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Business Plan. Business Plan - Andreas Topp - EFREI 2010/2011. Situation : A small technology company would like to enter a new market . The CEO’s idea : Carry out a project to evaluate the entry into the ( depends on the chosen topic ) market . Your tasks : - PowerPoint PPT Presentation
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Business Plan
Business Plan - Andreas Topp - EFREI 2010/2011
Situation :A small technology company would like to enter
a new market.
The CEO’s idea :Carry out a project to evaluate the entry into the
(depends on the chosen topic) market.
Your tasks :Develop a prototype of a registration system.
Make up a business plan for a new subsidiary.
Votre encadrement :1 business plan tutor = Marketing Manager
1 technical tutor = Production Manager
Business Plan - Andreas Topp - EFREI 2010/2011
The CEO’s ideaCarry out a project to evaluate the entry into the
(depends on the chosen topic) market.A few remarks:
You are a 7-8 people R&D team working for your employer
After a about a month of work a stop/go decision will be made
The business plan does not analyse the R&D project, but the new company which is to be
launchedThere are no constraints concerning the number of employees or the capital necessary to launch the new company (the model has to be realistic
and viable)
Business Plan - Andreas Topp - EFREI 2010/2011
The CEO’s ideaCarry out a project to evaluate the entry into the
(depends on the chosen topic) market.A few remarks:
You should start with the market study and a draft of a product definition.
The you starts the needs analysis, specifications, design, architecture, technology choice etc.
The coherence between the business plan and the prototype is a key factor of succes in this
projest!
Business Plan - Andreas Topp - EFREI 2010/2011
Business Plan - Andreas Topp - EFREI 2010/2011
The projects« Methodologie » & « Business Plan »
Briefing Methodologie Briefing Business Plan
Kick-off meeting Kick-off meetingTeam meeting
Team work
Project beginning meeting
Project review Business plan meetingTeam work
Project acceptance (prototype & business plan)Debriefing
Projet business plan – how to?Delivery and meetings
Business plan
In the corporate world a business plan is an extremely synthetic document of 15-30 pages. The synthesis is based on a much more detailed document. You work is to establish this detailed document.
The various chapters of the document are to be developed during the year – you will find instruction concerning the work order in this document.
Business Plan - Andreas Topp - EFREI 2010/2011
Projet business plan – mode d’emploi
Delivery and meetings
Presentations
The project beginning meeting, end of semester and project presentation start by a formal presentation.
The agenda of the project reviews is to be fixed with your tutor – before each meeting, you will have to propose an agenda.
Business Plan - Andreas Topp - EFREI 2010/2011
Projet business plan – mode d’emploi
Delivery and meetings
Business plan
Specifications:
Characters, margins, etc. according to professional standardsIllustrations – charts, graphs, figuresCross-referencingTable of content, table of charts.Bibliography, references in the documentAppendix
Business Plan - Andreas Topp - EFREI 2010/2011
Projet business planThis document presents a table of content. It is based on a model established by Association Française des Investisseurs en Capital..
The order of information is optimized for the reader. The order in which you should deal with the different tasks is as follows:
Semester 7 : Market study, product definition and business model
Semestre 8 : Strategy and Finance
Business Plan - Andreas Topp - EFREI 2010/2011
Executive summaryShort summary of the business plan, 1 page maximum.
Present key points of the project which enable the reader to understand the key points and to motivate him to learn more about it.
To be written at the very end.
Business Plan - Andreas Topp - EFREI 2010/2011
Business Plan - Andreas Topp - EFREI 2010/2011
The offerDescription of the offer General presentation of the offer (outline of: main
product or service, target group, usage, specification of needs, sales strategy)
Product or service (fonctions, components, services) Possible extensions, by-products, complementary
services,etc. Performance Advantages / Inconveniences Status and/or planning of product
development Planning of main steps
Business Plan - Andreas Topp - EFREI 2010/2011
The offerTechnology Technologies used for development Technologies necessary for users Software architecture Related technologies Proprietorship of these technologies (patents, licences,
trademarks, etc.)Price Pricing models and prices
Except the section « price » all elements must be defined in V1.
Business Plan - Andreas Topp - EFREI 2010/2011
Market Market environment Profile of possible target groups Geographic limits Market volume Reglementation ( market access, security, etc. ) Value chain Customers Analysis and segmentation of possible target groups Choice of target group(s) Needs, preferences, behavior and means of target
group(s) Value-added for target groups
Business Plan - Andreas Topp - EFREI 2010/2011
MarketCompetition
Existing and potential competitorsPositionning of companies Positionning of products and services Differentiation of products and services Indirect competition (substitutes)
There should be a short description of all these elements in V1. Do not include too many details and figures at that state. The market study will be time-consuming (and it might change your business model,…and therefore the specifications of your prototype,…)
Business Plan - Andreas Topp - EFREI 2010/2011
ObjectivesSchedule
Schedule of market entrySchedule of investments
Market share & turnoverMarket share objectives (short – mid – long term)Turnover development forecast
ProfitabilityBreak-even-point (sales, time) Profit forecast
It is impossible to work on this chapter at the beginning of the project. It is part of the final version. The schedules should include the develoment from the prototype to a sellable version 1.
Business Plan - Andreas Topp - EFREI 2010/2011
Corporate strategyProduction & distribution Production cost Definition of distribution channels (sales
regions) Distribution costMarketing plan Company, (brand) and product name Communication strategy
(style, type, media, events, regions, etc.) Communication cost Sales management After-sales-management
Business Plan - Andreas Topp - EFREI 2010/2011
Corporate strategyHuman ressources Needs at launch Evolution of needs +2 yearsInstallations and equipment Real estate Equipment
(machines, furniture, material, software, etc.)
There should be a short description of all these elements in V1. Do not include too many details and figures at this state. This study will be time-consuming.
Business Plan - Andreas Topp - EFREI 2010/2011
Team & Planning of the Business Plan
Presentation of the team Profiles, Responsability, TasksProject Planning Time Cost Critical path, optimisation, etc.
This part has to be complete in V1.
Business Plan - Andreas Topp - EFREI 2010/2011
Legal aspectsProtection of industrial property
Patents Licences Trademarks other
To be dealt with after the “ Droit de la société de l’information - Information Society Law” class.
Business Plan - Andreas Topp - EFREI 2010/2011
FinanceFinancial needs Detailled budget Cost analysis ( HR, Marketing, etc.) Fonds de roulementDocuments financiers Tableaux des financements prévisionnels Comptes résultats prévisionnels 1 an/3 ans Identification du coût fixe Identification du coût variable Identification du coût de revient du produit Plan de trésorerie
Business Plan - Andreas Topp - EFREI 2010/2011
FinancesInstallations et équipements Besoins immobiliers Besoins d’équipements
(machines, mobiliers, matériel, logiciels, etc.)
Dans la V1 une courte description de tous ces éléments vous est demandée. Ne donnez pas trop de détails ni trop de chiffres. L’étude approfondie prend beaucoup de temps ( attention à votre planning ) et fait partie de la VF.
Business Plan - Andreas Topp - EFREI 2010/2011
ReminderObjectives semester 7 Complete market study Product definition and business model complete Product specification Prototype with main functionnalities Objectives semester 8 Strategic development plan complete Financial analysis of the first three years Complete prototype
Questions ?
Business Plan - Andreas Topp - EFREI 2010/2011