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ENTERPRENUERSHIPBUSINESS PLANBUTTER MILK
GROUP MEMBERS
NAVIN PAL 21NUPUR SONAGRA 25RITESH PASWAN 36SNEHA MITHBAVKAR 45
JEERA BUTTERMILK
MASALA BUTTERMILK
COLD BUTTERMILK
BOONDI BUTTERMILK
CONTENT• Objective• Aim• Location• Financials • Situational Analysis• SWOT Analysis • Target Market• Competitive Analysis
OBJECTIVE• To check whether we earn profit or
loss.• To know how an entreprenuer work,
strategy used, promotion or marketing techniques.
• How market works - Competitors?• Last but not the least as a college
project to work on.
AIM
• Target of capturing maximum number of customers.
• To earn profit.
• To make our venture successful.
LOCATION
Location were we
set up our business
FINANCIAL
Will be incorporated with an initial investment of Rs.200 (Rs.50 each)
FINANCIAL(cont..)
Break Up Of Rs.200
2kgs Rs.104
Rs.5
Rs.10
Rs.5
1packet Rs.32
6kgs Rs.24
1piece
Rs.
20
SITUATION ANALYSIS
• How many competitors in the market?
• Is their any one selling buttermilk?• Is there a scope of profit?• Is there any demand?• Can we continue this venture
further?
SWOT ANALYSIS
Strength1.Adequate availability of Raw Materials.2.High Consumer Retention rate.3.Quality.4.Natural product.
Weakness1.Acknowledgement.2.Limited financial resources.3.Late entry into the market.
Opportunities1.Competitive advantage over carbonated soft drinks, sugarcane juice, golawala.2.Wellness awareness amongst consumers.
Threat
1.Cut throat competition.
SWOT
TARGET MARKET• Kids• Teens• Youth • Working People • Housewives • Elderly people
Primary Market
• Railways – Commuters• Local Transport – Auto Rickshaw, Taxi,
Bus• Amusement Park• Schools & Colleges
Secondary Market
COMPETITIVE ANALYSIS
• Identification Of Competitors.
• Competitor Analysis.
• Market share .
• Comparison.
• Strengths & Weaknesses of Competitor.
CONCLUSIONProfit Distribution(Rs.800)
Navin Pal(Rs.200)
Ritesh Paswan(Rs.200)
Nupur Sonagra(Rs.200)
Sneha Mithbavkar(Rs.200)
And Rs. 30 were deducted from each member to give helping members