Business Plan Outline for Ecommerce

An e-Business plan is similar as any other business plan but there are some additional

features that should be considered in e-Business. Service and market access is different in e-

business. Its financials and marketing plans are different because of different nature of the

market. This report will discuss different components that’s should be listed in the business

plan. There will be an example with this outline that will give better understanding of each

portion. Business plan outline will discuss the following components.

1. The Executive Summary

2. Introduction and background

3. Business Model and Key Elements

4. Product and service details

5. Business opportunities and analysis

6. Competitor analysis

7. Logical flow

8. Pricing strategy

9. Marketing Strategy

10. Financial Flows

Executive summary

This section of report will give brief idea of complete business plan. It should be short and

accurate. All the elements should be presented in this summary. First of all the basic idea of

business plan will be discussed with little introduction and background. If someone did not

read the complete plan but quickly read the summary then he should get the basic idea of the

plan. It’s the first presentation of your plan so it should be efficient and creative. As an

example we have executive summary of a business plan…

“This report regards the information and details about the Hope recruitment services online

website. In the first stage introduction and business model of the website is discussed after

that all the categories and features prices of the services are discussed. In the next step

website is being describe by the logical and physical flow diagrams. In the further steps the

in source and outsourcing of website is discussed. In the last the security plan of the website

that how the website is secured and validate is discussed. Financial flows also very important

in this report to be discussed.”

Introduction and Background

This section will discuss the introduction of the topic. Different features and components of

business plan will be discussed in this section. What will be the company and how they will

operate etc these questions will be answered in this part. It should discuss

The historical perspective

Background of the plan

Mission and goals of business

Online recruitment website will have following introduction.

Welcome to Hope Recruitment Company our destination is to provide recruitment services

for the companies and also provide consultancy services regarding admission in universities

and also provide domicile NOC Launching new business of online recruitment and also have

physical offices in different cities. Providing high quality services on low cost according to

the need and purchasing power of the customers.

You’ll find our site a best source to apply online admission in local and overseas universities.

Experienced customer service team will be standing by to help you with your choice. Our

team is made up of different persons who have experience in their related field which can

lead you to fulfill your dreams (study and job).

Business model and key elements

Value Proposition

Value proportion means the offering of the plan. It’s the point of differentiation for this

business. Like following

Providing best quality recruitment services on low cost

Customer can make choice and customize his required service

Customer can easily search the required job or admission according to his requirements.

Providing online help (Skype ,email)

Team management

The management team is more than just window-dressing for public relations. Not only

should it have a firm grasp on the technology but it should also be savvy in the

management aspects of running a business. Since many corporations spin-off their e-

Businesses to separate companies, there is a danger that the management team will not be

structured properly.

Product or service description

In this section product and service will be discussed. What are the product features and its

benefits for customers etc; these questions will be answered.

It will answer the following questions

How to describe what it is you are trying to sell?

Product description –features.

Product description –benefits.

The importance of the prototype.

Business opportunities and analysis

This part will discuss the opportunities for business by examine current market. For an e-

Business to survive it must be adaptable and continually look for new opportunities. For

example, a company develops a software product but realizes that there are more

opportunities to deploy it as a service across the web than as a standalone software product.

Competition analysis

In this section we will analyze the competitors and other forces in the market. These points

will be considered in our marketing and business strategies. In this step we will collect

information about competitors and their strategies. After this we will make our strategy to

compete in the market. It would be an excellent idea to also explain how you intend to

minimize that threat (i.e via massive marketing campaign, through public relations, etc.). It

will be based on following steps.

Performing competitive analysis

Describing your competitive advantage

Logical flow diagram

It’s important to develop logical flow because it will give the idea about your work process.

Reader will understand your business model easily. Like following example

HTTPRequest Customer

InformationAccept/RejectVisitor

Web SiteCustomer

VerifyLogin

CustomerData base

Onlinecustomer Service

DisplayCatalogPages

Customer service

database

Pricing strategy

Pricing strategies usually change as product or service passes through its life cycle.

Two broad pricing strategies:

Market skimming pricing

Market penetration pricing

In this part pricing strategy will be selected and described in detail. Following points should be

considered in setting pricing strategy. This section will also explain the way to get paid

OrderShipped

Confirmed

FulfillOrder

CatalogDatabase

OrderDatabase

PurchaseServices

Ship services

By setting low prices you can produce more market growth.

It creates cost reduction and cost control pressure from the start as sales volume increases

and lead to greater efficiency.

Low pricing act as a barrier for competitors to enter market.

Marketing strategy

Marketing strategy will be based on the information gathered in internal and

external analysis. Marketing and promotion will include following headings

Promotion and Advertisement

Advertisement Networks

Google’s Ad words advertisement:

Social Networks

Market Segmentation

Target Market Segment Strategy

Tracking And Analytics

Financials

Starting an e-Business will require you to estimate both your expenses and revenues. While a

company who is porting their product or service to the web as an e-Business might have a

very good handle on this, many start-up e-Businesses haven't a clue.

Interestingly it's common knowledge that most venture capitalists don't even look at the

financials suspecting the fiction that most certainly produced them.

For example

- In sourcing website.

• Dedicated server ($119/month To $439/month)

CPU 1.66 GHZ 2 cores up to 2* 2.4 GHZ 8 cores

Ram 2GB to 8GB

Hard 250GB t0 2000 GB

Bandwidth 2000 GB

Specification can modify according to requirement

• Shared Hosting. (Less costly)

We are using dedicated servers because they are more secured and are in one handed no

sharing of any type of data. Dedicated servers are more liable and easy to use servers.

References

Kalakota, R., & Robinson, M. (2001). E-business 2.0: Roadmap for Success. Addison-

Wesley Professional.

Amit, R., & Zott, C. (2001). Value creation in e‐business. Strategic management journal,

22(6‐7), 493-520.

van Hooft, F. P., & Stegwee, R. A. (2001). E-business strategy: how to benefit from a hype.

Logistics Information Management, 14(1/2), 44-54.