Business Plan

SpaceTingBattyHuy

Table of Contents

0.0 Executive Summary1.0 Product and Service

1.1 Product and Service Description1.2 Special Offer 1.3 Service1.4 Future Product and Service

2.0 Environment 2.1 Market segmentation3.0 Strategy 3.1 Pricing Strategy 3.2 Target market segment strategy 3.3 Promotion Strategy 3.4 Sales Strategy

4.0 Market Analysis- SWOT Analysis

5.0 Financial Plan

5.1 General Assumption

6.0 Management Summary

7.0 Feedback & Control

Location Near Culture Center

Employee 15 Workers

Target Segmentation

1. Office Worker 2. Rich housewives

Opening Time 11:00 am~ 21:00 pm Monday~ Friday

Individual Room

10 Rooms

0.0 Executive Summary

Combined-restaurant shop, including of Cake, Coffee,

and exotic food.

Space intend to fill in the market need for relax,

warm, and comfortable place for people.

The shop emphasizes service and support to

differentiate itself to other restaurants.

The current trend not only toward an increase in the

number of different level customers, but also keeping

updating our equipment, decoration, quality of

service and so on.

Located at a place easy to park car and we decide to open our shop in East Area in Tainan Country which is around the Culture Center.

We need to be flexible and quick, to delight clients by providing them with what they want, when they want it, and before the competition can offer it.

1.0 Product & Service

We would like to take this opportunity to welcome you to our “Space Café”.

We serve only finest and fresh food to your mouth and we provide romantic atmosphere with candlelight and smooth music ,you can discuss business or have a chat with friend in our restaurant. Here is a special for the restaurant, we separate the

store into 10 individual rooms.

1.1 Product and Service Description

Cakes

We offer 9 kinds of different cakes in our restaurant,

include: chocolate, strawberry, taro,mango, tiramisu, cheese, coffee,

green tea, blueberry.

Drinks Juice : Orange Juice, Grape Juice, Milk with

papaya, Mixed Juice, Pineapple Juice, Apple Juice, Lemon juice.

Tea : Red Tea, Green Tea with ice or hot Coffee with ice or hot Wine :White or Red ( only serve in dinner time)

Meal Appetizer, Side order, Entrée Appetizer: Caesar Salad, Fruit salad, Thousand

Island Salad, Yogurt Salad, Puff pastry soup Side order: French fries, Fried chicken leg,

Onion roll Entrée :Steak, Germany Pork Knuckle, Pasta

1.2 Special offer

Drink and 2 Cakes =159

Appetizer and Side order=199

Order entrée

(choose one appetizer + one drink)=359

1.3 Service

1. Deliver to office (In business lunch time)

2. Take away

3. Internet Service

4. Parking space

5. Friendly and enthusiastic service

1.4 Future Product and Service

Due to customer’s taste change rapidly ,we will retain product that in good comment but give up others in bad comment ,and innovate special taste ,dressing ,drinks.

In dinner time, we will have some R&B live band to increase romantic atmosphere.

We will combine book store to become a compound store

2.0 Environment

We choose east area that close

culture center and it provide silent,

comfort, secret place.

Offer normal price but able to

enjoyment of high quality.

2.1 Market segmentation1. Focused on office worker, they

can come to our store or used take away or deliver service ,we can provide secret room to these worker if they need discuss with their customers.

2. Near culture center, there are some schools ,we can provide teacher to have a space if they have no class, they can come to our store and have some quiet time.

3. We provide housewives when they finish their job ,they can come to our store and enjoy our service

4. Others- Festival, Friends Dating

3.0 Strategy

Pricing Strategy Target market segment strategy Promotion Strategy Sales Strategy

3.1 Pricing Strategy Our revenue structure has to match our

cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge.

Therefore, we must make sure that we deliver and charge for service and support.

We must charge appropriately for the high-end, high-quality service and support we offer.

3.2 Target market segment strategy

Our marketing strategy will be based mainly the right service to the right customers.

We will ensure that our product and service price will close to customer’s budget.

3.3 Promotion Strategy

We are going to utilize an aggressive promotional campaign to introduce our products and services to the market.

Increase the number of gifts. Buy 5 get 1

3.4 Sales Strategy

Make sales forecast monthly Make annual sales projections Training sale forces well Can booked services and can take the

food home also

4.0 Market Analysis- SWOT analysis

Strengths Weakness• Many choices about cakes, meals, and drinks • Wonderful services• Great location and less competitor

• Less fund at first• Focus on target market, not visitors.

Opportunity Threat • Combine with different style. EX: bookshop• Own style, ex: provide personal space.

• Environment had

changed• Many multiple shops.• Customers’ need had changed

5.0 Financial Plan We want to finance growth mainly through

cash flow and equity. Respect for realistic forecasts, conservative

cash flow, and financial management Cash flow as first priority, growth second,

profits third. Willingness to follow the project objectives

and contribute valuable input to strategy and implementation decisions.

We don't really expect to reach break- even until several months into the business operation, as illustrated in the financials.

Break-even Analysis

Monthly Revenue Break-even

NTD 312 000

Assumptions:

Average Percent Variable Cost

%50

Estimated Monthly Fixed Cost

NTD 156 000

Some of the more important underlying

assumptions are: We assume a strong economy, without

major recession. We assume that there are no unforeseen

changes in economic policy to make our products and service immediately obsolete.

5.1 General Assumptions

General Assumptions

FY 2011 FY 2012

Current Interest Rate 15% 15%

Long-term Interest Rate

15% 15%

Tax Rate 23.24% 25.24%

Other 0 0

Initial marketing and training expenses will be relatively high as we seek to become known on the market and staff get trained in provision of our services.

This will be brought about by the development of sales literature, advertising expenses, and function expenses.

As our market share increases and capital is generated, further marketing programs and the expansion of those in existence at the time will be undertaken, to ensure market development.

However, with time, these programs will start generating revenue for the business, which we shall reinvest.

6. Management summary

We intend to build competitive edge to our customers to know what they need.

We will also keep retraining to our employees to reduce complain and give them some exercise to increase their service attitudes and cook abilities.

7. Feedback & Control

We will encourage our employees to give us their suggestions that might improve our business. We wish it will become to our culture, these culture may give us more innovations and we hope it will enhance job satisfaction.

We undertake to continuously working communication so as to ensure that the various departments work harmoniously to gain our goals.