Business Plan-Life Easy-New Concepts

8/22/2019 Business Plan-Life Easy-New Concepts

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LifeEasyPersonal Concierge - Service at your doorstep.


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AGENDA

The Concept Value Proposition Differentiation and Sustainability

Our ServicesThe Market Context Target Customers Market Potential

Industry AnalysisThe CompetitionMarketing StrategyOperations and Facilities

ManagementFinancial

Revenue Model Financing

Major AssumptionsRisks


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The Concept

Concept

LifeEasy is a unique concierge & errand fulfillmentservice. It is a perfect solution for busy executiveswho are pressed for time.

Objective

Change the face of utility and errand services inIndia by providing convenient access to people athigh quality, reasonable cost and at the right time

Electricity and Plumbing Job

Bill Payments

Travel Ticket Booking

Personal, gift and grocery shopping

Notary services

Gather and organize your tax documents for filing

General Labor Assistance for short duration

Laundry and Dry Cleaning Services

Packer and Mover Assistance

Household assistance for kitchen and cleaning

Event, meeting planning and coordination

Order and pick up tickets for special events, concerts.

Accompany the patient to the hospital

Vehicle Breakdown Assistance Service

Newspaper Subscription

Laundry and Dry Cleaning Services

Waiter at your home for service people, packaging

Chauffeur for short duration

Car Rental Assistance


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Differentiated Value Proposition

LifeEasy will provide a wide range of services for our customers.

A one stop shop for all the routine services.

Multiple channel to request services Web, call-centre, smart devices, SMS

The only limit to what we will do is the customer's imagination and the legality of the task.

Reliability

Quality


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Market Analysis

Segmentation: on usage volume

1.Corporate/Company: large corporate ,medium corporate and small corporate,

based on no of employee2. Individual: people who do theirconcierges work themselves

Target

1. Large corporate: above 1000employees & medium corporate:500- 1000 employees.

2. Individual customers

Positioning

On Time ,easily accessible varied

concierges services at your desk


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Market Analysis

Year 1 Year 2 Year 3 Year 4 Year 5

Potential Customers Growth CAGR

Corporations 7% 400 428 458 490 524 6.98%

Individuals 10% 3,000 3,300 3,630 3,993 4,392 10.00%

Total 9.66% 3,400 3,728 4,088 4,483 4,916 9.66%

Market Analysis growth


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Competition

CompetitorYellow pages listing individual

service providers

Individual service providers listedon sulekha.com, quickr.com etc

Companies in-house developed

concierges services

Exploitable

CharacteristicFragmented & limited services

difficult to reach

Fragmented & limited service,virtual hence less trustworthy

Less efficient and limited services,

not being core competency


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Marketing Strategy and Implementation

Competitive Advantage- Based on 2 factors:

Concentration on corporate/company clients- meeting their special needs like

flexibility, monthly billing, and the ability to handle a decent number oftransactions.

Investment in human capital- providing training and necessary skills to equipthe employees on roll to provide world class services to the clients. Ensuring

tie-ups with the best vendors for outsourcing jobs.

Sales Strategy

Use of cost benefit analysis to close the sale of a prospect.

Use of quantitative information to illustrate the value the company will derive.

For individuals, sales strategy will be internet based where they will seerange of services and place order directly.


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Marketing Strategy and Implementation

Comp Digital Media

Conventional media(Print &TV)

Mass email /SMS

Billboard advertising: Station and Malls

Word of Mouth promotion

Marketing Channel

Partially subsidized services for first 6 months

Free checkup of any additional utility service

20% off through snapdeal.comSales promotion

Our service staff are trained for sales pitch withincentive of 10% on each conversion.

Depend on our Web marketing channel: invest inhuman capital and sales force for corporate clients.

Sales Force


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Financial

First City coverage Second City Third City

First YearSecondYear Third Year

FourthYear Fifth Year

Marketing Cost (Expanding at 30%) 200000 260000 676000 878800 2284880

Salary of employees (5 emp*20000)@10% 100000 110000 242000 266200 585640

Conveyance Charges @10% 200000 220000 484000 532400 1171280

Website Creation 50000 0 0 0 0

Website Maintenance 0 5000 5500 6050 6655

Front Desk Setup Cost 50000 50000 50000

Operating Cost 600000 595000 1457500 1683450 4098455

Expected Market Share @20% 20.00% 24.00% 28.80% 34.56% 41.47%

Market Share in terms of Households 5000 6000 14400 17280 41472

Assuming we earn/household (INR) 250 275 302.5 332.75 366.025

Total Revenue each year 1250000 1650000 4356000 5749920 15179789

Profit Before Tax (PBT) 650000 1055000 2898500 4066470 11081334

Profit After Tax (INR) Tax @ 30% 455000 738500 2028950 2846529 7756933.7


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Challenges

Competition from local service providers in the nearby area.

Hiring of experts and efficient workers.

Integrity and honesty of workers in billing to customers.

Background verification of workers for the safety of households.


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Documents

Business Plan-Life Easy-New Concepts