BUSINESS SCHOOL BUSINESS MANAGEMENT

OFFICE MANAGEMENT

TOURISM AND LEISURE MANAGEMENT

SPRING SEMESTER

COURSE GUIDE |2017-2018

Business School - Course guide 2016-2017 2

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Courses

The Business School includes various courses and international students can combine those courses

from the different study fields. The letters G, B, O, T indicate in this course guide which subjects are

taught in which study field.

Study fields:

G = General ( mix of Business, Office and Tourism Management students)

B = Business Management

O = Office Management

T = Tourism and Leisure Management

The courses are listed in alphabetical order for each study field.

The combination of courses can be restricted by planning issues if you choose courses out of different

study fields. Overlaps can be solved at the start of the semester.

A= available course in autumn semester

S = available course in spring semester

1. Compulsory course

Course unit Course Study

field

SEM # ECTS

YR0381 Survival Dutch G S 3

2. Elective courses

On top of the compulsory courses, students can choose courses for a maximum of 30 ECTS per

semester.

Please read the prerequisites of every course in the course list carefully before applying. Thomas

More remains the right to change the learning agreement upon arrival if the student doesn’t meet the

requirements to enter the course.

The combination of courses can be restricted by planning issues.

Language courses: exchange students must include in their application a document stating their

actual level of the chosen language.

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SPRING – SECOND SEMESTER FEB-JUN

Course unit Course Study

field

SEM # ECTS

YB1005 Asian Business Topics B S 3

YB1008 Business Fundamentals Cases B S 3

YB0636 Emerging Markets 1 B S 3

YB0999 Procurement & Supply Chain B S 3

YB1001 Sales B S 3

YB1000 Business Analytics G S 3

YR0458 Ethical Managerial Problem Solving G S 4

Foreign language: French, English, Spanish, German

and/or Chinese G S 3

YR0382 Intercultural Communication G S 3

YB1003 International Trade G S 3

YB1002 Personal Branding G S 3

YO0410 Customer relationship management O S 3

YO0492 English: Intermediate level - Communicating in

English O S 3

YO0165 German: intermediate level – Duits 4 O S 3

YO0108 Spanish: intermediate level – Spaans 4 O S 3

YO0480 International Relations: UK, USA, The Commonwealth

O S 3

YE0324 Culture & Art T S 3

YE0278 English for Tourism 3 T S 3

YE0178 Français Touristique 2 T S 3

YE0180 German 1 T S 3

YE0176 International Tourism T S 3

YE0181 Español 1 T S 3

YE0323 Tourism Fundamentals T S 3

YE0344 Travel Management 1 T S 5

Traineeship in Tourism and Leisure* T S 23

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COMPULSORY COURSE

Course Code / Field YR0118 G

Course title SURVIVAL DUTCH

ECTS credits 3 ECTS

Language English / Dutch

Course objectives This language course ‘Dutch for foreign students’ focuses on the basic

language skills one needs to survive in a ‘Dutch speaking region’.

Course Content Gradually your competence and confidence in speaking, reading and

writing Dutch will be built up, starting from the day to day life. ICT is

used in order to give everybody the opportunity to follow his/her own

tempo.

Communication exercises in and outside the classroom are very

important in this course.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

according CEFR (Common European Framework of Reference for

languages)

Link More info

SPRING – SECOND SEMESTER 13FEB-30JUN

Course code / Field YB1005 B

Course title ASIAN BUSINESS TOPICS

ECTS credits 3 ECTS

Language English

Course objectives Student knows all aspects of Asian Business culture

Course content Business Etiquette: what do you need to know about the Asian and more

specifically the Chinese culture in order to do business with/in Asia/china.

Prerequisites Knowledge from previous courses: Economy, International Trade and

Business Fundamentals

Link More info

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Course code / Field YB1008 B

Course title BUSINESS FUNDAMENTALS CASES

ECTS credits 3 ECTS

Language English

Course objectives By playing a business game in team, the student is responsible for business

operations. The student presents the business results.

Course content Financial management

Marketing management

Logistics management

Human resources management

Insurance

Business game

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

Course code / Field YB0636 B

Course title EMERGING MARKETS 1: LATIN & SOUTH-AMERICA

ECTS credits 3 ECTS

Language English

Course objectives Know the region form a business point of view

1. Student is able to locate Latin America on the world map en knows the economic, demographic, cultural, social and political history. 2. Student is able to find and use reliable sources regarding socio-economic and political status of Latin American countries - even after his/her studies, the student can consult these sources on a regular basis to keep up to date with trends and changes on these markets. 3. Student is able to analyse the individual country report of Latin American countries and make a SWOT of these countries in comparison with other emerging markets of the Global South (including China), but also with USA, EU and Flanders. 4. Student is able to estimate advantages and risks for a Flemish product or service SME to export or outsource to one of these countries.

5. Student is able to take a business case and export it to a Latin American

country, using country analysis, swots, pestels,etc

Course content PPT slides teacher, reference documents, all to be found on Toledo.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

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Course code / Field YB0999 B

Course title PROCUREMENT & SUPPLY CHAIN

ECTS credits 3 ECTS

Language English

Course objectives Student is able to analyse the procurement and supply chain requirements

of a Belgian company or multinational and is able to develop the

experience and knowledge to draw up a procurement and supply strategy

and operational approach using a group project with individual portfolio

work.

Content

Procurement Organisation

Supplier / Bid / Tender Evaluation

Developing and Managing Contracts

Procurement eCommerce / Systems

Operations Management

People and Skills

Risk / Mitigation

Supplier Relationship Management and Supply Chain Management

Understand Need - Market and Options Assessment

External Environment Scanning

Course content

Prerequisites

Link More info

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Course code YB1001 B

Course title SALES

ECTS credits 3 ECTS

Language English

Course objectives participants should be able to;

-Identify the core skills required for effective influence and negotiation.

-Recognise and implement different influencing and negotiating styles.

- Create real buying emotions in the customer.

Course content Personal Preparation & Initial Contact – Mapping out a strategy for

personal preparation and building the language patterns of the greeting

and initial contact and understanding Customers.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

Course code / Field YB1000 G

Course title BUSINESS ANALYTICS

ECTS credits 3 ECTS

Language English

Course objectives The student understands how statistics and analysis of business figures

support the day-to-day strategic management decisions.

Course content Use of analytical techniques and visualization techniques in order to map

on the basis of the available operating data

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

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Course code YR0129 G

Course title INTERCULTURAL COMMUNICATION

ECTS credits 3

Language English

Course objectives The student reflects on his / her own cultural frame and examines what

impact this has on one's performance in group

The student shows respect for cultural differences

The student has knowledge and understanding of some basic concepts

of intercultural communication

The student demonstrates understanding of (inter) personal, situational

and cultural factors in intercultural communication

The student translates these insights into the analysis of a concrete case

Course content The concept of intercultural competence. First we will discuss what intercultural competence is about. In the next step, students will reflect on what they have actually learned during sessions, in the reading material, and in doing exercises and assignments.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

according CEFR (Common European Framework of Reference for languages)

Link More info

Course code YR0458 G

Course title ETHICAL MANAGERIAL PROBLEM SOLVING

ECTS credits 4 ECTS

Language English

Course objectives Understanding business ethics based upon a managerial approach.

Course content Students should be able to:

• recognize and anticipate ethical issues in a range of business activities;

• use appropriate concepts and methods of reasoning to understand

ethical problems and dilemmas in management;

• use ethics imaginatively to enhance business decision making.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

according CEFR (Common European Framework of Reference for

languages)

Link More info

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Course code YB1003 G

Course title INTERNATIONAL TRADE

ECTS credits 3 ECTS

Language English

Course objectives The student gets more insight in the functioning of & processes

behind global trade.

Course content Student learns about topics related to international trade, such as customs

& duties, which forms available, export management, WTO, Flanders

Investment & Trade, international trade law, business etiquette, global

trends, market entry strategies, international marketing. The list is not

exhaustive.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

Course code YB1002 G

Course title PERSONAL BRANDING

ECTS credits 3 ECTS

Language English

Course objectives At the end of this course the student is aware of his personal value and

merits as a future professional entering the labour market. ‘Soft’ skills

which are key to participate in the dynamic, complex and challenging

reality of the 21st century world place are explored in group and trained

in practice.

Course content The student starts from a general explanation to express his own

personality, qualities and interests in an integrated exercise in which he

presents himself and his work to the market.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

Course code YO0410 O

Course title CUSTOMER RELATIONSHIP MANAGEMENT

ECTS credits 3 ECTS

Language English

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Course objectives -The student grasps the difference between method and technology.

-The student is able to make a basic translation from work method to

technology.

-The student knows the pitfalls of digitization.

-The student has insight into customer behavior.

Course content Difference between CRM policy and work method and CRM technology

A first translation from work method to technology and Customer

behavior.

Prerequisites Final competences of secondary education

Link More info

Course code YO0492 O

Course title ENGLISH: INTERMEDIATE LEVEL – COMMUNICATING IN ENGLISH

ECTS credits 4 ECTS

Language English

Course objectives The student shows his/her knowledge of the English-speaking world (on the basis of a selection).

Course content The student writes different types of texts and translates.

The student speaks fluently: he not only passes on information he/she convinces as well. He also interprets simple texts

Prerequisites Good knowledge of the English language according CEFR (Common

European Framework of Reference for languages): B1-B2

Link More info

Course code YO0165 O

Course title GERMAN: INTERMEDIATE LEVEL

ECTS credits 3 ECTS

Language English

Course objectives At the end of this course, students should reach according CEFR (Common

European Framework of Reference for languages) scale A2 – B1

Listening : B1

Reading : B1

Writing : A2-B1

Speaking : B1

Course content The student takes deadlines into account and aims for quality work.

He/she corrects it after a feedback. (general communication)

Prerequisites Knowledge of the German language according CEFR (Common European

Framework of Reference for languages):

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listening A2

reading A2

speaking A2

writing A1-A2

Link More info

Course code YO0108 O

Course title SPANISH: INTERMEDIATE LEVEL

ECTS credits 3 ECTS

Language English

Course objectives The student shows his/her knowledge of the Spanish-speaking world (on

the basis of a selection).

Course content The student expresses himself correctly (using the words and grammar he

knows) and talks about common subjects (also on the phone).

The students writes and talks about past and future events. * The student

understands texts/speeches/conversations of an intermediate level and is

able to give a coherent summary about their content.

Prerequisites Good knowledge of the Spanish language according CEFR (Common

European Framework of Reference for languages): A2-B1

Link More info

Course code YO0480 O

Course title INTERNATIONAL US, UK, THE COMMONWEALTH

ECTS credits 3

Language English

Course objectives Understanding how to communicate with people from the English speaking world.

Course content Student able:

- The English Speaking Cultures Stereotyped - Identifying Values in the UK, US and Commonwealth

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- Corporate Culture and Brand Image - Living and working with the English Speaking world

Prerequisites B1-B2 in CEFR ( Common European Framework of reference for languages

Link More info

Course code YE0324 T

Course title CULTURE & ART

ECTS credits 3

Language English

Course objectives

Course content

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

Course code YE0278 T

Course title ENGLISH FOR TOURISM 3

ECTS credits 3

Language English

Course objectives B2 in CEFR (Common European Framework of Reference for Languages)

The student will develop the following skills:

acquire specialized tourism terminology

gain confidence in the professional skills needed for the tourist industry

practise language skills in a professional context

develop awareness of the English Speaking World

Course content These topics will always be linked to one or more communication skills

Extra focus on:

- Professional skills & people skills needed in tourism

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- Professional communication skills

- Tourism related case studies.

- Tourism File (individual portfolio student)

Prerequisites B1 - B2 in CEFR (Common European Framework of Reference for Languages)

Link More info

Course code YE0178 T

Course title FRANÇAIS TOURISTIQUE 2

ECTS credits 3

Language French

Course objectives The student should be able to:

find and use appropriate resource material ( in French) in view

of its use in self-study assignments

be able to inform on and describe products and languages

deal with telephone inquiries providing and asking for information in the context of touristic services and products

Course content Modules Tourism : vocabulary, language structures and

professional skills (how to give information, to make

reservations, to describe accommodation...) and professional

attitude (customer service, show understanding, reassuring ...)

Prerequisites Knowledge of the French language

B1 in CEFR (Common European Framework of Reference for Languages)

Link More info

Course code YE0190 T

Course title FRANÇAIS TOURISTIQUE 4

ECTS credits 3

Language French

Course objectives The student should be able to;

find and use appropriate resource material ( in French) in view

of class discussions

Deliver oral reports, negotiate and handling of complaints

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Course content Study on:

-Classical conversations

-Sales conversations

-Handling complaints

-Telephone

-Commercial correspondence (letters, email, offers, ect)

Prerequisites Knowledge of the French language

B1-B2 in CERF (Common European Framework of Reference for languages

Link More info

Course code YE0180 T

Course title GERMAN 1

ECTS credits 3

Language German

Course objectives At the end of this course, students should reach European level scale

A2/A1

Listening : A2

Reading : A2

Writing : A1

Speaking : A2

Course content Grammar : verbs, nouns, pronouns and prepositions + exercises Vocabulary and Conversation: exercises and dialogues on familiar, routine and touristic aspects.

Prerequisites Knowledge of the German language

A2 Listening/Reading (Common European Framework of

Reference for Languages )

No knowledge required for speaking and writing.

Link More info

Course code YE0176 T

Course title INTERNATIONAL TOURISM

ECTS credits 3 ECTS

Language English

Course objectives At the conclusion of the course, students will develop an appreciation for

the importance of the tourism industry to the economy of cities, states,

and nations.

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Course content Students will become familiar with global tourism destinations. The

geographical, cultural, and historical factors that push and pull tourists to

visit international destinations will be examine.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

according CEFR (Common European Framework of Reference for

languages)

Link More info

Course code YE0181 T

Course title SPANISH 1

ECTS credits 3

Language Spanish

Course objectives The student should be able to

read, understand and summarize basic Spanish texts

communication: basic oral and written communication in Spanish e.g. giving information

Course content Spanish language and culture

Vocabulary and grammar (thematic)

Communication skills : in general (everyday) and social context

( meeting – greeting – courtesy – asking questions)

Introducing and describing (persons, activities)

Prerequisites No knowledge of Spanish required

Link More info

Course code YE0188 T

Course title SPANISH 3

ECTS credits 3

Language Spanish

Course objectives The student should be able to :

talk about daily situations in the present future and past tense

find basic information in resource material (in Spanish) in print

and on the internet

to report (orally and in written form) in an intercultural context on his activities.

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Course content Following topics (a few examples)

-travel and culture in Spain and Latin America

-describing different types of destinations

-making travel plans and describing trips (future and past

tenses)

-writing and presenting a touristic program

Prerequisites Knowledge of the Spanish language

A1 in CEFR (Common European Framework of Reference for Languages)

Link More info

Course code YE0323 T

Course title TOURISM FUNDAMENTALS

ECTS credits 3 ECTS

Language English

Course objectives To get an overview of all the touristic products

Course content This course provides an overview of the products of the travel and tourism

industry as well as essential knowledge and skills for a travel professionals.

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link More info

Course code YE0344 T

Course title TRAVEL MANAGEMENT 1

ECTS credits 5 ECTS

Language English

Course objectives Touristic products

Course content

Prerequisites Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

Link

Course code T

Course title TRAINEESHIP IN TOURISM & LEISURE

ECTS credits 23 ECTS

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Language English

Course objectives Gaining practical experience , self-reflection and reporting

Course content

Prerequisites Credit course Practicum Travel Management 2: Touroperating & leisure

Good knowledge of the English language

B1 (speaking, understanding and reading)

A2 (Writing)

according CEFR (Common European Framework of Reference for

languages)

Very good knowledge and competences of “Tourism and Leisure”

Link More info