Business Plans for e commerce Businessa Start Up CompanyPPT

7/27/2019 Business Plans for e commerce Businessa Start Up CompanyPPT

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JAVA Lookswww.javalooks.comCustomize and

Handmade Fashion

Submitted by :

1. Vina Prisita M NPM 1.427.R004

MM UNIVERSITAS WIDYATAMA 31

2013



I. Summary• JAVA Looks is an e-commerce company designed to become the market leader in Web based sales of

handmade and customize jewelry in Indonesia and further in world. The company is located in Bandung,

West Java, Indonesia. Although many Internet companies have recently failed, the Internet is still poisedto support e-commerce retailers. In the next three years JAVA Looks intends to create an icon e-

commerce brand through laser-focused marketing and will grow to $319,000 in revenue.

1.1 Objectives

• JAVA Looks objectives for the first three years are:

• To make JAVA Looks an icon brand.

• To develop an effective, well placed e-commerce site for sales of handmade and customize jewelry and

accessories products.

• To create an infrastructure for the fulfillment of Web-based sales.

1.2 Mission

• JAVA Looks mission is to provide the finest in Jewelry and accessories using the Internet to lower the

consumer's cost. We exist to attract and maintain customers. Our services will exceed the expectations of

our customers.

• Cost : Total Requirements $80,000, Total Assets $68,800, Total Capital $68,800, Total Planned Investment• $80,000, Additional Investment Requirement (not yet decided, this is for internet advertising etc, for

details explanation go to Paper document of business plan)



II. Products•JAVA Looks will market and sell private label (manufactured by a company that places the retailer's name

on the packaging) handmade and customize jewelry and accessories to individual consumers via the

Internet. These products will include jewelry, accessories mostly for women. After year one additional

products will be offered.

•Industry Analysis : The handmade and custom market is a high fashion market and a few large

competitors. (Saviolo and Testa, 2005)” classify the fashion markets defining five main market segments:

couture, prêt-àporter,diffusion, bridge, and mass: from the first to the last one, the price of the sold

product decreases, the number of sold units increases, whilst the quality level decreases” . Couture “ is

characterized by the high quality of the materials used and an high stylistic content”. “Products are often

handmade and unique, and as such are characterized by an elevated price” (e.g. Chanel, Dior). The marketleaders are as follows: Etsy (www.etsy.com) Custom Made (www.custommade.com)

•Marketing Strategy : JAVA Looks is focused on the merging/redefined Internet marketplace. The users

will be Baby Boomers, which represent approximately 50% of the discretionary income currently in world

wide. The long range goal of JAVA Looks is not only fashion jewelry market, but to create an icon

brand. Initially the company will:

•Engage in Web-based marketing for the next year to generate awareness of the company and product

information. Because Internet based advertising has declined in recent quarters, the prices for advertising

have consequently significantly dropped making the expenditure more cost effective.

•Engage in outdoor advertising providing general awareness to the public at large and direct individuals to

the company's website.

•Sales Strategy : JAVA Looks will process 90% of it's sales online through a secure socket layer (SSL), an

http://www.etsy.com/

http://www.custommade.com/





III.Built the business1. Make and design JAVA Looks App in Android, IOS and Blackberry Application. We will use a several option for this :

➢ Using Conduit.com software (Android, IOS,amazon,kindle, google play) (in progress)

➢ Blackberry App Generator (Blackberry App World) can be download at Blackberry App Worldhttp://appworld.blackberry.com/webstoresearch/JAVA+Looks?lang=en

2. Open e store in other e commerce sites

➢ Etsy (www.etsy.com) , we already openned it since Jan 2013 our Etsy shop address is etsy.com/shop/JAVALooks

➢ CustomMade www.custommade.com (in progress)

➢ Amazon (in progress)

3. Using Social Media

➢ Facebook Pages (photos Gallery) https://m.facebook/JavaLooks

➢ Instagram (photos Gallery) http://instagram.com/vienamorgan

➢ Pinterest (photos Gallery) http://www.pinterest.com/VienaMorgan

➢ Google+ pages http://plus.google.com/app/basic/102350220261421961729?cfem=1

➢ Advertising in social media accout , ex : info bdg twitter (in progress)

➢ You tube (tutorial how to make a handmade jewelry, tips and trick related to fashion of jewelry and accessories)

(in progress)

4.Prepare Built a better web system for www.javalooks.com (done by a local vendor)

➢ Wix.com (HTML 5, No coding) (in progress)

5. Non internet➢ Exhibition : campus , GRAHA MANGGALA SILIWANGI, in Government Program



http://www.pinterest.com/VienaMorgan

http://www.javalooks.com/

http://www.javalooks.com/







Built the business



Example of JAVA Looks mobile app

in

Blackberry App World



• Traffic : +- 3-19 user online per day

• Buyers Area :

1. Local

2. World : USA, China, Saudi Arabia, Bulgaria, UK

Ex : USA

Invoice

Documents

Business Plans for e commerce Businessa Start Up CompanyPPT