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C.K.PITHAWALLA INSTITUTE OF MANAGEMENT

SURAT.

OccasionsThe Event Planning Specialists

Prepared by:

(1)Mehul.B.Raval Enr. No.2032

(2)Sunil.S.Shukla Enr. No.2026

(3)Diptesh.G.Patel Enr. No.2016

(4)Pratik.J. Vaja Enr. No.2076

Submitted to:

Mrs. Richa Agrawal.

Executive SummaryWelcome to the future of event planning! Occasions, the Event Planning Specialists, brings to

the community of Portland a new breath of air in the event planning market. By combining oldfashioned values, going the extra mile, and using cutting edge event-planning software,Occasions will lead the market, providing the same quality results, every time.

Occasions is an equal opportunity business making its expertise and its products available to helpits customers plan their own event .Party Packs (complete kits for their event), make hosting a party a snap, right down to the refreshments. The event planning software brings interactiveevent planning as close as their personal computer. Through these and other affordable productsand services, Occasions aims to be the number one resource for any event.

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Objectives

Occasions is a small business aimed at the big time. In order to reach its lofty goals, Occasionsmust focus on the mission behind the vision. It will take all the employees, owners, founders, and

vendors daily living the vision that Occasions represents. The vision manifests itself in threeways:

1. Be one of the top three event planning specialists in the India.

2. Justly compensate the employees, owners, and founders of Occasions.

3. Produce the same quality results, every time.

Mission

In an ever changing, fast-paced world, success is determined by good choices for lasting effects.Communication is essential. Occasions strives to be the best choice of clients by helping to ease

their event planning burden. Through consistent, predictable professionalism, Occasions willensure a worry and hassle-free event at a reasonable price.

But, not all our clients will be external. Occasions has an internal client to serve. Occasions willstrive to provide the same predictable and professional working environment to its employeesand contracted vendors, justly compensating them for their services. It is also a priority to make acomfortable living wage for its owners, founders, full-time staff, and their families.

Keeping in tune with the needs of the market, utilizing the latest technology and trends, all whileensuring the client receives the individual attention they deserve, is the vision and daily missionof Occasions; The Event Planning Specialists.

Keys to Success

Our keys to success include the commitment to quality by every person who is part of the team.Each of us will be responsible to push ourselves to a higher level of professionalism in threeareas:

1. Consistent, accurate fulfillment of the client's wishes.

2. Competitive pricing for the quality of services offered.

3. Significant profit made on each event plan

Company Summary

Founded originally on a part-time basis, Occasions is a small business designed to meet theneeds of the ever changing social world. surat is the current home with plans to expand to branchoffices within four years. Occasions' staff of two, with numerous contract vendors, plans events,writes event-planning products, and trains area students in the art of event planning. Occasions isinvested in the community it resides in.

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Occasions are, in part, the answer to demands of the social world, on the working family,heavily-burdened office, out-of-town business, or special occasion in need of special recognition.As a business, we understand the needs of public and private organizations. As parents andfamily members, we understand the needs of setting special time apart from other events in our lives. Occasions strives to accomplish these goals, in surat and eventually other areas of thePacific southwest.

Company Ownership

Occasions is established as a sole proprietorship with the intention of selling the business when itis established to one of the employees invested in the vision of event planning. All aspects of the business will be documented to ensure clients can count on the same results every time. It isthese documents that will become the basis of ownership. The sole proprietor will use his or her name as the guarantor of each service. Therefore, the sole proprietor must embody the vision andmission of Occasions.

Start-up Summary

Through careful planning on the part of the founders, the start-up costs for  Occasions areminimal. It began as a home-based business with little overhead, and it continues to demandfewer outlays of funds as a service-based business. The start-up cost investment funds wereassets saved from prior earnings by the owners who did event planning on a part-time basis

 before establishing themselves as a business.

It is the wish of the founders to remain a debt-free establishment. However,

recognizing that in reality not all variables are controllable, outside financing is a

viable option. Both founders own homes and have a perfect credit rating

Company Locations and Facilities

Occasions are located inside the city limits of surat. It is a home-based business. Most meetingswith clients are conducted in social settings, such as restaurants, coffee houses, the client's home,facilities wishing to be used for the event, or over the phone. Although the demand has not yetreached its peak, Occasions will eventually move from its home base into a small office

complex, also within the city limits of surat. When the company has reached its finished point,Occasions will have online booking facility also.

The company will maintain a high degree of professionalism. All offices are equipped with thelatest in business technology, such as telephone systems, computers, fax machines, email,duplicators, printers, and software. Each location will have a secure storage area for supplies andequipment used in events, such as walkie-talkies, cellular phones, portable fax machines, andlaptops.

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Products and Services

Although Occasions is primarily a service business, we also offer products to aid our customersin planning the event themselves. The following products are tools used inside our operation for the best possible results:

1. Party Pack: The Party Pack is a complete kit for any party. It includes decorations, lightingeffects guide, disposable theme cameras, cutlery, plates, napkins, cups,punch mix (or recipe), snack supplies (or recipe), tablecloths, theme music(where applicable), invitations, thank-you cards, and a step-by-step guide toplanning, putting together, and hosting the event.

2. Step-by-Step Guides: These booklets include a calendar to map out the event, a step-by-step guideon what is needed for and how to put together a successful, worry-free event,resource information, popular refreshments with recipes, games, and tips toput their event in the record books. The events available include birthdays forall ages, meetings, retreats, parties, vacations, and special occasion

celebrations such as graduations, holidays, showers, weddings, andreceptions.

3. Event Planning Software:Due to be released June 2010, this cutting-edge tool will allow the client allthe resources and visual aids for their event planning. They will be able toplay with decoration themes, listen to theme music, design invitations, thank-you cards, and RSVP cards, use the interactive planning calendar, and muchmore. This software will bring their event into the millennium with cuttingedge technology that is designed to save time and money.

4. Resources Manual: This valuable guide acts as a review for all the resources located in the

surrounding area. A ranking is given to the various services, such as caterers,decorators, disc jockeys, bands, and facilities. This manual gives the clientthe freedom of making a choice based on experience.

Services :-

We are a full-service wedding consultant group and provide the following services: etiquetteadvice, event scheduling, discounted invitations and products, vendor confirmation, rehearsalattendance, supervision of both ceremony and reception setup and budget planning.

The wedding services market is fragmented with the overwhelming majority of the incumbentsoffering only a limited line of services. There are numerous florists, hair stylists, and caterers tochoose from. However, there are almost no companies that will provide the full range of servicesassociated with the wedding planning and execution.

Kind of services provided by our company :

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Weddings Preparation

We offer excellent wedding services to clients. Whether you are looking for a royal wedding.We make arrangement for your wedding. Choosing the wedding venue, budget, makinginvitation card, flower decoration and wedding music, we offer expert services for planning the

perfect wedding.

• Wedding CatererOverview

To make the wedding ceremony more special, certain wedding preparations are required. Pre-arrangements like performing rituals such as Tilak, sangeet, mehndi and haldi, deciding thevenue for the ceremony are among the important tasks. On the main day, arrangements for stagedecoration, hall decoration, and music bands shall be made well in advance. The most importanttask of choosing a right caterer remains the foremost requirement for the main day. Choosing a

right wedding caterer requires lot of research and planning to set the wedding in a best possibleway.

For selecting the caterer service, one is advised to be ready with the menu selection. We provide,the caterer services are helpful for providing the best service at affordable prices that suits your  budget. We will make some special arrangements to make a comfortable place for dining at thewedding ceremony. Its our complete authority to take care of the halls décor. Depending onclients budget, we will offers the best available arrangements. If the budget is high, then specialarrangements can be made for vegetarian, non-vegetarian and drink lovers. Even if the budget isnormal, we provide you the menu that includes certain number of appetizers, main dishes, sidedishes. The calculation is made as per the number of guests and time of a reception.

Special features

We can offer wide array of delicious menu that include delicacies from India, Continental andChinese cuisines. Arrangements for drinks, ice-creams and deserts can also be made dependingon clients budget.

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Catering Services

Pooja Catering Services

Bhagwati  Caterers Pvt Ltd

R K Caterers & Contractors

Annkut Caterers

Shree Satya Sai Centres

• Flower Decoration

Overview

A wedding ceremony without flower decoration is incomplete. Wedding flower decorations can be of different types. One can go in for a beautiful centerpiece or a large arch, keeping in mindthe need of the wedding place. One can use one's own creativity and make a unique flower decoration for the wedding ceremony. The fact that has to be taken care of is that the flower decoration should be complimenting the rest of the wedding decorations.

Types of Flower Decorations

There are innumerable types of wedding flower arrangements that can be used. A wedding bouquet should be chosen carefully. A unique and a beautiful bouquet would make a greataddition to the wedding ceremony. It could be matching with the bride's body proportion, skintone, and facial appearance and also the attire that the bride is wearing. The boutonnieres are theflowers that are worn by the groom.

Boutonnieres are made up of small flowers and are attached to the jacket of the groom. Theseflowers could be of various colors of which a suitable one needs to be selected. Wreaths are theround shaped flower decorations that consist of flower rings which can be used as centerpieces inthe wedding hall. They can also be used as hangers and headpieces which add to the overall look of the venue.

Special features

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The silk flowers or the dried flowers look great. Colour blocking is choosing a specific color or acertain combination of flowers. This is also a good idea for wedding flower decoration. One maychoose red color as a theme and get red gerberas put them in a beautiful white vase on the tablescovered with red tablecloth. The wedding bouquets would also be red.

•

• Flower decorations includes :-•• Car Decorations • Mandap Decorations • Sangeet Decorations • Engagement Decorations • Mehendi Decorations • Wedding Stage Decorations • Sagan Decorations 

Gyptech Systems

Fine Living Furniture Studio

Akruti Interior Shoppee

The Range Interior Product

Ranjeet Interior Decor 

inside outside interior decorators 

Suketu J Parekh & AssociatesSurbhi Flower 

Exzora The Flower Shop

Abhiruchi

Bilimora Nursery & Farm

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• Wedding Shopping :- 

Overview

Shopping guide is must as shopping without it would become difficult. One needs to buy a lot of essential things for a wedding. If you don't have a shopping guide, there are chances certainthings could be missed. Shopping for wedding should be done carefully. It is advised to shop inadvance to avoid the hurry as you get close to the wedding day. One can follow a shopping guideas it would be helpful for wedding shopping.

TypesOne needs to do various type of shopping before the wedding. One needs to shop for clothes and jewelry for the bride and the groom. One must check out for the best deals and then purchase theitems. A shopping guide could be useful for doing all the wedding shopping.

Special featuresOne needs to set a budget for shopping. A different budget line for every section like clothes, jewelry, clothes, etc, should be made in order not to cross the budget. A list should be made of all the things that are required to be purchased for the wedding. A separate list for bride andgroom should be made for making the shopping easy. One also needs to make a different list for the gifts that are to be purchased. Various items for pre and post wedding should also be made toshop for them and not miss out anything. One should collect all the lists and make calculation onthe money that has been spent for  wedding shopping. A shopping guide thus could be veryuseful and our consultancy firm will be there to assist our client. Such as

 

Indian Groom• Groom Accessories • Groom Shervani • Groom Wedding Sehra • Groom Ethnic Wear  • Groom shoes • Groom Wedding Turban • Groom Hair Care • Groom Skin Care 

Indian Bride• Bridal Accessories • Bridal Hair Care • Bridal Make-Up • Bridal shoes • Pre wedding bridal package • Bridal bangles 

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  Bridal Handbags and Purses 

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 WEDDING BUDGET

Overview

Every couple getting married would want an extravagant and grand occasion on the day.However what happens after marriage is as important as the day itself. That is when the wedding budget comes into play. Many people spend lavishly for the occasion and later regret theunnecessary expenditure. It is very important to create a wedding budget which will help the

client+ control the expenditure during this period. .

Based on the size of the wedding budget the ceremony can be made as grand as possible. Thelargest expenditure when it comes to the special day is the hall, or the place where the ceremonyis to take place. If the occasion is to take place in a city, the hall can be a problem. Not only willthey come in very expensive packages but it would not be as perfect as you imagines. For thisreason a marriage located conveniently outside the city is the best choice. This will allow you toreduce the expenditure on the hall bookings and improve other areas such as food and

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decoration.

Marriages in India can be of very different types and so the wedding budget can range fromsmall to large. A normal wedding with capacity of fewer than five hundred people can bearranged in under two lakh rupees, whereas a grand wedding can upto crores of rupees.

Special features:

The wedding budget will allow you to systemize the spending and work accordingly. It isremarkable to note how efficiently a marriage can be arranged if it has a strict wedding budgetand an effective mechanism to bring it into effect and our duty is to take care of this matter.

The chart will be provided to the client to understand which part of expense will constitute howmuch weightage and according to their convenience they can modify it

My Total Budget ___________

Expenses % of total

 budget

Your 

estimate

What you

actually spentCeremony

Location fee, officiant fee, marriagelicense, musician's fees, ring pillows

3% ______ ______  

ReceptionReception Site, Food, Drinks, Rentals,

Cake, Favors

48% ______ ______  

AttireDress, Headpiece/veil, undergarments

and hosiery, shoes, accessories, jewelry,hair and makeup, Groom's Tuxedo or 

Suit, shoes, bow tie, cuff links, studs,suspenders

10% ______ ______  

RingsHis and her rings, engraving

3% ______ ______  

FlowersCeremony, bride's bouquet, maid-of-

honor and bridesmaid bouquets,corsages and boutonnieres,

centerpieces, flower-girl basket

8% ______ ______  

MusicCeremony Musicians, Band and/or DJ,cocktail hour musicians, sound system

rental

8% ______ ______  

PhotographyPhotographer and Videographer's fees,albums, additional prints, disposable

cameras for candids

12% ______ ______  

TransportationTransportation for wedding party, guest

shuttle and/or parking attendants

2% ______ ______  

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StationeryInvitations, response cards, thank younotes, postage, calligraphy, guest book 

3% ______ ______  

GiftsBridesmaid and groomsmen, parents,

welcome baskets for out-of-townguests.

3% ______  

Wedding Invitation card

Overview

The Wedding invitation card reflects the emotions and the style of wedding that would take place. An invitation card could change the mood of the guests for attending the wedding. If thecard is not attractive enough it surely won't draw the guests to the wedding. So it is necessary toget a good wedding invitation card. The wedding invitation cards could be of various types tosuit the wedding to its best.

Types

Everyone almost longs on to have a personalized and unique wedding invitation card. Theinvitation card could have the messages that the couple would want to express to the guests. Thewedding invitation card should contain a clue of a wedding theme that is decided. Uniqueness of the wedding invitation card comes with originality. These cards could even reflect thecumulative emotions of the couple. This could be the best way to let one's invitation card standout from all others. Every invitee should feel the warmth and feel special by the printed

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expressions in the invitation card.

The photograph of the bride and groom could be pasted on the invitation card. The weddinginvitation card should carry the essence and theme of one's marriage. If the wedding is going to be a formal wedding party then one could select a card with sober colors, however an informalwedding could have a wild wedding invitation card. Invitation card could be chosen in various

colors and designs to let it look most attractive and suit the wedding to its best.

Special features

One can research and write the text of the wedding invitation card on his/her own. One can usevarious attracting colors and designs and the ideas could be taken from various card shops. The printing methods of the wedding cards have changed over the time. These days the invitationsare printed using thermography. This is a mixture of the engraving process of ink and powder and an effect similar to engraving is created.  our consultancy firm will take care of the

 preferences of our clients and welcome their suggestions.

Indian Wedding Invitation cards•

• Hindu Wedding Invitations• Muslim Wedding Invitations • Parsi Wedding Invitations• Jain Wedding Invitation 

Sikh Wedding Invitations

 

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• Wedding Music

Overview

A wedding ceremony in India is incomplete without music and songs. An Indian weddingcomprises of a variety of rituals and there is a separate piece of music or song for every occasion.Energy, enthusiasm and fun are all blended together in the celebration with the wedding music.In the olden days the relatives and friends of the hosts used to create music and sing varioussongs. In today's modern wedding professional wedding music performers are hired. But themagic of wedding music still remains the same for the olden and new days.

Types

There are varieties of events that take place in a single wedding ceremony in India. There isdifferent songs and music for Mehendi, sangeet, the main wedding day and Bidaai, departure of  bride. In Mehendi ceremony the female relatives and friends of the bride apply Mehendi on the bride's hands and sing songs and dance for the whole night. This ritual is mainly famous in thePunjabi and Gujarati weddings. The ladies play the beats on "Dhol" and other women dance andsing. In Gujarat, the women perform the traditional dance- Garbha and Dandia.

On the main day, the music is played in Baraat, the arrival of the groom. His friends and familymembers dance in front of the horse seated groom. They bring the groom to the wedding venueamidst a cheerful atmosphere.

The main day of the wedding also includes the foot taping traditional and modern songs. If the  professional performers are hired, they usually entertain the guests by playing famous

Bollywood songs. People like to dance and cheer hence the performers choose the songs withlots of beats and rhythm. The Bidaai ceremony also has wedding music. The songs played aresofter since the bride is about to leave her parents house.

Special featuresBe it traditional or modern, Indian wedding music is always great to hear. The songs are rich inlyrics and music makes everyone to rock and roll on the beats.

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Wedding Venue

Overview

Organizing a wedding does not end with finding a perfect groom and a beautiful wedding dress.

One also needs to decide a perfect venue for wedding. It is necessary to find a good venue forwedding ceremony. Wedding day is a special day and so is a memorable day in one's life. Oneselects a wedding venue that suits the wedding to its best.

Types

It is necessary to make a wise decision and not decide for the venue in a hurry. It is better tosearch for a wedding venue in advance as it becomes difficult to get a good venue later. Oneneeds to book the venue atleast 6 months in advance to avoid the last minute hurry and avoidcompromising on the wedding venue selection.

The wedding venue should be decided keeping in mind the number of people expected to attendthe wedding. The parking space should also be considered while selecting a wedding venue.One needs to select a venue that suits ones budget. The wedding venue should be at an easyreach for all the guests and should be near to the bride's and groom's place of residence.

Special features

The wedding venue could be selected to best suit the wedding. The venue could be decoratedusing various themes and color combinations and accessories. Nowadays unique wedding

venues can be selected for holding a wedding ceremony. People select various unique weddingvenues like beaches, lawns, gardens, etc. However, the venue should be selected to best suit the

wedding and the budget.

Marriage Venues

•

• Marriages in Clubs • Marriages in Parks • Marriages in Banquets • Marriages in Farm Houses • Marriages in Temples• Marriages in Churches•

Marriages in Hotels 

Uma Bhavan Surti Modh Vanik Wadi

Surat Visnagar Vanik Wadi Surat Visalad Vanik Panch

Surat Olpad Choryasi Kadva Patidara Sneh Sankul Wadi

Shri Gyan Hall Shanti Mangal Hall

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Sardar Smruti Bhavan Rajeshree Hall

Raghu Ramji Party Plot Maheshwari Bhavan

Krushimangal Hall Kapadia Wadi

Jain Veerji Hapak Gnati Hall Gandhi Smruti Bhavan

Bulchandani Seva Mandal Sindhu Wadi Agrawal Samaj Trust

Agrasen Bhavan

error. We employ local vendors who have the same desire to be the best at what they do, while providing un-matchable services. Thus, we give back to the community by providing jobsoutside of our organization. We encourage new and upcoming small businesses who provide aservice within our need base to step up to the challenge of being the best through their contractwith Occasions.

Our products will serve the function of aiding those that cannot afford the cost of an event planner. We wish to make our event planning tips available to those who need a helping hand.Occasions is a member of the community. Through event planning, Occasions gets theopportunity to laugh when the community laughs and cry when the community cries, to rejoicewhen the community rejoices and to help put the pieces back together when things change or  begin to fall apart. We care about the things that have meaning in the lives of our neighbors.

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Competitive Comparison

Occasions, although young, draws from the age-old tradition of going above and beyond what isexpected, every time. Our systems for event planning have been drawn up, evaluated, practiced,worked, and reworked to ensure the maximum efficiency while minimizing the possibility of error. We employ local vendors who have the same desire to be the best at what they do, while providing un-matchable services. Thus, we give back to the community by providing jobsoutside of our organization. We encourage new and upcoming small businesses who provide aservice within our need base to step up to the challenge of being the best through their contractwith Occasions.

Our products will serve the function of aiding those that cannot afford the cost of an event planner. We wish to make our event planning tips available to those who need a helping hand.Occasions is a member of the community. Through event planning, Occasions gets theopportunity to laugh when the community laughs and cry when the community cries, to rejoicewhen the community rejoices and to help put the pieces back together when things change or  begin to fall apart. We care about the things that have meaning in the lives of our neighbors.

Market Analysis Summary

The following sections describe the market segmentation, strategies, and industry analysis.

Market Segmentation

The breakdown of the market for event planning, falls in a wide, very diverse grouping.Individuals as well as organizations demand the services we provide. In order to provide thegreatest depth of information, the market segments have been broken down into private and public organizations, and age groups.

1. Private Organizations and BusinessesPrivate organizations make up the single largest portion of Occasions' client

base. Private organizations such as businesses, corporations, and politicalparties host the most events on the largest scales; therefore, these eventsgenerate larger revenues per event. The majority of larger scale holidayfunctions will fall under this segment.

2. Public OrganizationsGovernment agencies host many events every year. Occasions hopes toalleviate the pressure of event planning for public employees. The secondsingle largest segment, the public sector, can save money and give back toits community at the same time. These events are moderate in scale withmiddle to low revenues generated. Emphasis is placed on the visibility of theevent for public viewing. The majority of organizational family functions will

fall under this segment.3. Age Breakdowns

○ Under 24: Persons under the age of twenty-four (24) using an event

planner are rare at best. We hope to tap the early college graduateswho have begun their professional careers but have not yet startedtheir families. These events will focus mainly on themes with moderateto high energy appeal. The revenues generated will range from

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moderate to high, depending on the event. The majority of weddingswill fall into this segment.

○ Ages 25-55: The persons that fall into this age group are employed,

middle to upper-middle class families. The reason they choose eventplanners is they are too busy to do it themselves. Therefore, Occasions

will be on hand for questions, contact will be moderate in length butoccur regularly so as not to disturb the daily life of the families. Theseevents will generate moderate revenues, with a few generating lowrevenues. The majority of special occasion planning will occur in thismarket segment.

○ Ages 56 and above: Persons over the age of 55 have reached the

turning point of life. Many are retiring, others are celebratinganniversaries of significant years, and still others are seeing that theirchildren's special events are taken care of. These events will generatemoderate to high revenues depending upon the income level of thefamily (direct correlation to social status). Most holiday parties, andother special occasions, such as wedding receptions and reunions, will

occur in this market segment.

4. Other  This segment has no direct information to compile for a description. Itconsists of any event planned that does not fit into one of the abovecategories.

 

TargetMarket Segment StrategyOur target markets are middle to upper-middle class families, couples, individuals, or private and public organizations. We chose these groups because they are most able to afford event planners,and have the least amount of time to spare for event planning in general. Families demandattention, employees are overburdened, and overwhelming detail needed to plan large events aretoo large a constraint to place on people not trained in the area of event planning.

The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. Occasions fills the need by being available to take

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on the burden of planning so that people can spend time on more important things, like familyand friends. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace.

Service Business Analysis

Occasions is in a unique position of competition. We compete against hotels with conferencefacilities, conference centers, other event planners both on the large and small scale, personswithin an organization who are assigned the task of organizing an event, and people who wish toorganize their own events without the benefit of assistance. The benefits and drawbacks of eachof our competitors as compared with the services we offer are hardly a match in quality and price.

1. Hotels and Conference Centers

Strengths: On-site facilities, equipment, and support staff. Ability to transport and house persons for overnight stays. Able to internalize costs of transportation and equipment.Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff.The error rate is high due to high volume and traffic from other events happening at the

same time.2. Other Event Planners

Strengths: Have been in the market longer, have established a reputation and client base.Weakness: Reputation precedes them, no systems-based businesses designed to produceconsistent results; focus on smaller events, specialized events are main focused rather than all events; do not have the supporting products to market with, or instead of, event planning services.

 

3. Employees or Persons wishing to do it themselves

Strengths: Internalized cost of planning the event; able to add tiny personalized touches

that have meaning within the group or family.Weakness: Consumes time that could be spent on other things; don't have access to the best prices, services, and other needed resources available.

Strategy and Implementation Summary

Marketing and CompetitionWe have discussed our client base as being predominately middle to upper-middle classindividuals, couples or families, public and private organizations. We must then look at the needsof these markets and cater to them. We promise the same great results, every time.

When marketing to individuals, the idea of releasing them from the task, freeing their time for family and friends, and the promise of a worry-free event are the buzz words and concepts. Our 

marketing is predominantly by word of mouth or visual connection to large events theseindividuals have participated in or worked at.

When marketing to public or private organizations, the idea of greater efficiency for the moneyand a professional event without error would be the key concept. Groups, especially large ones,do not wish to deal with problems that arise due to oversight on their part. If the guarantee of worry-free, error-free events is available at a cost benefit to them, there really appears to be no better choice.

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Sales Strategy

Occasions deals with a diverse market of clients. Within each market segment, closing of saleswill differ. Each approach is described as follows:

1. Private and Public OrganizationsSales will be concluded one to two days after the end of the event. A follow-

up phone call will be placed informing the client of the total cost, number of attendees, and information about the billing packet that will arrive at theiroffices. Feedback forms will be included in these packets to ensure the clientis being served as they deem appropriate. Form letter thank-yous will be sentfollowing each event.

2. IndividualsSales will be concluded with a follow-up phone call one to two days after theevent. The phone call will explain the total cost of the event, number of attendees, and information concerning the billing. Individual parties of anyage group are placed on a billing cycle. Invoices will be sent out the 25th of the month and will be due the 10th of the following month. Feedback forms

will be included in these packets to ensure the client is being served as theydeem appropriate. Thank-you cards will follow each individual event.

Organizational Structure

The management team within Occasions will be small in the beginning. The primary employeeis the founder, who plans events, then contracts with caterers, decorators, disc jockeys, and bandsto fill out the event. A contract labor site manager will be on hand to work the events as a liaisonand vendor coordinator. Thus, there are two main employees with various levels of vendors.

When Occasions reaches its expansion goals, each office will have one to two event planners, anoffice assistant, two to three site managers for the events, and a product and marketing specialist.This team will function as one with constant communication through weekly staff meetings,email, and message boards. All jobs are interrelated. The performance of one effects the performance of the others; therefore, each team member expects nothing but the best from eachother.

As it functions currently, we see no gaps in the management of this organization. ShouldOccasions grow beyond its estimated size, more positions in specialized areas will need to beadded as well as additional site support and office assistance. To fill these positions, Occasions islooking for energetic, teachable, detail-oriented persons who want the potential to grow andimprove their skills within the organization. Occasions wants to be the best; therefore, they willhire those who want to succeed.

Financial Plan

Service-based businesses require little funds to start-up, and as they grow and expand, less fundsto maintain. The charts and graphs that follow will show that investment up front allowsOccasions to function debt-free with little overhead. This gives Occasions a quicker break-even point and increased profit margins from the start. As Occasions grows, the debt-free philosophywill be maintained until it is impossible to function during growth periods without financialassistance.

Important Assumptions

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 Tax rates are noted for information. We carry no loan burden that would be effected

by these rates. What hits Occasions the hardest (but not nearly are bad as other

service businesses), is the tax rate of 24%, which is nearly one quarter of the total

sales. As Occasions continues to grow, these numbers will be reference rather than

influence

Financial plan

1st year end Projected Profit & Loss A/C

DR. CR.

1st

year

2nd

year

3rd

year

1st

year

2nd

year

3rd

yearParticulars Amou

nt

Amou

nt

Amou

nt

Particul

ars

Amou

nt

Amou

nt

Amou

nt

Legal

Formalities

exp.

Brochures

R & D

Advertisem

ent

and other

exp.

Employee

salary

Gross profit

1500

0

3000

0

3000

0

5000

0

1200

00

00

3000

0

4000

0

5000

0

1200

00

00

3500

0

2000

0

6000

0

1200

00

Sales 6000

00

72000

0

8640

00

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3550

00

4800

00

6290

00

  Total 6000

00

7200

00

8640

00

  Total 6000

00

72000

00

8640

00

 Tax (25%

approx.)

Profit

distributio

n

retainedprofit

(carry

forward)

8875

0

2000

00

6625

0

1200

00

3500

00

7625

0

1572

50

4000

00

1480

00

Gross

profit

Retaine

d Net

profit

(brough

tforward

)

3550

00

00

48000

0

66250

6290

00

7625

0

  Total 3550

00

5462

50

7052

50

3550

00

54625

0

7052

50

Projected Balance Sheet

Liabiliti

es

Amou

nt

Amou

nt

Amoun

t

Assets Amou

nt

Amou

nt

Amou

nt

Capital

Retaine

d profit

40000

0

66250

40000

0

76250

40000

0

14800

0

Comput

ers

Printer

cash on

hand

Debtors

70000

20000

27625

0

10000

0

70000

20000

30625

0

80000

70000

20000

32800

0

13000

0

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 Total 46625

0

47625

0

54800

0

 Total 40000

0

47625

0

54800

0

Year net profit1st year 266250

2nd year 360000

3rd year 471750

year  retained profit

1st year 66250

2nd year 76250

3rd year 148000

year  Gross profit

1st year  355000

2nd year  480000

3rd year  629000

year Expected sales

1st year 600000

2nd year 720000

3rd year 864000

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