-
8/10/2019 Business Plan on Under Water Restaurant
1/5
Business Plan on
Under Water Restaurant
Executive Summary:
Actually I want to build a restaurant under the water and thats
why I select the sea of Bay of
Bengal. This restaurant will be far away of the sea and
customers have to use a road which is
covered the fully glasses of the restaurant. The restaurant is
covered fully glasses. When people
are entire the road they see the sea fish and verities insects.
Thats a lot of fun to walk away. .
There will be supply all sea food. And full restaurant is
covered oxygen. . For our customer safety
we will supply life-jacket. The restaurant is decorated the
glasses.
On the Water is forecasted to reach profitability by month two.
Sales are forecasted to reach
TK5, 785,000 by year two and grow to TK3, 345,000 by year three.
We forecast a high net profit
on these sales.
Company Description:
Under Water restaurant trip creates and serves an adventure
atmosphere for dining and
eloquent feast for people who love the adventure.
Objectives:
Sales increasing to more than $12,345,000 by the third year.
Keeping gross margin at approximately 80%.
Improve inventory turnover to two-hundred turns next year in
year two, and to 240 in year
three.
Mission:
The mission is to have great tasting food, adventure and
friendly service.
We concentrate on customer satisfaction and quality food that is
always fresh and specially
selected.
Every year a lot of people going to the sea for relax. This
entertainment more relax and
adventure create.
Company Ownership:
Under Water Restaurant is a sole-proprietorship business by
owner Anisur Rahman.
The business employs the owner, one investor and 50
employees.
-
8/10/2019 Business Plan on Under Water Restaurant
2/5
All proceeds from management, programs, merchandise and other
activities are that of the
owner.
Company Goal:
We have divided our goals in two broad categories:
Non financial goals:
Establish the best service in market.
To operate in the domestic market with selective target segment
for the first year.
To gradually increase penetration of this market sector from its
present near zero level to 90% of full
capacity by the end of second year.
Financial goal:
To increase the sales at least by 80%
we have an aim to reach break-even by third year.
Company Location:
Under Water Restaurant will be located in a sea. I want to build
my restaurant under the sea
thatswhy I select the Bay of Bengal.
Products and Services:
Under Water restaurant provides delicious all types of sea food.
.
High quality cabin for couple.
Any Birthday or Anniversary this restaurant gives discount.
A small Toggy world for playing of baby.
Market Analysis:
Water-Trip focuses on local and tourist active restaurant
seekers, with special focus on young
adults with a TK200-30,000/year income and a desire for good
food and a fascinating
atmosphere as our target market.
Market Segmentation:
Our target market segmentation is divided between new couple, as
well as other family, and
adults who are interested in adventure.
The buying patterns of our clientele will be people who like to
spend money on pampering
themselves, on quality food, feeling special, projecting an
image of wealth, trying new things,
and thrill seeking.
-
8/10/2019 Business Plan on Under Water Restaurant
3/5
SWOT Analysis:
Strengths:
A powerful strategy.
The highly experience management team.
Our service is strongly different from others restaurant.
Attractive customer base.
Better service quality.
Good customer service capability.
Weakness:
High price
Must be come to rich family.
No option to middle class family.
Financial Plan:
0
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
-24000 -20000 -16000 -12000 -8000 -4000 0 4000 8000 12000 16000
20000
0
-
8/10/2019 Business Plan on Under Water Restaurant
4/5
Monthly Units Break-even 10,117
Monthly Revenue Break-even TK35,113
Assumptions:
Average Per-Unit Revenue TK12.07
Average Per-Unit Variable Cost TK1.03
Estimated Monthly Fixed Cost TK45,875
Profit and Loss:
Profit Monthly:
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
Series1
-
8/10/2019 Business Plan on Under Water Restaurant
5/5
Profit Yearly:
Conclusion:
So through my business plan I feel my business will be
profitable.
In our balance sheet we can see:
In first year TK1575, 494
Second year TK3580,755 and
Third year TK2, 5042,016
So its a profitable business. Also we can reach in our goal
through which we started our business.
Through the market analysis I learn in Bangladesh people like to
eat so, this is demandable.
In our restaurants food we dont use any harmful think which is
harmful for our health and there is some
creativity which attract our customers.
0
200000
400000
600000
800000
1000000
1200000
1400000
Year 1 Year 2 Year 3
Series1
