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welcome

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FOOD

WATER

CLOTHING

MEDICINE

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COSTLY

NOT AVAILABLE

DON’T EAT

DON’T EAT

DON’T EAT

NOT TASTY

TASTY, JUSTIFIED PRICE, AVAILABLE

EAT

The plan

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Serving fast food to the people of Khulna city

Theme of “food-path” is to be mobile

Food carts will roam around the areas where schools, colleges and universities are concentrated

Food carts will also roam around the residential areas.

Roaming will be scheduled.

Establish an identifiable taste

The plan

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PRODUCTS AND SERVICES

PRIMARY COMPETITORS

MARKET SIZE AND G

ROWTH

Fast food is

not cheap. B

ut “food-path

” will

make su

re that

people are satis

fied with

what th

ey get against

their money.

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SWOT analysis

Strength

• Easy availability• Exclusive taste• Justified price• Hygiene• Well trained personnel

Threat

• New entrants of the same product

• Economic imbalance and price hike

• Campaign against fast food

Weakness

• Regular consumption of “Food-path’s product may not be affordable to lower income group

• Lack of market experience

Opportunity

• Large numbers of potential customers are yet to reveal

• Demand is higher for good quality fast food

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PRICING

PROM

OTIONAL

PLA

N

DISTRIUTION

Marketing plan

Discount coupons for students.

On campus and on street eating competition for the very first time to persuade people to eat from “Food-path”.

Advertisement on local newspapers and TV channels

The food cart itself will serve as an advertisement.

Operational plan

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LOCATION

PERSONNEL PLAN

Outlet will be at opposite to New marketComprising approximately 5000sq feetPossession will be leased

Cook- 5 person, 3 for the outlet and 1 each for the food cartCook assistant-5 person for outlet Waiter-5 person for outletManager/cashier- 1 person for the outlet Guard-2 person for the outlet

Driver/order receiver-1 each for the food cartManager/cashier- 1 each for food cart

Operational plan

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20 sets of table-chair1 cash register

1 cash counter (20 feet long)Adequate lighting according to decoration

Cooking counter and chef’s lounge (50 feet long)1 oven (80 square feet floor space)

1 refrigerator (80 square feet space)6 blenders/ grinder

4 air conditioners (split)4 exhaust fans in the kitchen

1 storage (250 Square feet)

OP

ER

ATIN

G E

QU

IPM

EN

T

Operational plan

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2 Food carts with all necessary

establishment for cooking and serving

Paper plates and glasses and plastic trays

OP

ER

ATIN

G E

QU

IPM

EN

T

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Financial analysis

Leasing tk.800000

Equipment tk.80000

Furniture & Decoration

tk.120000

Vehicles tk.2000000

Total tk.3000000

Initial Investment

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Pro Forma Income statementFY 2009 FY 2010

FY 2011Sales tk.5400000 62100006560000Less: Cost of Goods Sold tk.2862000 2825000

2950000Gross Margin tk.2538000 33850003610000Gross Margin % 53% 54.51% 55.03%Less: ExpensesPayroll tk.1104000 1104000 1112000Marketing/Promotion tk.20000 8000 5000Depreciation tk.200000 200000 200000Maintenance tk.180000 180000 192000Utilities tk.360000 380000 388000Total Operating Expenses tk.1864000 18720001897000Profit before Taxes tk.674000 1513000 1713000Less: Tax tk.202200 453900513900Net Profit after Tax tk.471800 1059100 1199100Net Profit/Sales 8% 17% 18.28%

Financial analysis

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FY 2009 FY 2010 FY 2011 TotalSales 5400000 621000

0656000

01817000

0Net Cash Flow -2328200

1259100

1399100

330000

Break-Even Sales Volume 17840000

Break-even Analysis:

Financial analysis

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Cash flow statement

Net Cash flow-

2328200

125910

0 1399100

Net Cash flow after 3 Years

330000

FY 2009 FY

2010 FY 2011

Financial analysis

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AssetsCurrent AssetsCash 1471800Inventory 245200Total Current Asset 1717000Fixed Asset

Property, Equipment & Furniture 1000000Vehicles 2000000Total Fixed Assets 3000000Total Assets 4717000

Liabilities & CapitalLiabilities

Accumulated Depreciation 200000Accounts Payable 245200Total Liabilities 445200Paid-in Capital 3800000Earnings 471800Total Capital 4271800

Total Liabilities & Capital 4717000

Projected Balance Sheet

Financial analysis

Query

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