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Business Plan For Solar Energy System

Business Plan for Solar Energy System

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Page 1: Business Plan for Solar Energy System

Business Plan For Solar Energy

System

Page 2: Business Plan for Solar Energy System

ContentsExecutive Summary........................................................................................................................2

Company Overview.......................................................................................................................4

Stage of Product Life Cycle.............................................................................................................8

Industry Analysis............................................................................................................................9

Market Place Analysis..................................................................................................................10

Customer Analysis........................................................................................................................10

Competitor Analysis.....................................................................................................................11

Marketing Strategy.......................................................................................................................12

Distribution Strategy....................................................................................................................15

Advertising And Promotion Strategy............................................................................................16

Operating Strategy.......................................................................................................................17

Development Strategy..................................................................................................................18

Revenue Generation.....................................................................................................................18

Legal Structure & Ownership........................................................................................................22

Pricing Strategy.............................................................................................................................25

Financial Risks...............................................................................................................................31

Exit Strategies...............................................................................................................................32

Financial Analysis..........................................................................................................................33

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Executive Summary

Company Overview. The Nixon Company will design solar electric plan for the

underdeveloped areas where the electricity is still a hope for the people. Agriculture is

the sector which affected by the less supply of the electricity the company will try hard

to become the leading producer of the solar energy by installing the efficient solar

electric systems at various places.

Industry & Marketplace Analysis. As per the survey reports of the great economists.

The demand of electricity is high in May terms of the supply of the electricity. Nearly

One fourth of the world wide population is abundant from the power of electricity.

There is no electricity in these areas. The majority of the area is rural. The farmers and

villagers are main survivors. As per the records the demand for the electricity has risen

by 40 % in the past years and is expected to rise even more in the coming years. The

demand might increase to three times. The company will try hard to position itself and

help the environment socially with the effective solar energy system. The company will

establish a plant in the Eastern region of the Abu Dhabi. The project will target the

street lights and villagers to help them in irrigation.

Products & Services. Nixon will introduce such a system in the market which affordable

in every term for class. The small families will be offered financing options so that they

are able to afford the product and make the biggest use of it. The company will open

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various distribution centers at various corners to make easy availability for the

consumers. Seminars and workshops will be organized by the company to make people

aware about the pros and cons of the product and how to use the product effectively to

earn highest amount of benefit. This step will enhance the economic prosperity of the

area and the country as a whole in the world market.

Marketing Strategy. The target area has a population of more than 3 million. As per the

survey done by the company people nearly rare percentage of the people are able to

afford electricity from the grid. The industrial companies take the advantage of the

overhead grid lines and because of that the villagers remain abundant of the benefit of

the electricity.

Currently the alternative of the electricity is the kerosene, which is somehow equal in

cost to the solar electric plant in the long run.

A solar electric system is reliable and gives more value to the customers as compared to

the alternatives.

Operations and Development. In the month of august the Nixon will begin with its

work. Experts will be hired to look after the designing of the solar electric system.

One person in the team will look after the documentation process and the remittances.

Whereas one will look after the relationships with the suppliers. One staff member will

be responsible to look after the shipping process and one will look after the assembling

of the elements.

Management Team. Jaz is the founder of the project. He is an engineering graduate

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and has completed MBA in Entrepreneurship. He has been travelling in United Arab

Emirates and has analyzed various suppliers for the partnership. The founder with its

team will look after the process of the solar energy system and will make it a success in

terms of value to the customers.

Summary of Financials and Offering to Investors. As per the financial statements the

solar energy system will generate 1104000 $ in the second year as net income and

1385250 $ in the third year.

Nixon will require $20 million for the installation in the initial stage. The company will

identify various sources of funds and will employ one person to look after the incentives

from the government. The presence of the company will improve the economic

condition of the area targeted and will increase the level of prosperity. The target

customers will be well informed and will be able to earn more with the employment

opportunities in the company. The company will able to bring a diversified change in the

life’s of the people.

Company Overview

This project for Solar System for electricity is designed to make good for investors,

customers and community at large. It is being developed to earn financially and to be

technically feasible.

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Nixon, has come up with an innovative approach to increase the electricity utility.

Vision

Today the people are more educated and developed as compared to the previous time.

Science has come so far in achievement that it sky is no limit for it. Technology has

brought various tools to solve the problems of the people. The vision of the company is

energy efficiency.

Mission Statement: The Mission is to establish the product’s leadership in the market.

The product will give the customer’s a desirable mix of quality. To ensure economic

activity for the progress

Goals and Objectives

The goals for the project are :

Financially profitable concern

Low risk for investors

Safe opportunity

Positive impact on society

To establish leadership in market

Increase sales thereby increasing the share price.

Creating a new market segment.

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The Investment Opportunity

The basic problem of the households and other consumers is the electricity. Energy

consumption is the basic need of an hour. There are varied opportunities in the

industry. The sector is a driver for the future prosperity. So far United Arab Emirates

investors it is a major area for investment. The growing development and energy

economics has made the area real attractive one. The market study reveals that the

sector has major potential. But eventually the growth rate is slow.

Strategy, Organization and Management

The company will target the existing contractors for working level who get disinterested

because of the complex incentives, regulations and paper work .

Keys to Success

Availability of technology makes it economical

Experienced and talented staff

Customer Satisfaction

Availability

Quality services

Marketing of product

Products And Services

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The company will make users get rid of electricity deficits. Through this product the

company will bring renewable source of energy to everyone’s home. Nixon will offer

electricity through solar means.

This option will be popular amongst the street lights and the agriculture sector of the

United Arab Emirates.

Solar systems will be imported from Zuzho Solar Group Co. Ltd.

Battery and charger will be purchased from distributors.

Solar Systems

As per the research there are 2 types of solar panels available

Mono crystalline

Multi crystalline

Though both the products are same but the company will target the Multi one as

storage of battery ranges for two to three days in the case of Multi Crystalline.

Battery

Lead acid batteries will be used for the storage of solar energy as these batteries have

higher capacity in comparison to other batteries.

Charger

This device will help to electrify even in the night hours.

Services

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Sale of Solar System for villagers.

Rent solar panel for advertisement boards.

Stage of Product Life Cycle

Industry Analysis

Over the past ten years, for instance, the demand for electricity has increased in a huge

way. People in may areas are still living without the electricity. As per the research the

world’s demand has increased by 42 % in these years. The various electricity experts

says that the demand for electricity will get three times of this or even more by 2020.

Agriculture being the first area which is being affected by the less supply of the

electricity in the areas.

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The solar power system has many opportunities in the market as per the reports. The

system has varied advantage over the competing systems.

The major competitors are natural gas fired turbines and hydroelectric power. But both

the sources are unable to produce as per the demands of the customers.

Market Place Analysis

United Arab Emirates is amongst the powerful nations in the world. The country has

political stability since the past many years and has multiparty government. United Arab

Emirates has an economical growth rate of 3.5% over the past decades. The expected

GDP is 5.5%. 24% of the population lives in rural areas which is quite a big percentage,

meaning of it is that nearly 30 million people are living in rural areas where electricity is

a big problem.

Customer Analysis

The eastern range of Abu Dhabi is like a dispersed village. Te result shows that there are

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many places where even people don’t even have centralized homes. Only 0.6% are

electrified with solar system. The industries are using the grid systems whereas the

villagers are still longing for electrified house.

The people believe that the modernization is linked with the electrification. As a result

many of the people in the area stood up to support the company in working.

Competitor Analysis

The major thought while designing and implementing the solar power plan is the cost

involved in the process. This is a basic reason why people think it is a luxurious process.

So people chose to use kerosene and dry cells. But the fact is that both products almost

cost the same if seriously analyzed. Neither of them is cheap.

Some families use gasoline while others opt for genset batteries.

The solar system has much advantage over them. They are not dangerous in use as

compared to the crude oils. On the other hand the batteries are expensive so they need

to be replaced.

A solar electric system is safe and is capable of illuminating the room with white light.

The solar electric systems are reliable in comparison to others and require minimum

amount of maintenance.

Though the product is expensive but only if we look in the short run , if considered for

long run the product economical.

Competing Service Providers

PTL is providing solar energy solution in many parts of the middle east countries. The

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company uses varied current technologies in providing external lightning systems. The

company has partnerships with many of the renewable energy companies around the

world.

Furthermore, there are few other organizations in the northwestern region offering

solar energy equipments.

Marketing Strategy

Strengths

• Solar power is unlimited.

• Because a large area is required for installation our company is

assembling rooftops.

• Consumers are benefited by reduced retail electricity rates.

• Reducing brownouts.

• The system can be used worldwide.

• Reducing brownouts.

• Technology advancements have reduced installation costs.

• It can work with existing grids.

• The project satisfies government on the note of green revolution.

Weaknesses

• The sunlight quantity is not constant at all time.

• Weather forecast is necessary

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• Current rate of PV panel is low(but expected to grow )

• Company can generate power during day time.

• Legal hurdles – many states and many regulations.

• Liability issues – damage due to installation.

• Technical knowledge base staff needed at high rate.

• Loss of copy of plan.

Opportunities

• Green revolution trend

• Governmental incentives for green era.

• Awareness regarding solar plants.

• Global warming concerns.

• Growing electricity demands.

• Technology advancemements.

• The industry will provide job opportunities.

Threats

• Other alternatives can be opted hydroelectric, geothermal.

• Advancement in technology can make the product obsolete.

Market Opportunity

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Many companies are in the industry of energy; this shows a clear mark of opportunity

in the market.

First predicted growth for electricity. According to the United Arab Emirates, the

demand for energy is supposed to increase by 40% over the coming years.

Second: Growing trend in the market of the green revolution.

Third: the power of energy by sun in one hour is more than the yearly energy

consumption of the world.

Total Available Market & Expected Market Share

Extensive Testing: light soak, Hail ball tests to ensure performance in long run.

Supply Demand Gap

1. Based on the official papers it can be judged that supply can be double the

demand.

2. There is large gap between customers and solar products because of the

Unawareness

Dynamic changes in technology

High installation costs involved

Target Market

1. Rural areas of Abu Dhabi, where the basic population is of farmers.

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2. Around 90% of the villagers are still waiting for the electricity in their areas.

3. As agriculture is the main part of the economy, the electricity is the basic need for

the farmers.

4. Electrification will increase, productivity, reverse the trends, will educate the

people, growth will develop the market.

Distribution Strategy

Various distributors will be contracted and many community centers will be used as an

administrative cell for the company. Certain elements will be shipped from suppliers

around the world. The company will try hard to look for the suppliers within the country

so as to reduce the shipping cost. There will be separate department for handling the

resources after they have arrived their destined point. The manpower will assemble the

elements and will make them ready for the installation. Then these plants will be sent to

various distribution centers so that it becomes easy for the customers to avail them.

Workshops will be held to make the customers realize of the use of the product. With

this the company will be able to gain more of the trust and confidence of its customers

and will be able to acquire a larger market share.

Advertising And Promotion Strategy

As the product is service based, so the company will basically rely on the word of

mouth. Seminars will be conducted at various places and at various time intervals to

attract the advertising agencies.

Information will be updated on the web site so that customers are made aware of the

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product.

Newspaper advertisements and bill boards are other options to be opted for promotion.

More than 1000 people will be needed for the employment purpose this will be one of

the biggest news and will definitely attract the audience towards reading the article of

the company. As the target customers are basically from the agriculture background so

the company people need to attract the customers through conversation.

The visibility of the plant will itself call for advertisement. Brochures will be printed

giving basic knowledge of the description of the product and financials.

Operating Strategy

Operations strategy will take place in two stages:

“Stage 1” will have a pilot program which will be a mere design of the concept. It will be

implemented to just meet the basic requirements of being the Curtailment Service

Provider. “Stage 2” will have a installation map of 1000 houses will be sized to generate

revenues.

Stage One: in this stage there will be one person who will responsible for handling the

relationship with the clients and suppliers, as this is the basic step in the

implementation. The person will be responsible for contracts made with theses

contractors.

Another person will be responsible for developing the process line so that the

agreements are handled in a streamlined manner. This person will also be responsible

for handling the government relations. He will be looking after the permitting process

so that the running process of the solar system plant is not affected.

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Stage Two: the main objective will be to ensure the continuity of the process. The

persons will be responsible for positioning the product and developing the staff across

the market.

Development Strategy

The Nixon will be targeting to assemble a legal advisors team by the end of the market

research activity. After the business plan revision the company will be looking forward

for the alliances with various suppliers and venture capitalists in order to lower the cost

of installation and for this purpose the company will be getting engage in the overseas

transactions.

There are four components of the product

Harnessing of the energy

Conversion of energy into electricity

Conditioning of the electricity

Electricity is sent to the battery with the help of the charger for storage purpose.

The charger has the main objective of protecting the electricity from being damaged.

The system connected with the battery receives the current. This system is able to

provide electrification even in the night hours when there is no electricity. The company

will establish centers for the customers to make them aware of the installation process

and the handling process. Prototyping will also be done with project enhancement so as

to make the work easier for the customer.

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Revenue Generation

Signing a bilateral contract with generation companies. In this case the transmission

power will be in the hands of the company.

Second, capacity payments are made in advance. This attracts companies to invest in

new plant.

Third, energy is purchased from the government for load reduction at prevailing market

prices.

Milestones

Stage 1: Conceptualization.

Stage 2: Commercialization

Stage 1

• August: Business Plan writing.

By this time the business plan need to be written well and in formatted

manner so that it can be sent to the managerial position holders to

review the project highlights and to analyze whether it will be beneficial

for them to invest in the project or not.

• September- November: Staffing the board members.

As per the requirement of the project the owner of the project, recruits

the board members and thereafter these members elect the several staff

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members for their assistance and working completion the staff is

selected based on the required skill criteria. As solar energy system is a

new concept so company needs to hire those people who are capable of

delivering the required information to the customers. As the first end

employees are the first face of the company they need to well trained

and personality wise developed.

• September- December: sources of funds.

In this time period the company needs to identify the sources from

where they will be receiving the required funds for the installation of the

project. The company might look for partnerships with suppliers so that

they lower the cost. There is a possibility that the project becomes an

attraction for the venture capitalists and he gets interested in financing

the project. This is possible when the company is deliverables are strong

enough to portray a good image of the company and are able to show

the advantages and benefits the project will bring along with its

installation. Looking at the current scenario the possibility of venture

capitalists option is high as the solar energy system is a new trend in the

market and generally the venture capitalists look forward for such

innovative ideas which are beneficial for them as well as for the society.

• January: Legal work

In this time period the company officials has to finish the documentation

related with the legal works. Documents related with site plan,

remittance, various taxes involved, should be done within this time

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period to avoid the last minute delay. The company needs to hire a legal

advisor so that he is able to suggest which option will profitable in terms

of legal issues.

• February: Analyzing the Marketing Plan

In this month the marketing team will come into operation and their

major task will be to analyze the profitability of the marketing plan. They

should justify, whether the selected target market is worthy? Whether

the strategies opted for the target market will turn out to be beneficial or

not?

If the analyzers identify any flaws in the marketing plan they should

immediately inform the board members so that the constraints can be

rectified if needed.

• February –March: develop relationships with suppliers.

In these two months the company’s staff members will be required to

identify the suppliers for the solar energy system. The members should

identify such suppliers who turn out to be beneficial for the company’s

future. One member will appointed by the company officials to look after

the relationships with the suppliers. Suppliers are the part of the

foundation of the project so it is very much necessary to have strong and

long term trust worthy relationships with suppliers.

• April – August : Test the market plan

In these months the marketing team will test the market plan on some

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part of the targeted segment, to identify the prospects of the project.

This will be done to know the basic requirements of the customers and

the offering of the project.

• Sept.-April: Finalizing site and contracts.

During these months the site plan will be finalized and various supplier

contracts will be legally documented. Company might enter into contract

with the suppliers in the overseas market. This will involve many cultural

differences and currency translation risks. So steps should be taken to

mitigate the arising risks and contracts should be documented as and

when the company finalizes the contract at certain conditions.

• May : Documentation finalization.

In this month all kinds of documents will be collected and prepared in a

well organized manner.

• June – September: Implementation

Legal Structure & Ownership

Legal Structure

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The company will be set up as a C-Corporation for the following reasons.

The installation of the system needs much higher investment so the company

people need to adopt the C- Corporation to be on a safer side. The process will

involve less liability on the part of the investors.

Second, transparency will be the basic mode in this structure.IPO will be

considered as an exit strategy.

The C-Corporation is logical in defini9ng value of shares and compensation to

owners.

Proposed Division of Equity Shares

At present the owners will held 60% of the available shares. The remaining 40% will be

held by outside investors and advisory board members. In the later years the company

can have different structure depending upon the need.

Advisory Board

• Utility industry insider : A person who is familiar with regulatory

requirements.

• Residential Market Expert :A person having knowledge of industry cost and

contacts with regional contractors.

• Finance and Funding Expert : person who is aware about the Grants commission.

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• Regulatory Counsel : utility lawyer with experience.

Management Structure & Staffing

Pricing Strategy

Operation CommitteeFinance CommitteeSales Committee

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Prices

Affordability

The revenues for the solar energy plant come from the supply of material and the

efforts made by the staff in completing the project. Whereas in case of car

manufacturing the revenue arises from the sale of the product, i.e. car.

Just like the cars are leased and financed same way the solar electric system

companies should opt for such kinds of financing dimensions to be economical in a

way.

Prices

The prices of installation are going down day by day as the people are becoming aware

of the solar electric systems and finding it as a beneficial product. The government is

also helping the companies coming forward such solar electric system plans.

The price value is based on the cost benefit analysis. The customers’ satisfaction level

determines the price value. The prices are determined with the help of the analysis of

The price of the product determines the return the investors will get. So it is a big

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question of concern. As the market prices are declining the investors are finding not

much profit in the industry. But because of the lower price of the elements, the

installation cost of the product has reduced to a satisfactory level.

Costs

In the starting the project team is able to manage in small cost which is needed for

supervision but later on theses cost turn out to be overload on the company. As per the

survey details in the Germany, cost in these countries turn out to be uncontrollable.

Labor costs

The study related to labor class suggests that cost of labor is higher in United Arab

Emirates but practically it depends upon the classification format. The cost depends

upon the operating issues.

Soft costs

As the awareness of the solar system is rising there has come a boom in the soft cost.

Soft Cost includes the architectural fees and the pre and post construction fees. The soft

cost is attached with the size of the project.

The more the size the higher the cost. Higher costs does not reflect efficiency in the

solar electric system business.

Following are some of the soft costs involved:

Customer Acquisition marketing

Advertisement cost

Customer acquisition cost

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System design cost

Permitting fee

Installation labor

Sales tax

Overhead profit

Other residual costs

The soft costs can be mitigated to certain levels if the company is managed at efficient

level.

If the labor employed works at the required rate and gives excellent output.

If the finance team is able to manage the sourcing of funds.

If the promotion is more of all based on the word of mouth.

The elements of soft cost in the marketing function.

System Design Cost

Non-project specific marketing and advertising

Specific customer acquisition.

Incentives, Profit and Benefit

Government incentives

The government gives incentives but these are of not much concern for the company.

Though the facts say that the government is thinking of rising the incentives for the

projects related with the solar energy system, the basic facts lies within the global

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economics.

The company will try hard to take advantage of these incentives offered by the

government.

One member of the company will be held responsible for taking care of these

transactions. He will have the responsibility of keeping an eye on the upcoming policies

and scheme of the government.

Profit and Benefits

The benefits which the people acquire from the solar energy system is much more

important the profits which are actually in hand. The potential of profit is very much

substantial in nature. Technology is one factor which has reduced cost to least level.

Labor costs are negotiable and depends upon te trends in the market.

Soft costs can be minimized by having good management staff and controlling power.

Low prices are a gift for the owner or user of solar electric system On the other hand

low price is a curse for the project installer. To build equilibrium is the key to success.

Once the prices of substitutes go up, the benefit of having a solar system also goes up.

Solar electric system is a money saving instrument and this instrument has a great

future and likely to rise in the coming times.

Social Concerns:

The solar energy plant does not omit carbon. The plant offers employment to many.

Every job is associated with a family and satisfies their needs.

In the United Arab Emirates, high costs exist because of the poor management of the

organization. Which can be mitigated to a greater extent with help of proper

management skills?

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In addition the replacement of the project with carbon items is beneficial for the

society as this will not affect the healths of the concerns. The motive of the company is

not just to offer the product. They have a concern attached with the product that it

does not harm the society of the people.

It can be concluded that the solar power system’s foundation are economically sound.

And can be termed as efficient from the point of view of the investors. As per the cost

benefit analysis, the customers will be benefited by the product to a greater extent so

the product can be termed as a potential one from the point of view of the profit

terms.

Capital Budget

There is always uncertainty about from where the funds will come. The company tries

hard to identify the various sources of funds, to secure the prosperity of the project. In

the initial time phase the company can go for loans from the banks or financial

institutions , but there is a possibility that because of low level of pay back these

sources may not show a positive sign but on the other hand there might be a possibility

that venture capitalist get attracted by the benefits involved in the project. Now days

energy projects are gaining attention in the market, especially the solar electricity

plants so there is a indication that the venture capitalist might find the project

profitable. The company might opt for partnership with the solar panel manufacturers

which can be a way of winning the supplier financing. There are suppliers in the

market who wish to increase their market area and for that the fund the projects

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supply on installation basis. The company people can look forward angel funding too.

Government funding schemes should also be countered in order to gain profit out of

the policies and schemes launched by the central or state government.

The business owners might think of diluting the ownership in the current stage but after

two or three years when the company starts earning substantial amount of profit the

owners might not be in mode of dilution of ownership or there is a possibility that after

looking at the growing stage of the product, there might be a case that other venture

capitalists might get interested in the business and may like to fund the business in the

long run. The grants and the tax credits given by the government are very useful in

terms of costing. Such offers can turn down the project cost too much level.

Financial RisksCurrency Translation: the company will have suppliers from various countries and they

will have different currencies. So the payments will be made in various currency modes.

There is a possibility that the currency value of country might fall in value at the time of

transaction. This way the company will always be in a pendulum state where there

might have profits from translation or they might occur losses. In order to reduce the

translation effect the company can open a forex account through which all currency will

be automatically converted to domestic currency. This forex account will help the

company in translation. The currency exchange rate will be set as per the competitive

market rate at that time. The company will be able to wire transfer the funds into

corporate accounts of the banks of country. By diversifying the holdings the company

will able to mitigate the currency translation effect in the long run.

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Political and Economic Stability : The countries surrounding the middle east countries

have experienced a great amount of ups and downs in terms of economic stability in the

past years. Inflation has retarded the economic systems of most of the surrounding

countries. As a major effect the country has a large unemployment state. United Arab

Emirates has a good political stability structure which has been observed in past

decades. The government has adopted various majors to bring back the economical

prosperity. Because of these measures it has become favorable for the companies to

initiate business ideas in the countries. This way the companies are hiring staff members

in their companies for vacant positions which a great step towards fighting with the

unemployment stage.

Irrigation: The people in United Arab Emirates depend upon the agriculture in the

country. Agriculture is dependent in may terms on the climate and many times on the

market prices, this can be a major threat for the company. However the presence of the

company will enhance the structure of the economy. The farmers will be able to get

electricity in areas where there are no grids. The promise of value return will mitigate

this risk to much extent.

Cross-Cultural: Cross- cultural risk is involved in every business which has no country

boundaries. The distance between the two companies brings lots of cultural diffrenecs

as risk. The company can hire a person to look after the daily overseas transactions so

that the company is able to manage the day-to-day operations without the fear of the

cultural risks.

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Exit Strategies

The founders of the company are completely dedicated towards the objective of

earning maximum profits, to make the investors satisfied with their capital investors.

If a company takes long time to be in a profitable situation, then IPO’s are launched in

the very initial phase only. The market environment changes drastically which is

necessary in order to attract the investors to show rapid returns on the investments

made by them in the company for the product.

Option One: Option 1 is to become a Curtailment Service Provider to improve the

competitive position of a business concern In the energy market. This option is

currently the major opted one in the market as the companies are dying hard to

improve their green image in the solar energy market.

Option Two: option two suggest for a partnership with a manufacturer. A manufacturer

who is willing to capture the dominance might find the company attractive.

Financial Analysis

A base case scenario

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Below is the financial summary of three years. This shows a base for the product

implementation future. The stakeholders will get an idea about the future prospects

of the product. This is a case which shows the working calculation of how the project

will work.

Profit And Loss Account: profit and loss statements reveals that the company will

earning 1104000$ after tax in the first year after the installation of the solar energy

plant. This is indeed a good figure. The company will be earning 1385250$ in the second

year after installation. There is a sign that there might be possibilities that venture

capitalist get attracted by the benefits involved in the project. As the company is

showing a good profit range the venture capitalists might feel to get associated with

such green revolution project to make their image green.

Cash Flow Statement: Cash flow is a statement which tells about the flow of cash of the

business concern of the solar energy plant.. Company will decide the diversification of

the cash or funds based on the analysis of the cash flow statement. The company might

opt for continuation even if the company is not occurring with sufficient amount of cash

balance. The statement of the company shows that the solar energy system project has

incurred a cash balance of 1640000$ in the first year, 8280000$ in the second year and

8930000 in the third year. This shows that company is running on the right track and

there might not occur any stage in the future when the company will be in a state of

scarcity of funds.

Balance sheet: The company professionals have the job to look after the smooth

running of the business because the investors look forward for the company balance

sheet before investing in the company. The objective of a good investor is to identify the

company which has good financial state so that the investor is able to avoid the

Page 33: Business Plan for Solar Energy System

disastrous stage. The fund managers of the company select the portfolio on the basis of

analyzing the balance sheets of the different companies. So that they are able to avoid a

major portion of the losses. The analyzers look forward whether the company has a

good or bad balance sheet, good or bad business model and strong or poor

management. Out of the three the balance sheet concern is the first which is analyzed

at priority by the fund managers of the company.

The balance sheet of the company shows that the shareholder’s equity for the company

in the second year after installation is 502000$ and in the third year after installation is

2489250$

Profit And Loss Account

Page 34: Business Plan for Solar Energy System

Profit And Loss Account

Year 1 Year 2 Year 3

Revenues

outright sale of solar

installations 1,500,000 2,500,000 2,500,000

income from solar installations 200,000 1,500,000 2,600,000

Total Revenue 1,700,000 4,000,000 5,100,000

Cost Of Sales

Cost of Installation Sold 1,160,000 1,180,000 1,180,000

expenses 0 0 0

Total Cost OF sales 1,160,000 1,180,000 1,180,000

Gross Margin

Sales of solar installations 200,000 360,000 360,000

Total 200,000 360,000 360,000

General Expenses 200,000 230,000 240,000

Marketing Entity 700,000 710,000 750,000

total 900,000 940,000 990,000

Financing Cost 200,000 600,000 1,000,000

EBITDA -560,000 1,280,000 1,930,000

Depriciation 42000 96000 144750

Page 35: Business Plan for Solar Energy System

Cash Flow

Cash Flow

Year 1 Year2 Year3

Profit After Tax -602000 1104000 1385250

Depriciation 42000 96000 144750

Cash From Operation -560000 1200000 1530000

Cash From Loan

Instruments 5,000,000 10,000,000 10,000,000

Total Sources Of Cash 4,440,000 11,200,000 11,530,000

Changes in WORking

Page 36: Business Plan for Solar Energy System

Capital

Inventory 0 0 0

Accounts Receivables 0 0 0

Construction In progress 1,060,000 0 0

Prepayments 60000 0 0

Accounts payables 0 0 0

Taxes 0 -80000 -400000

Total 1,000,000 -80000 -400000

Acquisition Of Funds

Fixed Assets 1,800,000 3,000,000 3,000,000

Total 1,800,000 3,000,000 3,000,000

Total Use of Funds 2,800,000 2,920,000 2,600,000

Net Change in cash 1,640,000 8,280,000 8,930,000

Cash at the end 1,640,000 9,920,000 18,850,000

Page 37: Business Plan for Solar Energy System

Balance Sheet

Opening year1 year2 year3

ASSETS

CURRENT ASSETS

Cash 0 1640000 9920000 18850000

Inventory 0 0 0 0

Accounts Reccivables 0 0 0 0

Construction in progress 0 1,060,000 1,060,000 1,060,000

Prepayment 0 60000 60000 60000

Total Current Assets 0 2,760,000 11,040,000 19,970,000

Page 38: Business Plan for Solar Energy System

Fixed Assets

At Cost 0 1,800,000 3,000,000 3,000,000

Dep 0 58050 96750 96750

Net 0 1,741,950 2,903,250 2,903,250

Short term Investments 0 0 0 0

Total Assets 0 4,501,950 13,943,250 22,873,250

Liabilities And Stockholder's

Equity

Current Liabilities

Accounts Payable 0 0 0 0

Corporate Tax 0 0 80000 400000

Total 0 0 80000 400000

Long Term

Financing loan 0 5,103,950 13,441,250 20,384,000

Total 0 5,103,950 13,441,250 20,384,000

Stockholders Equity

Subscribed Cap. 0 0 0 0

Loan Cap. 0 0 0 0

Retained Earnings 0 -602000 1104000

Page 39: Business Plan for Solar Energy System

Net Income -602000 1104000 1385250

Stakeholder's Equity 0 -602000 502000 2489250

Total Staockholder's Equity 0 4,501,950 13,943,250 22,873,250

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Jim Krane. (2014). AN EXPENSIVE DIVERSION: ABU DHABI’S RENEWABLE ENERGY INVESTMENTS AMID A CONTEXT OF CHALLENGING DEMAND. JAMES A. BAKER III INSTITUTE FOR PUBLIC POLICY RICE UNIVERSITY.

Regulation and Service Bureau. (n.d.). Electricity tariffs for large users in the emirate of abu dhabi. Retrieved from http://www.rsb.gov.ae/uploads/InfoElecTariffsLargeUsers.pdf .

S.Borenstein. (2008). The market value and cost of solar photovoltaic,electricity production. CSEMworkingpaper . University of Californeia Energy Institute.