target: 75% of the students will score 70% or higher on selected

documents in GB 312 (Business Correspondence) per departmental scoring rubric. This

is required course for ADMS students.

Stephenville

'07/'08 100%

'08/'09 100%

'09/'10 33%

0

0.2

0.4

0.6

0.8

1

1.2

'07/'08 '08/'09 '09/'10

Generally Accepted Accounting Principles


Outcome/Objective: Effective Oral Communication Skills

Achievement Target: 75% of the students will score 70% or higher on the final oral

presentation in GB 312 (Business Correspondence) as per departmental scoring rubric.

This is a required course for ADMS students.

Stephenville

'07/'08 100%

'08/'09 100%

'09/'10 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Effective Written Communication Skills

Stephenville

Outcome/Objective: Administrative Systems Knowledge

Achievement Target: 75% of the students will score 70% or higher on a required case

study over Administrative Systems knowledge in ADM 414 (Administration of the

Electronic Office) per departmental scoring rubric. This is a required course for ADMS

students.

Stephenville

'07/'08 83%

'08/'09 100%

'09/'10

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Effective Oral Communication Skills

Stephenville

Outcome/Objective: Use of Technology

Achievement Target: 75% of students will demonstrate proficiency in word processing

by scoring 70% or higher on selected assignments in ADMS 315 (Word Processing) per

departmental scoring rubric.

Stephenville

'07/'08 *

'08/'09 100%

'09/'10 33%

*Course was not offered in 2007-2008

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Administrative Systems Knowledge

Stephenville

Applied Science: B.A.A.S

Objective/Outcome: Effective Verbal Communication Skills

Achievement Target: 75% of students will score 70% or higher in the capstone course

GB 459 (Business Strategy) oral presentation per departmental scoring rubric.


SW

Metroplex

'07/'08 100% 100% 100% 100%

'08/'09 100% 100% 100%

'09/'10 100%

100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Use of Technology

Stephenville


Achievement Target: 75% of students will score 70% or higher on a case study in the

capstone course GB 459 (Business Strategy) per departmental scoring rubric.

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Effective Verbal Communication Skills

Stephenville Killeen Waco SW Metroplex


SW

Metroplex

'07/'08 100% 100% 63% 100%

'08/'09 100% 100% 100%

'09/'10 100% 100%


Achievement Target: 75% of students will demonstrate proficiency in use of spreadsheet

by scoring 70% or higher on exam questions in CIS/ACC 301 (Business Analysis Using

Spreadsheets), a required course for BAAS students.


'07/'08 40%

'08/'09 75% 100% 100%

'09/'10 75% 67% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



Applied Science: B.S.

Outcome/Objective: Effective written communication skills

Achievement Target: 75% of students will score 70% or higher on selected documents in

GB 312 (Business Correspondence) per departmental scoring rubric. This is a course

typically taken by BSAS students.


SW

Metroplex

'07/'08 100%

'08/'09 83%*

'09/'10 75% 75% 50% 100%

*Data not broken for the various locations

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Use of Technology



Achievement Target: 75% of students will demonstrate proficiency in use of spreadsheets

by scoring 70% or higher on selected exam questions in CIS/ACC 301 (Business

Analysis Using Spreadsheets), a course typically taken by BSAS students.


SW

Metroplex

'07/'08

'08/'09 100%

100%

'09/'10 67% 67% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



Outcome/Objective: General Business Knowledge

Achievement Target: 75% of the students will score 70% or higher on a case study in

ADMS 414 (Administration of the Electronic Office) or MGMT/MKTG/ADMS 484

(Internship) per departmental scoring rubric. These are courses typically taken by BSAS

students.

Stephenville Waco

SW

Metroplex

'07/'08 100%

'08/'09

100% 100%

'09/'10 100% 100% 88%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Use of Techonolgoy


Business Administration: B.S.


Achievement Target: 75% of the students will score 70% or higher on the capstone

course GB 459 (Business Strategy) case study per departmental scoring rubric.

Stephenville Killeen

'07/'08 100% 100%

'08/'09 0% 100%

'09/'10 91% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

General Business Knowledge

Stephenville Waco SW Metroplex

Outcome/Objective: Effective Oral Communication Skills

Achievement Target: 75% of the students will score 70% or higher on the oral

presentation in the capstone course GB 459 (Business Strategy) per departmental scoring

rubric.


'07/'08 50% 100%

'08/'09 100% 100%

'09/'10 83.30% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



Outcome/Objective: Use of Techology

Achievement Target: 75% of the students will demonstrate profiency in the use of

spreadsheets by scoring 70% or higher on selected exam questions in CIS/ACC 301

(Business Analysis Using Spreadsheets), a required course for Business Administration

B.S. students.


'07/'08 100%

'08/'09 100% 75%

'09/'10 67% 67%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Effective Oral Communication Skills


Economics: BBA

Outcome/Objective: Theories and Institutions

Acheivement Target: Students in ECO 301 (Intermediate Marcroeconomics) and 303

(Money and Banking) will demonstrate comptency in economic theories and instituting

by scoring at least 70% on exam questions in these required classes for economic majors.

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Use of Technology


Theories and Institutions

2008-2009 2009-2010

Aggregate Demand/

Aggregate Supply Model

65% 94%

IS-LM Model 82% 85%

Solow Growth Model 58% 65%

Money & Payment Systems 71% 85%

Capital & Money Markets 70%

Commercial Banking 68% 62.5%

Federal Reserve 68% 77.5%

Supply/Demand Model 94%

Indifferent Curve Model 86%

Perfect Competition Model 90%

Monopoly Model 97%

Oligopoly Model 88%

National Income Accounting 90%

Unemployment 100%

Inflation 95%

Fiscal Policy 78%

Monetary Policy 100%

Bank Regulation 92%


Achievement Target: Students will score an average of 70% or higher on course

assignments testing their use of Excel, Word, and Web sites containing economic data.

Stephenville

'08/'09 76.70%

'09/'10 87.80%

Finance: BBA

Outcome/Objective: Effective Communication Skills

Achievement Target: 100% of the students will pass the written and oral communication

requirements in Finance 403 (Case Studies in Finance) with a grade of 70% or better.

Stephenville

'08/'09 100%

'09/'10 80%

0%

20%

40%

60%

80%

100%

120%

'08/'09 '09/'10

Use of Technology

Stephenville

Outcome/Objective: Basic Financial Concepts and Problem Solving

Achievement Target: 100% of the students will achieve 80% or better on selected exam

questions and the exit exam in Finance 403 (Case Studies in Finance).

Stephenville

'07/'08 100%

'08/'09 100%

'09/'10 100%

0%

20%

40%

60%

80%

100%

120%

'08/'09 '09/'10

Effective Communication Skills

Stephenville

Human Resource Management: BBA

Outcome/Objective: Effective Verbal Communication Skills

Achievement Target: 75% of students will score 70% or higher on the oral presentation in

the capstone course GB 459 (Business Strategy) as per departmental scoring rubric.


'07/'08 100% 100%

'08/'09 67% 100%

'09/'10 100% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Basic Financial Concepts and Problem Solving

Stephenville


Achievement Target: 75% of students will score 70% or higher on the case study in the

capstone course GB 459 (Business Strategy) as per departmental scoring rubric.


'07/'08 100% 100%

'08/'09 67% 100%

'09/'10 100% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10




Achievement Target: 75% of students will demonstrate proficiency in use of spreadsheets

by scoring 70% or higher in selected questions in CIS/ACC 301 (Business Analysis

Using Spreadsheets) a required course for HR students.


'07/'08 100%

'08/'09 67% 67%

'09/'10 83% 67%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



Outcome/Objective: Fundamental Knowledge in HR Management

Achievement Target: 75% of students will score 70% or higher on selected exam

questions in Mgmt 403 (Wage and Salary Administration), 404 (Recruitment, Selection

and Placement), 405 (Human Resource Development), 406 (Employee/Labor Relations),

or GB 434 (Employment Law).


'08/'09 39.20% 22.50%

'09/'10 * *

*scheduled for measurement again in 2010-2011

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Use of Technology


Interdisciplinary Business: BBA



course GB 459 (Business Strategy) presentation per the departmental scoring rubric.


SW

Metroplex

'07/'08 100% 100% 100%

'08/'09 81.25% 81.25% *

'09/'10 100% 100% *

*Not offered

0%

20%

40%

60%

80%

100%

120%

'08/'09 '09/'10

Fundamental Knowledge in HR Management




course GB 459 (Business Strategy) case study per the departmental scoring rubric.


SW

Metroplex

'07/'08 100% 100% 100%

'08/'09 66.70% 100% *

'09/'10 93.80% 100% *

*Not offered

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10


Stephenville Killeen SW Metroplex


Achievement Target: 75% of students will demonstrate proficiency in the use of

spreadsheets by scoring 70% or higher on selected questions developed by departmental

faculty in CIS/ACC 301 (Business Analysis Using Spreadsheets), a required course for

all INTB majors.


SW

Metroplex

'07/'08 100%

*

'08/'09 64.30% 100% *

'09/'10 75% * *

*No Interdisciplinary Business Majors

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



Management: BBA/BS





'07/'08 88% 91%

'08/'09 93% 100%

'09/'10 95% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Use of Technology






'07/'08 88% 100%

'08/'09 80% 100%

'09/'10 90% 75%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



Outcome/Objective: Fundamental Knowledge in Management

Achievement Target: 75% of students will score 70% or higher on selected questions

developed by departmental faculty on exams given in MGMT 301 (Principles of

Management), 302 (Personnel/Human Resources Management), 350 (Organization

Behavior), 407 (Business Ethics) or 421 (Production and Operations Management).

*To be measured again in 2010-2011

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10




'08/'09 33% 40%

'09/'10 * *

Marketing: BBA

Outcome/Objective: Effective Verbal Communications Skills




'07/'08 100% 100%

'08/'09 92.30% 100%

'09/'10 100% 100%

0%

20%

40%

60%

80%

100%

120%

'08/'09 '09/'10

Fundamental Knowledge in Management






'07/'08 100% 100%

'08/'09 86.70% 100%

'09/'10 90% 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



GRADUATE PROGRAMS

Master of Business Administration

Outcome/Objective: Effective Decision-Making/Critical Thinking Skills

Achievement Target: 70% of MBA students will achieve a grade of “pass” on appropriate

questions from the MBA comprehensive exam (as graded by faculty committee) or from

MBA core courses.

Stephenville

'07/'08 90%

'08/'09 85%

'09/'10 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10



Outcome/Objective: Effective Communication Skills

Achievement Target: 85% of MBA students will achieve a rating of acceptable or better

on written or oral presentations, graded for their ability to communicate concepts and

information related to the business discipline in question.

Stephenville

'07/'08 85%

'08/'09 95%

'09/'10 *

*This outcome/objective was replaced by one related to Depth of Knowledge in the

literature. It will be measured in the 2010-2011 cycle.

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Effective Decision-Making/Critical Thinking Skills

Stephenville

Master of Science in Human Resource Management

Outcome/Objective: Written Communication

Achievement Target: 80% of the students completing the comprehensive exam given

each semester will successfully pass.


'07/'08 100% 100%

'08/'09 100% 100%

'09/'10 100% 85%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Effective Communication Skills

Stephenville

Outcome/Objective: Problem Solving/Comprehensive Human Resource Knowledge

Achievement Target: 80% of the students will demonstrate knowledge of the

comprehensive nature of Human Resource Management by receiving a passing score on

the comprehensive exams. These exams are assessed via a blind-reviewed process by

multiple evaluators each semester.


'07/'08 100% 100%

'08/'09 100%

'09/'10 100% 85%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Written Communication


Outcome/Objective: Knowledge of Literature

Achievement Target: 80% of students will score 80% or higher on assignments requiring

discipline-specific literature research.

*This new learning objective will be first measured in 2010-2011.

Master of Science in Management & Leadership

Outcome/Objective: Problem Solving and Critical Thinking

Achievement Target: 80% of students will score 80% or above on selected case analysis

assignments in the capstone MGMT 509 (Seminar on Management and Leadership)

course per the departmental scoring rubric.

Online

'07/'08 80% +

'08/'09 80% +

'09/'10 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Problem Solving/Comprehensive Human Resource Knowledge


Outcome/Objective: Professional Ethics

Achievement Target: Students will score 80% or above on selected case analysis

assignments in the capstone course MGMT 509 (Seminar on Management and

Leadership) per the departmental scoring rubric.

Online

'07/'08 80% +

'08/'09 80% +

'09/'10 100%

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Problem Solving and Critical Thinking

Online

Outcome/Objective: Depth of Knowledge in the Discipline Literature

Achievement Target: 80% of the students will demonstrate an in depth knowledge and

application of management, leadership and ethical practices by receiving a score of 70%

or better in MGMT 509 (Seminar on Management and Leadership) or a Pass on the

Management Theory and Concepts Comprehensive exam.

Online

'09/'10 100%

This is a new outcome/objective whose initial measurement was in 2009-2010.

0%

20%

40%

60%

80%

100%

120%

'07/'08 '08/'09 '09/'10

Professional Ethics

Online

Criterion 4.3. Assessment plans should be designed to yield comparative information and

data both over time and with respect to benchmarks.

Criterion 4.4. The business unit shall make use of the learning outcomes assessment results

to improve its educational processes in the interest of continuously improving student

learning outcomes. The business unit must describe specific improvements it has made to

its programs based on information obtained from its learning outcomes assessment results.

0%

20%

40%

60%

80%

100%

120%

'09/'10

Depth of Knowledge in the Discipline Literature

Online

Documents

Business schools and programs must have an outcomes