JANUARY 2014 CONFIDENTIAL
Assignment instructions:
1. You are required to prepare a business plan on setting up a
new business. Presentation will be in front of panels.
A. Business Plan Format (15%):
i. Executive Summary ii. Company Background iii. Marketing Mix
(4 Ps)- Product - Price - Place/Distribution - Promotion
iv. Market Analysis- Target Market - Competitors
v. Financial Analysisvi. SWOT Analysis- Strengths - Weaknesses -
Opportunities- Threats
vii. Conclusion viii. References
2. The report must be on white A4 paper (exception for the
cover), comb-bound, properly spaced (1.5 spacing), in font size 11
Arial, and align text justify.
B. Presentation (25%):
After having prepared your business plan report, you are now
required to make a presentation. In your group, make a PowerPoint
presentation on your business plan. You are given 15 minutes to
present.
MPU 2222 INTRODUCTION TO ENTREPRENEURSHIP
