Business Plan(Smart Studio)

7/29/2019 Business Plan(Smart Studio)

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MEN MAKEOVER

CENTRE (SMARTSTUDIO)

ROLL NO. - 6124,6321,6342,6358,6361


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Presentation outline

Executive Summary

Company Summary

Products and Services

Market analysis and Marketing Strategy

Management Summary

Financial Plan

Future Prospect


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Executive summary

Smart studio is a full-service makeover centre

dedicated to consistently providing high

customer satisfaction by rendering excellent

service, quality products, and furnishing anenjoyable atmosphere at an acceptable

price/value relationship.

We will also maintain a friendly, fair, andcreative work environment, which respects

diversity, ideas, innovation and hard work.


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Keys to Success

Location: providing an easily accessible

location for customers.

Environment: providing an environment

conducive to giving relaxing and professionalservice.

Convenience: offering clients a wide range of

services in one setting, and extended businesshours.

Reputation: reputation of the retail chain and

other as providing superior personal service.

Service: providing best service at customer


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Company Summary

Smart Studio will ,upon commencement of

operations, sell a wide range of service and

products for men. We will provide quality hair,

dressing, skin, therapy, massage, personalitydevelopment solutions along with top lines of

products.


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Start-up Summary

Initially we are planning to open 10 centers in

major cities.

The start up capital will be used for store

design, store leasing, equipment buying,

training, MIS advertisement, and staffing.

We expect a 25% growth in our clients everyyear.


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Start-up

Total investment expected-2 Cr

Contribution by promoter- 10 lacs each

Bank loan -1.6 Cr

Fixed asset creation- 1.2 Cr

Variable asset- 60 Lacs

Reserve- 20 lacs


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Location of our centre

Mumbai- Central and Bandra

Pune- Aundh and MG road

Goa

New Delhi- Vasant Vihar and Gurgaon

Bangalooru


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Start-up capital per centre

Lease amount-10lacs +2 lacs(for 800- 1000

sq ft with parking)

Fixture and decoration-2 lacs

Tools and machinery-1 lac

Chair and glass-80 thousand

MIS( computers) and Music systems- 70

thousand Creams and other materials-60 thousand

Staff training and clothing-30 thousand


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Rent and electricity-1 lac per month(depends

upon location)

Registration and association charge-35

thousand

Air conditioner- 1 lac


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Therapeutic massage services (ayurveda)

Body treatments, personality development

Skin care- Facials and anti-aging treatments

Hair- styling, colors, shampoo, conditioning,

curling.

Dressings- Wedding dressing, Party dressing,

Official dressing, Celebrity dressing,

Physical fitness tips and diet suggestions


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We also offer a full retail line that complements

the service menu. Products included are high-

end cosmetics, gym, dieticians, and beauty

products. Services are provided at your door by trained

staffs and specialist.

Focus mainly on non surgical cosmetic butalso have massage therapy, facials.


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Market Analysis

There are several existing gym and a number

of individual saloon in the Country for men, but

none with our service/product range within a

retail chain. Such comprehensive centers arecurrently not available.

The growth rate for this kind of service is high.

Introduction of foreign brand and fashionprovide high opportunity for growth.

Health tourism(ayurveda).


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Market segmentation

We are primarily targeting potential clients

within 10 km radius.

We estimate 50% of the local and visiting

population who might be targeted.

Young and high earning people working in IT

sectors.

Club culture and stylish look awareness.


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Our clients

Individuals with high disposable income

People who sometimes have chronic pain or old

injury issues

Massage 1 - 4 times a month for relaxationHuge anti-aging and beauty market potential

Traffic continues to be a huge problem in

Metropolis and our therapies are valuable for this

segment of the population.Hotels for our out-call services.

Clubs and Society


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Our clients

Young fashionable college boys

Newly married men

Celebrities and models

Young executives and professionals

Old age people with high health conscious and

disposal income

Tourist


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Marketing strategy

Satisfied clients are our best marketing tool.

When a client leaves our business with a new

look, he is broadcasting our name and quality

to the public. We will ask our clients for referrals, and reward

them with discounted or free services

depending on the number of clients they bring.

We will also offer discounts to our business

partner referrals.

We will develop a profit sharing relation with

our business partner.


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Marketing strategy

Local Advertising & Promotions

Networking

Referrals - prior to opening

Hotel and Gym Referrals

Location traffic

Company colaboration


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Management Summary

We will be organized and managed in a

creative and innovative fashion to generate

very high levels of customer satisfaction, and

to create a working climate conducive to ahigh degree of personal development.

Training to help improve employee product

knowledge and skills on a regular basis.

We will provide insurance to our employee.


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Management Summary

Rana P Singh Promoter

Naveen Kumar Mishra- Promoter

Gopal Krishna-Promoter

Kunal Deore- Promoter

Santosh Kumar Singh- Managing Director

Manager-10

Staff-110


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Staffs

Assistant -80

Therapist (specialist)-10

Dress expert-10

Consultant doctors(specialist)-10

Manager cum supervisor-10

Accountant-5

Floters-5


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Revenue sources

Welcome offer(Hair cut + Shaving + Face massage)-

Rs150

Makeover (Hair styling, facial, dressing, diet tips (Gym),

herbal cream recommendation) Rs1500 /-

Body Massage Rs 1000/-

Expected no. of customers per month 150+90+600

INCOME (150*1500 + 90*1000 + 600*150)=Rs

4,05,000 (service tax as applicable)

TOTAL FOR 10 CENTRES Rs 40,50,000

YEARLY INCOME Rs 4,86,00,000


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Expenditure

Payment of staff- Rs 1,39,20,000

Rent and electricity- Rs 1,20,00,000

Telephone and internet- Rs 6,00,000

Principle- Rs 32,00,000 every year (5 years) Interest 25,60,000

Advertisement cost- Rs 30,00,000

Maintenance Rs 2,00,000

Cream, shampoo, colour, herbal products and other

retail product inventory used for providing service- Rs

96,00,000


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Payment of staff

Assistant -80*7500= 6,00,000

Therapist (specialist)-10*12,000=1,20,000

Dress expert-10*8000=80,000

Consultant doctors-10* 15,000= 1,50,000 Manager cum supervisor-10*15,000=1,50,000

Accountant-5*8000= 40,000

Cleaner and helpers=20,000

Total payment = Rs 11,60,000

Each centre payment= Rs 1,16,000


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First Year Financials

Total Revenue expected - Rs 4,86,00,000

Total Expenditure expected including Interest

and Loan repayment Rs 4,50,80,000

Gross Profit Rs 35,20,000


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Break even point

We assume a strong economy, without major

recession.

We also assume, that there are no major

changes to the consumer behavior, Medicalregulations, and infrastructure.

We expect that we will break even in the very

first year of our business.


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Business growth expected


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Next 5 Years (Revenues)

2009- Rs 4,86,00,000

2010- Rs 6,07,50,000

2011- Rs 7,89,75,000

2012- Rs 11,05,65,000

2013- Rs16,58,47,500


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Expenditure in next 5 years


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Profits in next 5 years


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Future prospect

We will start CRM and provide discounted rate

to them through out our chain.

We will collaborate with five star hotels, fitness

centre, IT company, clubs for our services. Based on income and response we will open

more centre in the same city at different

location. We will focus on herbal treatment with no side

effect.


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THANK YOU!

Documents

Business Plan(Smart Studio)