Business Plan Template (2)

8/12/2019 Business Plan Template (2)

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[BUSINESS NAME]

BUSINESSPLAN

[Your Name][Your Title]

[Business Name][Main Business Address]

ABN: [ABN]ACN: [ACN]

[Business Name]

Prepared:[Date prepared]


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Business Plan Summary ................................................ 3

The Business ............................................................ 3

The Market ................................................................ 3

The Future ............................................................... 4

The Finances .............................................................. 4

The Business ................................................................. 5

Business details ........................................................ 5

Registration details ...................................................... 5

Business premises ..................................................... 6

Products/services ...................................................... 7

Innovation .................................................................. 8 Insurance ................................................................... 8

Risk management ....................................................... 9

Legal considerations .................................................. 9

Operations ................................................................ 10

Inventory ................................................................. 11

Sustainability plan ...................................................... 12

Organisation chart ...................................................... 13

Management & ownership ........................................... 14

Key personnel ............................................................ 14

The Market .................................................................... 16 Market research ........................................................ 16

Market targets ........................................................... 16

Environmental/industry analysis ................................... 16

Your customers ......................................................... 16

S.W.O.T. analysis ....................................................... 17

Your competitors ....................................................... 18

Advertising & sales ..................................................... 19

Sales & Distribution Channels ....................................... 20

The Future .................................................................... 21

Vision statement ........................................................ 21

Mission statement ...................................................... 21

Values ..................................................................... 21

Goals/objectives ........................................................ 21

Action plan ................................................................ 22

The Finances ................................................................ 23

Key objectives & nancial review.................................. 23

Assumptions .............................................................. 23

Start-up costs for [YEAR] ............................................. 24

Balance sheet forecast ............................................... 25

Prot and loss forecast .............................................. 26

Expected cash ow .................................................... 27 Break-even analysis .................................................... 28

Supporting documentation ........................................... 30

Contents


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Business Plan Summary

TheBusiness

TheMarket

Business name:[Your business name as registered in your state/territory; or your

proposed business name if you havent yet registered a name]

Business structure:[Sole trader, partnership, trust, company]

ABN:[Registered Australian Business Number]

ACN:[Registered Australian company number, if applicable]

Business location:[Main business location]

Date established:[The date you started trading]

Business owner(s):[List all of the business owners]

Relevant owner experience:[Briey outline your experience, your years in the in-dustry and any major achievements or awards]

Products/services:[Briey detail what products or services you will be selling, and

the expected demand]

Target market:

[Outline your target market and why they would purchase your product or service]

Marketing strategy:

[Outline how you plan to enter the market, attract customers and grow your business]


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TheFuture

TheFinances

Vision statement:

[Insert your vision statement]

Mission statement:

[Insert your mission statement]

Valus statement:

[Insert your mission statement]

Goals/objectives:

[Outline your short and long-term goals, and the activities you will undertake to meet them]

[Briey outline your prot goals and your timeframe. Include information of how

much money you will need upfront, and how you will source this.]



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BusinessDetails

RegistrationDetails

Business summary:[Provide a summary or elevator pitch for your business, summarising

when and why you started your business, your industry and what you hope to achieve]

Business position: [Outline whether your business is starting, growing or mature,

expanding, consolidating, or preparing to sell; outline whether you have an exit strategy inplace]

Business name:[Your business name as registered in your state/territory; or your

proposed business name if you havent yet registered a name]

Trading name(s):[Registered trading name(s)]

Date registered:[Date business name registered]

Location(s) registered:[State(s) you are registered in]

Business structure:[Sole trader, partnership, trust, company]

ABN:[Registered Australian Business Number]

ACN:[Registered Australian Company Number, if applicable]

GST:[Outline if you are registered for Goods and Services Tax and the date]

Domain names:[Registered domain names]

Licences & permits:[List all the licences or permits you have registered]



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BusinessPremises

GoalsandObjectives

Business location:[Briey describe the location and space occupied or required, including

size, location, signicance, relation to other businesses and landmarks]

Buy/lease: [If you have purchased a business premises or are currently leasing, briey

outline the arrangements; if you are still looking for a lease, outline your commercial leaserequirements]

Short term goals (first year) Actions Person responsible

[Insert] [Completion date] [Who is responsible?]




Long term goals (1-3 years) Actions Person responsible







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Products/Services

Market position:[Describe how your products or services t in the market whether high-

end, mid-range or budget. Compare your offerings with your competitors]

Unique selling position:[Outline your USP and how your offering will succeed in the market

and what gives it the edge over your competition]

Anticipated demand: [Outline the likely demand and how regularly your customers are

likely to purchase your offering]

Pricing strategy:[Outline your strategy and your rationale]

Value to customer: [Detail how your customers will view your offering as a necessity, luxury

or something in between]

Growth potential:[Outline your anticipated growth potential and what will drive this growth]

Product/Service Description Price

[Product/service name] [Brief product/service description] [Price including GST]






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Innovation

Insurance

Research & development (R&D)/innovation activities

[Outline any R&D activities you will implement to encourage innovation in your business;

include details of the staff or resourcing required for this]

Intellectual property strategy

[Outline how you plan to protect your innovations, including any current trade marks, patents,

designs you have registered and ay condentiality agreements in place]

Workers compensation:[Provide details this is mandatory if you have employees]

Public liability insurance:[Provide details - this covers any third party death or injury.]

Professional indemnity:[Provide details - this covers any legal action taken out as a

result of your professional advice]

Product liability:[Provide details - this covers any legal action taken out as a result ofinjury, damage or death from your product]

Business assets:[Provide details this covers your business assets in the event of a re,

burglary, or damage]

Business revenue:[Provide details this covers your business in the event of business

interruption where you cannot trade]



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Risk Management

Legal Considerations

[List the legislation which will have an impact on how you operate your business, including

consumer law, business law, or specic legislation to your industry]

Risk Likelihood Impact Strategy

[Description of the risk and

the potential impact to your

business]

[Highly Unlikely,

Unlikely, Likely,

Highly Likely]

[High,

Medium,

Low]

[Outline the actions you will

take to minimise or mitigatethe potential risk to your

business]



business]

[Highly Unlikely,

Unlikely, Likely,

Highly Likely]

[High,

Medium,

Low]


take to minimise or mitigate

the potential risk to your

business]

[Description of the risk andthe potential impact to your

business]

[Highly Unlikely,Unlikely, Likely,

Highly Likely]

[High,Medium,

Low]




business]



business]

[Highly Unlikely,

Unlikely, Likely,

Highly Likely]

[High,

Medium,

Low]




business]

Business Overview


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Operations

Production process

[Outline the process involved in producing your products or services, including who, what and

where]

Suppliers

[List your main suppliers and what they supply to your business; outline how you will maintain

good relationships with them]

Plant & equipment

[List your current plant and equipment purchases, including vehicles, computer equipment,

ofce equipment]

Equipment Purchase date Purchase price Running cost

[e.g Personal Computer] [eg. 20/03/2010] [e.g $2100] [e.g $100 a month]




Business Overview


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Inventory

[List your current inventory items if your list is long, consider including this as an appendix]

Technology (Software):[Outline your technology requirements, including website, point of

sale software or accounting package; detail the purpose of each, whether you willbuy off-the-

shelf or purpose built and the cost]

Trading hours:[Outline your trading hours, peak trading times, most protable times and

months, and how your trading hours will accommodate seasonal variation]

Communication channels:[Outline how your customers can contact you, including phone,

mail, website, shop front and social media channels]

Payment types accepted:[Outline payment types you will accept, including cash, credit,

cheque, gift cards, Paypal etc]

Credit policy:[Outline your credit policy for both customers and suppliers, including the

credit period, collection strategies]

Warranties & refunds:[Outline the warranty terms on any products, including your busi-

ness refund and exchange policy]

Inventory item Unit price Quantity in stock Total cost

[e.g flour] [e.g $5.00kg] [e.g Five kilograms] [e.g $25.00]




Business Overview


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Quality control:[Outline your quality control process and how you will ensure your product

meets quality and safety standards]

Memberships & afliations:[Detail any afliations, such as industry association memberships

or clubs]

Environmental/resource impacts

[Describe the impact of your business on the environment, such as a particular manufacturing

process]

Community impact & engagement

[Outline the environmental impact your business may have on local community and how you

will engage the community to minimise this impact]

Risks/constraints

[List any risks/constraints to your business resulting from this environmental impact]

Strategies

[Outline your strategies to minimise/mitigate your environmental impact and any risks to

your business]

Action plan

Sustainability Plan

Sustainability milestone Target Target date

[Reduce water consumption] [60% reduction] [Month/Year]

[Reduce energy consumption] [60% reduction] [Month/Year]

[Reduce waste production] [60% reduction] [Month/Year]

Business Overview


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[Outline your business structure in an organisation chart that outlines the key personnel that

you cant survive without; a sample is below]

Organisation Chart

People

Business Overview


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Names of owners:[List all of the business owners]

Details of management & ownership: [Outline the management structure, including

partnership arrangements, roles, responsibilities and strengths]

Experience:[Outline years of experience in business, achievements, awards and any other

relevant experience]

Advisors:[Detail your key advisors, such as accountant, lawyer, business banker and nancial

planner]

Current staff

[List your current staff in the table below]

Job Title Name Expected staff turnover Skills or strengths

[e.g. Marketing/

Sales Manager]

[How long do youexpect they will stay

with you?]

[Relevant qualifications in thisposition, experience and awards,

strengths]

[e.g. Marketing/

Sales Manager]

[How long do you

expect they will stay

with you?]

[Relevant qualifications in this

position, experience and awards,

strengths]

[e.g. Marketing/

Sales Manager]

[How long do you

expect they will stay

with you?]

[Relevant qualifications in this

position, experience and awards,

strengths]

Management&Ownership

KeyPersonnel

Business Overview


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Required staff

[List your required staff in the table below.]

Recruitment options

[Outline how you will recruit staff]

Training programs

[Outline skills and training programs you will need your staff to attend; detail whether these

can be carried out inhouse or externally, and who will oversee the training]

Skill retention strategies

[Outline procedural documentation to ensure the skills of staff are maintained]

Functional area Job Title Skills necessary Tasks Action

[e.g. Financialmanagement]

[e.g.

Office

Manager]

[Relevant

qualifications, pre-requisities, skills

and achievements]

[List tasks]

[Outline what you need

to do to gain these skills,whether outsourcing,

employing or training]

[e.g. Financial

management]

[e.g.

Office

Manager]

[Relevant

qualifications, pre-

requisities, skills

and achievements]

[List tasks]


to do to gain these skills,

whether outsourcing,


[e.g. Financialmanagement]

[e.g.

Office

Manager]

[Relevant

qualifications, pre-requisities, skills

and achievements]

[List tasks]


to do to gain these skills,whether outsourcing,


[e.g. Financial

management]

[e.g.

Office

Manager]

[Relevant

qualifications, pre-

requisities, skills

and achievements]

[List tasks]


to do to gain these skills,

whether outsourcing,


Business Overview


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MarketResearch

MarketTargets

Environmental/Industry Analysis

YourCustomers

[Detail any statistical research you completed to analyse your market, including

questionnaires or surveys]

[Outline your planned sales targets, including timeframes]

[Detail the results of the market research which would impact your business, such as

population growth, employment or economic opportunities and seasonal variations;

examine the size of your market, any emerging trends and how the market will change

when you enter]

Customer demographics

[Dene your target customers and how they behave, examining age, gender, social

status, education and attitudes]

The Market


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Key customers

[Identify your key customers, whether businesses or individuals; outline how you will

target your offering to them]

Customer management

[Detail your strategy for maintaining good relationships with your customers, including

any customer service standards or surveys, codes of practice]

[List each strengths, weaknesses, opportunities or threats in the table below and then

outline how you plan to address each]

Strengths Weaknesses

[e.g high traffic location] [e.g high rental costs]

Opportunities Threats

[e.g build on customer and brand loyalty] [e.g cash flow problems]

S.W.O.T. Analysis

The Market


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[Provide a short summary of how you compare to your competitors, and how your business

can improve on what they offer]

Competitor details

[List at least ve competitors in the table below]

Competitor Establisheddate SizeMarket share

(%)Value to

customers Strengths Weaknesses

[Competi-

tor name]

[Date

estab-lished]

[Number

of staff

and/orturnover]

[Estimated

percentage

of marketshare]

[Unique valueto customers,such as

convenience,quality, priceor service]

[Main st-

rengths]

[Main

weak-nesses]

[Competi-

tor name]

[Date

estab-

lished]

[Number

of staff

and/or

turnover]

[Estimated

percentage

of market

share]

[Unique valueto customers,such asconvenience,quality, priceor service]

[Main st-rengths]

[Mainweak-nesses]

[Competi-

tor name]

[Dateestab-

lished]

[Number

of staff

and/or

turnover]

[Estimated

percentage

of market

share]

[Unique value

to customers,such asconvenience,quality, priceor service]

[Main st-rengths]

[Mainweak-nesses]

[Competi-

tor name]

[Date

estab-

lished]

[Number

of staff

and/or

turnover]

[Estimated

percentage

of market

share]

[Unique valueto customers,such asconvenience,quality, priceor service]

[Main st-rengths]

[Mainweak-nesses]

Your Competitors

The Market


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Advertising & promotional strategy

[Outline your strategies for promoting and advertising your products/services in the next 12

months]

Sales & marketing objectives

[Outline your teams goals and targets, and the sales techniques and tools they will use to sell

your product or service]

Unique selling position

[Outline why your business has an advantage over your competitors]

Planned promotion /advertising type Expected business improvement Cost ($) Targetdate

[Print media advertising, online

advertising, mail-out, giveaway, media

release, social media campaign or event]

[Outline how you anticipatethis activity will improve yourbusiness success]

[$][Month/

Year]


advertising, mail-out, giveaway, mediarelease, social media campaign or event]

[Outline how you anticipate

this activity will improve yourbusiness success]

[$][Month/

Year]





[$][Month/

Year]





[$][Month/

Year]

Advertising &Sales

The Market


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Channel type Products/ServicesPercentage of

sales (%) Advantages Disadvantages

[e.g. Shopfront,

internet, direct mail,

export or wholesale]

[List all the

products/

services

sold via this

channel]

[Percentageof overall

sales via this

channel]

[Advantages

of using this

channel]

[Expected

challenges when

using this channel

and how you will

overcome them]

[e.g. Shopfront,



[List all the

products/

services

sold via this

channel]

[Percentage

of overall

sales via this

channel]

[Advantages

of using this

channel]

[Expected

challenges when

using this channel

and how you will

overcome them]

[e.g. Shopfront,



[List all the

products/

services

sold via this

channel]

[Percentage

of overall

sales via this

channel]

[Advantages

of using this

channel]

[Expected

challenges when

using this channel

and how you will

overcome them]

[e.g. Shopfront,



[List all the

products/

services

sold via this

channel]

[Percentage

of overallsales via this

channel]

[Advantages

of using this

channel]

[Expected

challenges when

using this channel

and how you will

overcome them]

Sales & Distribution Channels

The Market


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VisionStatement

MissionStatement

Values

Goals/Objectives

[Insert your vision statement that should outline your future plan for the business and

your overall goals]

[Insert your mission statement and how you will achieve your vision]

[List your company values]

[Outline your short and long term goals and the activities will you undertake to meet

them]

The Future


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ActionPlan

Milestone Date of expected completion Person responsible

[Insert business milestone] [Completion date] [Who is responsible?]




The Future


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Key Objectives &Financial review

Assumptions

Financial objectives

[List your key nancial objectives, whether in sales or prot targets, and your main

nancial management goals such as cost reduction targets]

Finance required

[Outline how much money you need up-front and where you will obtain the funds

whether from loans, investors, business partners, friends or relatives, venture capital,

government funding or your own savings]

[List your nancial assumptions in the tables on the following pages]

The Finances


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[Double-click the table below to enter your details or attach your own start up costing sheet

as an appendix]

START-UP COSTS Cost ($) EQUIPMENT/CAPITAL COSTS Cost ($)

Registrations Business purchase price

Business name Franchise fees

Licences Start-up capital

Permits Plant & equipment

Domain names Vehicles

Trade marks/designs/patents Computer equipment

Vehicle registration Computer software

More Phones

Membership fees Fax machine

Accountant fees More

Solicitor fees Security system

Rental lease cost (Rent advance/deposit) Ofce equipment

Utility connections & bonds (Electricity, gas, water) Furniture

Phone connection Shop tout

Internet connection More

Computer software

Training

Wages

Stock/raw materials

Insurance

Building & contents

Vehicle

Public liability

Professional indemnity

Product liability

Workers compensation

Business assets

Business revenue

Printing

Stationery & ofce supplies

Marketing & advertising

More

Total start-up costs $0 Total equipment/capital costs $0

Start-up CostsFor [YEAR]

The Finances


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[Double-click the table below to enter your details or attach your own prot & loss sheet as

an appendix]

BALANCE SHEET FORECAST [Year 1] [Year 2] [Year 3]

Current assets

Cash

Petty cash

Inventory

Pre-paid expenses

Fixed assets

Leasehold

Property & land

Renovations/improvements Furniture & tout

Vehicles

Equipment/tools

Computer equipment

More

Total assets $0 $0 $0

Current/short-term liabilities

Credit cards payable

Accounts payable

Interest payable Accrued wages

Income tax

More

Long-term liabilities

Loans

More

Total liabilities $0 $0 $0

NET ASSETS $0 $0 $0

BalanceSheetForecast

The Finances


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an appendix]

PROFIT & LOSS FORECAST [Year 1] [Year 2] [Year 3]

Sales

less cost of goods sold

More

Gross prot/net sales $0 $0 $0

Expenses

Accountant fees

Advertising & marketing Bank fees & charges

Bank interest

Credit card fees

Utilities (electricity, gas, water)

Telephone

Lease/loan payments

Rent & rates

Motor vehicle expenses

Repairs & maintenance

Stationery & printing Insurance

Superannuation

Income tax

Wages (including PAYG)

More

Total expenses $0 $0 $0

NET PROFIT $0 $0 $0

Prot andLoss Forecast

The Finances


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an appendix]

EXPECTED CASHFLOW [YEAR] Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

OPENING BALANCE $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash incoming

Sales

Asset sales

Debtor receipts

Other income

Total incoming $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash outgoing

Purchases (Stock etc)

Accountant fees

Solicitor fees

Advertising & marketing

Bank fees & charges

Interest paid

Credit card fees

Utilities (electricity, gas, water)

Telephone

Lease/loan payments

Rent & rates

Motor vehicle expenses Repairs & maintenance

Stationery & printing

Membership & afliation fees

Licensing

Insurance

Superannuation

Income tax

Wages (including PAYG)

More

Total outgoing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Monthly cash balance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

CLOSING BALANCE $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Expected CashFlow

The Finances


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[Double-click the table below to enter your details or attach your own table as an appendix]

Average cost of each product/service to make/deliver

Fixed costs for the month/year

Percentage of price that is profit

Total sales needed to break-even

Number of units sold needed to break-even

Break-evenAnalysis

The Finances


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Attached is supporting documentation in relation to this business plan. The attached

documents include:

[List all of your attachments, including resumes, inventory list, surveys and ques-

tionnaires, and nancial documents]

Supporting Documentation

Documents

Business Plan Template (2)