BUSINESS PLAN : ONLINE ADVERTISING WEBSITE

PRESENTED BY :

NOR HARYATI MOHAMAD SUFFIAN 2008530613

HALINA HUSSIN2008370303

NORHAIZA ABDULL HAMID2008760755

The eternal love wedding portal

www.theeternallove.weebly.com

VALUE PROPOSITION

REVENUE MODEL

MARKET STRATEGY

COMPETITIVE ADVANTAGES

COMPETITIVE ENVIRONMENT

MARKET OPPURTUNITIES

ORGANIZATION DEVELOPMENT

MANAGEMENT TEAM

Business model

Will operate on 1st January 2011. Business idea concept based on providing Advertising Platform for businesses related with wedding services Based on 2 categories: Wedding concept Wedding services

Introduction

Nature of Business:Provide online advertising services for other businesses which

related with wedding preparations.

Motivation:Experience

Background Company

Objective

To provide the convenience information about the wedding facilities to customer

To give best service for our customer To support this industries by providing

attractive platform for advertising

Mission: Expend the business throughout the Malaysia

Vision: To be known as the best and famous wedding portal company

in Malaysia

Mission & Vision

Value proposition

2 types of value proposition:1.Customer value proposition - give a convenience website because all the information about the wedding facilities is able to access very easy and quick in one-stop center

2.Partner value proposition – provide sharing website among the potential partners by doing the similar product and services where is related with wedding purposes.

Revenue model

How our business make money ? BUSINESS MODEL – b2b

B2B – Affiliate (used our website to advertise or link their business website)

Revenue model

Classification of business revenue model1. COST PERCLICKAdvertisement is charged based on the number of clicks it gets through the advertising site.2. COST PER IMPRESSIONAdvertisement is charged based on the number of impression it gets through the advertising site.3. PAY PER LEAD Advertisement is charged for every successful lead such as signup for a hosting service.

Revenue model

4.PPS Advertisement is charged a commission for every successful sale that it contributes. 5.SPONSERED ADVCan be permanent or rotation: All the cost or pay to website is through the PAYPAL and also CIMB Click The charges of each type of revenue model based on rate that our partners agreed and it stated on the Term and Condition and Registration Form that they have to filled when the affiliate decide to earning our website.

Market Strategy

TARGET MARKET Customer

high end customerelite group – based income and age

AffiliateExclusive Service and ProductVery Professional and PopularHaving experience

Market strategy

Four P PRODUCT PRICE PLACE PROMOTION

•Maintain website•Good keyword•Simple design•Optimization•Easy navigation•Fresh content•Book mark able•Not crowded & clean•Easy downloading

•Price is reasonable•High Quality at Low price•Discount •Promotion package

• To create the awareness – used the conventional•Ex : Pamphlet, TV, radio and also selling approach•Online – Adwords•SEO

• Listing into search engine by Ex : Google AdwordSocial Network. GroupOverture .com Go click.comMudah.com

Competitive AdvantagesTHE ETERNAL LOVE WEDDING PORTAL

Online Advertising Business as one stop. All the services in one website: User friendlyCleanCustomize ServiceCommunication More EffectivePowerful in reaching new market by using onlineCustomer find the wedding services through internet

OTHER COMPETITORS

Different Service

Online Business in differentLess info about other services

Offline or Conventional BusinessVery ComplicatedCrowdedLess reaching marketBusiness find customer

Competitive AdvantagesTHE ETERNAL LOVE WEDDING PORTAL

Based on target market:

Customer Elite Group (high end customer)Affiliate and visitor from different Ethnic

Affiliate Very popular and professional wedding planner, services.

High Quality at Low Price for using our website

OTHER COMPETITORS

Similar Services Anyone who looking for the services.There are advertising services charges at high rate for low Quality.

Competitive Environment

External Factors that influence the competitive to this business1.COMPETITORS a lot of competitors in this business High competitors will create challenges Help to advertise their product2.TECHNOLOGY TRENDSBusinesses go to online - more effective by using social network and search engine (ad word and ad sense). Easy and free develop business website Info search – through laptop as well as i-phone, blackberry and etc

Competitive Environment

External Factors that influence the competitive to this business3. ECONOMIC SITUATIONEffect of DD and SSStability in eco – increasing the Purchasing Power so DD and SS increasing for the product and services increasing. 4. SOCIALMalaysian people – different Ethnic1 Malaysia

Competitive environment

External Factors that influence the competitive to this business3. HUMAN CAPITALOur Affiliate - very professional and have experience

involve to the business for so longHire the students from IT background

4. TREND AND LIFESTYLE

Married - Age 27 and above(Women) 30 and Above (Men)

Market Opportunities

SWOT Analysis:Strength - The partnerships that manage this business have ability to run the

business very well because most of us have a education background in various field such as management, business and also IT.

Weakness - There are other business that provide same business wedding portalOpportunities - Economic is much more stable and increasing demand for the

product because customer will look for the wedding portal to make the preparation by full package.

Threats - Price competition among the competitors in giving low price.

Organization Development

Device that require on developing website:1. Personal computer2. Internet connection3. Knowledge of programming language4. Good marketing plan5. PHP language

Management Team

Marketing Manager General Manager IT Manager