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BUSINESS PROPOSAL FOR NATURAL BABY GENDER
SELECTIONSEEKING FINANCIAL
FUNDING
The World’s No:1 Gender Selection Technique
by: www.Natural Babies.com
Project Mission
To set-up and operate a website providing natural baby gender
selection.
BUSINESS DESCRIPTION
Natural selection of baby’s sex using the Selnas Method.
Scientific proven method based on nature's way. Discovery that the ovum membrane carries an
electrical charge that will attract a certain sperm during a certain period.
Selnas Method is clinically tested at 98.7% at laboratory PROCAID in France.
MARKET SIZE
Worldwide market. 2.5% growth rate of the 6 billion world
population. 10% of internet user are targeted.
In Malaysia alone there are 550K births per annum. Over 1 million conceptions takes place of
which more than 50% are delivered.
MARKET SIZE
Current Malaysia Internet user estimated at 1 Million.
Forecast for Malaysia Year Internet Users Prospects Sales 2003 1,000,000 100,000 1,000 2004 1,200,000 120,000 1,200 2005 1,440,000 144,000 1,440
CUSTOMER PROFILE
Age group of couples between 26 and 42 years of age.
MARKETING PLAN
To market via Internet and Off-net Web
Website Capture and mail addresses Newsletters E-mail referral
MARKETING PLAN
Off-net Advertisement – newspaper, leaflets, etc Strategic alliances Referral
Barriers To Entry
14 years of Scientific Research which is not easily duplicated and protected with a series of registered copyright and patent with WHO.
COMPETITOR 1
Jonas Method base on astrology
COMPETITOR 2
Traditional Chinese calendars.
FUNDING REQUIRED Initial set-up
One-Off Licensing Fees payable upon approval USD50K.
Annual License renewal fee of USD10K Revenue Forecast
2003 1000 x USD400 = USD400K 2004 1200 x USD400 = USD480K 2005 1440 x USD400 = USD576K
Performance Forecast
0
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200
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2003 2004 2005
Cost
Revenue
EXIT STRATEGY
Options Progressive 25% annual Share Buyback
option after 1st year of operation (based on current market valuation of company shares + 10% premium).
Progressive 20% annual Share Buyback option after 3rd year operation (based on current market valuation of company shares + 10% premium).
MANAGEMENT TEAM CEO – Dr.Thenakaran Nadarajah
20 year experience in running MNC and PLC companies.
CFO – Jane Chong Ex National Bank Director and Chief Advisor to the
Malaysian Government CTO – Abdul Hamid
Cellular Biologist previously with Ministry of Health of Malaysia
Thank You
Q & A’s