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Sharing Your Business
May 25, 2011
Authored by: Sherri Henley
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Business Talk
Sharing with Sherri
In my world many small business owners are ringing my phone daily to discuss ways to promote
their brand through an event, website, publication, direct mail, or social media to name a few.
There are several ways to “get seen” that are affordable if not FREE. I like FREE! But
remember…nothing is free. Sites such as Facebook, Twitter, and Linkedin among others may be
free monetarily but what about your time? Time management is an important factor to consider
because time is money. One of the most valuable tools I use is HootSuite, a time management
platform for social media status updates and many other aspects of our world of click and
connect.
Sherri Henley – Founder of Business over Coffee – www.businessovercoffee.info , a sub-group of Imagine Your
Celebration - Owner of Imagine Your Celebration – www.imagineyourcelebration.com Host of Business over
Coffee Talk Radio – www.blogtalkradio.com/sherrihenley i
Wrapping up National Small Business Week
Presidential Proclamation*
The White House
Office of the Press Secretary
For Immediate Release
May 12, 2011
A PROCLAMATION
Our country started as an idea, and it took hard-working, dedicated, and visionary patriots to
make it a reality. Successful businesses start much the same way -- as ideas realized by
entrepreneurs who dream of a better world and work until they see it through. From the family
businesses that anchor Main Street to the high-tech startups that keep America on the cutting
edge, small businesses are the backbone of our economy and the cornerstones of America's
promise.
Throughout our economic recovery, persevering small businesses have helped put our country
back on track. Countless new and saved jobs have come from small businesses who took
advantage of tax relief, access to capital, and other tools in the Recovery Act, the Small Business
Jobs Act, and other initiatives launched by my Administration to put Americans back to
work. To ensure the stability of our recovery, we must continue to provide new opportunities for
small business owners and the next generation of entrepreneurs, who will help us out-innovate
our global competitors to win the future.
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To support high-growth businesses, my Administration has launched Startup America, an
initiative that will strengthen access to capital and mentoring while reducing barriers to growth
for small businesses. Entrepreneurship is essential to the strength and resilience of our economy
and our way of life. Startup America will give entrepreneurs the tools they need to build their
business into the next great American company. To encourage innovation, we released the
Strategy for American Innovation, a report outlining my Administration's plan to harness
ingenuity. This means investing in the building blocks of innovation, like education and
infrastructure, while promoting market-based growth through tax credits and effective
intellectual property laws.
The National Export Initiative is working to open markets to American businesses and
support small exporters, who increase American competitiveness abroad and create good jobs
here at home. We continue to create opportunities for businesses in underserved communities
through new lending initiatives, expanded access to counseling, and technical assistance. We are
also working to provide small businesses more opportunities to compete for Federal
contracts. This gives Federal agencies access to some of our country's best products and services
while helping these businesses grow and employ community members. Through these and other
initiatives, we are supporting the entrepreneurs and small businesses that provide work for half
of American workers and create two out of every three new private sector jobs.
Small businesses embody the promise of America: that if you have a good idea and are willing
to work hard enough, you can succeed in our country. This week, we honor and celebrate the
individuals whose inspiration and efforts keep America strong.
NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by
virtue of the authority vested in me by the Constitution and the laws of the United States, do
hereby proclaim May 15 through May 21, 2011, as Small Business Week. I call upon all
Americans to recognize the contributions of small businesses to the competitiveness of the
American economy with appropriate programs and activities.
IN WITNESS WHEREOF, I have hereunto set my hand this twelfth day of May, in the year of
our Lord two thousand eleven, and of the Independence of the United States of America the
two hundred and thirty-fifth.
BARACK OBAMA
iVisit http://www.whitehouse.gov/the-press-office/2011/05/12/presidential-proclamation-small-business-week for more on National Small Business Week. Presidential Proclamation from www.whitehouse.gov
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Sharing Your Business Business Over Coffee recently launched a radio talk show to spotlight small business owners and professionals by interviewing each person about the benefit of their offer. Although some have found it intimidating to enter the arena of live radio, others have taken the risk of fumbling a word for the rate of return – gaining business. Businesses whom have taken the plunge are listed below:
Emily Rowell – New York Life
Delmar Johnson – HR Brain for Hire – www.hrbrainforhire.com
Keith Mason – The Next Telecom – www.thenexttelecom.com
Allison Brigance (Co-Host)- MidSouth Wedding Guide – www.midsouthweddingguide.com
Mori Welborne – Send Out Cards – www.appreciating-people.com
Mario Parson – Passport Health – www.passporthealthmemphis.com
John Duncan – Greater Memphis Chamber – Vice President Member Services – www.memphischamber.com
Martie Watson – Travel Leaders – www.gotravelleaders.com
Jonbeth Atib – Travel Leaders – www.gotravelleaders.com
Doris Dlugach – American General Life and Accident – www.dorisdlugachmylife.com
Jamaica Williams – Belle Ross Spa and Salon
Nancy Justice – Desoto County Parent Magazine – www.desotoparent.com To share your business LIVE contact us at 901-314-9437 – 800-970-0182 – email: [email protected] or visit www.businessovercoffee.info – Business Over Coffee Talk Radio airs each Wednesday at 10am Central.
Pointers for Professionals
Sharing your business can be risky when others may whisper behind your back. Here is how I look at it…at least they are talking! If no one was talking then I must not be seen nor heard!
My motto has been “Show up to go up” and others will start to take notice of you.
What you sell is immaterial – the potential client must first take value in you as a person.
Your reputation will speak louder than words and you will also be held accountable for your words or promises.
Take into consideration your time before you give away the bank. Think of your time as the safe deposit box…you and only those you allow obtain keys for entry.
Know your strengths and weaknesses.
Utilize your inner circle to gain exposure and do unto them as you would have them do unto you.
Mark your words on a calendar – otherwise you will forget and end up with mud on your face.
Imagine – dream – make it happen.
Speak as if everyone is listening.
Write as if the world will read your inner thoughts and no eraser is present.
Skip a line if you shouldn’t say it.
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Share your business with others and share their business with others alike.
Promote those who have a reputation that lines up to your value system.
To submit a thought write to [email protected] or visit www.businessovercoffee.info