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HUNGER FREE
Eat till you sleep; sleep till youare hungry
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Company Profile
What is Hunger Free?
Surroundings
Open every day
Variety, variety, variety
Company Ownership
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Products
Below mentioned are the list of products that we are focusing on. Alcoholic
drinks, oily foods will not be sold in our bus, as Hunger Free promotes ahealthy and positive food.
Product Description
Kathi roll. Sandwiches(15 types) Eggee. Hot dog(veg/ non veg). Chicken salad.
Juices- Fruits, tomato, carrot, Beetroot.
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WHAT YOU EXPERIENCE TODAY
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WHAT WE WANT YOU TO EXPERIENCE
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Economic Factors
Effect of Recession People will prefer street food
Effect of Inflation Higher wage Raw material cost will increase
Final product will be more expensive
The fast food industry pays close attention to what theIndian society wants and needs.
Food offered will be affordable and of consistent quality. Healthier options like Fat free, non oily, steamed food will beserved. Will be convenient and fast to accommodate the fast pace ofIndian lifestyles.
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Market Analysis
Market for Fast Food business is huge and a detailed study ofcompetitors is necessary for survival.
In this business to know your competitors is to know youropportunities.
Critical Success Factor of our products are Taste, Quality &Service.
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STREET
FOOD
KFC
McD
RESTO
BAR
Vendors
COMPETITORS
COMPETITION
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Segmentation
Need
Geographic
Potential
Customers
LoyalConsumers
Stakeholders,partners
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Marketing Mix
Endorsing
Public Awareness
Face book
Newspapers
Messages
Posters
Advertisements
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Business PlaceBusiness Place
1 2 3
Work PlacesAndResidential
Colleges andGardens
Railway stationsAnd Bus Depots
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Future
To target familymembers
Placed in Cities
ResidentialAreas
Brand Building
Online Advertisements
Hoardings
Pamphlets
Promotions
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SWOT ANALYSIS
Strengths Unique taste
Hygiene
Separate veg and non-veg kitchen
Service we provide
Mobility of vehicle
Weakness
No permanent location
Lack of space inside van and outside Limited sitting facility
Initially limited dishes
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SWOT ANALYSIScontd
Opportunities
Capture entire street food sector.
Bringing in new offers
Setting a new trend in serving food on street. Attract customers of street hawkers, restaurants and others .
Threats
Street hawkers, restaurants etc.
Imitating our ideas and concepts we follow.
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MARKET STRATEGIC PLANNING
CURRENT YEAR PLAN COMING YEARS PLAN
Introduce our brand. Strengthen our brand.
Start with two mobile vans. Increase the no of vans, start a restaurant with
same brand name.
Cover only one city i.e. Mumbai. More than one city and in different states.
Only available on streets. Will acquire college canteens with our brandname.
Small level orders will be accepted. Will take orders for party
Provide daily lunch, snacks, drinks and juices
for offices and shops.
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MARKET STRATEGIC PLANNINGcontd
CURRENT YEAR PLAN COMING YEARS PLAN
Come and buy kind of service. A phone call and get food at door step kind of
service.
Create our own website.
Will take orders through website ie
Login, select dish, pay, food will be delivered at
home.
General food for all. As per your taste ie medium spicy, morecheese, double egg, roasted bread etc.
Individual entity. Tie-up with various brands.
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Execution
Execution of our marketing strategies is very essential topromote our companys name and to achieve our goals.
Sponsorship would be a part of our execution plan as we
are looking forward to take our business into the next level.
Will stick to our task and will maintain the good things wehave done so the coming years we will have our basics strong.
New products will definitely be on the menu with changesin the pricing strategies for yielding more revenues.
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Continued..
Will be more focused on our marketing activities whose objective willonly be to promote our name.
Activities will be advertisement on radio, online sales, advertisementon mobile, etc.
A great deal of our expenditure will be on the new marketingstrategies and its execution.
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Control
Very important for a company just started to have abetter control over its activities & plan.
Objectives fixed can only be achieved through proper
decision making and the skills to implement it.
Goals and objectives can be attained and can only be updated witha clear picture in mind.
Surveys from the public with respect to our businesswill be valuable in deciding the future actions.
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Continued..
Reports from the market and analysis reports can only determine the targetand update the milestones to be achieved.
The reason for achieving the milestones or target have to beunderstood and must be maintained in order to keep the same
going for the next years and enhance the scope of the companys
activities.
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Thank You!