Business Opportunities In the Cleantech Sector Tools and tactics from the trenches in Silicon Valley, Singapore, and Palau Presented at Sweden - U.S. Entrepreneurial

Business Opportunities In the Cleantech Sector Tools and tactics from the trenches in Silicon Valley, Singapore, and Palau Presented at Sweden - U.S. Entrepreneurial Forum 2009 September 17, 2009 Prepared by Tom Kosnik Fenwick and West Consulting Professor And Annamaria Konya Director of Business Development

Agenda Who are a few GLEAN Clean Tech Key Players? What are Clean Tech Categories in 2009-2010? Where are GLEAN Hotspots for Cleantech entrepreneurship? When can we get involved? World Telecom 09 (and 10) Green@ICT: October 5-9, 2009 NREL Clean Energy Forum 09 (and 10): Nov 3-5, 2009 Clean Tech Open 09 (and 10): November 17, 2009 GLEAN Palau Green Innovation Showcase: November 23-25, 2009 Clean Tech Open in Sweden 2010 How can increase our odds of success? (Tools)

Who are a few of the key GLEAN Clean Tech Players?

Source for Map: http://www.rain.org/homeschool/world-map-country-names.gif Who are GLEAN Core team? (this is a Subset)

What are Clean Tech Categories in 2009- 2010? 1. Clean Air, Water, Waste Treatment 2. Energy Efficiency 3. Green Buildings 4. Renewable Energy 5. Smart Power 6. Clean Transportation 7.Clean Cosmetics 8.Clean clothing 9.Organic food 10. Cleantech Social Movements 11. Clean ERP systems 12. Clean Social Media Apps 13. Clean Countries! Top 6 Categories Are from:

Where are GLEAN hot spots for Clean Tech entrepreneurship? Microwave (Top 10): 1.Silicon Valley 2.Singapore 3.Stockholm/Sigtuna 4.Palau 5.Sydney 6.Beijing 7.Hong Kong 8.Shanghai 9.Copenhagen 10.Ho Chi Minh City Front Burner (Top 20): Boston, Brunei, Sydney, DC Beltway, Hanoi, La Jolla, Los Angeles, Maui, Seattle, Vancouver, BC Back Burner (Top 30): Bali, Bangalore, Charlottesville, Honolulu, Kuala Lumpur, Lausanne, London, Philadelphia, Portland, Victoria, BC

When can We get Involved? World Telecom 09 (and 10) Green@ICT: October 5-9, 2009 NREL Clean Energy Forum 09 (and 10): Nov 3-5, 2009 Clean Tech Open 09 (and 10): November 17, 2009 GLEAN Palau Green Innovation Showcase: November 23-25, 2009 Clean Tech Open in Sweden 2010

International Telecommunications Union (ITU) The World Telecom09 Green@ICT - Specialized agency of the United Nations -World Telecom09 is a unique summit, which brings together a exclusive mix of constituents from Heads of States to CEOs of large companies, NGOs from all corners of the planet. -Geneva, Switzerland from October 5-9,2009. http://www.itu.int/WORLD2009/

World Telecom'09 Green@ICT Mission of the Green Pavilion Raise attention of the participating companies, governments and visitors of World Telecom'09 of the importance of green ICT tools, innovations, NGOs and companies. Show how to measure and reduce CO2 emissions as much as 20% in a short time period with green ICT. Showcase and introduce state-of-the-art innovations in the ICT sector which could help companies to increase their ROI. Increase consciousness about what NGOs have already achieved and are continuously doing in green ICT worldwide.

NREL Clean Energy Forum: Nov 3-5, 2009 Talk to Tod Perry in the workshop today [email protected] http://www.nrel.gov/

Cleantech Open Awards Gala: Nov. 17, 2009 Special guest speakers invited: Van Jones White House, Cathy Zoi - Assistant Secretary of Energy, Gavin Newsom San Francisco Mayor, Meg Whitman former eBay CEO, Chuck Reed San Jose Mayor, and more Expecting more than 3,000 attendees National press and television coverage Members of Sweden Us Entrepreneurship Forum are welcome!

Cleantech Open Global Awards Gala San Francisco National Business Competition: $250,000 Grand Prize* Global Ideas Competition: min $100,000 Grand Prize** Marquee Speakers and VIP Audience National and Global Press Coverage Exclusive VIP Event for Sponsors, Partners November 17, 2009: The Academy Awards of Cleantech Plus: Cleantech Open Expo Global Finalists from ~15 countries National Finalists 12 from 3 regions Regional Semifinalists 73 companies International Pavilion Alumni Pavilion * Cash and services ** Services (sponsor cash, where appropriate)

Come to Palau! GLEAN | Palau | November 23-25, 2009 13

Why Palau? GLEAN | Palau | November 2009 Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world Palau is by far the safest, most accessible, and most pristine of the 7 Underwater Wonders of the world Enjoy Palaus underwater beauty from the shore at the famous Palau Aquarium or on the hosted snorkeling trips during the Conference Belize Barrier Reef Northern Red Sea Galapagos Great Barrier Reef, Australia Lake Baikal, Siberia Deep Sea Vents #1 Wonder: Palau!

The GLEAN Palau Audience GLEAN | Palau | November 2009 Green technology leaders who are promoting new technologies to increase economic growth while protecting the ocean and natural ecosystems.

GLEAN Palau Conference Global Entrepreneurial Marketing Workshop: Empowers aspiring entrepreneurs in Palau and Micronesia with strategic marketing skills and tools to build their businesses. GLEAN | Palau | November 2009

CleanTech Open Mission The Cleantech Open mission is to find, fund and foster entrepreneurs with big ideas that address todays most urgent energy, environmental and economic challenges. The program provides the infrastructure, expertise and strategic relationships to turn ideas into successful global cleantech companies.

Cleantech Open Ecosystem Entrepreneurs Cleantech Open Entrants, Current Semifinalists, Alumni Companies Cleantech Open Program Volunteers Judges, Mentors, Trainers, Grant Writers, Mock Judges, PR Team Business Network Government, Universities, US National Laboratories, Venture Capital, Foundations, Energy Companies, Entrepreneurs, Corporations

Experienced Leadership Team Rex Northen, Executive Director Annette Walker, Director Sponsor Relations Katie Roberts, Marketing Communications Manager Shawn van Ittersum, IT Manager Michael Santullo (Yahoo!) Marc Gottschalk (Wilson Sonsini) Laurent Pacalin (Oracle, FICO) Ben Matteo (McKinsey, Eos Neuroscience) Leslie Murdock (Murdock Martell) Patrick Stanton (Dealix, Autoweb) Rebeca Hwang (YouNoodle) Michael Closson (Acterra) Executive StaffBoard of Directors

The Cleantech Open is the worlds largest cleantech business competition. Our team of 500+ volunteers run three regional business competitions covering nine states of the US and The Global Cleantech Open Ideas Competition which starts in August 2009. The Cleantech Open is the worlds largest cleantech business competition. Our team of 500+ volunteers run three regional business competitions covering nine states of the US and The Global Cleantech Open Ideas Competition which starts in August 2009. CleanTech Open is coming to Sweden in 2010! CleanTech Open is going global in 2010. We are looking for volunteers in Sweden. Swedish CleanTech entrepreneurs can win the global Prize in 6 categories !

How can increase our odds of success? (Tools) Circles of Influence Players Stakes Code Give Get Analysis Reality Test to Manage Risks

Circles of Influence: Players who will bet on you Players Code Stakes Circles of Influence!

Players in Silicon Valley VC firms and Angel Investors Research Universities (Stanford and Cal) Silicon Valley Law firms Investment banking firms Stock exchanges (NASDAQ, NYSE, etc.) TiE, Monte Jade, other societies BASES, ASES, Energy Crossroads, SWIB Public Accounting firms Consulting firms Executive search firms Business and Technical Media, Blogs Joint Venture Silicon Valley Government agencies Who are the players in Stockholm and other parts of Sweden?

The stakes include Money Time Talent Technology And much more Relationships & Social Networks Passion

To earn a players trust, Learn the local code. Rules of the game and rules of thumb Explicit and implicit Verbal and written Communicated in public and private Hard to learn and easy to forget Rooted in cultures of countries and regions Varies across industries and functional disciplines.

Winter 2009MS&E 271 GEM26 What will players Give and Get if they partner? Adapted from: Kosnik (2000), Managing a Portfolio of Polygamous Partnerships? Talk for Stanford Center for Professional Education, January 26, 2000 TK

Winter 2009MS&E 271 GEM27 RiskMitigation StrategyContingency Plan Reality Test: What are the risks? How will you manage them? DN

Lets accelerate the velocity of Sweden-US clean tech collaboration! Thank You! Tom Kosnik Skype: thomas.j.kosnik 1-650 450 3330

Running a Cleantech Open

Benefits of Affiliating with the Cleantech Open Ideas to Market: Entrepreneur mentoring connecting ideas with capital and customers Participation in National and International Network: VCs, Sponsors, Prospects Comprehensive Training Annual Organizers Summit Infrastructure: Web Platform including Recruitment, Event Registration, Fundraising, Contact Management, Mentor Matching, Business Clinic Scheduling, Judging, Alumni, et al Model Processes, Programs, Sponsor Programs Model Training Program/Accelerator Curriculum Model Events Marketing Brand, Materials (Reports, Directories, Sponsor Materials), Extensive PR National Awards Conference High Profile, Major Prizes

To Get Started

Chair Roles Judging: Create fair rules and criteria to choose winners, recruit judges Recruitment: Recruit 150+ high quality cleantech entrepreneurs Events: Manage planning, logistics and execution of events Mentor: Match teams with competent and experienced mentors Sponsor: Raise funds to support the competition; manage relationships Grants: Develop grants and grantmaking Training: Plan Accelerator and Seminars for top-notch training Marketing: Maintain consistent messaging and marketing materials PR: Source stories on people and technologies of CTO into press Alumni: Continue to engage and nurture companies after CTO Volunteer: Manage volunteers and source them to appropriate roles Sustainability: Infuse Sustainability into CTO in judging criteria and events

Cleantech Open GLEAN Palau September 2009

Special Thanks to our Founding Partners GLEAN | Palau | November 2009 35

GLEAN Palau Conference November 23 rd to 25 th 2009 Navigating towards sustainable partnerships Mission To be the annual flagship conference of Palau and Micronesia that brings government leaders, investors, and entrepreneurs together to achieve: Financial independence for Palau and Micronesia. Socially and environmentally sustainable development in Palau and Micronesia and around the world. GLEAN | Palau | November 2009 36

Why Palau? Palau is committed to economic and energy independence and to become a model case for use of clean tech energy. Palau has pristine environment, it combines rich traditions of Palau with new democratic institutions. Palau will be be a proving ground for green-tech ventures. Palau is committed to a new virtual University. You will have direct access to the top-level government leaders in Palau. 37 GLEAN | Palau | November 2009

Why Palau? Costeaus Pick GLEAN | Palau | November 2009 38 Jacques Cousteau considered Ngenelis Wall of Palau the best dive in the world Palau is by far the safest, most accessible, and most pristine of the 7 Underwater Wonders of the world Enjoy Palaus underwater beauty from the shore at the famous Palau Aquarium or on the hosted snorkeling trips during the Conference Belize Barrier Reef Northern Red Sea Galapagos Great Barrier Reef, Australia Lake Baikal, Siberia Deep Sea Vents #1 Wonder: Palau!

The GLEAN Palau Audience 39 GLEAN | Palau | November 2009 Green technology leaders who are promoting new technologies to increase economic growth while protecting the ocean and natural ecosystems.

GLEAN Palau Conference aims to achieve this mission through Global Entrepreneurial Marketing Workshop: Empowers aspiring entrepreneurs in Palau and Micronesia with strategic marketing skills and tools to build their businesses. Green Innovation Showcase: Creates a network of leaders in clean tech, showcases new technologies and fosters collaboration between government and industry. 40 GLEAN | Palau | November 2009

GEM Palau 2009 Workshop Participants will: Collaborate with and learn from an all-star, international teaching team of renowned faculty, industry leaders, thought experts, and entrepreneurial students/peers in marketing, clean energy, clean water, engineering, and business! Acquire Best-of-class marketing tools to brainstorm, build, and brand their companies. Design and pitch their own business plans addressing current problems and opportunities in Palau. Create a powerful global network of leaders, entrepreneurs and altruists to navigate toward sustainable partnerships within Palau and across the world. Build Palaus brand as True Green, the global player setting the standards for innovation and implementation of clean energy and water technology. 41 GLEAN | Palau | November 2009

Green Innovation Showcase (GIS) Mission Statement To build a network of innovative leaders who are committed to protecting the unique island ecosystem of Palau and Micronesia, by supporting the growth of new ventures based on clean air, water and renewable energy technologies. The new ventures and their customers will be from within the region and around the world. The Experience Innovative Products and Technology Demos Keynote speeches, Mixers, Roundtable Luncheons Thought Leaders and Officials from Palauan Government Hosted Snorkeling and island tours 42 GLEAN | Palau | November 2009

GIS Schedule GLEAN | Palau | November 2009 43

Faculty and Thought Leaders Palauan Government Gustav Aitaro Johnson Toribong (President) Lynda Smith Tom Kosnik Pam Hinds Alan Seid Gil Masters Who Will Present at Glean Palau 2009? 44 GLEAN | Palau | November 2009 Annamaria Konya Lena Ramfelt Laina Greene Winslow Burleson Michael Pierantozzi Ben Matteo Rebeca Hwang Rex Northen Wilson Farrar Ilana Seid

Who are the Coaches at Glean Palau 2009? 45 GLEAN | Palau | November 2009 Student Entrepreneurs M. Ibnur Rashad Kasey Hurlbutt Bharath Sridharan Garrett Heath Lisa Calfas Junjie Phua Tayler Cox Dipan Sheth Devang Mundhra Namita Das Gaju Krishna Senior Team Members Rany Polany Lisa Falzone Shah Selbe Rebekah Blak Claire Roscow Wong Hong Ting Hoey Lit Loo

GIS Conference Packages - 1 ATTENDANCE COST $2,000 excluding flights Stay at one of the best resorts from 23 rd to 25 th November Three day conference/speakers One visit to Capitol, speaking event with Palau's President Mixer with Key Palauan decision makers Meals included Half day snorkeling trip Half day island tour Special Palauan culture events Shuttle buses to conference GREEN SPONSORSHIP $5,000 excluding flights All the benefits of basic attendance package Exclusive Sponsor PR benefits (including name in program and literature, special status as a founding sponsor), exhibit space at showcase if required GLEAN Palau | November 2009 46

GIS Conference Packages - 2 PEARL SPONSORSHIP $10,000 excluding flights All benefits of Basic Sponsor Upgraded Luxury Room at Resort Sponsorship of an international and a Palauan entrepreneurial student Special sunset cruise dinner with GLEAN Palau leadership Exclusive media coverage (video and photo) EMERALD SPONSORSHIP $15,000 excluding flights All benefits of Pearl Sponsor VIP cocktail reception with Palauan officials before closing dinner Fruit basket and champagne/wine per your specification upon arrival Two days additional stay at the hotel, Emerald package may include 4 guests maximum OR Pre-conference multi-day island eco-tour. Two guests maximum. GLEAN | Palau | November 2009 47

Cleantech Open Sponsor Opportunities Sponsor BenefitDetailsOpportunities dependent on Sponsor Type SponsorshipContributionThe following opportunities are available at various Sponsorship levels Event SignageEventsAngels (May), Orientation (Aug), Sponsors (Sep), Fundraiser (Dec) Main EventsLaunch (Mar), Awards Gala (Oct) ExposureSpeaking OpportunitiesAnnouncements or Presentations at Events or Series NewslettersInclusion General Newsletters, Alumni Newsletters Press ReleasesSpecific Mention in Press Releases Website Home PageSponsor Logo on CCTO Home Page Resource DirectoryInclusion in Online Resource Directory Published DirectoriesCompetition Handbook, Alumni Directory, Competition Report ParticipationCategoriesAffiliation with Prize Categories Networking & AccessAttendance at Sponsor Networking Events, Access to Finalist Plans Mentoring/JudgingOpportunity to Mentor/Judge Finalist Teams VIP EventsAttendance at VIP Receptions: Launch and Awards Ceremonies

Cleantech Open California/GIS Sponsorships Sponsor BenefitDetailsSilverGoldPlatinum SponsorshipDonation$23K$38K$73K Event Signage (California) Events Main Events Exposure (California) Speaking Opportunities Newsletters Press Releases Website Home Page Resource Directory Published Directories Participation (California) Categories12 Networking & Access Mentoring/Judging VIP Events PalauStudent111

Cleantech Open National/GIS Sponsorships Sponsor BenefitDetailsNational ProgramNational SponsorshipContribution$106K$156K Event Signage (National) Events (National) Main Events (National) Exposure (National) Speaking Opportunities Newsletters Press Releases Website Home Page Resource Directory Published Directories Participation (National) Categories26 Networking & Access Judging VIP Events PalauFinalist22

We love Palau! GLEAN | Palau | November 2009 51

Documents

Business Opportunities In the Cleantech Sector Tools and tactics from the trenches in Silicon Valley, Singapore, and Palau Presented at Sweden - U.S. Entrepreneurial