Business Plan v1.0

Project manager : Mehdi DJEBBAR

Technical manager : Yannis ARIBAUD

Quality manager : Nicolas LANDIER

Marketing manager : Benoît LE BOT

Romain BECQUET, Christophe LE BLANC, Bruno TOUX, Rémy SAINT-

LOUBOUE

1

Plan

•Company’s objectives

•Market research

•Offer description

•Product positioning

2

Company’s objectives

•An IT consulting company

•Access control IT solution

3Company’s objective – Market research – Offer description – Product positioning

The market (1/4)

•Market research:Companies which need to install a control system with badges to manage accesses to private locations.

Targets:Préciser la cible précise : pas d’exemple !

4Company’s objective – Market research – Offer description – Product positioning

The market (2/4)•Goals:

Companies with more than 50 employees and moving in the same city bigger buildings (Insee statistics)

5Company’s objective – Market research – Offer description – Product positioning

Domain : Industrie de la construction et des services non financiers’ sector (ICS).Source : Insee.

06/11/08

Company transportations involving Paris

Company count between 1994 and 2002

Arrivals Departures Balance

Transportations within Paris:

-In the same arrondissement

-Between two arrondissements

88 300

31 900

56 400

88 300

31 900

56 400

Transportations towards differents départements :

-Île-de-France

-Province

26 700

21 200

5 500

30 900

23 500

7 400

- 4 200

- 2 300

- 1 900

Total 115 000 119 200 - 4 200

Domain : Industrie de la construction et des services non financiers’ sector (ICS).Source : Insee.

The market (3/4)

• Market share objectives: Leader in network access control system for SME in Ile-de-France.

• Market segmentation:Medium and large businesses:

• 50 to 500 employees

Based in Ile-de-France

7Company’s objective – Market research – Offer description – Product positioning

The market (4/4)•Competitors:

HID: leader in providing access, american international company whose targets are: government, education, financial/banking, airport/port, health care.

Synel-France: rest-home, time management system, access control.

Gemalto (ex: Gemplus): contact less technology.

•Market share objectives: Leader in network access control system for

SME in Ile-de-France.

8Company’s objective – Market research – Offer description – Product positioning

Offer description (1/3)• Product definition:

Turnkey access control solution with customization possibilities.

The Access Control System is composed of: access control server, badges, badge readers (powered or not), control centre software (Premium Package).

Auditing, customization, hardware and software set up, training, maintenance, telephone and e-mail support.

9Company’s objective – Market research – Offer description – Product positioning

Offer description (2/3)• Price definition:

Access control server (with software) : 2500€Badge reader :

powered : 295€ Not powered : ?

Badge : 5€Control centre software : 350€

10Company’s objective – Market research – Offer description – Product positioning

Offer description (3/3)• Performances price definition:

Audit : freeCustomization : 700€/SDM1

Assembling : 500€2 / dayOn-the-job training : 400€ / half dayMaintenance : 500€ 2 / dayEmail and phone : free

1Study’s day men | 2duty-free

11Company’s objective – Market research – Offer description – Product positioning

Company wages

• Two employee (at the beginning) :

2500€ gross / employee

12Company’s objective – Market research – Offer description – Product positioning

Product positioning (1/2)• Strengths:

Skilled employees expert on new technologies Access control system very modular allowing

companies to adapt it to their needs Access control system can evolve to offer other

services (Biometry, RFID, Password, Digicode, etc.)

No hidden costs More cheaper for rooms which have few doors

(Small and medium business) No intermediate support

13Company’s objective – Market research – Offer description – Product positioning

Product positioning (2/2)• Weaknesses:

Small new company selling a new offer No references of previous clients

14Company’s objective – Market research – Offer description – Product positioning

Execution steps• Je pense qu’il faut, ici, faire apparaitre les

date des différentes itérations

• Prototype• Quantification du business plan• Décision du management• Réalisation projet avec points de contrôle (étapes)• Site pilote• Mise sur le marché

15Company’s objective – Market research – Offer description – Product positioning

Cost targets• Development cost

• Marketing cost

• Administrative cost

• (Logistical cost)

16Company’s objective – Market research – Offer description – Product positioning

Sales targets• Products price

• Services price

• Quantities aim

17Company’s objective – Market research – Offer description – Product positioning